What Doog does

Doog is a Japanese developer and manufacturer of collaborative mobile robots and robotic mobility devices, founded in November 2012 in Tsukuba, Ibaraki, by University of Tsukuba robotics researcher Akira Oshima. The company's flagship offering is the THOUZER series of AGV/AMR transport robots, powered by the proprietary Doog Navigation Engine (DNE) and offering three switchable navigation modes — Follow-Me (LiDAR-based collaborative following), Memory Trace® (one-button route memorization without Wi-Fi, programming, or SLAM-based mapping), and Line Trace (retroreflective tape following). The portfolio spans THOUZER Basic, the E2 Series (Standard, Mini, Giant, Lite), and THOUZER Cross (a Suzuki-Motor-based prototype), with payload/towing capacities from 60 kg to over 2,000 kg. Complementary products include Garoo (one-seater autonomous wheelchair), Mobilis (multi-passenger entertainment platform), Mecharon (crawler-type agricultural/rugged-terrain robot), Go-With Module (electric wheelchair attachment), and the 2025-launched Entertainment Ride for VR/MR/XR venues.

Doog operates a partner-first, capital-efficient go-to-market model. Domestic Japanese sales flow through dozens of system integrator partners who customize, demonstrate, and support deployments; international expansion is managed via the wholly-owned Singapore subsidiary Doog International Pte. Ltd. (established May 2017) and country-specific master distributors, with The Gralen Company appointed for the USA in October 2025. The company sells primarily hardware, with maintenance services delivered through Sharp Marketing Japan, customization/technical advisory for partner-built solutions, and accessories generating ancillary revenue. End customers span manufacturing, logistics, construction, agriculture, healthcare/welfare, entertainment/tourism, and public-sector demonstration centers (e.g., Changi Airport, Tokyo Midtown Yaesu, Fuji-Q Highland, Asahi Kasei Wacker Silicone). Doog reports profitable operations on its own product-driven revenue with no disclosed venture funding, prioritizing sustainable growth over rapid scaling.

Name

Doog

Legal name

株式会社Doog

Website

https://doog-inc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Doog is a Japanese developer of collaborative mobile robots and ride-type mobility devices, including the THOUZER transport robot series with proprietary LiDAR-based navigation, serving manufacturing, logistics, construction, agriculture, healthcare, and entertainment customers via a partner-first distribution model.

Ownership category

akta.pro rank

Headquarters

HQ city

Tsukuba

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Robot Hardware Sales: Sale of collaborative transport robots (THOUZER series including Basic, Standard, Giant, Mini, Lite models), mobility devices (Garoo, Mobilis, Entertainment Ride), and crawler robots (Mecharon). Product lineup spans payload capacities from 60kg to 300kg with various navigation capabilities. Accessories and customization options provide additional revenue streams.
2. Maintenance and Support Services: Standard warranty and maintenance services provided through Sharp Marketing Japan as designated service provider. On-site support available nationwide. Consumables include batteries (lead-acid), tires (rear drive wheels), and motors. Customer self-service replacement available for standard components including emergency stop button, bumper sensor, and joystick module.
3. Platform/Customization Services: Partner companies access THOUZER as an open platform for building customized solutions. Technical documentation and support provided for custom integrations, upper structure modifications, and system development. Doog provides technical advisory support for marketing partners developing application-specific implementations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Doog designs, manufactures, and sells collaborative transport robots and autonomous mobility devices built around its proprietary Doog Navigation Engine (DNE). Its flagship THOUZER series (Basic, Lite, Mini, Standard, Giant, Cross) provides AGV/AMR-style payload transport with Follow-Me, Memory Trace®, and Line Trace navigation modes. Complementary ride-type robots (Garoo, Mobilis, Entertainment Ride) and the Mecharon crawler extend the platform to passenger mobility, entertainment, and uneven-terrain applications, sold primarily to enterprise customers and system integrator partners.

Product overview

Doog is a Japanese mobile robot manufacturer offering a portfolio of collaborative transport robots and robotic mobility devices. The core product line is the THOUZER series of AGV/AMR robotic carts (THOUZER Basic, THOUZER Lite, THOUZER Mini, THOUZER Standard, THOUZER Giant, THOUZER Cross), all powered by the proprietary Doog Navigation Engine (DNE) with three navigation modes: Follow-Me, Memory Trace, and Line Trace. The THOUZER products share a common modular platform architecture enabling customization for different payload capacities (60kg-300kg) and applications. Doog also offers robotic mobility devices including Garoo (single-passenger autonomous wheelchair), Mobilis (multi-passenger entertainment platform), and Go-With Module (wheelchair attachment). The crawler-type Mecharon serves agricultural and outdoor applications. All products are supported by the Doog Cloud platform for documentation and technical resources.

Differentiator

Problem solved

Functional benefit

Brands

• THOUZER: Collaborative transport robot (協働運搬ロボット) series with Follow-Me, Memory Trace, and Line Trace navigation modes. Available in Basic, E Series (Standard, Mini, Giant), and Lite variants, with towing capacities from 60 kg to over 1,000 kg.
• Garoo
• Mobilis
• Mecharon
• Go-With
• Entertainment Ride (エンタメライド)
• Doog Navigation Engine (DNE)

Products and services

• THOUZER E2 Series Collaborative transport robots offering three navigation modes (Follow-Me, Memory Trace, Line Trace) for automated goods transportation in existing indoor and outdoor environments, with payload up to 300 kg and towing up to 600 kg. Designed for enterprise and system integrator customers.
• THOUZER Basic Entry-level AGV/AMR robotic cart that carries payloads up to 120 kg using Follow-Me and Memory Trace navigation; available for online purchase by developers and researchers and via partner channel for enterprise deployments.
• THOUZER Lite Simplified collaborative transport robot with automatic follow function and remote control, designed for easy field deployment under Japan's Road Traffic Law walking-assistance vehicle classification.
• THOUZER Mini Compact THOUZER E2-series model for smaller payload requirements while retaining Follow-Me, Memory Trace, and Line Trace navigation modes.
• THOUZER Giant E-Series 4-Motor High-capacity THOUZER variant for heavier towing and outdoor inter-building transport, with optional 4-motor upgrade enabling towing capacities exceeding 1,000 kg.
• THOUZER Cross Collaborative transport robot built on Suzuki's electric mobility base unit, combining Doog's navigation technology with power steering and large front wheels for off-road capability.
• Garoo Single-passenger autonomous mobility robot (robotic wheelchair) using Follow-Me technology; smartphone-operated and deployed at airports and eldercare facilities.
• Mobilis Two-passenger entertainment mobility platform using Line Trace and Memory Trace modes; customizable for 2–4 passengers and used in amusement park attractions.
• Entertainment Ride Autonomous mobility tool for the entertainment industry, with Memory Trace for easy route setting and laser sensors for obstacle avoidance in VR/MR/XR attractions and events.
• Mecharon Crawler-type collaborative transport robot for agriculture and uneven-terrain applications, available in Basic and E Series grades for outdoor use such as steel mills and farm fields.

Quantifiable outcome

• Series cumulative sales exceeded 1,000 units as of 2025 (10-year anniversary)
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mobile Industrial Robots (MiR): Mobile Industrial Robots (MiR), a Teradyne subsidiary, is a leading manufacturer of autonomous mobile robots (AMRs) for internal logistics in manufacturing, warehouses, and healthcare. Direct competitor to Doog's THOUZER series, both offering collaborative transport robots for material handling, though MiR is significantly larger and operates globally.
• OTTO Motors: OTTO Motors, a Rockwell Automation subsidiary, manufactures autonomous mobile robots for material handling in industrial and manufacturing environments. Direct competitor to Doog's THOUZER in the AMR/AGV category with similar payload and navigation capabilities.
• Fetch Robotics: Fetch Robotics (acquired by Zebra Technologies in 2021) develops autonomous mobile robots for warehouse and manufacturing material handling. Direct competitor in the AMR space serving similar use cases to Doog's THOUZER, though Fetch focuses more on warehouse fulfillment and Doog on broader internal logistics.
• Locus Robotics: Locus Robotics develops autonomous mobile robots for warehouse fulfillment and picking operations. While Locus focuses more narrowly on picking/fulfillment (vs. Doog's broader material transport focus), both are AMR vendors serving the same enterprise warehouse/logistics customers with subscription-based models.
• Geek+: Geek+ is a Chinese AMR manufacturer offering mobile robots for warehousing, material handling, and sorting. Direct competitor in the AMR/AGV category with similar use cases to Doog's THOUZER, though Geek+ has broader product portfolio and significantly larger global scale.
• HAI Robotics: HAI Robotics is a Chinese warehouse automation company specializing in autonomous case-handling robots (ACR) and AMRs. Direct competitor in the warehouse/intralogistics robotics space serving similar customers to Doog, though with focus on tote/case handling vs. Doog's broader payload transport.
• 6 River Systems: 6 River Systems (acquired by Shopify) develops collaborative mobile robots for warehouse fulfillment operations. Direct competitor in collaborative AMR space with similar collaborative/human-following navigation approach to Doog's Follow-Me mode.
• Vecna Robotics: Vecna Robotics develops autonomous mobile robots for material handling in manufacturing, warehousing, and distribution. Direct competitor to Doog's THOUZER with similar focus on flexible, infrastructure-light AMR deployments.
• WHILL: WHILL develops autonomous personal mobility devices and electric wheelchairs, including autonomous mobility models deployed at airports and public venues. Direct competitor to Doog's Garoo product line for autonomous passenger mobility at airports and elderly care facilities.

Emerging players

• Standard Bots: Standard Bots is an emerging US-based developer of AI-native collaborative robots and AMRs. Comparable to Doog in targeting SME/mid-market customers with easy-to-deploy automation, though with a broader product scope including robotic arms alongside mobile platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DoogInc/videos
• LinkedInlinkedin.com/company/doog-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Doog