AgroExact
AgroExact is a Dutch precision-agriculture company that sells hyperlocal weather, irrigation, and crop-protection data to arable farmers via a network of 1,000+ on-farm sensors, a subscription app, and integrations with major Decision Support Systems.
- Company typePrivate
- Founded2017
- Headquarters's-hertogenbosch, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AgroExact does
AgroExact is a Dutch precision-agriculture company founded in 2017 and headquartered in 's-Hertogenbosch, Netherlands, with a second office in Venlo. It sells a subscription-based platform that combines a proprietary network of more than 1,000 on-farm weather stations and soil sensors with a mobile and web application, delivering hyperlocal weather, irrigation, and crop-protection information to arable farmers. Its product line spans the AtmoExact weather station and RainExact rain gauge (included with subscription), the SoilExact root-zone moisture sensor, and the CropExact combined soil and microclimate sensor, all transmitting data every 10 minutes; third-party validation by Wageningen University & Research is positioned as a core credibility claim.
The company monetizes through tiered annual subscriptions (Basic €259, Standard €319, Pro €419) bundled with a free weather station and lifetime warranty, plus one-time hardware purchases and recurring service fees for add-on sensors (SoilExact €369 + €80/yr, CropExact €849 + €120/yr). Distribution is primarily direct and self-serve through a multilingual website and mobile apps on iOS and Android, with a quote-request flow for larger deployments and integrations with the major Dutch/Belgian Decision Support Systems (AgroVision Crops, Dacom, FarmMaps, SmartFarm). AgroExact also partners with KNMI for official weather data, Wageningen University for validation, and channel partners including Van Iperen and Bayer, and serves arable operations across the Netherlands, Belgium, France, Germany, Latvia, Poland, and Austria. The company remains privately held by its three co-founders with a team of approximately seven people and no disclosed institutional funding.
AgroExact firmographics
Firmographics- Name
- AgroExact
- Legal name
- AgroExact
- Website
- https://agroexact.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AgroExact is a Dutch precision-agriculture company that sells hyperlocal weather, irrigation, and crop-protection data to arable farmers via a network of 1,000+ on-farm sensors, a subscription app, and integrations with major Decision Support Systems.
- Ownership category
- akta.pro rank
AgroExact industry classification
Industry- Product category
- Precision Agriculture Technology
- NAICS
- Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Agricultural Services (700), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC)
- akta.pro secondary industries
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Connectivity & Data Infrastructure (Farm Networks, Edge Devices, Telemetry, Interoperability/APIs) (AFAGALAK)
Keywords
Where AgroExact is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
AgroExact business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Services: Annual subscription tiers (Basic, Standard, Pro) providing access to weather network data, app features, and support. Includes free RainExact or AtmoExact weather station with lifetime warranty and maintenance.
- Hardware Sales: One-time hardware purchases for soil moisture sensors (SoilExact €369, CropExact €849) with optional annual service contracts (€80 and €120 respectively). Hardware includes warranty and maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic: 5 measuring points, 3 employees for €259/year |
| Subscription | Annual | Standard: 8 measuring points, 5 employees for €319/year |
| Subscription | Annual | Pro: 15 measuring points, 10 employees for €419/year |
| Hybrid | Annual | SoilExact: €369 one-off + €80/year |
| Hybrid | Annual | CropExact: €849 one-off + €120/year |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
AgroExact product offering
Product offeringCore offering
AgroExact sells and operates a precision agriculture platform built on a network of more than 1,000 on-farm weather stations and soil/crop sensors. Farmers subscribe to a tiered software plan (Basic €259, Standard €319, Pro €419 per year) that includes a free AtmoExact or RainExact station with lifetime warranty, and can add SoilExact (€369 + €80/yr) and CropExact (€849 + €120/yr) sensors, all feeding hyper-local weather, soil moisture and microclimate data into the AgroExact mobile/web app for irrigation and crop protection advice.
Product overview
AgroExact is an agricultural technology company offering a precision farming platform centered on a network of more than 1,000 weather stations at arable farms. The core product is the AgroExact App, which aggregates data from hardware sensors (AtmoExact weather station, RainExact rain gauge, SoilExact and CropExact soil/crop sensors) and delivers hyperlocal weather information, irrigation advice, and crop protection recommendations. The platform operates on a tiered subscription model (Basic/Standard/Pro at €259/€319/€419 per year) with optional add-on sensors and Decision Support System integrations. The AtmoExact weather station and RainExact rain gauge form the measurement foundation, while SoilExact and CropExact sensors extend functionality for irrigation optimization and crop protection respectively.
Differentiator
Problem solved
Functional benefit
Brands
- AtmoExact: Weather station that measures all important meteorological variables on a single 2-metre-high pole
- RainExact
- SoilExact
- CropExact
Products and services
- AgroExact App (subscription platform) Central mobile and web application that aggregates data from AgroExact weather stations and soil/crop sensors, displays measurements, and delivers real-time hyper-local weather, irrigation advice (millimetre-accurate, colour-coded), and crop protection recommendations for arable farmers.
- AtmoExact Weather Station Full meteorological weather station mounted on a 2-metre pole that measures all important meteorological variables and sends data every 10 minutes; included free with AgroExact subscriptions with lifetime warranty.
- RainExact Rain Gauge Advanced rain gauge included free with AgroExact subscriptions, measuring precipitation every 10 minutes with automatic emptying and long-life battery.
- SoilExact Soil Moisture Sensor Soil moisture sensor that measures moisture at root depth along with soil temperature and suction tension; also available in a grassland version; sold as an add-on to the AgroExact subscription (€369 one-off + €80/year).
- CropExact Crop Sensor Comprehensive crop and microclimate sensor combining below-ground suction tension/soil temperature with in-canopy air temperature, humidity and precipitation; enables DSS systems to detect threatening crop situations earlier; sold as an add-on (€849 one-off + €120/year).
- Decision Support System (DSS) Integration Module Integration module that feeds AgroExact hyper-local weather data into third-party Decision Support Systems (AgroVision Crops, Dacom, FarmMaps, SmartFarm) to improve disease management, blight risk (e.g. Phytophthora), and spraying advice.
Quantifiable outcome
- Reduce irrigation frequency while maintaining or increasing yield
- +2 more outcomes
Companies that use AgroExact
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
AgroExact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
AgroExact partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Wageningen University & ResearchcoreLeading agricultural research institution that validated and tested AgroExact sensors as best-in-class for precision and ease of use. Provides scientific credibility and endorsement.
- AgroVisioncoreDecision Support System for crop protection offering 24/7 spraying advice. Integration allows local weather data from AgroExact stations to improve advice accuracy for fungal diseases, weeds, and pests.
- DacomcoreDisease management system that calculates optimal crop protection timing. Connected to AgroExact weather stations for local weather data. Data can also be used for cultivation registration.
- KNMIcoreRoyal Netherlands Meteorological Institute providing official weather data that complements AgroExact's own sensor network measurements.
- Van IperenminorAgricultural supplies distributor listed as a partner, potentially reselling or recommending AgroExact solutions.
- BayerminorAgricultural chemicals company listed as a partner, potentially for co-marketing or distribution partnerships.
- Cosun Beet CompanyminorAgricultural cooperative for beet growers listed as a partner.
- Lamb WestonminorAgricultural company processing potatoes listed as a partner.
- Agruniek RijnvalleiminorAgricultural cooperative listed as a partner.
- AllianceminorAgricultural partnership organization listed as a partner.
- FarmplusminorAgricultural services company listed as a partner.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
AgroExact competitors and assessment
Company assessmentDirect peers
- Arable Labs: US-based provider of all-in-one crop and weather sensing devices (Arable Mark) paired with analytics for irrigation, spraying, and crop management. Targets a similar arable farmer segment with a subscription platform and competes on hyperlocal microclimate sensing inside the crop canopy.
- Pessl Instruments (METOS): Austrian-based global provider of agricultural weather stations, soil moisture sensors, and disease prediction models. METOS offers a comparable mix of hardware sensors, subscription data services, and DSS-style advisory outputs, serving arable farmers across Europe and worldwide with deeper enterprise agribusiness penetration.
- xFarm Technologies: Italian-Swiss farm management platform that integrates weather data, IoT sensors, and DSS tools for European farmers. xFarm is broader than AgroExact but increasingly overlaps on the sensor-plus-agronomy subscription stack, including soil moisture and weather integrations.
- Sencrop: French-headquartered competitor offering connected weather stations and rain gauges for farmers with a subscription app model. Sencrop operates a similar IoT sensor network across Europe (now exceeding 35,000 stations) with the same PLG and self-serve motion targeting arable and specialty crop growers.
- CropX: Israeli precision agriculture company providing soil sensors and farm management analytics. CropX competes most directly with AgroExact's SoilExact and CropExact products on soil moisture sensing and irrigation optimization, with deeper VC funding enabling global expansion.
Broad incumbents
- Davis Instruments: US-based manufacturer of professional-grade weather stations widely used by farmers, researchers, and hobbyists. Davis offers comparable hardware quality and measurement granularity but lacks AgroExact's Europe-focused agricultural DSS integrations and Dutch agronomic workflow support.
- John Deere (Operations Center / FieldView): Global incumbent in precision agriculture offering integrated weather, equipment telematics, and farm management through Operations Center and Climate FieldView. John Deere bundles weather data and agronomic insights with equipment, representing a bundled incumbent threat to standalone sensor players like AgroExact.
- DTN (agricultural weather): Global provider of agricultural weather forecasts, commodity markets data, and farm decision tools. DTN is a broad incumbent on the weather intelligence side, overlapping with AgroExact's hyperlocal forecasting and spraying-condition advisory services.
- Trimble (Ag Software / Trimble Ag): Established precision agriculture platform offering weather, soil, and farm management software to commercial growers globally. Trimble's broader portfolio includes Connected Farm and DSS integrations, making it a broad incumbent competing with AgroExact at the larger-farm enterprise tier.
Emerging players
- Sensoterra: Dutch startup producing long-range wireless soil moisture sensors for agriculture, landscaping, and smart cities. Sensoterra directly overlaps with AgroExact's SoilExact product on soil moisture IoT hardware and serves a similar European customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AgroExact social profiles
Digital presenceAgroExact financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgroExact leadership team
Management profileNumber of profiles
Profiles7 records
AgroExact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgroExact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgroExact
What does AgroExact do?
AgroExact sells and operates a precision agriculture platform built on a network of more than 1,000 on-farm weather stations and soil/crop sensors. Farmers subscribe to a tiered software plan (Basic €259, Standard €319, Pro €419 per year) that includes a free AtmoExact or RainExact station with lifetime warranty, and can add SoilExact (€369 + €80/yr) and CropExact (€849 + €120/yr) sensors, all feeding hyper-local weather, soil moisture and microclimate data into the AgroExact mobile/web app for irrigation and crop protection advice.
Is AgroExact a public or private company?
AgroExact is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgroExact founded?
AgroExact was founded in 2017. It employs 1 to 10 people.
Where is AgroExact based?
AgroExact is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does AgroExact make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are hardware Sales.
Who are AgroExact's main competitors?
Direct peers on record are Arable Labs, Pessl Instruments (METOS), xFarm Technologies, Sencrop and CropX. Broad incumbents are Davis Instruments, John Deere (Operations Center / FieldView), DTN (agricultural weather) and Trimble (Ag Software / Trimble Ag). Sensoterra is listed as an emerging player.
Does AgroExact have an API?
No public API is recorded for AgroExact.
What industry is AgroExact in?
AgroExact's product category is Precision Agriculture Technology. Its primary akta.pro industry code is AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water), with a secondary code of AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT). Its NAICS code is 33311 and its SIC code is 700.