What Daniel Brian Advertising does

Daniel Brian Advertising (DBA) is a US-based, founder-controlled full-service marketing agency founded in 1992 and headquartered in Rochester, Michigan, with additional offices in Frisco TX, West Hollywood CA, Franklin TN, and Naples FL. The firm employs 51–100 people and operates across eight declared industry verticals, with Healthcare Systems and Franchise/Multi-Location Brands as its two primary segments. Its client roster includes Papa John's, Chick-fil-A, Disney, Warner Bros, Henry Ford Health System, Michigan Medicine, Hungry Howie's, Kasasa, Schoenherr Roofing, Lear Automotive, Flagstar Bank, and Consumers Energy.

DBA has built a proprietary technology portfolio centered on Adbox — an all-in-one platform combining Digital Asset Management, a Canva-style Creative Editor, Campaign Kits, a Media Buying Hub spanning Facebook/Google/Amazon/Hulu/iHeart, CRM and Compliance sync with Salesforce/HubSpot/ActiveCampaign, and Centralized Insights dashboards with multi-touch attribution. Supporting products include Sequential Digital (hyperlocal geo-mapped campaign engine), LiveUP (voice-activated healthcare referral app), MyStreme AI Agent (AI streaming platform), and PostMonster-powered Listing Sync Pro and Reputation Management Pro modules. The platform holds HIPAA, PCI-DSS, and media compliance certifications and integrates with Adobe, Google, and Webflow at partner-tier status.

DBA earns revenue through four streams: full-service marketing agency fees (professional services retainers), Adbox SaaS subscriptions, commission-based digital media buying, and performance-based outcome fees. Pricing is quote-based with multi-year enterprise contracts and is not publicly disclosed. GTM combines enterprise direct sales, inside sales inquiry handling, a self-serve PLG motion through Adbox franchisee onboarding, and a technology partner channel. The agency is privately held by founder Daniel Cobb and Managing Partner Krista Cobb with no disclosed institutional funding or M&A activity.

Name

Daniel Brian Advertising

Legal name

Daniel Brian & Associates, Inc.

Website

https://danielbrian.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Daniel Brian Advertising is a US full-service marketing agency (founded 1992, 51–100 employees) serving healthcare systems and franchise/multi-location brands through its proprietary Adbox AI platform for digital asset management, media buying, and hyperlocal campaign automation.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Full-service advertising agency
• Franchise marketing services
• Digital media buying
• Brand consulting services
• Multi-location marketing

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Full Service Marketing Services: Comprehensive agency services including brand consulting, creative production (TV, radio, video), digital marketing, social media, campaign strategy, and media buying. Revenue generated through project fees, retainers, and hourly consulting.
2. Adbox SaaS Platform: Proprietary franchise marketing platform licensed to multi-location brands for digital asset management, campaign creation, and media buying. Revenue from platform licensing and subscription fees.
3. Digital Media Buying: Commission-based media buying across digital channels (Facebook, Google, Hulu, Amazon, iHeart). Negotiated bulk media rates passed through to franchise clients.
4. Performance Marketing: Results-based marketing campaigns with ROI accountability. Custom dashboard reporting at local level for franchise networks.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Daniel Brian Advertising (DBA) is a full-service marketing agency that delivers end-to-end advertising, branding, creative production, digital media buying, performance marketing, and AI-powered technology solutions to multi-location brands. The firm pairs traditional agency services—brand consulting, video production, social media, omnichannel media strategy—with a proprietary SaaS platform called Adbox, which combines digital asset management, a creative editor, campaign kits, a media buying hub, and CRM compliance integration. The agency's core franchise, healthcare, entertainment, financial, automotive, and public-sector clients receive campaign strategy through execution with hyperlocal activation capabilities.

Product overview

Daniel Brian Advertising operates as a full-service marketing agency with a proprietary AI-powered technology portfolio. The core product is Adbox — an all-in-one platform combining Digital Asset Management, a Canva-style Creative Editor, Campaign Kits, Media Buying Hub, CRM & Compliance sync, and Centralized Insights. Supporting platforms include LiveUP (healthcare referral app with voice integration), MyStreme AI Agent (streaming platform), and PostMonster tools (Listing Sync Pro, Reputation Management Pro) for franchise operations. All products are integrated with major media platforms (Facebook, Google, Amazon, Hulu, iHeart) and CRM systems (Salesforce, HubSpot, ActiveCampaign).

Differentiator

Problem solved

Functional benefit

Brands

• Adbox: AI-powered Digital Asset Manager and media buying platform for multi-location brands, franchises, and dealerships.
• LiveUP
• MyStreme
• Sequential Digital

Products and services

• Full Service Marketing Comprehensive agency offering covering brand consulting, creative production, digital marketing, social media, campaign strategy, and media buying, contracted by enterprise clients across healthcare, franchise, entertainment, finance, automotive, and public-service verticals.
• Brand Consulting Strategic brand positioning and identity consulting for enterprise clients, centered on DBA's purpose-driven 'Better Brands for a Better Human Condition' philosophy.
• Omni-Channel Media Strategy Planning and execution of advertising media across TV, radio, digital, social, CTV, audio, and programmatic channels to reach target audiences at brand and local levels.
• Digital Media Buying Commission-based media buying across digital channels (Facebook, Google, Hulu, Amazon, iHeart) where DBA negotiates bulk media rates and passes them through to franchise and enterprise clients.
• Performance Marketing Results-based marketing campaigns with ROI accountability and custom dashboard reporting at the local level, optimized for franchise networks and multi-location brands.
• Hyper-Local Digital Marketing Geo-mapped digital campaigns with variable messaging at the store-by-store level, supporting up to 16,000 separate media campaigns per year for franchise clients such as Papa John's.
• Video Production Creative video production for TV commercials, social video, digital content, and branded entertainment, including Emmy Award-winning spots for Henry Ford Health and Valley Children's Hospital.
• Website Development

Quantifiable outcome

• Up to 1100% marketing growth achievable through Adbox platform
• +9 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability11 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationAdobe Solutions Partner. DBA partners with Adobe to provide integrated marketing solutions, leveraging Adobe's enterprise tools for digital marketing and analytics implementations.
• GooglecoreTechnology or IntegrationGoogle beta testing partner. DBA leads beta tests with Google to bring clients first-to-market with best-of-breed solutions and access to emerging Google advertising technologies.
• PostMonstercoreStrategic or Co-development PartnerDevelopment partner with beta partnership. DBA Digital co-developed PostMonster platform for integrated marketing stack and automation solutions. Adbox suite includes PostMonster-powered tools like Listing Sync Pro and Reputation Management Pro.
• SalesforcecoreTechnology or IntegrationCRM integration partner. Adbox platform syncs seamlessly with Salesforce for customer data management and compliance tracking, particularly for financial and healthcare franchise clients.
• HubSpotcoreTechnology or IntegrationCRM integration partner. Adbox platform connects with HubSpot for marketing automation and customer relationship management across franchise networks.
• Facebook/MetacoreTechnology or IntegrationMedia buying partner. Adbox platform enables push-button campaign launches across Facebook and Instagram with big-agency media rates.
• Google AdscoreTechnology or IntegrationMedia buying partner. Adbox platform integrates Google Ads for search and display advertising with automated campaign management.
• Amazon AdscoreTechnology or IntegrationMedia buying partner. Adbox platform supports Amazon advertising for product and brand campaigns with franchise-level activation.
• WebflowcoreTechnology or IntegrationWebsite development partner. DBA is one of 40 enterprise partners with Webflow, using no-code CMS for client website development including Lear Automotive.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scorpion: Technology-enabled marketing agency specifically built for franchise and multi-location brands, combining software (reputation, websites, paid media) with agency services — the most direct comparable to DBA's Adbox + agency model.
• Wpromote: Mid-market full-service digital marketing agency with enterprise capabilities across paid media, SEO, and creative — comparable footprint and client types (franchise/retail/healthcare) to Daniel Brian Advertising.
• Hanson Dodge: Independently-held integrated marketing agency with similar size, vertical depth in healthcare, active lifestyle, and franchise brands — comparable full-service creative + digital model to DBA.
• Adpearance: Digital marketing agency purpose-built for multi-location brands (franchises, dealers, healthcare networks) offering technology-enabled media buying and brand-compliant content — closely comparable in GTM and product philosophy to DBA.
• Empower Media Group: Mid-sized full-service media and creative agency operating across paid media, social, and brand strategy — comparable mid-market agency profile and enterprise client mix.
• The Lacek Group: Full-service direct, digital, and brand marketing agency with comparable size and vertical concentration in healthcare, financial services, and franchise/multi-location brands.
• Ogilvy Health: Large health-focused advertising and communications agency with deep health-system and pharma client roster — directly comparable to DBA's healthcare marketing practice across patient acquisition, brand, and provider engagement.

Broad incumbents

• Tinuiti: Large independent performance media agency with strong demand generation and omnichannel media capabilities that overlap with DBA's media-buying services for multi-location brands, though serving larger enterprise accounts.
• VML: Global brand and customer experience agency (WPP) with significant healthcare and franchise brand portfolios — comparable verticals and services but materially larger scale and international footprint.
• Saatchi & Saatchi (Publicis): Global full-service creative agency within the Publicis network with strong franchise/retail and healthcare credentials — overlapping service lines but with vastly larger scale, geographic reach, and platform breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/danielbrianadv
• YouTubeyoutube.com/@danielbriandisrupt1085
• Facebookfacebook.com/danielbrianadvertising
• LinkedInlinkedin.com/company/danielbrianadvertising
• Instagraminstagram.com/danielbrianadvertising

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniel Brian Advertising