Frontier 3 Advertising

What Frontier 3 Advertising does

Frontier 3 Advertising is a privately held, full-service advertising agency headquartered in Grosse Pointe Park, Michigan, founded in 2001/2002. The firm operates with a small team of five named professionals — including Principal Eric Turin (35+ years experience), Ex-officio Officer Bill Mestdagh (40+ years), Creative Director Heather Shock (12+ years), Media Director Jody Yacobucci, and Digital Marketing Coordinator Ethan Duffield — and explicitly markets that clients work exclusively with seasoned veterans rather than junior staff. Its service portfolio spans website development (responsive design, CMS, real-time analytics), digital marketing (PPC, SEO, remarketing, geo-fencing, social media management across Facebook/Instagram, Twitter, LinkedIn, and YouTube), print advertising (direct mail, newspaper, outdoor boards, brochures), branding and corporate identity, and broadcast/media planning (TV and radio with negotiated media buying rates).

The firm's business model is built on professional services revenue through project-based and retainer engagements, with custom quote-based pricing tied to each client's specific needs and budget. Multi-year contracts are noted, and the firm positions itself as a long-term advertising and marketing "partner" rather than a transactional vendor. Distribution is direct: clients reach the firm through a website contact form, phone (313.347.0333), or email ([email protected]), with a consultative partner approach for mid-market and enterprise business clients. The go-to-market motion is sales-led and personalized, emphasizing direct engagement with senior practitioners.

The underlying technology stack is conventional rather than proprietary: standard content management systems, responsive web design frameworks, and analytics platforms for website traffic and digital marketing performance. No APIs, SDKs, AI/ML capabilities, patents, or proprietary technology assets are disclosed. The operating geography is limited to the United States, with Michigan as the primary market and no evidence of international or multi-state expansion. The firm is independently owned, with no external investment, parent company, or disclosed funding, and no public listings, subsidiaries, or acquisitions are evidenced.

Name

Frontier 3 Advertising

Legal name

Frontier 3 Advertising

Website

https://frontier3.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Frontier 3 Advertising is a privately held, full-service advertising agency in Grosse Pointe Park, Michigan, serving B2B clients across the United States with website development, digital marketing, print, branding, and broadcast/media planning services through a small team of seasoned veterans.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Advertising agency services
• Digital marketing services
• Website development services
• Media buying planning
• Brand development services

Headquarters

HQ city

Grosse Pointe Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Advertising/Marketing): Project-based and retainer-based professional services for advertising and marketing campaigns including website development, digital marketing, print, branding, and broadcast services. Revenue is generated through client engagements for strategy, creative, and media buying services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Frontier 3 Advertising is a full-service advertising agency that provides integrated marketing services to businesses, including website development, digital marketing, print advertising, branding, and broadcast/media planning. The agency combines traditional and new-age marketing strategies under one roof, with services delivered by seasoned advertising and marketing veterans working directly with each client.

Product overview

Frontier 3 Advertising is a full-service advertising agency offering an integrated suite of marketing services. Their portfolio includes Website Development (digital foundation and responsive websites), Digital Marketing (SEO, PPC, social media management, email marketing), Print Advertising (direct mail, publications, outdoor boards), Branding (strategic brand development and corporate identity), and Broadcast/Media Planning (TV, radio advertising with media buying services). These services are offered as integrated marketing solutions designed to work together to maximize client visibility and ROI.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Designs and builds world-class, brand-consistent websites with responsive design, search engine optimization, real-time analytics, and a user-friendly content management system for businesses seeking a digital foundation.
• Digital Marketing Comprehensive digital marketing services including search engine marketing (PPC, SEO), remarketing, geo-fencing, YouTube advertising, blogging, email/e-newsletter campaigns, and social media management across Facebook/Instagram, Twitter, and LinkedIn for businesses seeking to drive traffic and maximize sales opportunities.
• Print Advertising Traditional print media services including targeted direct mail, newspaper advertising, corporate identity/logos, outdoor boards, corporate communications, sales materials, catalogs, brochures, and magazine/newsletter production for businesses seeking tailored integrated print marketing solutions.
• Branding Strategic brand development services that transform business objectives into credible, benefit-driven communications with laser-focused design and copywriting to define brand positioning and corporate image for businesses.
• Broadcast/Media Planning Television and radio advertising services including market analysis, creative writing, production, and media buying with negotiated rates for TV spots (15/30 seconds) and radio spots (15/30/60 seconds), along with strategic media planning based on client goals and consumer media habits.

Quantifiable outcome

• Reduced monetary outlays on marketing initiatives
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Ogilvy: Global full-service advertising network covering creative, digital, media buying, and branding — broad incumbent whose integrated offering spans every service F3 delivers.
• Team Detroit (GTB): WPP-owned Detroit agency (formerly Team Detroit) handling large integrated accounts across creative, digital, and media — established industry incumbent with the same channels but vastly larger scale than F3.
• Leo Burnett Detroit: Global creative agency with Detroit roots offering integrated brand, digital, and media services; broad incumbent serving the same Midwestern client base at a far larger scale.

Direct peers

• Campbell Ewald: Detroit-headquartered full-service advertising agency delivering creative, digital, media buying, and brand strategy — overlap with F3 across traditional and digital channels, plus a Michigan base.
• Daniel Brian Advertising: Michigan-based full-service agency with strong digital marketing and branding capabilities; comparable shop size and integrated service offering to F3.
• Brogan & Partners: Birmingham, Michigan-based integrated advertising and branding agency serving mid-market and consumer brands; comparable full-service model (creative, digital, media) and similar Great Lakes regional focus.
• Doner Partners: Michigan-based full-service creative and media agency offering integrated advertising, digital, branding, and media planning across multiple channels — directly comparable in service mix and regional focus to Frontier 3.
• J.R. Thompson Company: Detroit-area full-service advertising agency offering creative, digital, media, and branding — comparable service breadth and Midwestern mid-market client orientation to Frontier 3.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frontier 3 Advertising