ProjectorPoint
ProjectorPoint is a UK-based value-added reseller of projectors, projector screens, displays, and AV accessories from major manufacturers, serving home cinema, corporate, education, and venue customers with e-commerce sales, expert advisory support, installation services, and equipment hire.
- Company typePrivate
- Founded1997
- HeadquartersKingston Upon Thames, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ProjectorPoint does
ProjectorPoint, trading name of Dataflow AV Ltd, is a UK-based value-added reseller and audio-visual specialist founded in 1997 and operating from Teddington, Middlesex. The company sells digital projectors, projector screens, large format displays, monitors, LED displays, and supporting accessories sourced from a broad manufacturer roster that includes Barco, BenQ, Christie, Epson, Optoma, Panasonic, Sony, ViewSonic, Digital Projection, JVC, and Fujifilm for projectors, plus Sapphire, Screen International, and Projecta for screens. Pricing spans roughly £90 to £26,000+ per unit inclusive of UK VAT, with an interest-free PayPal Pay in 3 option supporting higher-value purchases.
The company runs a sales-led go-to-market combining a direct-to-consumer e-commerce storefront with freephone expert advisory support and email-based account management. It complements hardware resale with professional AV installation services delivered by qualified and CRB-checked technicians and a short-term projector hire service for events. Customer segments are vertically organised across home cinema, corporate, education, golf simulation, place of worship, and hospitality/entertainment venues, with home cinema, business, and education identified as primary.
ProjectorPoint is a private limited company incorporated in England and Wales (company number 7474288) with no parent entity, no institutional investors, no disclosed funding, and no subsidiaries. The business is UK-only by stated terms of service, holds manufacturer accreditations across all major projector brands, maintains Trustpilot review integration, and operates a content marketing blog with buying guides. Babar Syed is identified as Director of Sales and Marketing. There is no proprietary technology; competitive positioning rests on multi-brand distribution breadth, expert advisory service, and the bundled installation and hire offering.
ProjectorPoint firmographics
Firmographics- Name
- ProjectorPoint
- Legal name
- Dataflow AV Ltd
- Website
- https://projectorpoint.co.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProjectorPoint is a UK-based value-added reseller of projectors, projector screens, displays, and AV accessories from major manufacturers, serving home cinema, corporate, education, and venue customers with e-commerce sales, expert advisory support, installation services, and equipment hire.
- Ownership category
- akta.pro rank
ProjectorPoint industry classification
Industry- Product category
- Audio-Visual Equipment Retail
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Projectors & Projection Screens Retail (CRACAEAB)
- akta.pro secondary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
Keywords
Where ProjectorPoint is headquartered
LocationHeadquarters
- HQ city
- Kingston Upon Thames
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ProjectorPoint business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time sales of projectors, projector screens, displays, monitors, LED displays, and accessories. Revenue generated through direct e-commerce transactions with prices ranging from approximately £90 to £26,000+ per unit. No recurring subscription revenue model.
- Installation Services: Professional AV installation services provided by qualified, certified, and CRB-checked technicians for projectors, screens, cabling, and related equipment.
- Projector Hire: Short-term rental and hire services for events and projects, including full installation service for larger projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level projectors under £500 |
| Unit Pricing | Pay-as-you-go | Mid-range projectors £500-£2,000 |
| Unit Pricing | Pay-as-you-go | Professional projectors £2,000-£10,000 |
| Unit Pricing | Pay-as-you-go | Premium/large venue projectors £10,000+ |
| Unit Pricing | Pay-as-you-go | Projector screens £90-£6,000+ |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
ProjectorPoint product offering
Product offeringCore offering
ProjectorPoint is a UK-based value-added audio-visual retailer that sells projectors, projector screens, large-format displays, monitors, LED displays, and related accessories from leading manufacturers. The company complements product sales with professional AV installation services delivered by certified technicians and a short-term equipment hire service for events. It targets both individual consumers (home cinema, golf simulation) and organisational buyers (corporate, education, places of worship, hospitality) through an e-commerce storefront with freephone expert advisory support.
Product overview
ProjectorPoint is a UK-based audio-visual specialist retailer operating as Dataflow AV Ltd, offering a broad portfolio of projection and display products. The core offering comprises projectors across home cinema, office, large venue, education, outdoor, and golf simulation use cases, paired with a full range of projector screens (electric, fixed frame, pull-down, portable, fastfold, tab-tensioned, in-ceiling, and custom). Supporting the projector and screen range are large format displays, monitors, LED display solutions, and a comprehensive accessories suite covering audio, cabling, mounts, lenses, lamps, media devices, Techconnect modular systems, video distribution, wireless presentation, room control, and video conferencing. The company complements its product sales with professional installation services and a projector hire rental service. Meeting room solutions are offered as configured packages for Microsoft Teams Rooms and Zoom Rooms platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Projectors Extensive range of digital projectors for home cinema, office, large venue, education, outdoor, golf simulation, and place of worship use cases, sourced from manufacturers including Barco, BenQ, Christie, Epson, Optoma, Panasonic, Sony, and ViewSonic.
- Projector Screens Projector screens in electric motorised, fixed frame, pull-down manual, portable, fastfold, tab-tensioned, in-ceiling recessed, ambient light rejecting (ALR), and custom-sized formats for diverse installation environments.
- Large Format Displays Large-format commercial displays in sizes from under 49 inches to over 90 inches, including interactive, high-brightness, outdoor, and totem formats from brands such as Samsung, Sony, Philips, BenQ, and Clevertouch.
- Monitors Computer monitors in sizes from 23 inches and under up to 34 inches, including gaming, photographic, and interactive models from BenQ and Hannspree.
- LED Displays LED display solutions offered as mobile all-in-one units, mobile foldable units, and fixed wall-mounted installations for commercial and event use.
- AV Accessories Supporting AV accessories including audio systems, cabling, display and projector mounts, projector lenses, replacement lamps, AV furniture, media devices, Techconnect modular solutions, video distribution, wireless presentation, room control, and video conferencing equipment.
- Professional AV Installation Services Professional AV installation delivered by qualified, certified, and CRB-checked technicians covering projectors, screens, displays, meeting room solutions, and large public display or signage installations.
- Projector Hire Short-term rental and hire of AV equipment for events and projects, including full installation service for larger projects.
- Meeting Room AV Solutions Configured meeting room AV solutions including Microsoft Teams Rooms and Zoom Rooms platforms, paired with video conferencing, wireless presentation, and room control systems for corporate collaboration.
Companies that use ProjectorPoint
Customer profileSegments6 records
Ideal customer profiles5 records
ProjectorPoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProjectorPoint partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and supporting.
- BarcocoreProjectorPoint is an approved reseller for Barco projectors. Manufacturer accreditation indicates verified product expertise and authorised distribution status.
- BenQcoreProjectorPoint is an approved reseller for BenQ projectors, monitors, and displays. Manufacturer accreditation indicates verified product expertise and authorised distribution status.
- EpsoncoreProjectorPoint is an approved reseller for Epson projectors, displays, and related equipment. Manufacturer accreditation indicates verified product expertise and authorised distribution status.
- OptomacoreProjectorPoint is an approved reseller for Optoma projectors. Manufacturer accreditation indicates verified product expertise and authorised distribution status.
- PanasoniccoreProjectorPoint is an approved reseller for Panasonic projectors. Manufacturer accreditation indicates verified product expertise and authorised distribution status.
- SonycoreProjectorPoint is an approved reseller for Sony projectors and displays. Manufacturer accreditation indicates verified product expertise and authorised distribution status.
- ViewSoniccoreProjectorPoint is an approved reseller for ViewSonic projectors, monitors, and displays. Manufacturer accreditation indicates verified product expertise and authorised distribution status.
- ChristieminorProjectorPoint is an approved reseller for Christie projectors. Manufacturer accreditation indicates verified product expertise and authorised distribution status.
- Digital ProjectionminorProjectorPoint offers Digital Projection projectors. Manufacturer accreditation indicates verified product expertise and authorised distribution status.
- JVCminorProjectorPoint offers JVC projectors. Manufacturer accreditation indicates verified product expertise and authorised distribution status.
- FujifilmminorProjectorPoint offers Fujifilm projectors including ultra-short throw models. Manufacturer accreditation indicates verified product expertise and authorised distribution status.
- PayPalsupportingPayPal Pay in 3 payment option enables interest-free installment payments for customers, supporting higher-value purchases.
- SapphirecorePrimary screen brand partner. Sapphire offers fixed frame, pull-down, and electric projector screens sold extensively through ProjectorPoint.
- Screen InternationalcoreScreen International Eikon and Modigliani screen ranges offered through ProjectorPoint. European-manufactured screens with quality certifications.
- ProjectacoreProjecta professional-grade projector screens including Tensioned DescenderPro SightLine models offered through ProjectorPoint.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
ProjectorPoint competitors and assessment
Company assessmentBroad incumbents
- Midwich: UK-listed AV distribution specialist serving pro-AV resellers and integrators across audio, video, and display categories. Comparable as a UK AV channel partner operating in the same projector, display, and LED categories, but at much larger scale and with a B2B integrator focus rather than B2C retail.
- Insight Enterprises: Global IT and AV solutions provider with a UK presence, supplying workplace technology including meeting-room AV, displays, and collaboration hardware. Comparable as a larger broad-line incumbent that competes for the same enterprise AV specification-stage spend.
- SCC: UK-based specialist IT and AV solutions provider with enterprise and public-sector focus. Comparable broad incumbent offering overlapping AV/display procurement and integration services for corporate and education buyers.
- Currys: UK high-street and online consumer electronics retailer stocking projectors, TVs, and AV accessories. Comparable broad-line incumbent competing for consumer projector and home-cinema buyers, though without ProjectorPoint's specialist advisor and installation services.
Direct peers
- RGB Communications: UK-based specialist AV distributor and integrator supplying projectors, large-format displays, and meeting-room solutions to corporate and education customers. Directly comparable as a UK AV channel player with overlapping manufacturer line cards and installation-service capability.
- CIE Group: UK professional AV distributor offering projectors, screens, and integrated AV solutions across commercial and education segments. Comparable as a UK AV distribution peer with overlapping manufacturer relationships and B2B-led commercial focus.
- Sahara AV: UK AV distributor specialising in large-format displays, projectors, and digital signage for the commercial channel. Comparable UK peer with overlapping product portfolio and trade-reseller customer base.
- Visual Displays (formerly AVS): UK specialist AV retailer and installer of projectors, screens, and digital signage for commercial clients. Directly comparable UK specialist competing in the same projector, screen, and installation categories.
Regional players
- Boxlight: US-listed provider of interactive displays, projectors, and AV solutions primarily serving education and enterprise in North America. Comparable as a projector and AV-focused specialist with overlapping manufacturer-style proposition but different geographic footprint.
- Projector People: US-based specialist projector retailer offering a broad catalogue of projectors, screens, and accessories online. Comparable as a projector-focused online specialist serving home and business buyers, though operating in the US market rather than the UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ProjectorPoint social profiles
Digital presenceProjectorPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProjectorPoint leadership team
Management profileNumber of profiles
Profiles1 record
ProjectorPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProjectorPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProjectorPoint
What does ProjectorPoint do?
ProjectorPoint is a UK-based value-added audio-visual retailer that sells projectors, projector screens, large-format displays, monitors, LED displays, and related accessories from leading manufacturers. The company complements product sales with professional AV installation services delivered by certified technicians and a short-term equipment hire service for events. It targets both individual consumers (home cinema, golf simulation) and organisational buyers (corporate, education, places of worship, hospitality) through an e-commerce storefront with freephone expert advisory support.
Is ProjectorPoint a public or private company?
ProjectorPoint is a private company. It is classified as unknown and is currently operating.
When was ProjectorPoint founded?
ProjectorPoint was founded in 1997. It employs 1 to 10 people.
Where is ProjectorPoint based?
ProjectorPoint is headquartered in Kingston Upon Thames, United Kingdom, in the Europe region.
How does ProjectorPoint make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are installation Services and projector Hire.
Who are ProjectorPoint's main competitors?
Broad incumbents on record are Midwich, Insight Enterprises, SCC and Currys. Direct peers are RGB Communications, CIE Group, Sahara AV and Visual Displays (formerly AVS). Regional players are Boxlight and Projector People.
Does ProjectorPoint have an API?
No public API is recorded for ProjectorPoint.
What industry is ProjectorPoint in?
ProjectorPoint's product category is Audio-Visual Equipment Retail. Its primary akta.pro industry code is CRACAEAB, Projectors & Projection Screens Retail, with a secondary code of MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging). Its SIC code is 3861.