Andrew Louis

What Andrew Louis does

Andrew Louis is a Liverpool-based independent estate agency and property management firm established in 1989 by brothers Louis and Dave Anastasiou. The company offers a comprehensive suite of residential property services across four primary segments: estate agency sales (traditional and auction), lettings (Let Only and Fully Managed tiers), residential property management for landlords, and block management for RMCs, RTMs, and freeholders. It serves individual buyers, sellers, landlords, tenants, and institutional block management clients, managing approximately 1,500 leaseholders across Merseyside, Formby, Wirral, and Manchester. The company has been owned by the Homesure Group since 2021, following the retirement of founder Louis Anastasiou; the current Board of Directors comprises Nicholas Stott and Mark Loughnane.

The business operates a hybrid distribution model combining property portal listings (Rightmove, Zoopla, OnTheMarket, PrimeLocation with premium positioning), a self-service website with virtual valuation, and traditional inside sales via a dedicated telephone line. Internal technology includes a Virtual Valuation Tool, video consultation and 3D virtual tour capabilities, the SignatureSense electronic signature system for tenancy agreements, a 24/7 Landlord Portal, and the MyBlock leaseholder portal for service charge statements, repair reporting, and compliance document access. The firm has won multiple Your Move awards (Best Estate Agency 2012; Best Property Website 2014 and 2015) and holds voluntary memberships in The Property Ombudsman, NALS, and SAFE.

Revenue is generated through five streams: estate agency sales commissions on a no-sale-no-fee basis, recurring lettings and management fees, block management service fees, ancillary services (tenant referencing via Let Alliance, conveyancing referrals via Home Legal Services), and auction transaction fees via iamsold. The company employs 11-50 staff and operates from its Old Swan headquarters in Liverpool, with a registered office in Wavertree Business Village.

Name

Andrew Louis

Legal name

Andrew Louis Estates Management Ltd

Website

https://andrewlouis.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Andrew Louis is a Liverpool-based independent estate agency and property management firm established in 1989, offering residential sales, lettings, and block management services for 1,500 leaseholders across Merseyside and Manchester. Acquired by Homesure Group in 2021.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Estate agency services
• Residential property management
• Residential lettings
• Block management
• Property sales

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Estate Agency Sales Commission: Commission from selling residential properties. The company operates on a 'no sale no fee' model with no upfront charges, only charging when a property is successfully sold.
2. Lettings and Management Services: Ongoing management fees for residential letting services. Services range from 'Let Only' to 'Fully Managed' packages. Fully managed service includes dedicated property manager, rent collection, inspections, and maintenance coordination.
3. Block Management Services: Property management services for residential blocks covering 1,500 leaseholders. Services include regular inspections, health and safety compliance, maintenance, parking control, financial administration, and company secretarial duties. Fees are typically included in the agreed management fee structure.
4. Additional Services: Ancillary revenue streams including tenant referencing services (via Let Alliance), inventory services, property inspections, and conveyancing referrals (Home Legal Services partnership).
5. Auction Services: Modern method of auction services for properties with 0% agency fees, generating revenue through the auction platform partner.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Andrew Louis is an independent Liverpool-based estate agency and property management company founded in 1989. It provides residential property sales, lettings and full management, and block management services for freeholders, residential management companies (RMCs) and right-to-manage (RTM) companies, covering approximately 1,500 leaseholders across Merseyside, Formby, Wirral and Manchester.

Product overview

Andrew Louis is an independent estate agency and property management company offering a comprehensive suite of services for buying, selling, letting, and managing residential properties in Liverpool. The company operates through multiple service tiers: for landlords, there are Let Only and Fully Managed service packages; for property sales, Traditional and Auction options; and for block management, comprehensive services for RMCs and RTMs. Supporting digital tools include a Landlord Portal, MyBlock leaseholder portal, Virtual Valuation tool, and various calculators (stamp duty, rent affordability). The company was established in 1989 and acquired by the Homesure Group in 2021, managing approximately 1,500 leaseholders across Merseyside, Formby, Wirral, and Manchester.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Sales Service No-sale-no-fee estate agency sales service for residential property sellers, including professional photography, virtual tours, floorplans, premium listings on Rightmove and Zoopla, accompanied viewings, and a dedicated sales progression team.
• Auction Sales Service Modern method of auction for residential property sellers featuring 0% agency fees and a quick sale timeline, delivered in conjunction with an auction platform partner.
• Let Only Service Tenant placement service for landlords in which Andrew Louis finds and references suitable tenants, handles viewings, and prepares tenancy agreements without providing ongoing management of the property.
• Fully Managed Service Comprehensive residential lettings management service for landlords covering tenant placement, rent collection, property inspections, maintenance coordination, legislative compliance support, and a dedicated property manager.
• Renting Services End-to-end rental service for tenants covering property search, accompanied viewings, tenant referencing, tenancy agreements, and deposit handling.
• Block Management Services Comprehensive block management for freeholders, residential management companies (RMCs), and right-to-manage (RTM) companies, covering routine inspections, health and safety compliance, maintenance, parking control, reserve funds management, and company secretarial duties. The team manages approximately 1,500 leaseholders across Merseyside, Formby, Wirral and Manchester.
• Property Acquisition Service Buy-to-let investment advisory service sourcing rental investment opportunities in the Liverpool region, providing insights into local investment hotspots and advising on properties with good rental yield potential.

Quantifiable outcome

• 4.9/5 average customer rating based on 178 reviews
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Let AlliancecoreStrategic or Co-development PartnerLet Alliance provides independent tenant referencing services for Andrew Louis. All offers are subject to satisfactory online references carried out by their independent specialist partners.
• Home Legal Services (HLS)coreImplementation/ SI/ Consulting PartnerAndrew Louis recommends Home Legal Services for conveyancing services. HLS offers a 'no completion no fee' service at a competitive fixed fee with 24/7 online tracking system. Their solicitors have been hand-picked for expertise, speed and efficiency.
• Homesure GroupcoreOthersIn 2021, the Homesure Group acquired Andrew Louis to allow Louis Anastasiou (one of the founders) to retire after a 33-year career. Nicholas Stott and Mark Loughnane stepped in as the new Board of Directors.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Hunters: UK estate and letting agency franchise network offering sales, lettings, and property management services across regional markets. Closely comparable to Andrew Louis in service mix and target customer (residential buyers, sellers, landlords).
• Belvoir: UK national lettings and property management franchise network. Directly comparable to Andrew Louis on residential landlord services, fully managed packages, and recurring property management revenue.
• Winkworth: UK franchise estate agency with sales, lettings and property management. Comparable regional-franchise model with similar product/service mix targeting residential buyers, sellers, and landlords.
• Martin & Co: UK national lettings and sales franchise. Directly comparable on residential lettings, tenant referencing, and fully managed landlord services for individual and portfolio landlords.

Emerging players

• Purplebricks: UK online/hybrid estate agent offering fixed-fee sales services. Competes with Andrew Louis for residential sellers on pricing model and digital experience, though without local branches or full-service management.

Broad incumbents

• Your Move: Large UK national estate agency brand (part of LSL Property Services). Operates overlapping residential sales, lettings, and block management services; represents the larger incumbent Andrew Louis competes against.
• Countrywide: One of the UK's largest estate agency and property services groups. Overlaps with Andrew Louis across residential sales, lettings, and block management, but operates at significantly greater scale and geographic reach.
• Connells Group: Major UK estate agency and property services group encompassing multiple brands (Connells, Sequence, William H Brown). Competes with Andrew Louis in residential sales, lettings, and block management at scale.

Regional players

• Chase Norton: Liverpool-based estate and letting agency. Closely comparable as another independent Liverpool-focused agency serving residential buyers, sellers, landlords, and tenants in the same geographic patch.

Others

• Rightmove: UK's largest property portal used by Andrew Louis as primary listing channel. Functions as a critical distribution and lead-generation infrastructure provider rather than a direct competitor, but a key strategic dependency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/andrew__louis
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andrew Louis