What Oditi does

Oditi Global Solutions Pvt Ltd, operating as Oditi, is a privately held full-service digital marketing agency founded in 2009 by MBA professional Harpreet Bindra in Mohali, Punjab, India. The agency delivers professional services across search engine optimization (on-page, off-page, technical, and local SEO), social media marketing, pay-per-click management, content marketing, email marketing, and online reputation management. A separate web development practice provides custom site design, mobile app development, and API/REST/GraphQL implementation across multiple CMS platforms (WordPress, Magento, Drupal, Shopify) and frameworks (Laravel, React, Node.js, Angular).

The business runs on a professional services revenue model with custom pricing on a multi-year contract basis; specific tiers and price points are not publicly disclosed. Go-to-market is sales-led and direct, driven by website contact forms, free SEO consultations, and a direct outbound approach targeting SMBs and select enterprise clients globally. Operating geographies span India (headquarters), North America (USA and Canada via a 2018 Toronto branch under Lake Pearl Solutions LLP), and Australia. Distribution is supplemented by an inbound marketing function through a blog, SEO, social channels, and email newsletter.

The company self-reports a 50+ member in-house team with dedicated heads for marketing, web services, and project management, plus certifications as a Google Partner, Microsoft Advertising Certified Partner, and Shopify Partner. The firm claims 200+ clients worldwide and case studies spanning healthcare, e-commerce, electronics repair, logistics, construction, luxury goods, and SMB verticals. No external funding, no parent company, and no M&A activity are disclosed; the entity is founder-owned with private-limited status in Punjab, India.

Name

Oditi

Legal name

Oditi Global Solutions pvt Ltd

Website

https://oditiglobal.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Oditi Global Solutions is a privately held, India-based full-service digital marketing agency founded in 2009, delivering SEO, PPC, social media, content, email marketing, and web development services to 200+ SMB and enterprise clients across India, North America, and Australia, with 50+ in-house specialists.

Ownership category

akta.pro rank

Headquarters

HQ city

Mohali

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Professional digital marketing services including SEO, social media marketing, content marketing, email marketing, and PPC management. Services are tailored to client needs with custom pricing plans.
2. Web Design and Development: Website design, development, and hosting services using various CMS platforms and frameworks
3. Reputation Management: Online reputation management services including social monitoring, negative content filtering, and brand reputation reports

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Oditi Global Solutions is a full-service digital marketing agency offering Search Engine Optimization, Social Media Marketing, Pay Per Click (PPC) management, Content Marketing, Email Marketing, and Online Reputation Management as its core services. The agency complements these with Web Development across multiple CMS platforms and PHP/JS frameworks, Mobile App Development (Android, iPhone, hybrid), REST and GraphQL API development, and Graphic Design services for small, mid-market, and enterprise clients worldwide.

Product overview

Oditi Global is a full-service digital marketing agency offering a unified suite of marketing and web development services. The core offering centers on Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click (PPC) Management, Content Marketing, and Email Marketing, complemented by Online Reputation Management and Graphic Design services. Web Development and Mobile App Development extend the portfolio into technical execution, covering multiple CMS platforms (WordPress, Magento, Drupal, etc.) and frameworks (React, Angular, Laravel, Node.js). The company operates as a single-service-agency model rather than a modular software platform, with all services delivered by an in-house team of specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Organic search optimization service covering on-page and off-page SEO, technical SEO, local SEO, keyword research, link building, and enterprise SEO to improve search rankings and drive organic traffic for businesses globally.
• Social Media Marketing (SMM) Social media strategy and management across Facebook, Twitter, Pinterest, LinkedIn, and Instagram, encompassing brand monitoring, content planning, blogger outreach, and video distribution for business clients.
• Pay Per Click (PPC) Management Paid search and display advertising management service covering Google Ads, video advertising, remarketing campaigns, and social advertising to generate immediate visibility and ROI for advertisers.
• Web Development Custom website design and development service across multiple CMS platforms (WordPress, Joomla, OpenCart, Wix, Squarespace, PrestaShop, Magento, Drupal) and frameworks (Laravel, CodeIgniter, CakePHP, React, Angular, Node.js) for responsive, e-commerce, and enterprise websites.
• Content Marketing Content strategy and creation service covering industry news, case studies, white papers, press releases, and interviews designed to build communities, engage audiences, and improve search rankings.
• Email Marketing Email campaign design, development, and management service including mobile-optimized templates, audience profiling, strategy development, and end-to-end campaign execution with tracking and reporting.
• Online Reputation Management Reputation monitoring and management service covering social monitoring, online PR, negative content filtering and removal, engagement, and social media content promotion to boost online visibility and brand equity.
• Mobile App Development Native and hybrid mobile application development service for Android and iPhone platforms, with related Android, iPhone, and Hybrid App Development specializations.
• Graphic Design Visual design services covering banner design, logo design, and brochure design for branding and marketing collateral.
• Cold Calling Outbound cold calling lead generation service for client sales pipelines, listed within the agency's paid marketing offerings.

Quantifiable outcome

• 321,169 new users generated for Clockify in less than 1 year
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Lake Pearl Solutions LLPcoreStrategic or Co-development Partner · 1 January 2018Overseas business partnership for operations in Canada. First international branch established in Toronto under this partnership in 2018.
• GooglecoreTechnology or IntegrationGoogle Partner certified agency with expertise in Google Ads, Google Analytics, and Google My Business management services.
• Microsoft AdvertisingcoreTechnology or IntegrationCertified Microsoft Advertising partner for Bing Ads and other Microsoft advertising platforms.
• ShopifycoreTechnology or IntegrationCertified Shopify partner for e-commerce website development and optimization.

Scale indicators9 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, and web design for SMB and mid-market clients with a similar multi-channel, services-led model to Oditi.
• Ignite Visibility: Digital marketing agency specializing in SEO, paid media, and social, serving mid-market and enterprise clients with a multi-service retainer structure comparable to Oditi's offering.
• WebFX: Large full-service digital marketing agency focused on SEO, PPC, and web design for SMB and mid-market clients, operating a comparable services-plus-results proposition.
• SmartSites: Digital marketing agency offering SEO, PPC, web design, and web development to SMB clients globally with Google Partner credentials, directly comparable in scope and target market.
• Disruptive Advertising: Digital marketing agency focused on paid media management and lifecycle marketing for mid-market clients, overlapping on PPC, social, and CRO services.
• Coalition Technologies: SEO-focused digital marketing and web design agency with strong e-commerce capabilities, overlapping with Oditi on SEO, web development, and Shopify-based e-commerce work.
• Higher Visibility: SEO and full-service digital marketing agency targeting SMB and mid-market clients with a services model similar to Oditi's, including SEO, PPC, and web design.
• Straight North: Digital marketing agency providing SEO, PPC, and web design services to B2B and SMB clients, comparable in service mix and target segments.

Broad incumbents

• Tinuiti: Larger performance marketing agency offering paid media, SEO, and commerce media across many channels; broader and more enterprise-oriented than Oditi but overlaps across paid and organic services.
• Infosys Digital (WovVTech / Simplus / Wipro Digital portfolio): Large IT and digital services incumbents from India with broad digital marketing and web development practices; not a focused competitor but representative of scaled India-anchored digital service providers that compete for the same offshore engagements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/oditiglobal
• Facebookfacebook.com/oditiglobal
• LinkedInlinkedin.com/company/oditi-global-solution-pvt-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oditi