What Midland Country Club does

Midland Country Club is a private, member-owned country club founded in 1928 in Midland, Michigan. The club serves more than 900 members and operates golf, dining, day spa, and event facilities, hosting over 3,000 functions per year. The organization employs between 101 and 250 staff and is structured as a not-for-profit, member-owned institution rather than a venture-backed or publicly traded entity.

The club's revenue model combines recurring membership dues with diversified ancillary streams including à la carte and event dining, a day spa, golf tournaments, and private functions such as weddings and corporate outings. Since 2019, the club has hosted the Dow Championship, an LPGA Tour event, which adds a discrete tournament-related revenue line and ties the club to the national professional golf calendar. Capital reinvestment is a recurring operational theme, with documented projects including a full clubhouse reconstruction (2010), a short-game practice area renovation (2022), a smart irrigation system (2018), and ESD Waste2Water infrastructure for on-site wastewater management.

The club has received the Distinguished Clubs Award consistently from 2018 through 2025, an industry benchmark credential. Its customer base is a defined local membership drawn primarily from the Midland, Michigan metropolitan area, and the LPGA partnership provides external brand exposure. The competitive position is grounded in 95+ years of operating history, sustained facility investment, and a member community that creates social and switching-cost lock-in.

Name

Midland Country Club

Legal name

Midland Country Club

Website

https://midlandcc.net

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

Midland Country Club is a private, member-owned country club in Midland, Michigan, founded in 1928. It serves 900+ members with golf, dining, spa, and event facilities, hosting 3,000+ functions annually including the Dow Championship LPGA Tour event.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private country club
• Golf course
• Membership club
• Event hosting
• Fitness and spa

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Dues: Private country club generating revenue through membership dues. Three membership types available: Full (unlimited golf and all amenities), Recreational (limited golf with green fees), and Social (Day Spa access).
2. Dining Services: Five dining areas generating revenue: Wildfire Grille (fine dining), Hearthside (family casual), The Bar, Downstairs Lounge, and seasonal Patio. Takeout and online ordering available.
3. Day Spa Services: Full-service spa offering massages, body wraps, facials, manicures, pedicures, waxing, and eyebrow/eyelash services for members and guests.
4. Event Hosting: Revenue from hosting weddings (up to 300 guests in St. Andrews Ballroom), private events, corporate meetings, and golf tournaments. Non-members require member host.
5. Tournament Hosting: Host of Dow Championship LPGA event (144 players, 72 two-woman teams). Generates revenue through hosting fees, sponsorships, and community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Midland Country Club is a fully private membership club operating an 18-hole par-70 golf course alongside five dining venues, a 5,000+ sq ft fitness center, full-service day spa, six-lane aquatic center, youth programming, and event hosting facilities. The club serves over 900 members and their families and hosts more than 3,000 functions annually, including weddings, corporate events, and the Dow Championship LPGA Tour event.

Product overview

Midland Country Club is a fully private country club founded in 1928, offering a comprehensive portfolio of recreational and social services centered around its 18-hole par-70 golf course and clubhouse facilities. The club operates multiple integrated service lines: golf (course, practice facilities, Indoor Golf area with simulators, and Golf Shop); dining (five venues including Wildfire Grille, Hearthside, The Bar, Downstairs Lounge, and Patio); fitness and wellness (Fitness Center with Peloton, Pilates Studio, Day Spa, and Aquatic Center); youth programming (Kids' Corner and The Bunker); and event hosting (St. Andrews Ballroom and multiple event rooms for weddings, corporate events, and private gatherings). The club also hosts the annual Dow Championship LPGA tournament. Membership tiers (Full, Recreational, Social) provide varying levels of access to these amenities. The clubhouse and golf course were reconstructed and opened in 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Midland Country Club Golf Course An 18-hole par-70 fully private golf course spanning 6,400 yards, designed for walkability. Features the signature 18th hole island green accessible via the Red Bridge, and serves as the host venue for the Dow Championship LPGA event.
• Club Dining Five distinct dining areas offering seasonal cuisine and full service: Wildfire Grille (formal), Hearthside (family casual), The Bar, Downstairs Lounge (casual), and Outdoor Patio (seasonal). Takeout and online ordering available.
• Fitness Center A 5,000+ square foot workout facility in the lower level of the Clubhouse featuring cardio equipment, free weights, weight machines, Peloton Bikes, Functional Training Studio, Mind/Body Studio for yoga, and Pilates Studio with reformer, MVe Chair, and springboard. Staffed with four personal trainers, group fitness instructors, and a nutrition specialist.
• Day Spa A full-service spa offering deep tissue massage, body wraps, signature facials, manicures, pedicures, waxing, eyebrow shaping and tinting, eyelash extensions, along with gentlemen's and children's services. Available to members and guests.
• Aquatic Center Summer aquatic facility featuring a six-lane 25-meter pool with lap swim, diving board, and 12-foot-deep section with water slide; zero-entry splash pool with spray features; and a 12-person hot tub overlooking the 18th hole. Includes a Poolside Grille and cabana service.
• Kids' Corner and The Bunker Childcare and youth programming including Kids' Corner for children ages one and older with hands-on play, stories, games, and arts & crafts; and The Bunker for children 10+ featuring air hockey, ping pong, video games, and TVs.
• Weddings and Special Events Event hosting services including weddings and receptions in the St. Andrews Ballroom (up to 300 guests) with panoramic golf course views, state-of-the-art sound system, and customizable dance floor. Also offers corporate meetings, seminars, receptions, barbecues, showers, birthdays, and pool parties.
• Event Spaces Multiple event venues including St. Andrews Ballroom (largest, connects to south patio with golf course views), 1928 Room (with audio/video), 2010 Room (with patio walkout), Red Oak Boardroom (formal mahogany table), Cypress Wine Room (cherry-wood table, arched ceilings), and Ash Room (versatile with golf course views).
• Golf Practice Facilities Year-round practice amenities including a Short Game Practice Area (renovated Fall 2022), outdoor netted hitting bays for six members, and an Indoor Golf area with five hitting bays, three simulators, video equipment for private instruction, and custom club fitting.
• Dow Championship An LPGA Tour event held at Midland Country Club since 2019, featuring 72 two-woman teams competing in 72-hole stroke play format with alternating foursomes and four-ball rounds. The week-long event includes community activities such as the Eat Great food festival and youth events, with proceeds benefiting local charities.
• Membership Programs Three membership tiers: Full (unlimited golf, practice facilities, indoor golf, aquatic center, fitness center, day spa, kids' corner, and clubhouse access); Recreational (golf 4 times per year paying green fees); and Social (day spa access). Age-based categories include Regular (40+), Young Professional II (31-39), and Young Professional I (18-30).

Quantifiable outcome

• Over 3,000 functions hosted annually
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• LPGA Tour (Dow Championship)flagshipStrategic or Co-development Partner · 1 January 2019Midland Country Club has been the host venue for the Dow Championship LPGA Tour event since its introduction in 2019. The tournament features 72 two-woman teams competing in 72-hole stroke play format with alternating foursomes and four-ball rounds. The event incorporates community events, Eat Great food festival, youth activities, and charity partnerships. The tournament's mission is to build community and accelerate efforts of the Great Lakes Bay Region.
• Local Charities (Rotary, Cancer Services, Habitat for Humanity, Shelterhouse of Midland, Local Food Pantries)coreOthersMidland Country Club partners with over two dozen local charities, accounting for tens of thousands of dollars in donations and hundreds of hours of service each year. Supports Rotary, Cancer Services, Habitat for Humanity, local school functions, Shelterhouse of Midland, and local food pantries.
• Outlyr (Event Management)coreImplementation/ SI/ Consulting PartnerOutlyr manages the Dow Championship tournament operations. Contact: Wendy Traschen (Tournament Director), Cassie Rau (Event Manager), Hayley Guilinger (Volunteer Coordinator), Katie Janni (Administrative Assistant/Event Manager).

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Bay City Country Club: Private member-owned country club located in Bay City, MI, within the Great Lakes Bay Region near Midland. Directly comparable as a regional peer serving a similar demographic in an adjacent Michigan city with comparable golf, dining, and event amenities.
• Saginaw Country Club: Private member-owned country club in Saginaw, MI, also part of the Great Lakes Bay Region. Closest geographic peer to Midland CC, serving overlapping corporate and family memberships in the same regional economy anchored by Dow and related industries.
• Orchard Lake Country Club: Private country club in Orchard Lake Village, MI offering golf, dining, pool, and event hosting. Comparable as a Michigan-area private member country club with similar amenity mix and family-focused programming.

Direct peers

• Barton Hills Country Club: Distinguished private country club in Ann Arbor, MI offering golf, dining, fitness, and event hosting. Comparable as a Michigan-based private full-service country club with similar amenities and member experience positioning.
• Bloomfield Hills Country Club: Long-established private country club in Bloomfield Hills, MI with golf, dining, tennis, swimming, and event facilities. Directly comparable as a Michigan private country club with full amenity mix and corporate event hosting.
• Detroit Athletic Club: Historic private city athletic club in Detroit offering dining, fitness, lodging, and event spaces. Comparable as a long-established Michigan private member club providing similar multi-amenity lifestyle offerings to professionals and families.
• Indianwood Golf & Country Club: Private golf and country club in Orion Township, MI with golf, swimming, dining, and event facilities. Comparable as a Michigan private club emphasizing golf while offering broader family amenities.
• Travis Pointe Country Club: Private country club in Ann Arbor, MI offering golf, pool, dining, fitness, and event hosting. Comparable as a Michigan private full-service country club with similar family-friendly programming and event capabilities.

Broad incumbents

• Oakland Hills Country Club: Premier historic private golf club in Bloomfield Hills, MI host of major championships (US Opens, PGA events). A larger, more prestigious established private golf club in Michigan; comparable as a peer in geography and category but at higher end of prestige and tournament-hosting scale.
• ClubCorp: Large operator of private golf, country, and city clubs across the US. Comparable as a broader incumbent in the private club industry, though operating a multi-location portfolio model rather than a single-club owner like Midland CC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/midlandcountryc
• Facebookfacebook.com/midlandcountryc
• Xx.com/midlandcc
• LinkedInlinkedin.com/company/midland-country-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Country Club