Simway AB
Simway AB is a Stockholm-based, privately held Swedish company that develops and sells proprietary real-time 3D sports and entertainment simulators (hunting, shooting, golf, and competitive socializing) to entertainment venues, sports bars, training facilities, and individual buyers worldwide, with more than 2,600 systems installed globally.
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Simway AB does
Simway AB is a privately held Swedish limited company (Aktiebolag) headquartered at Luntmakargatan 78, Stockholm, that develops and sells real-time 3D sports and entertainment simulators. Its product portfolio spans hunting (Hunt Pro, Hunt Challenge), shooting (Practical Shooting, ClayShot), golf (SimWay Golf), and family/venue entertainment (Wild West, Shoot Out, Swing It!) simulators, all built on a shared proprietary hardware stack that includes laser-based weapon replicas, tracking cameras, projector displays, and the DuoTracker barrel motion analysis module. The company has more than 2,600 systems installed globally across entertainment venues, sports bars, family entertainment centers, and professional training facilities.
The business operates on three revenue streams: (1) one-time/perpetual software licenses at tiers ranging from €4,900 (Hunt Challenge with tracking cameras) to €7,900 (Wild West bundle) and €7,900+ for Hunt Pro; (2) hardware-inclusive turn-key solutions priced up to €15,000 for a complete golf setup; and (3) complete venue installations combining projectors, screens, gaming PCs, and sound systems. Go-to-market is sales-led, executed through direct phone and email contact from the Stockholm headquarters, complemented by a global network of local resellers and regional turn-key solution providers. Content depth — 14 game modules, 40+ hunting scenarios, 50 practical shooting courses, and licensed world-famous golf courses (Bro Hof, Ullna GC) — is positioned as a key differentiator alongside the proprietary DuoTracker and laser bullet systems.
Simway AB is a micro-cap operation with 1–10 employees, no disclosed outside funding, no parent company, and no M&A activity on record. The firm relies on direct sales outreach, its company website (simway.se), and a social media presence (simwaysocial.com) for marketing, with endorsements such as Nordic shooting champion Rasmus Gyllenberg supporting the Practical Shooting line. Operating geography is stated as worldwide with no disclosed restrictions.
Simway AB firmographics
Firmographics- Name
- Simway AB
- Legal name
- SimWay AB
- Website
- https://simway.se
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simway AB is a Stockholm-based, privately held Swedish company that develops and sells proprietary real-time 3D sports and entertainment simulators (hunting, shooting, golf, and competitive socializing) to entertainment venues, sports bars, training facilities, and individual buyers worldwide, with more than 2,600 systems installed globally.
- Ownership category
- akta.pro rank
Simway AB industry classification
Industry- Product category
- Sports Simulators
- NAICS
- Amusement Arcades (713120), Hobby, Toy, and Game Retailers (45912), Amusement Arcades (71312)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
- akta.pro secondary industries
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ), Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE), Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)
Keywords
Where Simway AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Simway AB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of complete turn-key simulator systems including projectors, screens, tracking cameras, weapon replicas, sound systems, and gaming PCs
- Software Licensing: Standalone software sales for hunting, shooting, and golf simulators, including different product tiers (Wild West, Hunt Pro, Hunt Challenge)
- Turn-key Solutions: Complete bundled solutions combining hardware and software for customers seeking full installation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Wild West software, tracking cameras, and 4 rifles |
| One time/ perpetual license | Multi-year contract | Hunt Challenge software with tracking cameras |
| One time/ perpetual license | Multi-year contract | Hunt Pro simulator starting price |
| Unit Pricing | Multi-year contract | Complete golf simulator setup |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Simway AB product offering
Product offeringCore offering
Simway AB develops and sells real-time 3D sports simulator systems for hunting, shooting, and golf, delivered as turn-key hardware-plus-software bundles (projectors, screens, tracking cameras, weapon replicas, gaming PCs) plus standalone software tiers (Wild West, Hunt Pro, Hunt Challenge). The systems use proprietary laser-based tracking and motion analysis (DuoTracker) and are sold to entertainment venues, training facilities, sports bars, and end customers worldwide, with 2,600+ systems installed.
Product overview
Simway AB offers a portfolio of sports simulation products centered on hunting, shooting, and golf simulators. The core product line includes SimWay Hunt Pro (professional hunting simulator with barrel motion analysis), SimWay Hunt Challenge (tournament-focused hunting), SimWay Wild West (family entertainment), Practical Shooting (competitive shooting sport), ClayShot (competitive socializing), and SimWay Golf (golf simulator). The products share common hardware components including tracking cameras, laser ammo systems, and projector-based displays, with optional add-ons like the DuoTracker motion analysis module. The systems are designed for entertainment venues, sports bars, and professional training facilities.
Differentiator
Problem solved
Functional benefit
Brands
- SimWay Hunt Pro: The world leading hunting and shooting simulator for professional education and training. Includes barrel motion analysis, hunting education with various animals, and 40 different scenarios across 14 game modules.
- Hunt Challenge
- Wild West
- SimWay Golf
- ClayShot
- Shoot Out
- Swing It
- Practical Shooting
Products and services
- SimWay Hunt Pro Professional hunting and shooting simulator with DuoTracker barrel motion analysis, featuring 14 game modules and 40 different scenarios covering clay shooting, wild boars, birds, practical shooting, and sport shooting. Targeted at professional hunters, shooting instructors, and serious training facilities.
- SimWay Hunt Challenge Tournament-focused hunting simulator with 60 different scenarios, team championships, duels with two shooters, and high score lists for amusement venues and competitive entertainment settings.
- SimWay Wild West Family-friendly entertainment simulator with 15 Wild West themed games supporting 1-4 players, no calibration required, tracking cameras included. Priced at 7,900 € for software, tracking cameras and four gun replicas. Designed for FECs, bars, and entertainment venues.
- Practical Shooting Practical shooting sport simulator with 50 courses and exercises designed by professionals, endorsed by Nordic Champion Rasmus Gyllenberg. Includes a proprietary handgun replica with built-in recoil mechanism and bullet/reload counter for realistic training.
- ClayShot Virtual clay shooting competitive socializing experience for bars and entertainment venues, featuring five diverse games engaging all skill levels and large groups. Designed to drive revenue with minimal staff effort.
- SimWay Golf Golf simulator featuring world-famous courses including Bro Hof and Ullna GC, with 18-hole courses, match play, driving range, and practice modes. Complete setup priced at 15,000 € including mobile launch monitor, PC, projector, enclosure, and hitting screen.
- Shoot Out Big-screen arcade experience product line designed for the competitive socializing market, featuring diverse range of games with flexible payment options.
- Swing It! Arcade golf simulator for entertainment centers and amusement venues, suitable for beginners through to seasoned golf professionals, providing affordable entry to golfing entertainment.
Quantifiable outcome
- Even with combined events with three games, 50 players in one hour is no problem
- +1 more outcomes
Companies that use Simway AB
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Simway AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Simway AB partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Simway AB competitors and assessment
Company assessmentEmerging players
- OptiShot Golf: Lower-priced infrared-based golf simulator targeting home consumers and small venues. Adjacent competitor to Simway Golf on price-sensitive segments of the indoor-golf market.
Direct peers
- Laser Shot: US-based manufacturer of laser-based firearm training simulators for military, law enforcement and commercial ranges. Closely comparable technology stack (laser weapons, projected screens, shot detection) to Simway's Hunt Pro and Practical Shooting.
- Ti Training / Laser Shot Entertainment: Provider of interactive shooting simulators for entertainment venues, ranges and FECs — directly competing with Simway's ClayShot and Shoot Out in the competitive socializing channel.
- Foresight Sports: Manufacturer of golf launch monitors (GCQuad, GC3) and simulator solutions used in both consumer and commercial indoor-golf settings. Closely comparable to Simway Golf on product, target customer (golf facilities, entertainment venues) and pricing band.
- Uneekor: Camera-based golf launch monitor and simulator company serving commercial venues and teaching pros. Closely comparable in channel (venue/facility sales) and hardware/software integration approach.
- Full Swing Golf: Premium indoor golf simulator brand endorsed by Tiger Woods and other pros. Comparable to Simway's higher-end golf installations targeting entertainment venues and premium consumers.
- AboutGolf: Provider of golf simulator software and turn-key entertainment solutions for golf centers, sports bars and FECs. Direct overlap with Simway's golf and entertainment-venue offerings.
- TruGolf: US-listed (TRUG) golf simulator manufacturer with software (E6 CONNECT, TruTrack) and hardware lines. Comparable on golf simulator product, software licensing model and entertainment-venue channel.
- TrackMan: Global leader in golf and baseball simulation using Doppler radar and camera-based launch monitors. Directly comparable to Simway's golf and shooting simulator hardware/software stack, but operating at a much larger scale with broader sports coverage.
Broad incumbents
- SkyTrak: Mass-market consumer golf launch monitor and simulator brand owned by Topgolf Callaway Brands. Comparable product (camera-based launch monitor + simulator) but targets the lower-priced consumer segment where Simway's €15,000 setup also competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Simway AB social profiles
Digital presenceSimway AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simway AB leadership team
Management profileNumber of profiles
Simway AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simway AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simway AB
What does Simway AB do?
Simway AB develops and sells real-time 3D sports simulator systems for hunting, shooting, and golf, delivered as turn-key hardware-plus-software bundles (projectors, screens, tracking cameras, weapon replicas, gaming PCs) plus standalone software tiers (Wild West, Hunt Pro, Hunt Challenge). The systems use proprietary laser-based tracking and motion analysis (DuoTracker) and are sold to entertainment venues, training facilities, sports bars, and end customers worldwide, with 2,600+ systems installed.
Is Simway AB a public or private company?
Simway AB is a private company. It is classified as unknown and is currently operating.
When was Simway AB founded?
Simway AB was founded in 2011. It employs 1 to 10 people.
Where is Simway AB based?
Simway AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Simway AB make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing and turn-key Solutions.
Who are Simway AB's main competitors?
OptiShot Golf is listed as an emerging player. Direct peers are Laser Shot, Ti Training / Laser Shot Entertainment, Foresight Sports, Uneekor, Full Swing Golf, AboutGolf, TruGolf and TrackMan. SkyTrak is listed as a broad incumbent.
Does Simway AB have an API?
No public API is recorded for Simway AB.
What industry is Simway AB in?
Simway AB's product category is Sports Simulators. Its primary akta.pro industry code is CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail, with a secondary code of CRAMAGAG, Golf Training Aids & Swing Analytics Retail. Its NAICS code is 713120 and its SIC code is 3949.