Sherpa Mobile Robotics

What Sherpa Mobile Robotics does

Sherpa Mobile Robotics (SMR) is a French designer and manufacturer of Autonomous Mobile Robots (AMR) for industrial intralogistics, headquartered in Haguenau, Alsace. The company originated inside NORCAN in 2015–2016 to address operator strain in order picking, became an independent entity in 2020, and now offers four core robot platforms — SHERPA-B (bins/cartons up to 200kg), SHERPA-P (pallets/crates up to 1000kg), SHERPA-D (dollies/rolling platforms up to 250kg), and SHERPA-F (floor pallets up to 1200kg) — built on a shared SLAM/Lidar/3D-camera technology stack with ISO 3691-4 safety certification and VDA5050-compliant fleet interoperability. The product portfolio extends beyond hardware to include a fleet-management software suite (Map, Fabric, Road Editor, Mission Editor, Fleet Manager, Fleet Monitor), a Smart Picking add-on with IoT pick-to-light modules, multi-tier SAV-Garantie maintenance contracts, training programs, and financing solutions.

SMR's go-to-market combines direct enterprise field sales with a turnkey design-select-deliver-supervise engagement model and a growing channel/technology partner ecosystem across Europe (Prolog, InUse, Melkus, Suffel, Balyo, Node, Hub One, Synaos, Idealworks, Procom System, among others). Reported customer logos span automotive (FPT Industrial, ZF, Volvo, Hutchinson), industrial manufacturing (Siemens, Schaeffler, Gaggenau Industrie, Berry, Précijura, Ketterer Antriebe), tire manufacturing (Michelin), agri-food (Pierre Schmidt, Colins Ingredients), and retail/distribution (Fnac Darty, Luisina), with over 100 cumulative installations cited.

Revenue mechanics span hardware sales (€80K–€120K ASP range implied), recurring software subscriptions, multi-year managed-service contracts (12–60 months), and professional training services, with an advertised ROI of ~18 months supporting the financing offer. SMR is privately held as a SASU with €1.796M registered capital, has raised €12M between 2021–2024, and operates with 11–50 employees out of a 1200m² facility that co-locates R&D, production, customer service, and training.

Name

Sherpa Mobile Robotics

Legal name

Sherpa Mobile Robotics

Website

https://sherpa-mr.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherpa Mobile Robotics is a French designer and manufacturer of Autonomous Mobile Robots (200kg–1200kg) for industrial intralogistics, serving automotive, manufacturing, and logistics enterprises across Europe with a hardware-plus-software fleet management offering.

Ownership category

akta.pro rank

Product category

Autonomous Mobile Robots (Industrial Intralogistics)

NAICS

Conveyor and Conveying Equipment Manufacturing (333922)

SIC

General Industrial Machinery & Equipment (3560), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Industrial & Warehouse Robotics (HDAAAIAA)

akta.pro secondary industries

Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC)

Keywords

• Autonomous mobile robots
• Intralogistics automation
• AMR fleet management
• Industrial material handling
• Collaborative robotics

Headquarters

HQ city

Haguenau

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AMR Hardware Sales: Sale of Autonomous Mobile Robots including SHERPA-B (crates/cartons up to 200kg), SHERPA-P (pallets/boxes up to 1000kg), SHERPA-D (dollies up to 250kg), and SHERPA-F (floor pallets up to 1200kg). Robots are manufactured in France.
2. Software Suite: Software tools including Map, Fabric, Road Editor, Mission Editor, Mission Manager, Fleet Manager, Fleet Monitor, and traffic management for robot fleet control and mission management.
3. Maintenance and Support Services: SAV-Garantie with 4 contract levels: START, CARE, PERF, and FULL, offering hotline ticketing, preventive maintenance, performance monitoring, and full service packages with warranty options of 12, 24, 36, or 60 months.
4. Training Services: Training programs for integrator (5 days at SMR in Alsace) and user-admin (16 hours, min 2 persons) to make teams autonomous in robot operations.
5. Financing Solutions: Financing options for robots, software suite, and peripherals to facilitate acquisition with controlled ROI.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sherpa Mobile Robotics designs, manufactures, and sells Autonomous Mobile Robots (AMR) for industrial intralogistics under the SHERPA-B, SHERPA-P, SHERPA-D, and SHERPA-F product lines, with payload capacities ranging from 200kg to 1200kg. The company delivers turnkey solutions including flow analysis, robot selection, manufacturing, installation, operator training, and ongoing fleet supervision backed by a multi-tier maintenance program. Revenue is complemented by a software suite for fleet management and mission orchestration, plus financing options supporting an 18-month ROI.

Product overview

Sherpa Mobile Robotics is a French designer and manufacturer of Autonomous Mobile Robots (AMR/AGV) for intralogistics, operating on a platform-plus-modules architecture. The core product line consists of four robot models: SHERPA-B (bins/cartons, up to 200kg), SHERPA-P (pallets/crates, up to 1000kg), SHERPA-D (dollies/rolling platforms, up to 250kg), and SHERPA-F (floor pallets, up to 1200kg). Each robot can be configured with different top modules (conveyors, lifts) and operated in follow-me mode, autonomous mode, or a combination of both. The software suite (Map, Fabric, Road Editor, Mission Editor, Fleet Manager, Fleet Monitor) provides fleet-level orchestration. Additional modules include Smart Picking (intelligent order-picking software with IoT pick-to-light), training programs, multi-tier maintenance contracts (START/CARE/PERF/FULL), and financing solutions. Custom integration services adapt robots to specific industrial workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• SHERPA-B Autonomous Mobile Robot for automated transport of bins and cartons up to 200kg, configurable with frontal conveyor, lateral single/double conveyor, or bin-lifting top modules for light-duty intralogistics in narrow and complex environments.
• SHERPA-P Autonomous Mobile Robot for automated transport of pallets and crates up to 1000kg with double-direction travel, inductive charging, and a pallet-lifting module; available in integrator version with simple platform, pallet-lift, or automated loading/unloading via docking stations for European, US, and custom pallet formats.
• SHERPA-D Autonomous Mobile Robot nicknamed 'THE BIN STACK MOVER' designed for transporting dollies, rolling bases, bin stacks, and rolling platforms up to 250kg, operating in single direction with inductive charging for 24/7 availability in narrow and complex environments.
• SHERPA-F Autonomous Mobile Robot nicknamed 'LE PRÉCIS' (the precise one) for floor-level pallet transport up to 1200kg, featuring omnidirectional movement via 4 pivot wheels, intelligent trajectory correction for off-center pallets, support for standard 1200x800mm and 800x600mm pallet formats, 5.4 km/h top speed, and 4-hour inductive charging.
• Suite logicielle (Software Suite) Software suite accompanying the SHERPA AMR fleet, comprising on-robot tools (Map, Fabric, Road Editor, Mission Editor) and peripheral tools (Mission Manager, Fleet Manager, Fleet Monitor), used to generate maps, define missions, orchestrate fleet traffic, monitor performance in real time, and integrate with external peripherals such as doors and conveyors.
• Smart Picking solution Intelligent order-picking solution combining a SHERPA AMR with smart picking software, IoT pick-to-light and put-to-light modules, and ISO 3691-4 certification, supporting zone picking, station picking, and replenishment use cases to enable collaborative human-robot picking that reduces operator strain and error rates.
• Formation (Training Services) Two-tier training program (5-day integrator training at SMR in Alsace and 16-hour user-admin training, minimum 2 people) delivered to make customer and partner teams fully autonomous in robot operation and fleet management.
• SAV-Garantie (Maintenance & Warranty Contracts) Four-tier service contract program (START, CARE, PERF, FULL) delivering hotline/ticketing support, predictive maintenance, real-time performance monitoring, and full maintenance cost control, with warranty term options of 12, 24, 36, or 60 months.
• Financement (Financing Solutions) Financing solutions covering SHERPA robots (B, P, D, F models), the software suite (Fleet Manager, etc.), and peripherals (docking stations, conveyors, Shercom), structured to deliver a controlled ROI advertised at approximately 18 months.
• Solutions personnalisées (Custom Solutions) Custom AMR integration and bespoke development services that adapt SHERPA robots to specific customer workflows, including custom top-module design, peripheral integration (conveyors, sorting systems), and application-specific configurations for clients such as Volvo, Michelin, and Siemens.

Quantifiable outcome

• ROI achievable within 18 months
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NorcancoreStrategic or Co-development PartnerParent company from which Sherpa Mobile Robotics originated. The idea for SHERPA was born within Norcan, facing thousands of order preparation carts sold to e-commerce actors. Norcan provides the foundational expertise in material handling equipment.
• PrologminorChannel Partner/ Reseller/ DistributorCommercial and service partner in the SMR ecosystem.
• InUseminorChannel Partner/ Reseller/ DistributorCommercial and service partner in the SMR ecosystem.
• MelkusminorChannel Partner/ Reseller/ DistributorCommercial and service partner in the SMR ecosystem.
• InovaticaminorChannel Partner/ Reseller/ DistributorCommercial and service partner in the SMR ecosystem.
• SuffelminorChannel Partner/ Reseller/ DistributorCommercial and service partner in the SMR ecosystem.
• Alexander BurkleminorChannel Partner/ Reseller/ DistributorCommercial and service partner in the SMR ecosystem.
• Vendée ConceptminorChannel Partner/ Reseller/ DistributorCommercial and service partner in the SMR ecosystem.
• ArminminorChannel Partner/ Reseller/ DistributorCommercial and service partner in the SMR ecosystem.
• MGAminorChannel Partner/ Reseller/ DistributorCommercial and service partner in the SMR ecosystem.
• VDA5050 (Standard)minorOthersOpen interface standard for driverless industrial trucks. SMR robots support this agnostic platform for interoperability in multi-vendor fleet management environments.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mobile Industrial Robots (MiR): Denmark-based AMR manufacturer owned by Teradyne, offering a portfolio of mobile robots for material handling in industrial and logistics environments. Most direct competitor to SMR in the European mid-market AMR space, with comparable load ranges (MiR250, MiR600, MiR1350) overlapping SHERPA-B/P/F.
• Balyo: French AMR/AGV vendor listed on Euronext, specializing in pallet and goods-to-person transport. Direct French competitor and also a listed technology partner of SMR, making it a uniquely comparable peer in terms of geography, target customers, and product positioning.
• OTTO Motors (Clearpath Robotics): Canadian AMR manufacturer serving industrial and automotive customers with heavy-payload autonomous vehicles. Comparable to SHERPA-P/F in the heavy-pallet transport segment, and competes for the same line-side feeding and production-to-warehouse use cases.
• Fetch Robotics (Zebra Technologies): US-based AMR vendor acquired by Zebra Technologies, offering a broad portfolio of mobile robots for warehousing and manufacturing. Competes directly with SHERPA-B and SHERPA-P in fulfillment and light-material-handling use cases.
• Locus Robotics: US-based AMR vendor specializing in collaborative order-picking robots for e-commerce and retail distribution. Comparable to SHERPA-B and the Smart Picking solution; competes for the same warehousing and order-preparation budgets as SMR's retail/logistics customers.
• Geek+: Chinese AMR unicorn with a global footprint covering goods-to-person, picking, moving, and sorting robots. Most comprehensive global AMR competitor; targets many of the same use cases (bins, pallets, picking) as SMR but at significantly larger scale.
• 6 River Systems (Shopify): AMR vendor acquired by Shopify, focused on collaborative warehouse robots for picking and putaway. Comparable to SHERPA-B and Smart Picking in fulfillment environments; primarily US-focused but competes for multinational customers.
• Hikrobot: Chinese AMR manufacturer (subsidiary of Hikvision) with a broad portfolio including mobile robots, forklifts, and warehouse automation. Competes with SMR across bin, pallet, and parcel transport use cases and is expanding in European markets.

Broad incumbents

• KUKA: German industrial automation incumbent with a portfolio spanning robots, AMRs (via Swisslog), and intralogistics systems. Overlaps with SMR in manufacturing and warehouse automation, but at much larger scale and as part of a broader automation offering.
• Omron (Mobile Robots): Japanese industrial automation incumbent offering the LD series of AMRs alongside PLCs, vision systems, and robotics. Overlaps with SHERPA-B/P in industrial material handling but as part of a much broader automation portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLCPG_afDLrLKAIWFgBXTqw
• LinkedInlinkedin.com/company/sherpa-mobile-robotics-smr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherpa Mobile Robotics