Marty B's

What Marty B's does

Marty B's is a family-owned barbecue restaurant and entertainment venue located on a 2.2-acre property in Bartonville, Texas, near Denton. The site is built out in a Texas Hill Country aesthetic and combines a full-service barbecue kitchen with multiple indoor and outdoor event spaces, including a rooftop venue used for ticketed live-music programming. The company is privately held, employs 51-100 staff, and operates from a single physical location.

The business generates revenue across several streams: dine-in food and beverage, private event space rentals, premium ticketed entertainment (partnered with Tix.com), off-site catering, and gift cards. A separate sibling brand, Marty B's Coffee Co., extends the concept into a daytime coffee product, and broader family-of-brand activity (Coffee, Ice Cream, Reserve) suggests portfolio expansion under a parent hospitality group that also operates concepts such as Rustico and 1845. Technology footprint is limited to standard restaurant point-of-sale and online ordering via Toasttab; there is no disclosed proprietary platform, AI capability, or data product.

Marty B's monetizes primarily through consumer traffic and SMB/private event bookings at the Bartonville site, with media validation from Texas Monthly supporting brand positioning. Go-to-market is local and experience-driven rather than franchise- or multi-unit-led, and the founder's culinary background is central to the brand narrative. Pricing mechanics span a la carte menu pricing, event rental quotes, ticketed concert prices, and catering contracts.

Name

Marty B's

Website

https://martybsplace.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Marty B's is a family-owned Texas barbecue restaurant and event venue on a 2.2-acre property in Bartonville, Texas, serving dine-in guests, private event clients, and catering customers across the Denton submarket.

Ownership category

akta.pro rank

Product category

Barbecue Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (722410), Arts, Entertainment, and Recreation (71), Food Services and Drinking Places (722)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Bars & Pubs (Non-Music) (MPAGAIAC)

Keywords

• Texas barbecue restaurant
• Live music venue
• Private event hosting
• Off-site catering
• Craft cocktails

Headquarters

HQ city

Denton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Restaurant operations generating revenue from food and beverage sales including Texas cuisine specialties, craft beers, cocktails, and coffee from the adjacent Marty B's Coffee Co.
2. Event Space Rentals: Revenue from renting event spaces including cabanas ($150-$350 rental fees plus F&B minimums), Sky Lounge ($150-$350 rental plus F&B minimums), Luxury Suites, VIP Rooftop Sofa Sections ($250 rental plus $300 F&B minimum), and full rooftop rentals for up to 200 guests.
3. Premium Event Tickets: Ticket sales for premium entertainment events including the Rooftop Series featuring artists like Joe Nichols (General Admission $89, Reserved Tables $650-$975, VIP Group Seating $2,500) and Patio Series events (General Admission $10).
4. Catering Services: Off-site catering services for private events including weddings, corporate events, family reunions, and backyard birthdays. Available for parties of 20 and over with options for simple delivery or full setup with on-site team.
5. Gift Cards: Digital gift cards sold through Toasttab platform, delivered via email for redemption at Marty B's location.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Marty B's is a family-owned and operated Texas Hill Country-inspired barbecue restaurant and entertainment venue in Bartonville, TX. It serves slow-smoked meats, homestyle sides, craft cocktails, and full bar service, and also operates a dedicated live-music venue and private event spaces for birthdays, corporate gatherings, and rehearsal dinners, complemented by off-site catering and gift card sales.

Product overview

Marty B's is a Texas Hill Country-inspired restaurant and entertainment venue offering a unified hospitality experience centered around live music, Texas cuisine, and event hosting. The core offering combines the main restaurant (featuring scratch-made Texas specialties, craft beers, cocktails, and a 2.2 acre property with fire pits) with a robust live music calendar featuring local and touring artists. The company operates multiple event spaces including Luxury Suites (upper/lower levels with Smart TVs), Sky Lounge, Cabanas, VIP Rooftop Sofa Section, and a full Rooftop venue accommodating up to 200 guests. Sister brands include Marty B's Coffee (next door) and Marty B's Ice Cream. Additional services include off-site catering, gift cards, and The Rooftop Series premium concert experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Sit-down Barbecue Restaurant Dining

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• RedBird FarmscoreOthersFamily farm partner providing high-quality meats meeting Marty B's standards of quality, flavor, and ethics. Contributes to the restaurant's commitment to sourcing from family farmers and ranchers who never use hormones or antibiotics.
• 44 FarmscoreOthersFamily farm partner supplying premium meats for the restaurant's Texas cuisine. Supports the establishment's sourcing philosophy emphasizing quality, flavor, and ethical farming practices.
• Compart Family FarmscoreOthersDuroc pork producer partner contributing to Marty B's commitment to quality meats. Aligns with the restaurant's standards for sourcing from family farms and ranchers.
• Texas Distilleries (Unspecified)minorOthersTexas-based distilleries supplying liquors featured at Marty B's, supporting local Texas producers and enabling the establishment to offer regionally-sourced craft cocktails and beverages.
• Marty B's Coffee Co.coreStrategic or Co-development PartnerAdjacent coffee shop serving lattes, baked goods, and grab-and-go lunch items. Located next door to Marty B's, extending the brand experience and offering additional customer amenities with menu available at martybscoffee.com.
• Marty B's Ice CreamminorStrategic or Co-development PartnerRelated brand offering ice cream products featured at events including Father's Day Sundae Bar and Sunday Sundae Night programming, extending the Marty B's family brand experience.
• The Reserve at Marty B'sminorStrategic or Co-development PartnerRelated restaurant brand within the Marty B's restaurant group, representing a portfolio of Texas hospitality concepts including Rustico, 1845, Branded Bowls, and Cactus Canyon.
• Tix.comcoreChannel Partner/ Reseller/ DistributorTicketing platform partner for selling tickets to premium Rooftop Series events featuring touring artists. Provides event ticketing infrastructure for Music Series ticket sales.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Saltgrass Steak House: Multi-unit Texas steakhouse chain (Landry's-owned) serving Texas-style grilled meats, craft beer, and cocktails across the state; comparable in cuisine category and bar-driven check, but a portfolio-scale incumbent versus Marty B's single-site operation.
• Billy Sims BBQ: Multi-unit Tulsa-based BBQ chain serving Oklahoma/Texas market with carryout/catering focus; overlapping BBQ category and catering revenue stream (20+ events like Marty B's) but more limited in-premise entertainment.
• Texas Live!: Arlington, TX entertainment district combining dining, sports bars, and live entertainment venues; sets the competitive bar for North Texas live-music-meets-F&B destination experiences targeting similar corporate and group-event audiences.
• Rudy's BBQ: Texas-born BBQ chain with multiple locations and a family/casual-dining format; broadly comparable BBQ category and bar/commissary experience though lacking Marty B's live music and premium event positioning.

Direct peers

• Hard Eight BBQ: Texas BBQ pit chain with peach cobbler-style family dining and large-format group/event hosting; similar Texas BBQ category, family/group events, and on-premise ordering experience.
• The Rustic: Texas-based backyard-style restaurant and live music venue combining Texas cuisine, outdoor gathering spaces (patios, fire pits), and a ticketed/curated concert series—the closest functional analog to Marty B's combination of BBQ, live entertainment, and event-hosting model.
• Franklin Barbecue: Iconic Austin Texas BBQ institution with cult-like regional draw and limited expansion; a direct category peer demonstrating both the upside (Texas BBQ brand cachet, media profile) and the limitation (capacity-constrained single-location economics) of Marty B's BBQ positioning.
• Lava Cantina: North Texas (The Colony) destination venue pairing Tex-Mex/BBQ-adjacent food with a large stage and ticketed live music programming, mirroring Marty B's combine-restaurant-and-concert-venue model and competing for similar North Texas discretionary spend.

Regional players

• Cactus Cantina: Texas bar/restaurant venues combining Tex-Mex cuisine with regular live music programming in a casual outdoor setting; comparable bar-plus-live-music business model though smaller scale than Marty B's destination footprint.
• Hutchins BBQ: Legendary Dallas-area BBQ institution with a single large-format location, on-site butchering, and beer/bourbon offerings; analogous single-site Texas BBQ competitor with comparable hometown draw dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/martybsplace
• LinkedInlinkedin.com/company/martybs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marty B's