Home Legal Services

What Home Legal Services does

Home Legal Services (legally Home Legal Services 2 Ltd, Company No. 08204818, registered in England) is a privately held conveyancing referral and management intermediary operating since 2013, headquartered in West Kirby, Wirral, with a contact office in Liverpool. The company connects individual property buyers, sellers, and re-mortgagors with a nationwide panel of quality-controlled solicitors and conveyancers, and extends into adjacent property-transaction services including Energy Performance Certificates (EPCs) for landlords and letting agents and Property Surveys (Market Valuation, Level 2, Level 3) via a nationwide network of registered surveyors.

The technology stack is deliberately lean and off-the-shelf: a cloud-based CRM (CoCreate, ISO 27001 registered, ICO-registered data processor) for case management and a cloud-based diary and company management system (Pipedrive) for tracking communications with introducers and panel solicitors. The customer-facing layer centers on a self-serve website with instant online quote generation, online instruction, and 24/7 case tracking, supplemented by phone/fax ordering and SMS progress updates. Notable product features include a fixed-fee pricing model with a 'No Completion No Fee' guarantee, white-label conveyancing packages for partners, and an interactive Survey Selector Tool.

The business model is transaction-based and channel-led. Revenue derives from fixed conveyancing fees per completed property transaction, fixed EPC fees with volume discounts for landlords, and referral fees earned from estate agents, mortgage brokers, and solicitors who route clients through the platform. GTM combines a multi-segment partner referral network (the primary acquisition motion) with direct-to-consumer online self-serve acquisition and phone-based inside sales. Customers are individual consumers and four B2B partner segments (Estate Agents, Mortgage Brokers, Solicitors, and Private Landlords), distributed nationwide across England, Wales, Scotland, and Northern Ireland. The team is small (1-10 employees, with five named individuals), and no funding, M&A, or investor activity is disclosed.

Name

Home Legal Services

Legal name

Home Legal Services 2 Ltd

Website

https://homelegalservices.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Legal Services is a UK-based conveyancing referral and management intermediary that connects individual home buyers, sellers, and re-mortgagors with a nationwide panel of solicitors, and also arranges EPCs and property surveys. It earns fixed per-transaction fees and referral commissions via a partner network of estate agents, mortgage brokers, and solicitors.

Ownership category

akta.pro rank

Product category

Residential Conveyancing Services

NAICS

Title Abstract and Settlement Offices (541191), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAOAE

Closing & Settlement Services (Settlement Agents)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)

SECONDARYBPAJAOAG

Document Preparation & Recording Services (Deeds, Liens)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)

Keywords

• Residential conveyancing services
• Conveyancing case coordination
• Energy performance certificates
• Property survey services
• Solicitor panel management

Headquarters

HQ city

West Kirby

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Conveyancing Services: Fixed fee conveyancing services for property sales, purchases, and re-mortgages. Revenue generated through transaction fees paid by customers upon property transaction completion.
2. EPC Services: Energy Performance Certificate arrangement services for landlords and letting agents, charged at competitive fixed fees with volume discounts available.
3. Partner Referral Fees: Earn referral fees from estate agents, mortgage brokers, and solicitors when clients are referred and complete transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Home Legal Services coordinates fixed-fee residential conveyancing for people buying, selling, or remortgaging property by routing cases through a nationwide panel of quality-controlled solicitors and conveyancers. It also arranges Energy Performance Certificates and property surveys for landlords, letting agents, and other property clients.

Product overview

Home Legal Services is a conveyancing referral and management service operating throughout England, acting as an intermediary between property buyers/sellers and a panel of solicitors and conveyancers. The core offering is Conveyancing Services, supplemented by Energy Performance Certificates (EPCs) for landlords and Property Survey Services. The company provides online quote generation, case tracking, and text message updates, connecting customers with a nationwide panel of quality-controlled law firms on a fixed-fee basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Conveyancing Services A managed residential conveyancing service for property sales, purchases, and remortgages, with online instruction, fixed fees, and a No Completion No Fee guarantee. Matters are handled through a panel of quality-controlled solicitors and conveyancers.
• Energy Performance Certificates (EPCs) An EPC arrangement service for landlords and letting agents, with project management from instruction through delivery, vetted Domestic Energy Assessors, fixed fees, and volume discounts for multiple properties.
• Property Survey Services An arrangement service for Market Valuation Reports, Level 2 Home Surveys with or without valuation, Level 3 Building Surveys, and bespoke surveys through a nationwide network of registered surveyors.

Quantifiable outcome

• Fixed fees with No Completion No Fee guarantee eliminates financial risk for customers
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• CoCreatecoreTechnology or IntegrationCloud-based CRM system and data processor. CoCreate is ISO 27001 (Information Security Management System) registered and a registered data processor with the ICO (Reg No. ZA207840). Handles customer data including names, addresses, contact numbers, email addresses, property details, and solicitor assignments.
• PipedrivecoreTechnology or IntegrationCloud-based company management and diary system used for recording communications and appointments with introducers and panel of solicitors. Stores estate agent/solicitor company names, addresses, contact names, and email addresses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Premier Property Lawyers: Premier Property Lawyers is a national residential conveyancing provider with digital instruction and panel-supported service delivery. It overlaps strongly on sales, purchases, remortgages, fixed-fee pricing, and transaction management.
• Homeward Legal: Homeward Legal provides online conveyancing services for residential transactions. It is comparable through its direct-to-consumer acquisition, fixed fees, and digital coordination of property legal work.
• O'Neill Patient Solicitors: O'Neill Patient Solicitors provides conveyancing and broader property-related legal services. It is comparable in the core residential transaction offering, although it is a more established law firm with wider legal capabilities.
• Sam Conveyancing: Sam Conveyancing is an online conveyancing quote and referral platform connecting customers with solicitors. It is directly comparable in transaction pricing, online acquisition, and solicitor-panel distribution.
• eConveyancer: eConveyancer offers technology-enabled conveyancing and solicitor-panel services. It is comparable in online quote generation, case coordination, and the use of a distributed network to deliver residential legal work.
• Quittance: Quittance provides residential conveyancing, instant online quotes, and related property-transaction services. Its fixed-fee model, online customer journey, and solicitor coordination make it a close direct peer.
• AVRillo: AVRillo is a technology-enabled conveyancing provider offering fixed-fee residential legal services and digital case management. It closely matches Home Legal Services in customer proposition, online ordering, and panel-based transaction delivery.

Others

• Compare My Move: Compare My Move is a property-moving comparison and referral platform covering conveyancing and adjacent transaction services. It overlaps with Home Legal Services at the online quote and partner-distribution stages but operates as a broader marketplace.
• Reallymoving: Reallymoving is a home-moving comparison marketplace that supplies conveyancing leads and quotes from legal-service providers. It is comparable in digital customer acquisition and referral distribution, though it does not primarily deliver the legal work itself.

Broad incumbents

• Co-op Legal Services: Co-op Legal Services is an established legal-services provider with a conveyancing offering and national online and telephone access. It serves the same transaction needs but has a much broader legal-services portfolio and consumer brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/homelegalservices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Legal Services