What Jensen Metal Products does

Jensen Metal Products is a fourth-generation, family-owned custom sheet metal fabrication company founded in 1922 in Racine, Wisconsin, currently operating as a division of KSP Group, Inc. The company runs a single manufacturing facility at 7800 Northwestern Avenue, Racine, WI, with 51-100 employees, and positions itself as a one-stop shop for metal engineering, fabrication, machining, and finishing. Its customer base spans agriculture, construction equipment, retail displays and signage, energy generation and storage, architecture and construction, medical equipment, and bespoke custom projects, with active program work cited with global Fortune 500 OEMs.

Core capabilities span seven in-house production stages: laser cutting and punching (Mazak Optiplex 3015 DDL 4000W fiber laser with 17-station automation enabling 24/7 lights-out operation, plus LVD and Strippit turret punch); CNC press brake forming (Amada fleet up to 240 ton, plus Safan); rolling and tube forming (Davi 10ft CNC sheet roller and Ercolina TB60 rotary draw bender); AWS-certified MIG, TIG, and resistance spot welding to ANSI/AWS D1.1-2020; CNC machining (Haas ST-30Y lathe and Haas VF-4SS super-speed vertical machining center, added in 2022); automated powder coating via affiliate Jensen Powder Finishers on two lines with up to 40ft length and 12,000 lb part capacity; and value-added assembly, kitting, and packaging with Haeger 824 Plus fastener insertion. Quality control combines 100% first and last piece inspection with Virtek LaserQC part scanning to 0.002 inch tolerance, backed by ISO 9001:2015 (held since 2000, valid through 2027), CSA International, AWS D1.1, and ASME compliance.

Commercial model is quote-based project work driven by an enterprise sales motion with free on-site engineering consultation and inside-sales quoting via the website RFQ form. Revenue is recognized per project across custom fabrication orders and value-added services (powder coating, assembly, kitting, and regulated-industry documentation such as PPAP, ISIR, FEMAS, CoC). Distribution is via Jensen-owned trucks in southeastern Wisconsin and direct shipping nationally and internationally. Marketing channels are primarily direct sales/field engineering, supported by a capabilities-rich website, newsletter capture, and light organic social presence; there are no app, API, or SDK offerings and no disclosed AI/ML or data-product layer.

Name

Jensen Metal Products

Legal name

Jensen Metal Products Inc.

Website

https://jensenmetal.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Short description

Jensen Metal Products is a fourth-generation, Racine, Wisconsin-based custom sheet metal fabricator serving global OEMs across agriculture, construction, retail, energy, architecture, and medical industries with in-house laser cutting, forming, welding, CNC machining, and powder coating on a quote-based project model.

Ownership category

akta.pro rank

Product category

Custom Sheet Metal Fabrication

NAICS

All Other Fabricated Metal Product Manufacturing (33299), Other Fabricated Metal Product Manufacturing (3329), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Sheet Metal Work (3444), Miscellaneous Fabricated Metal Products (3490)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

akta.pro secondary industries

Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH), Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)

Keywords

• Custom sheet metal fabrication
• Metal laser cutting
• CNC machining services
• Powder coating services
• Metal welding services

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Sheet Metal Fabrication Projects: Project-based custom metal fabrication services including laser cutting, punching, forming, rolling, welding, CNC machining, powder coating, and assembly. Revenue generated from one-time project orders for OEMs and businesses across multiple industries.
2. Value-Added Services: Additional revenue from finishing services (powder coating via Jensen Powder Finishers affiliate), assembly, kitting and packaging services, and custom documentation (PPAP, ISIR, FEMAS, CoC)

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Jensen Metal Products is a one-stop custom sheet metal fabrication shop that produces custom metal parts and assemblies for OEMs and industrial customers. In-house capabilities span laser cutting and punching, CNC press brake forming, metal rolling and tube forming, AWS-certified welding, CNC machining, powder coating, and value-added assembly, kitting, and packaging. The company processes aluminum, stainless steel, mild steel, brass, copper, and high-strength alloys for industries including agriculture, retail, energy, architecture, medical, and custom fabrication.

Product overview

Jensen Metal Products is a one-stop custom sheet metal fabrication shop offering seven integrated manufacturing capabilities: Laser Cutting & Punching (Mazak and LVD fiber optic lasers), Metal Rolling & Tube Forming (Davi CNC roller and Ercolina bender), Metal Forming & Bending (Amada and Safan CNC press brakes), Welding Services (AWS-certified MIG/TIG/spot), CNC Machining (Hass lathe and Haas machining center), Powder Coating Finishing (via affiliate Jensen Powder Finishers), and Assembly/Kitting/Packaging (Haeger insertion system). They process metals including aluminum, stainless steel, mild steel, brass, copper, and high-strength alloys, serving agriculture, retail, energy, architecture, medical, and custom fabrication industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Cutting & Punching Precision metal fabrication using fiber optic laser technology (Mazak Optiplex 3015 DDL 4000W and LVD Axel 3015 L) for cutting various metals with accuracy of +/-0.1mm, plus punching capabilities with Strippit 1250 turret punch for dense hole patterns and tapping operations. Serves OEMs and industrial customers requiring custom-cut sheet metal parts.
• Metal Rolling & Tube Forming Advanced rolling capabilities using CNC-controlled Davi sheet roller with 10 ft capacity and Ercolina TB60 rotary draw bender for creating cylinders, ovals, ellipses, cones, and complex tube bending to centerline radius as small as twice the tube diameter.
• Metal Forming & Bending CNC press brake capabilities using Amada fleet (240 ton 12ft, 140 ton 12ft, 120 ton 10ft, 88 ton 8ft) and Safan E-Series 165 ton for precision bending with Wila quick-change tooling and programmable features.
• Welding Services AWS-certified welding services including MIG welding for mild/stainless/aluminum steel, TIG welding for thin sections of stainless and non-ferrous metals, and resistance spot welding with 50 inch deep-reach capability, certified to ANSI/AWS D1.1-2020 Structural Welding Code-Steel.
• CNC Machining

Quantifiable outcome

• 100% first and last piece inspection on all orders
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Jensen Powder FinisherscoreStrategic or Co-development PartnerAffiliate company operated by Jensen Metal Products providing in-house powder coating capabilities. Offers state-of-the-art powder coating services through two fully automated lines with large format capacity (up to 40ft length). Provides comprehensive finishing including pre-finishing, media blasting, powder coating, assembly, kitting and packaging with CSA and UL compliant processes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kapco Metal Stamping: Grafton, WI-based custom sheet metal fabricator serving OEMs with stamping, laser cutting, welding, and assembly. Same Wisconsin geography and OEM customer base, with comparable one-stop-shop positioning.
• Winsert, Inc. Marinette, WI-based precision metal components manufacturer serving industrial, automotive, and aerospace customers. Comparable Wisconsin fabricator with similar certified-grade capabilities and OEM relationships.
• Diehl Manufacturing: Wisconsin-based custom metal fabrication shop offering laser cutting, forming, welding, and assembly services. Similar Midwest footprint and mid-market OEM customer profile to Jensen.
• Midwest Metal Products: Custom sheet metal and structural fabrication provider serving industrial OEM customers in the Midwest. Comparable scale and service mix including laser, forming, welding, and finishing.
• Riverside Machine & Engineering: Wisconsin-based precision machining and metal fabrication company serving industrial OEM customers. Comparable Midwest fabrication capabilities including CNC machining and assembly.
• BTD Manufacturing: Minnesota-based custom metal fabricator offering laser cutting, forming, welding, powder coating, and assembly to OEMs across industries. Highly comparable Midwest integrated fabricator of similar size and capability mix.

Regional players

• Metalcraft of Mayville: Wisconsin-based metal fabrication and stamping company serving OEMs across multiple industries. Similar capabilities (laser, stamping, welding) and Midwest customer base, though slightly broader in stamping focus.
• Fox Valley Metal-Tech: Wisconsin-based custom metal fabricator offering laser cutting, forming, welding, and finishing services. Comparable Midwest geographic footprint and OEM customer focus.

Others

• Haas Automation (equipment OEM reference): Manufacturer of CNC machines including the VF-4SS and ST-30Y that Jensen Metal Products operates. Included as ecosystem reference for Jensen's equipment base, not as a direct competitor.

Emerging players

• Phoenix Contract Manufacturing: Wisconsin-based contract manufacturer offering sheet metal fabrication, machining, and powder coating to OEMs. Comparable one-stop-shop capabilities though typically serving smaller-volume customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/jensen-metal-products-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jensen Metal Products