What Lodging Econometrics does

Lodging Econometrics (LE) is a privately held, family-owned business intelligence firm headquartered in Portsmouth, New Hampshire, that has operated for over 25 years as a specialized data and research provider to the global lodging industry. The company maintains a proprietary database that tracks hotel new construction projects, announced renovations, brand conversions, decision-maker contacts, open and operating hotels, and sales transactions across every major global region, refreshed on a weekly cadence. At the end of Q4 2025, the database captured a record 15,922 projects and 2.4 million rooms in the global construction pipeline, with quarterly regional breakdowns published for the U.S., Canada, EMEA, Asia Pacific (including China separately), Latin America, and the Middle East.

LE monetizes primarily through annual subscription Business Development Database Programs sold to hotel franchise companies, lodging industry vendors, and hotel ownership and management groups, supplemented by individually purchased Construction Pipeline Trend Reports (priced $2,295-$4,995 per region), Market Trend Reports (individual U.S. and global markets priced $1,595-$1,995), and U.S. Transaction Trend Reports. The platform is delivered via web portal, iOS and Android mobile applications, Google-powered interactive mapping, and optional Salesforce/CRM data integration. Distribution is sales-led direct enterprise sales augmented by content marketing (Global Insights blog, weekly email), social sharing, PR in hospitality publications (Skift, Hospitality Net, Hotel Dive, Lodging Magazine), and active participation in industry conferences including ALIS. Dedicated Client Concierge Services provide onboarding and ongoing support to a high-touch, enterprise-grade customer base that also includes Wall Street analysts and industry consultants. The company is controlled by the Ford family, with Timothy Ford as President and multiple family members in senior leadership, and was named the University of New Hampshire's 2017 Family Business of the Year.

Name

Lodging Econometrics

Legal name

Lodging Econometrics, Inc.

Website

https://lodgingeconometrics.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Lodging Econometrics is a privately held, family-owned business intelligence firm that tracks global hotel construction, renovation, conversion, and transaction data for hotel franchise companies, lodging vendors, and ownership and management groups. It sells subscription database programs and quarterly regional and market trend reports.

Ownership category

akta.pro rank

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Business Development Database Programs: Annual subscription programs providing database access, decision-maker contacts, and strategy & forecasting reports for hotel franchise companies, vendors, and ownership/management groups
2. Construction Pipeline Trend Reports: Quarterly published reports for regions and countries worldwide. Individual reports sold at varying price points (Africa $2,495, Asia Pacific $4,995, Caribbean $2,500, Europe $3,500, Middle East $2,995, Canada $2,295). Available as single report or four quarterly reports per year.
3. Market Trend Reports: Quarterly published reports for individual U.S. and global markets (e.g., Boston $1,995, Charleston $1,595). Provides construction pipeline displays for franchise companies, brands, chain scales, and individual hotel records.
4. Transaction Trend Reports: Quarterly published U.S. reports offering assessment of hotel values and transaction volume with historic trend reviews for top markets, leading brands, and regions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lodging Econometrics (LE) builds and maintains a proprietary global database of hotel and contact records covering new construction projects, announced renovations, brand conversions, decision-maker contacts, open & operating hotels, and sales transactions. The company sells subscription-based Business Development Database Programs and quarterly Construction Pipeline, Market, and Transaction Trend Reports to hotel franchise companies, lodging industry vendors, and hotel ownership & management groups. Data is updated weekly and delivered via web portal, mobile apps (iOS/Android), Salesforce/CRM integration, and digital report downloads.

Product overview

Lodging Econometrics offers a unified Business Development Database Program that combines a comprehensive Database of Hotel Records with a Strategy & Forecasting Report Center. The core program delivers hotel development intelligence, decision-maker contacts, and new business opportunities. Users access the platform via web, mobile apps (iOS/Android), and data integration with Salesforce/CRM systems. The product portfolio also includes purchasable Construction Pipeline Trend Reports (covering regions/countries globally), Market Trend Reports (for specific cities/markets), and Transaction Trend Reports (for the United States). Reports are delivered as digital downloads and updated quarterly.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Development Database Program Comprehensive subscription database program delivering hotel development intelligence, decision-maker contact information, and new business opportunities for hotel franchise companies, lodging vendors, and ownership/management groups. Includes the Database of Hotel Records, Strategy & Forecasting Report Center, mobile apps, and data integration services.
• Construction Pipeline Trend Reports Quarterly published reports providing analysis and intelligence for strategic planning and monitoring development growth activity in any region or country worldwide. Includes project pipeline by stage, three-year forecast for new hotel openings, and open & operating hotel counts.
• Market Trend Reports Quarterly updated reports for individual markets worldwide providing in-depth knowledge of new supply and timing of new supply, including construction pipeline displays for franchise companies, brands, chain scales, and individual hotel records for new construction, brand conversions, and open & operating hotels.
• Transaction Trend Report Quarterly published report for the United States offering assessment of current hotel values and transaction volume along with comprehensive review of historic trends for leading brands, top 25 markets, and regions.
• LE Mobile App Easy-to-use database app available for iOS and Android devices enabling users to access hotel development intelligence on the go.
• Data Integration Services Service allowing LE's database to serve as a standalone CRM platform or be seamlessly integrated into Salesforce or other CRM systems.

Quantifiable outcome

• Global hotel construction pipeline tracking: 15,922 projects/2.4 million rooms at record high
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• STR (a CoStar Group company): STR is the dominant global hotel benchmarking and pipeline data provider, now owned by CoStar Group. It competes directly with LE on hotel performance, supply, and development intelligence sold to hotel chains, ownership groups, and lenders.
• HVS Global Hospitality Services: HVS is a global hospitality consulting and valuation firm producing hotel feasibility studies, valuation reports, and market intelligence. It competes with LE for ownership/management groups seeking development and asset intelligence.
• HotStats: HotStats provides monthly profit-and-loss benchmarking data for hotels globally. It is a direct competitor to LE for hotel operating and market intelligence sold to chains, ownership groups, and vendors.

Broad incumbents

• CoStar Group: CoStar is the largest commercial real estate intelligence platform, owning STR and Homes.com. It competes with LE through bundled CRE + hospitality data subscriptions and has materially more capital for product, AI, and acquisition investment.
• CBRE Hotels & Hospitality: CBRE's Hotels practice provides investment sales, valuation, and research across global lodging markets. It overlaps with LE's audience of ownership groups, franchise companies, and institutional investors seeking hospitality intelligence.

Emerging players

• Phocuswright: Phocuswright is a travel-industry research and intelligence firm producing subscription reports on travel markets. Its lodging-adjacent research and distribution data partially overlap with LE's hotel development intelligence offering.
• Skift: Skift is a media/research company focused on travel and hospitality, producing reports (e.g., Skift Research) used by hotels and tourism organizations. It overlaps with LE on hospitality intelligence, though more on travel trends than construction pipeline.

Others

• Hospitality Net: Hospitality Net is an industry publication covering hotel news, development, and investment. It serves as a complementary information channel to LE's pipeline reports for the same audience of hospitality executives.
• Hotel Investment Today: Hotel Investment Today publishes hotel investment, transaction, and development news aimed at owners, brands, and investors. It competes for the attention of LE's customer base but does not offer a comparable proprietary database.
• American Hotel & Lodging Association (AHLA): AHLA is the principal U.S. hotel industry association, producing industry research and advocacy intelligence for hotel brands and owners. It is an adjacent, ecosystem-level peer rather than a direct sales competitor to LE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lodgingeconomet
• LinkedInlinkedin.com/company/lodging-econometrics-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lodging Econometrics