AutoJM

What AutoJM does

AutoJM (legal entity AUTOMOBILES JM SAS) is a French multi-brand automobile broker ("mandataire automobile multimarque") founded in 1975 and headquartered in Morvillars, Franche-Comté, near the Belfort-Montbéliard TGV station. The company sources new and pre-owned vehicles from a network of approximately 100 suppliers across 12 European Union countries and resells them to French consumers at advertised discounts of up to 40% versus standard manufacturer retail. Its catalogue spans European brands (Peugeot, Renault, Citroën, DS, Volkswagen, BMW, Volvo, Fiat, Ford, Hyundai, Kia, Opel, Seat, Nissan, Toyota, Alfa Romeo, OMODA/Jaecoo) across body styles (city, berline, SUV, monospace, estate, utility, combi), powertrains (thermal, micro-hybrid, hybrid, electric), and use cases (personal, professional, vanlife conversion, seniors/families/young-driver selections). Vehicles are sold under manufacturer warranty with optional extensions up to five years.

The business model is direct-to-consumer: AutoJM.fr serves as the primary storefront with real-time inventory and pricing, supported by an inside-sales operation with 15 phone lines (Monday–Saturday). Revenue is generated through margin on brokered vehicle sales, with complementary streams from financing intermediation (LOA/LLD), trade-in ("reprise"), consignment ("dépôt-vente"), and extended warranty. New vehicle pricing ranges from approximately €19,990 to €47,740, used vehicles from €5,990, and LOA monthly payments start around €151–170 for compact models. A 40,000 m² in-house complex supports preparation, inspection, repair, storage, and customer pickup, with home delivery available throughout France. Since inception AutoJM reports over 100,000 customers delivered, with an 8.9/10 average rating on Société des Avis Garantis.

Customer concentration sits in individual French buyers ("particuliers"), supplemented by professionals/small businesses purchasing utility vehicles and a vanlife segment. Marketing combines SEO-driven content (the AutoJM Mag blog), organic social (Facebook, Instagram, YouTube, LinkedIn), affiliate/comparison listings, and a customer referral ("parrainage") program. AutoJM is privately held and founder-controlled; Raynald Thevenet serves as Directeur Général, share capital is €1,712,080, and there is no external investor or parent company. The most recent disclosed financial figure is €66M in business volume for 2013; the company has reported positive accounting results for 15+ consecutive years.

Name

AutoJM

Legal name

AUTOMOBILES JM SAS

Website

https://autojm.fr

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoJM is a French multi-brand automobile broker founded in 1975 that sources new and used vehicles from approximately 100 suppliers across 12 EU countries and resells them directly to French individual consumers at up to 40% off manufacturer retail, complementing sales with LOA/LLD financing, trade-in, and home delivery from a 40,000 m² Morvillars facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Morvillars

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Core revenue from brokered sale of new and used vehicles purchased from EU suppliers and sold to French consumers at negotiated prices with manufacturer warranty. Revenue generated through margin between purchase and sale price.
2. Financing Services (LOA/LLD): Financing solutions including Location avec Option d'Achat (LOA) and Location Longue Durée (LLD) for vehicle acquisition, generating revenue through financing arrangements with partner lenders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

AutoJM is a French multi-brand automobile broker that sources new and used vehicles through a network of approximately 100 suppliers across 12 EU countries and resells them directly to French consumers at discounts of up to 40% versus standard manufacturer retail prices. The offering spans new vehicle sales, used vehicle sales, financing solutions (LOA/LLD leasing and traditional credit), vehicle trade-in (reprise), consignment sale, and home delivery, all supported by a 40,000 m² preparation and logistics facility in Morvillars.

Product overview

AutoJM is a French multi-brand car brokerage platform (mandataire automobile multimarque) founded in 1975, operating from Morvillars, France. The core platform enables customers to purchase new and used vehicles from multiple European brands at discounted prices (up to 40% below retail). The product portfolio centers on the Vehicle Sales Platform complemented by financing solutions (LOA and LLD leasing), trade-in services, home delivery, and extended warranties. Specialized offerings include Electric Vehicles, Hybrid Vehicles, Utility Vehicles for commercial use, and Van Conversion Vehicles. The platform also features AutoJM Magazine Blog for automotive content and curated vehicle selections for specific demographics. All services are integrated through the company's physical infrastructure including a 40,000 m² complex with preparation, repair, and delivery capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new (0 km) vehicles imported from European Union markets, offered at discounts up to 40% versus standard manufacturer retail prices with full manufacturer warranty; marketed to French individual buyers.
• Used Vehicle Sales Sale of inspected and guaranteed pre-owned and recent used vehicles (2020-2023 models) starting from €5,990, providing a cost-effective alternative to dealership purchases.
• LOA (Location avec Option d'Achat) Lease financing option for new vehicles with the option to purchase at the end of the contract; recurring monthly payments starting from €151-170 for entry-level models such as Peugeot 208.
• LLD (Location Longue Durée) Long-term lease arrangement without a purchase option for individuals and small business fleets, generating recurring subscription-type revenue through partner lenders.
• Vehicle Reprise (Trade-in) Trade-in service applying the value of a customer's existing vehicle as credit toward the purchase of another vehicle through the brokerage.
• Home Delivery Service Door-to-door vehicle delivery service by carrier or dedicated convoyeur to the customer's address or a designated location anywhere in France.
• Extended Warranty (up to 5 years) Optional warranty extension up to 5 years in addition to the standard manufacturer warranty, providing additional peace of mind for vehicle owners.
• Dépôt-vente (Consignment Sale) Consignment service that enables customers to entrust their vehicle to AutoJM's facilities and supplier network for sale on their behalf.

Quantifiable outcome

• Up to 40% discount on new vehicle prices compared to standard manufacturer retail pricing
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• European Supplier Network (approximately 100 suppliers across 12 EU countries)coreOthersAutoJM maintains relationships with approximately 100 vehicle suppliers across 12 European Union countries, enabling access to competitive pricing from various markets. Suppliers include distributors, dealerships, and leasing companies from Germany, Italy, Spain, and other EU nations. This network allows the company to source vehicles at favorable prices and offer discounts to French consumers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Carizy: French online used-car buying service (acquired by Stellantis) offering instant purchase offers to consumers. Adjacent to AutoJM's trade-in and dépôt-vente services, with potential overlap in used vehicle acquisition.
• Vroomly: French digital automotive services platform initially focused on car maintenance price comparison, expanding into broader vehicle ownership services. Emerging adjacent competitor to AutoJM's service ecosystem play.

Direct peers

• Caroom: French online vehicle broker for new and used cars, providing a digital-first purchase experience with financing options. Comparable to AutoJM in offering multi-brand vehicle sourcing at negotiated prices.
• BymyCar: Large French multi-brand automotive distribution group operating showrooms and online sales across France. Direct competitor to AutoJM in the French new and used vehicle retail segment.
• Aramisauto: French online-first used car retailer and acquisition platform, recently acquired by Stellantis. Competes directly with AutoJM in the multi-brand, discount-driven French retail vehicle market.
• Reezocar: French online car broker and comparison platform focused on new and used vehicles from EU suppliers. Closely comparable business model to AutoJM's mandataire proposition.
• Elite-Auto: French mandataire automobile offering new vehicles at negotiated prices from EU suppliers. Operates with the same discount-brokerage model as AutoJM, serving the same French consumer base.
• LeMandataire: Established French vehicle broker (mandataire automobile) importing and reselling new vehicles at discount across multiple brands. Direct head-to-head competitor to AutoJM in the same segment.

Broad incumbents

• La Centrale: France's leading auto listing and price-comparison platform owned by Axel Springer. Not a direct seller but a key price-discovery channel that influences broker pricing and could disintermediate mandataires like AutoJM.

Others

• Autobiz: European vehicle data and valuation services provider serving automotive professionals, including dealers and brokers. Adjacent ecosystem participant that could enable or compete with broker-side pricing tools AutoJM relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AutomobilesJM
• Facebookfacebook.com/AutoJM25
• LinkedInlinkedin.com/company/autojm/mycompany
• Instagraminstagram.com/autojm
• Xx.com/automobilesjm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoJM