Caspian Agency

What Caspian Agency does

Caspian Agency is a privately held event strategy and production consultancy founded in 2005 by Heather Mason and headquartered at 590 Tahoe Keys Blvd, South Lake Tahoe, California, with operational hubs in Los Angeles, New York, San Francisco, London, Paris, and Sydney. The firm is organized into two core divisions—Caspian Strategy (strategic discovery, event business plans, consulting, and content mapping) and Caspian Production (full-service white-glove and à la carte event production)—plus Caspian Training, an education arm. All services are built around the proprietary Caspian 10 Essentials, a trademarked 10-step methodology that maps events to measurable business objectives, positioning the firm as a strategy-first rather than logistics-first provider.

The company targets purpose-driven organizations—social-impact foundations (Skoll, Rockefeller, Omidyar, Dalio), intergovernmental bodies (UN/Impact 2030), Fortune 1000 corporates (Keurig/Green Mountain, Participant Media, Vanity Fair), and educational institutions (Oxford). Customer acquisition is primarily inbound via CEO-led thought leadership (PCMA Convening Leaders keynotes, industry media, podcast circuit) and the firm's educational content (Innovative Edge newsletter, webinar series including The Adventures of James Caspian, and white papers such as the 12 Types of Hybrid Events). Distribution of training courses runs through the Teachable self-serve platform, while professional services are sold via direct enterprise inquiry.

Monetization spans three streams: (1) quote-based, multi-year professional services contracts for strategy and production; (2) self-paced online course sales on Teachable (Caspian 10 Essentials, Thinking Virtually, High-Impact Hybrid, 5-Minute Event Mindset Makeover), with CMP continuing-education credit positioning; and (3) co-branded training partnerships, including a 2020 academic integration with San Diego State University's Master's in Meeting and Event Management program and a Conveners.org partnership for the High-Impact Hybrid series. No software platform, AI/ML capabilities, or disclosed revenue are referenced in the available data; the firm is bootstrapped/founder-owned with no external institutional capital disclosed.

Name

Caspian Agency

Legal name

Caspian Agency

Website

https://caspianagency.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Caspian Agency is a privately held event strategy and production consultancy founded in 2005 that serves foundations, Fortune 1000 corporates, and intergovernmental organizations using its proprietary 10-step methodology, with additional online training and SDSU academic partnerships.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

MICE/Events-Focused Retail Travel Agencies (THAKABAN)

akta.pro secondary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Event strategy consulting
• Event production services
• Virtual event management
• Hybrid event consulting
• Event training courses

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Strategy Consulting: Strategic discovery, consulting, and business plan development services for organizations planning events, convenings, and conferences. Services include goal clarification, audience strategy, engagement planning, and long-term convening roadmap development.
2. Full-Service Event Production: White-glove, comprehensive event production services from concept to execution, including both in-person and virtual/hybrid formats. Services can be provided as full production or à la carte.
3. Online Training Courses: Online course sales through Teachable platform, including the Caspian 10 Essentials course and Thinking Virtually course. Courses offer continuing education credits (up to 7.5 CMP credits) for certified event professionals.
4. Hybrid Event Training Programs: Premium training programs like High-Impact Hybrid series delivered in partnership with Conveners.org, including 90-minute sessions with worksheets, resources, and community building components.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Caspian Agency is a B2B event strategy and production consultancy that helps organizations design and execute high-impact live, virtual, and hybrid events. The firm combines a proprietary strategy-first methodology (the Caspian 10 Essentials) with full-service event production and an online training catalog aimed at elevating event professionals' skills.

Product overview

Caspian Agency is an event strategy and production consultancy with two core divisions—Caspian Strategy and Caspian Production—plus an educational arm, Caspian Training. The company's proprietary Caspian 10 Essentials™ methodology underpins all offerings, providing a 10-step framework for strategic event planning. Caspian Strategy offers Strategic Discovery, Event Business Plans, Consulting, and Content Mapping services. Caspian Production delivers Full Service Production and à la carte services. Caspian Training provides online courses including The Caspian 10 Essentials Online Course, Thinking Virtually, High-Impact Hybrid Series, and the 5-Minute Event Mindset Makeover, hosted on the Teachable platform. Virtual Consulting services help organizations adapt events for online and hybrid formats. The company operates from headquarters in Los Angeles with additional offices in New York, San Francisco, Paris, London, and Sydney.

Differentiator

Problem solved

Functional benefit

Brands

• Caspian Strategy: Strategic consulting and event business planning division offering strategic discovery, event business plans, and consulting services.
• Caspian Production
• Caspian 10 Essentials
• Fundamentals of Thinking Virtually
• High-Impact Hybrid
• CEO-U
• SUREFIRE Girls

Products and services

• Caspian Strategy Event strategy consulting practice covering strategic discovery, event business plans, content mapping and facilitation, and consulting engagements for enterprise clients.
• Caspian Production Full-service event production offering with à la carte production services for live, virtual, and hybrid events.
• Virtual Consulting Services Consulting offering focused on virtual event design, attendee engagement, and digital event strategy.
• Caspian 10 Essentials Online Course Self-paced online course teaching the proprietary Caspian 10 Essentials methodology for producing business-driven events.
• Thinking Virtually Course Online course covering the Thinking Virtually framework for designing engaging virtual events.
• High-Impact Hybrid Series Training series covering the 12 Types of Hybrid Events framework for designing hybrid event experiences.
• 5-Minute Event Mindset Makeover Short-form training module designed as a quick introduction to event mindset improvements for event professionals.

Quantifiable outcome

• Caspian has worked with world-renowned organizations from the Olympics to the Skoll Foundation, United Nations to Rockefeller Foundation and multiple Fortune 100 clients
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• San Diego State UniversitycoreStrategic or Co-development Partner · 17 June 2020Partnership to incorporate the Caspian 10 Essentials methodology as coursework in SDSU's Master's in Meeting and Event Management program. SDSU's program was the first of its kind in the nation and is the only Master's program partnered with Meeting Professionals International (MPI). Students can receive up to 7.5 Continuing Education credits for Certified Meeting Professionals (CMP) upon completing the course. The partnership extends Caspian's educational reach and establishes academic credibility.
• Conveners.orgcoreGTM or Marketing PartnerCo-branded High-Impact Hybrid training series bringing together Caspian's event expertise with Conveners.org's community of event professionals. The partnership includes a three-part series with Caspian's white paper on the 12 types of hybrid events, positioned as a key industry resource for 2022-2023.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency delivering events, conferences, and experiential campaigns for major brands and foundations — closely aligned with Caspian's strategy-first, white-glove event model.
• Bishop McCann: Event production and management company producing large-scale corporate meetings, conferences, and incentive programs — competes with Caspian in full-service event production for enterprise clients.
• Sparks: Experience marketing agency specializing in corporate events, conferences, and hybrid experiences for global brands — a direct competitor in the same premium event strategy and production category.
• MKG: Event marketing and experiential agency serving enterprise clients with strategy and creative direction for major events and brand activations — directly comparable to Caspian's boutique premium agency positioning.
• George P. Johnson Experience Marketing: Large event and experiential marketing agency producing high-end corporate events, conferences, and brand experiences globally — directly comparable to Caspian's full-service production and strategy work for Fortune 1000 and global organizations.

Broad incumbents

• Maritz Global Events: Large, established event management and incentive travel company serving Fortune 1000 enterprises — a broader incumbent that overlaps with Caspian's corporate event and conference work but at a much larger scale.
• Cvent: Dominant event management technology platform expanding into event strategy and sourcing services — a broader incumbent whose software-and-services stack competes with Caspian's curated full-service offering.
• Freeman: Global event experience provider with strategy, creative, digital, and logistics services — a broad incumbent whose full-service event offering competes with Caspian's production and strategy for large, complex events.
• PRA (event management): Large corporate event management agency serving enterprise clients across multiple verticals — comparable in target buyer and event production scope, though larger and less niche than Caspian's purpose-driven focus.

Emerging players

• Bizzabo: Event experience platform offering software, strategy, and services for in-person, virtual, and hybrid events — comparable in its hybrid/virtual emphasis and serves overlapping enterprise customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/caspianagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caspian Agency