RoomUnity
RoomUnity is a tech-enabled property manager in New Haven, Connecticut, operating a portfolio of furnished and unfurnished rentals in East Rock for Yale graduate students and young professionals, with smart-home features, 3D virtual tours, and a complimentary roommate matching service.
- Company typePrivate
- Founded-
- HeadquartersNew Haven, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RoomUnity does
RoomUnity is a tech-enabled real estate service that operates and manages a portfolio of furnished and unfurnished rental properties in New Haven, Connecticut, primarily in the East Rock neighborhood adjacent to Yale University. Its core offering is direct-to-consumer apartment rentals — including shared rooms, full apartments, and duplex configurations — supplemented by a complimentary roommate matching service that provides introductions between prospective suitemates and supports background and credit checks. The company's technology stack is built around a Squarespace-hosted website with embedded Appfolio for applications and payments, Jotform for the housing finder intake, Google Forms for roommate matching, Matterport-based 3D virtual tours across the portfolio, and smart-home devices (locks, thermostats, bulbs) deployed at the unit level.
The product surface consists of five owned/managed property brands — Church on State (a converted 19th-century Dutch Presbyterian loft), Willow Sporting Club (a renovated townhouse), Edwards Flats (a 2024-renovated multi-unit building near Yale School of Management), Flats on Willow (high-end apartments on the Yale Shuttle), and Edwards House — plus Plato's on Whitney and a Lofts at Wooster listing. A premium add-on, the RoomUnity Signature Experience, bundles furnished housing, in-unit laundry, one-way airport transfers via Go Airport Shuttle, monthly cleaning, and access to member events into a single all-inclusive co-living package. Pricing is subscription-style, billed monthly, with per-person rates starting around $1,000–$1,350 for shared rooms and reaching $5,300–$6,750 for full-floor or duplex units.
The business model is recurring rental income from a tenant base composed primarily of Yale graduate students and young professionals, with sales distributed through the company's website, 3D virtual tours, Google reviews, community events (including Yale-Harvard game tailgates), and a local business partner network that drives referrals. RoomUnity is operated under the King's Gate Advisors, LLC legal entity, which holds the platform's IP and is governed by New York state law. The company is privately held, employs 1–10 people, has no disclosed funding rounds, and has no disclosed AI/ML capabilities.
RoomUnity firmographics
Firmographics- Name
- RoomUnity
- Legal name
- King's Gate Advisors, LLC
- Website
- https://roomunity.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RoomUnity is a tech-enabled property manager in New Haven, Connecticut, operating a portfolio of furnished and unfurnished rentals in East Rock for Yale graduate students and young professionals, with smart-home features, 3D virtual tours, and a complimentary roommate matching service.
- Ownership category
- akta.pro rank
RoomUnity industry classification
Industry- Product category
- Co-Living & Residential Apartment Rentals
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Student-Focused Co-Living (Flexible, Community-Led) (THAMAGAI)
- akta.pro secondary industries
- Shared Student Apartments & Roommate-Matching Platforms (EDAIALAD), Student Housing Roommate Matching, Assignments & Occupancy Management (BPAJAJAJ), Co-Living Private Rooms (Short-Term) (THAMABAI), Furnished Monthly Apartments (Urban/Residential) (THAMAFAB)
Keywords
Where RoomUnity is headquartered
LocationHeadquarters
- HQ city
- New Haven
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
RoomUnity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Rental Income: Monthly rental payments from tenants occupying the company's owned and managed properties. Properties include furnished and unfurnished apartments ranging from shared rooms to full apartments.
- Signature Experience Membership: All-inclusive co-living package including furnished housing, in-unit laundry, airport transfers, and monthly cleaning services for a premium price point.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Church on State - Shared room in luxury loft |
| Subscription | Monthly | Flats on Willow - High-end renovated apartment |
| Subscription | Monthly | Willow Sporting Club - Full second-floor apartment |
| Subscription | Monthly | Edwards Flats - Various unit configurations |
| Subscription | Monthly | Edwards Flats - Shared bathroom option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
RoomUnity product offering
Product offeringCore offering
RoomUnity is a tech-enabled real estate rental service that owns and manages a portfolio of furnished and unfurnished apartments and co-living spaces in New Haven, Connecticut's East Rock neighborhood (Church On State, Willow Sporting Club, Edwards Flats, Flats on Willow, Edwards House, Plato's on Whitney). It rents directly to individuals on flexible short- and mid-term leases and complements the housing with a complimentary roommate-matching service and a premium RoomUnity Signature Experience all-inclusive co-living package. Supporting technology includes Matterport 3D virtual tours for every property, smart-home devices, and an Appfolio-powered online application and tenant portal.
Product overview
RoomUnity is a tech-enabled real estate service for New Haven renters offering co-living and private apartment options. The company operates a portfolio of managed properties in the East Rock neighborhood of New Haven, Connecticut. Core offerings include five distinct property brands: Church on State (luxury loft conversions), Willow Sporting Club (renovated townhouses), Edwards Flats (recently renovated multi-unit building), Flats on Willow (high-end apartments), and the RoomUnity Signature Experience (an all-inclusive co-living add-on service). All properties offer furnished options, community-oriented living, and complimentary roommate matching services.
Differentiator
Problem solved
Functional benefit
Products and services
- Church On State Luxury loft-style apartments at 847-855 State Street in East Rock, converted from a 19th-century Dutch Presbyterian landmark, featuring hardwood floors, stainless steel appliances, central AC/heating, and proximity to the Yale shuttle. Targeted at renters seeking co-living loft options near Yale.
- Willow Sporting Club A newly renovated 3-unit luxury townhouse located at 276-278 Willow St in East Rock, New Haven, with high-end finishes, smart home technology, in-unit laundry, and a shared basement workout area with Peloton bicycle. Targeted at high-end renters seeking modern apartments near Yale and downtown.
- Edwards Flats A recently renovated (2024) 3-unit building at 69 Edwards St near Yale School of Management in New Haven, offering 1-bedroom to 5-bedroom duplex configurations with EV charging, in-unit laundry, and high-end kitchens. Targeted at both per-person and whole-unit renters.
- Flats on Willow High-end renovated apartments at 243 Willow St near Yale Science Hill and East Rock Park, located on the same block as the Yale Shuttle Orange x Willow line. Targeted at professionals and graduate students seeking premium apartments near Yale.
- RoomUnity Signature Experience An all-inclusive co-living package offered on top of RoomUnity apartments, providing furnished housing, in-building laundry, one-way airport transfers via Go Airport Shuttle, monthly cleaning services, and access to member events and local perks for a premium monthly price. Targeted at residents wanting a hassle-free move-in and fully serviced tenancy.
Quantifiable outcome
- Properties within walking distance or Yale Shuttle access to Yale campus
- +1 more outcomes
Companies that use RoomUnity
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
RoomUnity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RoomUnity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- King's Gate Advisors, LLC (KGA)coreKing's Gate Advisors, LLC operates the RoomUnity website and platform. KGA owns the website infrastructure and intellectual property referenced in the Terms & Conditions, and appears to be the parent/legal entity behind the RoomUnity brand.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
RoomUnity competitors and assessment
Company assessmentBroad incumbents
- Campus Apartments: Campus Apartments is an established student housing property manager and developer. It represents the traditional institutional approach to student housing that RoomUnity's tech-enabled, community-led model is differentiated against.
- Greystar Real Estate Partners: Greystar is the largest student and multifamily housing operator in the U.S., with significant Yale-area exposure. It is a broad incumbent competitor whose scale and operating playbook could enter RoomUnity's specific niche.
- Zillow Rentals: Zillow Rentals is a broad rental marketplace where New Haven tenants search for apartments. It is an indirect competitor for tenant acquisition rather than direct product overlap.
Direct peers
- Common: Common is a national co-living operator offering furnished, community-oriented apartments with shared amenities. It is a direct peer to RoomUnity's co-living model, though at meaningfully greater scale and capital.
- Bungalow: Bungalow operates a co-living and shared-housing platform focused on matched roommates in furnished homes. Like RoomUnity, it centers roommate matching and furnished units, but serves a multi-city footprint.
- Ollie: Ollie is a co-living and all-inclusive apartment brand offering furnished units with bundled services. Its all-inclusive pricing model is highly comparable to RoomUnity's Signature Experience tier.
- Starcity: Starcity is a co-living company building shared living communities with a community-first brand. It is a direct co-living peer to RoomUnity, though with a development-led rather than lease-led model.
Emerging players
- Roomster: Roomster is a roommate-finding platform that connects potential housemates. While it does not own housing, its roommate-matching focus overlaps with RoomUnity's free roommate finder service.
- HubHaus: HubHaus operated shared home rentals targeting young professionals with matched roommates. Although its current operational status is limited, its roommate-matching and shared-home product is highly comparable to RoomUnity's offering.
Regional players
- The Loft Student Living: Regional student housing operators in New England compete with RoomUnity for Yale-area graduate students. They are a relevant comparable on tenant persona and location dynamics but operate outside RoomUnity's specific micro-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
RoomUnity social profiles
Digital presenceRoomUnity financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoomUnity leadership team
Management profileNumber of profiles
RoomUnity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoomUnity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoomUnity
What does RoomUnity do?
RoomUnity is a tech-enabled real estate rental service that owns and manages a portfolio of furnished and unfurnished apartments and co-living spaces in New Haven, Connecticut's East Rock neighborhood (Church On State, Willow Sporting Club, Edwards Flats, Flats on Willow, Edwards House, Plato's on Whitney). It rents directly to individuals on flexible short- and mid-term leases and complements the housing with a complimentary roommate-matching service and a premium RoomUnity Signature Experience all-inclusive co-living package. Supporting technology includes Matterport 3D virtual tours for every property, smart-home devices, and an Appfolio-powered online application and tenant portal.
Is RoomUnity a public or private company?
RoomUnity is a private company. It is classified as unknown and is currently operating.
When was RoomUnity founded?
RoomUnity was founded in -1. It employs 1 to 10 people.
Where is RoomUnity based?
RoomUnity is headquartered in New Haven, United States, in the North America region.
How does RoomUnity make money?
Two revenue lines are on record. Rental Income is the primary driver. The others are signature Experience Membership.
Who are RoomUnity's main competitors?
Broad incumbents on record are Campus Apartments, Greystar Real Estate Partners and Zillow Rentals. Direct peers are Common, Bungalow, Ollie and Starcity. Emerging players are Roomster and HubHaus. The Loft Student Living is listed as a regional player.
Does RoomUnity have an API?
No public API is recorded for RoomUnity.
What industry is RoomUnity in?
RoomUnity's product category is Co-Living & Residential Apartment Rentals. Its primary akta.pro industry code is THAMAGAI, Student-Focused Co-Living (Flexible, Community-Led), with a secondary code of EDAIALAD, Shared Student Apartments & Roommate-Matching Platforms. Its NAICS code is 532 and its SIC code is 6531.