Outlyr

What Outlyr does

Outlyr is a U.S.-based sports event management and sponsorship consulting firm founded in 2010 and headquartered in Greenwich, Connecticut. The company operates professional golf tournaments across four major tours — the LPGA Tour, PGA TOUR Champions, LIV Golf, and the Korn Ferry Tour — including marquee events such as the Walmart NW Arkansas Championship, the Meijer LPGA Classic, the Dow Championship, the Chubb Classic, the ShopRite LPGA Classic, and the Kroger Queen City Championship. Its service portfolio is organized around three lines: OUTLYR EVENTS (tournament operations and lifestyle event management), OUTLYR CONSULTING (sponsorship strategy, partnership management, brand activation, analytics, and hospitality), and Sales and Property Representation (connecting brands with audiences through rights and property deals).

Outlyr generates revenue primarily through professional services fees tied to event management, sponsorship consulting engagements, hospitality programs, and property representation work. The go-to-market is sales-led and enterprise-focused: the firm develops tailored, multi-year mandates with global brands such as Walmart, AIG, SERVPRO, Dow, Mutual of Omaha, Meijer, Chubb, and Gulf States Toyota, and serves as a long-standing operating partner to professional golf tours. The company has no disclosed external funding, no parent company, and no disclosed revenue figures. The business is staffed by 50+ professionals distributed across 13 U.S. office locations, with a leadership team led by Managing Partner Tim Erensen and Partner Andy Bush.

Operationally, Outlyr combines tournament management with adjacent capabilities in community programming (the BITE NWA culinary series), owned hospitality venues (J. Brewer's, Frederik's by Meijer), and sustainability-focused event production (GEO Foundation certified events, LPGA Green Driver Award). The technology stack is described in conventional professional-services terms — 'data-informed analytics' for sponsorship ROI — with no proprietary AI or platform product disclosed. Customer engagement runs through direct enterprise sales, long-standing tour and brand relationships, and case-study-driven content marketing.

Name

Outlyr

Legal name

Outlyr

Website

https://outlyr.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Outlyr is a U.S. sports event management and sponsorship consulting firm that operates professional golf tournaments across the LPGA Tour, PGA TOUR Champions, LIV Golf, and Korn Ferry Tour, serving enterprise brand clients with event operations, sponsorship strategy, brand activation, and hospitality services.

Ownership category

akta.pro rank

Product category

Sports Event Management and Sponsorship Consulting

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Sports event management
• Sponsorship consulting
• Tournament operations
• Hospitality services
• Brand activation

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Outlyr operates and manages professional golf tournaments including LPGA Tour, PGA TOUR Champions, LIV Golf and Korn Ferry Tour events. Revenue is generated through event management fees and operational services.
2. Sponsorship Consulting: Strategic advisory and consulting services for sponsorship strategies, portfolio assessments, and custom marketing platforms. Delivers measurable success through data-informed approaches.
3. Hospitality Services: World-class hospitality programs managing every detail for unforgettable corporate entertainment at premier events worldwide.
4. Sales and Property Representation: Connecting global brands to key audiences through impactful partnerships and property representation services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Outlyr operates and manages professional golf tournaments across the LPGA Tour, PGA TOUR Champions, LIV Golf, and Korn Ferry Tour, while also providing sponsorship consulting, hospitality programs, and sales and property representation services to global brand sponsors. The company crafts tailored experiences ranging from hyper-local brand activations to large-scale tournament operations, supported by analytics and a data-informed approach. Its service portfolio is delivered through three lines: OUTLYR EVENTS, OUTLYR CONSULTING, and Sales and Property Representation.

Product overview

Outlyr is an event management and sponsorship consulting company operating as a unified platform with three core service lines: OUTLYR EVENTS (event management and tournament operations), OUTLYR CONSULTING (sponsorship advisory, partnership management, brand activation, analytics, and hospitality), and Sales and Property Representation (connecting brands with audiences through partnerships). The company manages professional golf tournaments across LPGA Tour, PGA Tour Champions, LIV Golf, and Korn Ferry Tour, and offers hospitality experiences such as J. Brewer's and Frederik's by Meijer at these events. Additionally, Outlyr operates community event series including BITE NWA, BITE LITE, and BITE Pride in partnership with major brands.

Differentiator

Problem solved

Functional benefit

Products and services

• OUTLYR EVENTS End-to-end event management service for professional golf tournaments and lifestyle events, covering community engagement, philanthropy, sustainability, employee engagement, wellness, and diversity, equity & inclusion focus areas for sports tours and brand partners.
• OUTLYR CONSULTING Sponsorship consulting and advisory service covering advisory & strategy, partnership management, brand activation, analytics & insights, and hospitality programs for sports and entertainment clients seeking measurable ROI from sponsorships.
• Sales and Property Representation Sales and property representation service that connects global brands with key audiences through impactful partnerships and representation of sports and entertainment properties.
• J. Brewer's Hospitality Experience Luxury hospitality experience at the Meijer LPGA Classic featuring gourmet food, open bar, premium seating with prime course views, and meet-and-greets with players, designed for VIPs, sponsors, and stakeholders.
• Frederik's by Meijer Hospitality Venue Upscale dining hospitality venue at the Meijer LPGA Classic providing premium food and beverage experiences for spectators, VIPs, sponsors, and stakeholders.
• Chubb Classic PGA Tour Champions tournament operated and managed by Outlyr with Chubb as title sponsor.
• J. Morse LA Open Professional golf tournament operated and managed by Outlyr on the PGA Tour-affiliated circuit.
• ShopRite LPGA Classic LPGA Tour tournament operated and managed by Outlyr with ShopRite as title sponsor.
• Meijer LPGA Classic LPGA Tour tournament operated and managed by Outlyr with Meijer as title sponsor, featuring the J. Brewer's and Frederik's by Meijer hospitality venues.
• Dow Championship LPGA Tour team-format tournament operated and managed by Outlyr with Dow as title sponsor, including the Dow Day employee engagement activation.
• Kroger Queen City Championship LPGA Tour tournament operated and managed by Outlyr with Kroger as title sponsor, held in the Queen City (Cincinnati) market.
• Walmart NW Arkansas Championship presented by P&G LPGA Tour tournament operated and managed by Outlyr with Walmart as title sponsor and P&G as presenting sponsor, with a strong focus on sustainability initiatives.
• The Annika presented by Rolex LPGA Tour tournament operated and managed by Outlyr with Rolex as presenting sponsor, named after Annika Sörenstam.
• BITE NWA Culinary Event Series Family-friendly culinary event series in Northwest Arkansas celebrating local restaurant diversity, created through partnerships with Walmart, Procter and Gamble, General Mills, and Tyson.
• BITE LITE Pop-Up Series Year-long series of pop-up events throughout Northwest Arkansas spotlighting local organizations and featuring diverse restaurants and chefs, with an emphasis on Black-owned businesses at the inaugural event.
• BITE Pride Event within the BITE NWA festival series that highlights LGBTQIA+ businesses and community members.

Quantifiable outcome

• 88% of event waste diverted from landfills
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LPGA TourcoreStrategic or Co-development PartnerOutlyr manages LPGA Tour events including Chubb Classic, J. Morseagle LA Open, ShopRite LPGA Classic, Meijer LPGA Classic, Dow Championship, Kroger Queen City Championship, and NWA Championship. The company has been a trusted partner of the LPGA Tour for more than 18 years, with events widely known as some of the best on the tour.
• PGA TOUR ChampionscoreStrategic or Co-development PartnerOutlyr manages PGA TOUR Champions events and has developed partnership programs for sponsors like SERVPRO, serving as Official Cleanup and Restoration Company of the PGA TOUR and PGA TOUR Champions.
• LIV GolfcoreStrategic or Co-development PartnerOutlyr manages LIV Golf events as part of their tournament operations portfolio, bringing expertise in professional golf event management to the league.
• Korn Ferry TourcoreStrategic or Co-development PartnerOutlyr manages Korn Ferry Tour events, supporting the developmental pathway for professional golfers.
• GEO FoundationcoreStrategic or Co-development PartnerGEO Foundation certified the #NWAChampionship in 2024 as a certified sustainable sporting event - only the second tournament on the entire LPGA Tour to receive this distinction.
• Food LoopsminorStrategic or Co-development PartnerLocal waste reduction company partnered with Outlyr at the NWA Championship to sort over 38,000 pounds of waste into compost, recycle and landfill streams, achieving 88% waste diversion from landfills.
• BITE Northwest ArkansasminorStrategic or Co-development PartnerOutlyr leveraged BITE NWA - a vibrant family-friendly culinary event - to activate participating brands and highlight the diverse restaurant scene in Northwest Arkansas.
• Black-Owned Northwest ArkansasminorStrategic or Co-development PartnerLocal organization partnered with Outlyr for the inaugural BITE LITE event in Downtown Rogers, with over 80% of participating restaurants being Black-owned.
• SERVPROcoreStrategic or Co-development PartnerOutlyr developed targeted sponsorship strategy for SERVPRO, selecting PGA Tour and LPGA Tour ambassadors aligned with their brand values and organizing exclusive hospitality events. In January 2025, PGA TOUR and SERVPRO announced a multi-year extension designating SERVPRO as Official Cleanup and Restoration Company of PGA TOUR and PGA TOUR Champions.
• Mutual of OmahacoreStrategic or Co-development PartnerOutlyr developed comprehensive golf sponsorship strategy for Mutual of Omaha including ambassador selection, exclusive VIP events, and high-profile hospitality experiences at premier tournaments like The Masters.
• WalmartcoreStrategic or Co-development PartnerWalmart, a long-standing LPGA Tour sponsor, partnered with Outlyr to integrate sustainability initiatives at the Walmart NW Arkansas Championship. The tournament achieved GEO Foundation certification in 2024.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Octagon: One of the largest global sports marketing and event management agencies, operating sponsorship consulting, athlete management, and tournament/event operations across multiple sports including golf. Direct competitor for Outlyr's consulting, property representation, and brand activation mandates with global brands.
• MKTG (Dentsu): Global sports and experiential marketing agency (part of Dentsu) providing sponsorship consulting, event management, and brand activation for major brands — competing for many of the same enterprise sponsorship engagements Outlyr serves.
• Excel Sports Management: Golf-focused sports management and marketing agency representing leading professional golfers, while also handling corporate marketing and consulting engagements around golf properties. Direct competitor for athlete-facing and golf property mandates.
• KemperLesnik: Sports marketing and event management agency with expertise in golf tournament operations, sponsorship activation, and hospitality programs. Comparable in scale and service mix to Outlyr's tournament operations and consulting arm.
• IMG (Endeavor): Global sports and events business that operates golf tours and tournaments (including historic relationships with the European Tour group), manages athletes, and sells sponsorship. Direct competitor for Outlyr's tournament operations and sponsorship sales mandates across professional golf.
• GSE Worldwide: Sports marketing and management firm historically focused on golf, providing athlete management, event operations, sponsorship sales, and consulting. Closely comparable niche focus on professional golf properties.
• Wasserman: Major sports marketing, athlete management, and consulting agency with deep golf representation and property consulting capabilities. Competes with Outlyr for sponsorship consulting, athlete representation, and brand activation engagements.

Broad incumbents

• Legends Hospitality: Premium hospitality, sponsorship, and event management firm with broader sport coverage (NFL, MLB, etc.) but overlapping capabilities in premium hospitality venues and sponsorship sales — directly relevant for Outlyr's J. Brewer's-style hospitality offerings.
• Learfield IMG College (now Learfield): Large-scale sports marketing and rights-holder company providing sponsorship sales, event operations, and multimedia rights across college and professional sports. Adjacent competitor for sponsorship sales and event management mandates with enterprise brands.
• On Location Experiences: Premium experiences and hospitality provider (Endeavor-owned) for major sporting events, overlapping with Outlyr's corporate hospitality and VIP experience offerings at premier tournaments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outlyr