Pretty Links
PrettyLinks is a WordPress plugin (operated by Caseproof, LLC) that enables affiliate marketers, bloggers, social-media influencers, podcasters, and course creators to shorten, cloak, auto-link, track, and monetize affiliate links from within the WordPress dashboard, sold via freemium plus annual subscription tiers.
- Company typePrivate
- Founded-
- HeadquartersSouth Jordan, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Pretty Links does
PrettyLinks is a WordPress-native affiliate-link management plugin operated by Caseproof, LLC, a Utah limited liability company headquartered in South Jordan. The product is a PHP/MySQL plugin distributed under the GNU General Public License and built to centralize the management of affiliate links directly inside the WordPress dashboard, offering URL shortening, cloaking into branded domains, automatic keyword-to-affiliate-link replacement across a site's content library, smart redirects with 301/302/307 options and A/B testing of destinations, real-time click and conversion tracking, broken-link monitoring via the LinkHealth add-on, a QR-code generator, product display widgets, a social-media "Link in Bio" landing page, and PrettyPay one-click checkout links for selling digital products. It integrates with analytics tools (MonsterInsights, ExactMetrics, AnyTrack), payment processing (Stripe), automation (Uncanny Automator), forms (WPForms), gamification (GamiPress), and consent management (CookieYes).
The company follows a freemium, product-led growth model: a free/lite version is distributed via the wordpress.org plugin directory driving organic top-of-funnel acquisition, and converts into one of three paid annual subscription tiers (Beginner for 1 site, Marketing Professional for up to 2 sites, Super Affiliate for up to 5 sites). Upsells inside the plugin dashboard activate premium add-on modules. Layered onto this are community-led and affiliate-program-led growth motions, an active multilingual blog (English, Portuguese, French, German, Spanish) for content and SEO, and influencer endorsements from Pat Flynn, Chris Lema, Luria Petrucci, and others as social proof. PrettyLinks self-reports 300,000+ users across affiliate marketers, bloggers, social-media influencers, podcasters/YouTubers, and course creators — primarily individuals and SMBs rather than enterprise customers. The business is part of a Caseproof, LLC portfolio that also includes MemberPress, MemberMouse, WishList Member, AccessAlly, PopupAlly, and Easy Affiliate, providing cross-sell and shared-customer-acquisition mechanics across a family of WordPress-focused products. No external investors, funding rounds, or revenue figures are disclosed.
Pretty Links firmographics
Firmographics- Name
- Pretty Links
- Legal name
- Caseproof, LLC
- Website
- https://prettylinks.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PrettyLinks is a WordPress plugin (operated by Caseproof, LLC) that enables affiliate marketers, bloggers, social-media influencers, podcasters, and course creators to shorten, cloak, auto-link, track, and monetize affiliate links from within the WordPress dashboard, sold via freemium plus annual subscription tiers.
- Ownership category
- akta.pro rank
Where Pretty Links is headquartered
LocationHeadquarters
- HQ city
- South Jordan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pretty Links business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium WordPress Plugin Licenses: Annual subscription licenses for the PrettyLinks WordPress plugin, available in three tiers: Beginner (1 site), Marketing Professional (up to 2 sites), and Super Affiliate (up to 5 sites). Includes automatic upgrades, support, and new features for the subscription term. A free/lite version is available on wordpress.org with limited features.
- Add-ons and Extensions: Additional add-on modules available for premium features including Product Displays, Link in Bio, Developer Tools, and other extensions that expand core functionality.
- Affiliate Program (Own): PrettyLinks operates its own affiliate program, earning referral commissions when users sign up through affiliate referral links. Disclosed in Terms and Conditions as earning referral fees when customers buy recommended services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Beginner — single-site WordPress license |
| Subscription | Annual | Marketing Professional — up to 2 sites |
| Subscription | Annual | Super Affiliate — up to 5 sites |
| Freemium | Annual | Free / Lite Version |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pretty Links product offering
Product offeringCore offering
PrettyLinks is a WordPress plugin that lets marketers shorten, cloak, organize, and track affiliate links from inside the WordPress dashboard. It auto-converts keyword mentions across a site's content into affiliate links, monitors for broken links, supports branded shortlink domains and 301/302/307 redirects, and integrates click tracking with Google Analytics. Premium add-ons extend it with PrettyPay™ one-click checkout, a Link in Bio mobile landing page, Product Displays, and Developer Tools, sold via annual subscription licenses in Beginner, Marketing Professional, and Super Affiliate tiers with a free lite version on wordpress.org.
Product overview
PrettyLinks is a WordPress affiliate marketing plugin with a platform-plus-modules architecture. The core PrettyLinks plugin centralizes affiliate link management within WordPress, while multiple add-on modules extend functionality: PrettyLinks Link in Bio provides social media landing pages, PrettyPay Checkout Links enables digital product sales, LinkHealth monitors for broken links, Auto-Link Keyword Replacement automates linking, Product Displays create visual showcases, Link Cloaking masks URLs for professionalism and compliance, Smart Redirects enable dynamic routing with A/B testing, and the QR Code Generator creates scannable commission links. PrettyLinks also integrates with analytics tools (AnyTrack, MonsterInsights, ExactMetrics), payment platforms (Stripe), and automation tools (Uncanny Automator).
Differentiator
Problem solved
Functional benefit
Brands
- PrettyPay: One-click checkout links feature for selling digital content
Products and services
- PrettyLinks (Core Plugin) The core PrettyLinks WordPress plugin that centralizes affiliate link management inside the WordPress dashboard, enabling marketers, bloggers, influencers, and content creators to shorten, cloak, organize, and track affiliate links; automates keyword-to-affiliate linking across existing and future content; and exposes real-time click tracking with Google Analytics integrations. Sold as an annual subscription license per number of WordPress sites.
- PrettyLinks Link in Bio Social-media "link in bio" add-on that turns a single bio URL into a mobile-optimized branded landing page showcasing affiliate offers, PrettyPay buttons, product displays, and videos, with all clicks tracked inside the PrettyLinks dashboard. Targeted at Instagram, YouTube, TikTok, and similar social creators.
- PrettyPay™ Checkout Links A PrettyLinks branded feature that lets creators convert existing WordPress content (blog posts, courses, PDFs, video) into one-click checkout links processed via Stripe, so they can sell digital products anywhere and keep affiliate commissions on linked offers inside the new format.
- Product Displays Add-on that transforms plain affiliate links into customizable visual product cards (images, descriptions, CTAs) drag-and-droppable into any WordPress page or post, with GA and AnyTrack integration for conversion tracking. Sold separately from the core PrettyLinks subscription.
- PrettyLinks Developer Tools Developer-focused add-on providing programmatic link management tools and integration capabilities for working with PrettyLinks URLs and tracking data.
Companies that use Pretty Links
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Pretty Links technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature8 records
Pretty Links partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Pretty Links competitors and assessment
Company assessmentDirect peers
- Linktree: Dominant "link in bio" landing page platform for creators and influencers. Directly competes with PrettyLinks' Link in Bio feature for the same social media creator segment.
- BL.INK: Enterprise-grade branded link shortener and management platform with analytics and integrations. Competes for the same link-management use cases that PrettyLinks targets inside WordPress.
- Short.io: Branded URL shortener platform competing on link management, custom domains, and click tracking. Comparable to PrettyLinks' core cloaking/shortening functionality.
- Beacons: Creator platform offering link-in-bio pages, storefronts, and monetization tools. Comparable to PrettyLinks' Link in Bio and PrettyPay creator-commerce use cases.
- LinkTrust: Affiliate tracking and link management SaaS serving affiliate marketers and networks. Comparable functionality around link tracking, redirects, and affiliate attribution, though delivered as standalone SaaS rather than a WordPress plugin.
- Rebrandly: Branded link management and URL shortener platform with analytics and tracking. Overlaps with PrettyLinks' link cloaking, vanity domains, and click-tracking features.
- Easy Affiliate: WordPress affiliate program management plugin also owned by Caseproof, LLC (PrettyLinks' parent). Directly comparable in the WordPress affiliate ecosystem and a natural cross-sell/adjoining product.
- iDevAffiliate: Affiliate tracking software with link management and cloaking features. Competes for the same affiliate marketer audience with similar commission-tracking and redirect workflows.
- ThirstyAffiliates: WordPress plugin for affiliate link cloaking, management, and tracking. Closest direct competitor to PrettyLinks, serving the same bloggers and affiliate marketers via the same plugin marketplace.
Broad incumbents
- Bitly: Established URL shortener and link management platform at much larger scale. Overlaps on branded links, redirects, and click analytics, but serves a broader enterprise audience beyond the WordPress ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pretty Links social profiles
Digital presencePretty Links financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pretty Links leadership team
Management profileNumber of profiles
Pretty Links funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pretty Links M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pretty Links
What does Pretty Links do?
PrettyLinks is a WordPress plugin that lets marketers shorten, cloak, organize, and track affiliate links from inside the WordPress dashboard. It auto-converts keyword mentions across a site's content into affiliate links, monitors for broken links, supports branded shortlink domains and 301/302/307 redirects, and integrates click tracking with Google Analytics. Premium add-ons extend it with PrettyPay™ one-click checkout, a Link in Bio mobile landing page, Product Displays, and Developer Tools, sold via annual subscription licenses in Beginner, Marketing Professional, and Super Affiliate tiers with a free lite version on wordpress.org.
Is Pretty Links a public or private company?
Pretty Links is a private company. It is classified as unknown and is currently operating.
When was Pretty Links founded?
Pretty Links was founded in -1. It employs 11 to 50 people.
Where is Pretty Links based?
Pretty Links is headquartered in South Jordan, United States, in the North America region.
How does Pretty Links make money?
Three revenue lines are on record. Premium WordPress Plugin Licenses are the primary driver. The others are add-ons and Extensions and affiliate Program (Own).
Who are Pretty Links's main competitors?
Direct peers on record are Linktree, BL.INK, Short.io, Beacons, LinkTrust, Rebrandly, Easy Affiliate, iDevAffiliate and ThirstyAffiliates. Bitly is listed as a broad incumbent.
Does Pretty Links have an API?
No public API is recorded for Pretty Links.