Red Bird Farms
RedBird Farms is an 80+ year-old, privately held poultry processor in Englewood, Colorado, producing fresh, antibiotic-free, hand-cut chicken and turkey. It serves consumers and restaurants across 21 U.S. states via Kroger/Albertsons grocery banners and broadline food service distributors including Sysco, US Foods, and PFG.
- Company typePrivate
- Founded1940
- HeadquartersEnglewood, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Red Bird Farms does
RedBird Farms is a privately held, vertically integrated poultry processor headquartered in Englewood, Colorado, that produces fresh, never-frozen chicken and turkey products under a No Antibiotics Ever (NAE), vegetarian-fed, cage-free production standard. Founded in the 1940s (firmographic year 1949) and operating for more than 80 years, the company runs its primary processing facility at 2520 S Raritan Street in Englewood. Its chickens — Cobb Hubbard hybrid and Ross breed — are raised in climate-controlled barns and rested 4-8 hours post-harvest before hand-cut processing, a method RedBird credits for superior tenderness and juiciness. The company also offers more than 300 different cuts (airline cuts, frenched cuts, deboned portions) and seasonal fresh turkeys, positioning itself as a boutique processor differentiated from commodity poultry suppliers.
RedBird serves two distinct customer segments through a dual-track go-to-market model. In retail, its products are distributed through national and regional grocery chains including King Soopers and City Market (Kroger banners), Albertsons/Safeway, Giant Eagle, Food Maxx/Lucky/Save Mart, and Bashas', reaching health-conscious consumers across at least 21 U.S. states. In food service, RedBird supplies restaurants, chefs, hotels, and institutional buyers through major broadline distributors Sysco, US Foods, Performance Food Group, Shamrock Foods, Ben E. Keith, Nicholas and Co., and What Chefs Want. Named enterprise and mid-market accounts include HIBAR Hospitality Group (Hopdoddy), Canyon Ranch Spa & Fitness at The Venetian Las Vegas, HAPA (Denver/Boulder), Shanahan's, Under the Sun Eatery & Pizzeria, and Pretty Bird Chicken.
Revenue is generated per-unit through fresh and frozen poultry product sales at retail point-of-sale and via wholesale food-service contracts; pricing is not publicly disclosed. The company employs between 251 and 500 staff and is led by CEO Mareo Torito and CFO Bill Snakenberg, alongside long-tenured operations personnel including Production Manager Ruben Marquez (40+ years) and Facilities Maintenance Manager Orlando Romero (22+ years). Marketing is anchored on content marketing (recipe library, free Air Fryer e-book), partner testimonials, and regional earned media placements (Denver7, 5280 Magazine, Great Day Colorado, CEOs You Should Know podcast), with no disclosed paid advertising channels and no e-commerce direct-to-consumer storefront.
Red Bird Farms firmographics
Firmographics- Name
- Red Bird Farms
- Legal name
- RedBird Farms
- Website
- https://redbirdfarms.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- RedBird Farms is an 80+ year-old, privately held poultry processor in Englewood, Colorado, producing fresh, antibiotic-free, hand-cut chicken and turkey. It serves consumers and restaurants across 21 U.S. states via Kroger/Albertsons grocery banners and broadline food service distributors including Sysco, US Foods, and PFG.
- Ownership category
- akta.pro rank
Red Bird Farms industry classification
Industry- Product category
- Fresh Poultry Processing
- NAICS
- Poultry Processing (311615)
- SIC
- Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000)
- akta.pro primary industry
- Primary Poultry Processing (Slaughtering, Evisceration & Chilling) (AFANACAA)
- akta.pro secondary industry
- Turkey Processing (Whole Bird, Parts, Further Processing) (AFANACAH)
Keywords
Where Red Bird Farms is headquartered
LocationHeadquarters
- HQ city
- Englewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Bird Farms business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fresh Poultry Product Sales: RedBird Farms generates revenue primarily through the sale of fresh, never-frozen chicken and turkey products. Products are sold through retail grocery chains (tray packs, fresh cuts) and food service/distribution channels (bulk cuts, custom cuts). Revenue is driven by per-unit product pricing at point of sale through retail and wholesale distributors.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Red Bird Farms product offering
Product offeringCore offering
RedBird Farms is a Colorado-based boutique poultry processor that produces and sells fresh (never frozen) and frozen chicken products plus seasonal fresh turkeys. All chicken is raised without antibiotics (No Antibiotics Ever from egg to plate), fed an all-vegetarian diet, hand-cut rather than machine-processed, and rested 4–8 hours post-harvest for tenderness. The company sells through retail grocery chains to individual consumers and through broadline food service distributors and direct accounts to restaurants, hotels, resorts, and institutions across approximately 21 U.S. states.
Product overview
Red Bird Farms is a chicken and turkey producer offering fresh and frozen poultry products. The core product line includes fresh chicken cuts (split breast, boneless skinless breasts, thighs, drumsticks, wings, tenders), frozen chicken products (burgers, patties, frozen cuts), and seasonal fresh turkeys. All products are characterized as No Antibiotics Ever (NAE), vegetarian-fed, cage-free, and hand-cut. Products are sold through grocery retailers, food service distributors, and restaurants across the Western United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Chicken Products
Companies that use Red Bird Farms
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Red Bird Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Red Bird Farms partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Performance Food GroupcorePerformance Food Group (PFG) is a major food service distributor that carries and resells RedBird Farms fresh poultry products to restaurant and institutional customers across the U.S. PFG is listed prominently among RedBird's distribution partner logos on the food service page.
- Ben E. KeithcoreBen E. Keith is a regional food service distributor serving restaurants and institutions in multiple U.S. states. The company distributes RedBird Farms poultry products as part of its broadline portfolio.
- US FoodscoreUS Foods is one of the largest food service distributors in the United States. The company distributes RedBird Farms fresh poultry to restaurants and food service operators across its national footprint.
- Shamrock Food ServicecoreShamrock Food Service is a regional distributor serving restaurants and institutions, particularly strong in the Mountain West. It distributes RedBird Farms chicken products to its customer base.
- SyscocoreSysco is the world's largest food service distributor. RedBird Farms products are distributed through Sysco to restaurants and institutions across the Western and Midwestern U.S.
- Nicholas and Co.coreNicholas and Co. is a regional food service distributor based in Utah, serving restaurants and institutions in the Intermountain West. It distributes RedBird Farms products to its regional customer base.
- What Chefs WantminorWhat Chefs Want is a specialty food service distributor with a focus on chef-driven and boutique food products. Listed as a partner on the RedBird Farms food service page, suggesting distribution of RedBird products to high-end restaurant customers.
- Pretty Bird ChickenminorPretty Bird Chicken is described as 'one of our valued partners' on the RedBird Farms Resources page. Pretty Bird makes Hot Chicken exclusively using RedBird Farms chicken. The partnership has a notable origin story referenced on the site.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Red Bird Farms competitors and assessment
Company assessmentBroad incumbents
- Foster Farms: Major Western U.S. poultry processor (California-based) with broad retail and foodservice presence. Comparable as a large-scale incumbent in the same Western geography RedBird serves, though with commodity and premium product lines.
- Pilgrim's Pride: One of the largest U.S. poultry producers, supplying both retail private label and branded fresh chicken. Comparable as a competing supplier into the same retail and broadline food service channels RedBird uses.
- Tyson Foods: Largest U.S. poultry producer with extensive antibiotic-free and fresh product lines. Comparable in retail grocery and broadline food service distribution, though RedBird competes on premium and boutique positioning.
- Perdue Farms: Top-tier national poultry processor with a premium 'Perdue Harvestland' antibiotic-free line. Comparable in NAE production and retail distribution, though at vastly larger scale and broader product portfolio.
Direct peers
- Bell & Evans: Pennsylvania-based premium poultry processor known for hand-cut, air-chilled, antibiotic-free fresh chicken. Direct comparison to RedBird on clean-label positioning, hand-cut processing, and chef/restaurant food service focus.
- D'Artagnan: Specialty meat and poultry distributor focused on chef-driven, all-natural, antibiotic-free protein. Comparable to RedBird in food service distribution model and premium positioning to restaurants and hospitality.
- Mary's Chicken (Mary's Organic/Non-GMO): California-based specialty poultry producer selling organic, non-GMO, free-range, air-chilled chicken. Comparable to RedBird on premium positioning, Western U.S. roots, and direct chef/restaurant distribution model.
Emerging players
- Joyce Farms: North Carolina-based specialty poultry and meat producer focused on heritage breeds, no-antibiotics-ever, and chef-driven distribution. Comparable to RedBird in premium NAE positioning and foodservice channel focus.
- Plainville Farms: Pennsylvania specialty turkey and poultry producer with NAE and organic product lines. Comparable to RedBird in clean-label, animal-welfare-forward positioning and restaurant/foodservice distribution, particularly for seasonal turkey.
- Cooks Venture: Pasture-raised, heritage-breed poultry company with a strong DTC and chef supply model. Comparable to RedBird on clean-label, antibiotic-free positioning and chef relationships, though differentiated by pasture-raised and DTC focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Bird Farms social profiles
Digital presenceRed Bird Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Bird Farms leadership team
Management profileNumber of profiles
Profiles5 records
Red Bird Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Bird Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Bird Farms
What does Red Bird Farms do?
RedBird Farms is a Colorado-based boutique poultry processor that produces and sells fresh (never frozen) and frozen chicken products plus seasonal fresh turkeys. All chicken is raised without antibiotics (No Antibiotics Ever from egg to plate), fed an all-vegetarian diet, hand-cut rather than machine-processed, and rested 4–8 hours post-harvest for tenderness. The company sells through retail grocery chains to individual consumers and through broadline food service distributors and direct accounts to restaurants, hotels, resorts, and institutions across approximately 21 U.S. states.
Is Red Bird Farms a public or private company?
Red Bird Farms is a private company. It is classified as unknown and is currently operating.
When was Red Bird Farms founded?
Red Bird Farms was founded in 1940. It employs 251 to 500 people.
Where is Red Bird Farms based?
Red Bird Farms is headquartered in Englewood, United States, in the North America region.
How does Red Bird Farms make money?
One revenue line is on record: fresh Poultry Product Sales.
Who are Red Bird Farms's main competitors?
Broad incumbents on record are Foster Farms, Pilgrim's Pride, Tyson Foods and Perdue Farms. Direct peers are Bell & Evans, D'Artagnan and Mary's Chicken (Mary's Organic/Non-GMO). Emerging players are Joyce Farms, Plainville Farms and Cooks Venture.
Does Red Bird Farms have an API?
No public API is recorded for Red Bird Farms.
What industry is Red Bird Farms in?
Red Bird Farms's product category is Fresh Poultry Processing. Its primary akta.pro industry code is AFANACAA, Primary Poultry Processing (Slaughtering, Evisceration & Chilling), with a secondary code of AFANACAH, Turkey Processing (Whole Bird, Parts, Further Processing). Its NAICS code is 311615 and its SIC code is 2015.