Descom
Descom A/S is a privately held Danish full-service IT infrastructure distributor selling over 800,000 hardware, software, and AV products to B2B customers across Denmark and Sweden through direct sales, a webshop, leasing, and managed IT services.
- Company typePrivate
- Founded2002
- HeadquartersBallerup, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Descom does
Descom A/S is a privately held Danish full-service IT infrastructure distributor serving B2B customers across Denmark and Sweden. Founded in 2002 and headquartered in Ballerup (Capital Region of Denmark), with additional offices in Risskov/Aarhus (western Denmark) and Malmö (Sweden), the company offers over 800,000 products spanning hardware (computers, servers, storage, networking, printers), software and licensing (Microsoft 365, Adobe, Google Workspace, Azure, AWS, security tools), professional AV and meeting-room solutions, ergonomics, refurbished/green IT, and accessories. The business is differentiated by an integrated one-stop-shop model, highest-level OEM certifications on servers, storage, PCs, and networking equipment, ISO 9001/14001/27001 certifications, and a AAA credit rating.
Descom monetizes through four primary streams: (1) hardware and accessory resale (unit pricing, e-commerce via shop.descom.dk and direct sales), (2) software and license resale (Microsoft, Adobe, Google, security, cloud), (3) managed IT services and outsourcing including image deployment, installation, service desk, and on-site support, and (4) IT equipment leasing delivered through financial partners Leasing Fyn and Xerox Financial Services across 12–60 month terms with optional bundled service agreements. Go-to-market combines a 15-person direct sales/account management team, a B2B webshop, and a SKI public-sector framework agreement, targeting SMB through enterprise customers across the Nordic region. Sustainability, embodied in a Refurbished / Green IT line and 2024 emissions reductions (19% Scope 1, 65% Scope 3, 0% e-waste), is positioned as a core strategic pillar.
Descom firmographics
Firmographics- Name
- Descom
- Legal name
- Descom A/S
- Website
- https://descom.dk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Descom A/S is a privately held Danish full-service IT infrastructure distributor selling over 800,000 hardware, software, and AV products to B2B customers across Denmark and Sweden through direct sales, a webshop, leasing, and managed IT services.
- Ownership category
- akta.pro rank
Descom industry classification
Industry- Product category
- IT Infrastructure Distribution and Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Office Machinery and Equipment Rental and Leasing (532420), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Integrated Systems Design (7373), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)
- akta.pro secondary industries
- End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE), Lease, Warranty & Maintenance Management Services (BPAEAOAL), Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL)
Keywords
Where Descom is headquartered
LocationHeadquarters
- HQ city
- Ballerup
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Descom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of IT hardware including computers, servers, storage, printers, networking equipment, peripherals, and accessories. Products are sourced from major OEM partners (Lenovo, HP, Dell, etc.) and sold through both direct sales and e-commerce.
- Software and Licensing: Sale of software licenses including Microsoft 365, Adobe Creative Cloud, Google Workspace, security software (Heimdal, Symantec, Cisco), cloud infrastructure (Azure, AWS), and specialized tools (CAD, Red Hat).
- IT Services and Outsourcing: Managed IT services including service desk, installation, on-site support, cloud management, network installation, image deployment, IT operations, and IT outsourcing. Provided to businesses of all sizes.
- IT Leasing: IT equipment leasing in partnership with Leasing Fyn and Xerox Financial Services. Customers pay monthly or quarterly installments over 12-60 months, optionally bundled with service agreements. Total Cost of Ownership is known upfront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Webshop pricing for hardware and accessories |
| Subscription | Monthly | IT Leasing - flexible payment over 12-60 months |
| Other | Annual | Managed IT Services and outsourcing |
| Subscription | Monthly | Automatic toner ordering for businesses with 8-10+ printers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Descom product offering
Product offeringCore offering
Descom is a full-service B2B IT infrastructure provider based in Denmark that distributes and supports IT hardware (computers, servers, storage, networking, printers, peripherals), software licenses, managed IT services, PRO AV and meeting-room solutions, ergonomic workplace equipment, and certified refurbished ("Green IT") devices. The company operates an e-commerce webshop with more than 800,000 products, a direct enterprise sales force, leasing partnerships, and SKI public-sector framework access, bundling hardware, software, services and supplies into a one-stop IT partner for Danish and Swedish businesses.
Product overview
Descom is a full-service IT infrastructure provider offering over 800,000 products from more than 750,000 items in their catalog. The portfolio spans Hardware (computers, tablets, servers, storage, networking, printers), IT Services (support, image deployment, outsourcing, installation), Software & Licenses (Microsoft, Adobe, Google, security tools, cloud platforms), PRO AV (digital signage, touchscreens, projectors, acoustic solutions, meeting room systems), Ergonomic workplace solutions, IT Leasing, and Grøn IT (refurbished equipment). The company operates as a single unified provider combining hardware, software, services, and supplies under one roof, with IT competence areas covering everything from infrastructure and operations to specialized solutions like warehouse logistics equipment and custom meeting room design.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardware (computers, tablets, peripherals, accessories) Comprehensive range of IT hardware including computers, tablets, servers, storage, networking equipment, printers, scanners, monitors, and accessories from leading brands. Descom is certified at the highest OEM partner level for servers, storage, PC, and networking equipment, and the offering targets B2B customers needing standardized or custom-configured endpoints.
- Server and Storage Server solutions including rack, tower, blade, and hyperconverged systems, plus storage solutions (NAS, SAN, cloud storage, backup) and professional network solutions with switches, routers, Wi-Fi, and firewall security, aimed at B2B IT infrastructure buyers.
- Warehouse and Logistics Equipment Warehouse management and logistics equipment including handheld terminals, barcode scanners, and label printers from Honeywell and Zebra, designed to support inventory management, shipment tracking, and logistics optimization for warehouse and logistics operators.
- Printer and Print Management Solutions Printer hardware (laser, multifunction, inkjet, label printers) combined with print management software for centralized control, cost management, automated maintenance, supplies, and support, for B2B print environments.
- PRO AV (professional audio-visual) Solutions Professional AV solutions including AV installation, digital signage, Loewe B2B displays, projectors, Hi-Fi audio systems, and complete meeting-room solutions from small conference rooms to large auditoriums, with professional audio and video integration and acoustic optimization (RT-60 measurement).
- Software and License Solutions Software licensing solutions including Microsoft Office 365, Google Workspace, Adobe Creative Cloud, security suites (Heimdal, Symantec, Cisco), cloud platforms (Azure, AWS, Arrow AnyCloud), and specialized tools such as CAD software and Red Hat, for B2B customers.
- Microsoft Solutions Microsoft products and solutions including Windows 11 devices, Microsoft 365 productivity suite, and Microsoft Teams-certified hybrid-work devices with video conferencing equipment and cloud collaboration tools.
- IT Leasing Flexible IT equipment leasing solutions in partnership with Leasing Fyn and Xerox Financial Services, offering operational and financial leasing with terms from 12 to 60 months and fixed monthly or quarterly payments, optionally bundled with service agreements.
- IT Services (managed services, outsourcing, installation) IT services including support, operations, outsourcing, installation, service desk, on-site support, server/storage/network installation, and cloud management, sold as tailored service packages to B2B customers of different sizes (e.g., a 250-employee managed services agreement with daily user support, on-site solutions, and 8/5 phone support).
- Image Deployment (Image Udrulning) Professional image deployment service that creates and distributes predefined operating-system and application configurations across multiple devices, ensuring consistent software configuration and simplified administration for businesses rolling out or refreshing endpoint fleets.
- Ergonomics workplace equipment Ergonomic workplace solutions including adjustable monitor arms, ergonomic mice and keyboards, standing desks, seat cushions, footrests, and accessories designed to prevent strain injuries and improve workplace comfort and productivity.
- Refurbished / Green IT equipment Certified pre-owned IT equipment including computers, servers, and peripherals that are quality-assured, security-wiped, comprehensively tested, and warranty-backed, intended to reduce e-waste and deliver up to 80% energy savings versus new production.
- Information Screens (Digital Signage) Digital signage displays and information screens from iiyama in sizes 55–86 inches with 4K UHD resolution, bundled with free cloud-based software for remote content management and updates from anywhere.
- Touch Screens with Multi-touch and QR Profile Login Interactive touchscreen displays with multi-touch functionality, QR-code login for personalized profiles, and remote management capabilities, including a free business license and website restriction options.
- Acoustic Solutions (Akustik) Acoustic products and services including ceiling panels, baffles, absorbers, Mutebox phone booths, and glass acoustic walls, with free RT-60 measurement and mockup visualization for optimized room acoustics.
- Projectors and Projection Solutions Professional projectors including laser, 4K UHD, Ultra Short Throw (UST) and wireless models, plus complete solutions with screens, mounting brackets, LED walls, and audio integration, including installation and maintenance services.
- Custom Meeting Room Solutions Custom meeting-room design and solutions including Microsoft Teams-certified systems, video bars, BYOD connectivity (USB-C, HDMI, AirPlay, Miracast), wireless presentation, and professional AV installation, supported with free room analysis and mockup.
- Toner, Ink and Supplies with Auto-Replenishment Toner and ink supplies for laser and inkjet printers, including original and compatible cartridges from HP, Brother, Canon and Epson, with an automatic toner ordering subscription service for businesses operating 8–10+ printers.
Quantifiable outcome
- 65% reduction in Scope 3 emissions and 19% reduction in Scope 1 emissions in 2024
- +2 more outcomes
Companies that use Descom
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Descom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Descom partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Nordic Agency (Danish distributor for Loewe)minorDescom has an agreement with Nordic Agency, the Danish distributor for Loewe products, to sell and advise on Loewe B2B products including Hotel TV and design-oriented displays to Danish B2B customers.
- LenovocoreLenovo is a key technology partner, providing computers, tablets, smartphones, and servers. Descom highlights Lenovo's ThinkPad series as popular among business customers.
- BrothercoreBrother is a partner providing printers, scanners, label machines, and other office solutions known for reliability and user-friendliness.
- EpsoncoreEpson provides printers, projectors, and imaging solutions recognized for high-quality output and energy-efficient products.
- HPcoreHP is a major technology partner supplying computers, printers, and IT solutions, known for reliability, innovation, and sustainability.
- LogitechcoreLogitech provides computer peripherals and accessories including keyboards, mice, webcams, and headsets, known for ergonomic design and innovation.
- MicrosoftcoreMicrosoft partnership covers Windows, Office, and Azure cloud solutions. Descom offers Microsoft 365, Windows 11 devices, and Azure cloud services to B2B customers.
- CiscocoreCisco provides networking technology and communications solutions. Descom resells Cisco security solutions and networking equipment.
- DellcoreDell supplies computers, servers, storage solutions, and IT services, known for customized solutions and reliability.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Descom competitors and assessment
Company assessmentDirect peers
- Atea: Atea is the largest Nordic IT infrastructure and managed services provider, headquartered in Norway with operations across Denmark, Sweden, Finland, and the Baltics. It is the most direct comparable to Descom in terms of full-service IT delivery (hardware, software, services) and competes head-to-head in the Danish and Swedish markets.
- Bechtle AG: Bechtle is a leading European IT systems house and managed services provider based in Germany, operating across more than 15 European countries. It offers an end-to-end IT portfolio (hardware, software, services, cloud) that closely mirrors Descom's value proposition, and competes in the broader European market that Descom's Nordic customers also source from.
- ALSO Group: ALSO is a major pan-European IT distribution and services group operating in over 30 countries, including the Nordics. It combines traditional IT distribution with cloud marketplace and as-a-service offerings, making it a direct competitor for Descom's mid-market B2B customers across hardware, software, and services.
Regional players
- Dustin: Dustin is a Nordic IT reseller headquartered in Sweden, with operations in the Netherlands, Germany, and other markets. Following its 2022 acquisition by Atea, it now operates as part of the broader Atea group. It is a near-direct regional competitor to Descom in Sweden for hardware and IT services.
Broad incumbents
- CDW Corporation: CDW is a leading US-headquartered provider of integrated IT solutions (hardware, software, services) to business, government, education, and healthcare customers. While its primary footprint is North America, it represents the global benchmark for the kind of end-to-end IT solutions model Descom operates in the Nordics.
- TD SYNNEX: TD SYNNEX is one of the world's largest IT distributors, formed by the merger of Tech Data and SYNNEX, with extensive Nordic and European operations. It competes with Descom for mid-market and enterprise IT procurement contracts across hardware, software, and cloud services.
- Arrow Electronics: Arrow is a global value-added distributor of IT hardware, software, and enterprise solutions, with significant presence across the Nordics. Descom already partners with Arrow AnyCloud, indicating collaboration alongside competition. Arrow's scale, financing capabilities, and broad product portfolio position it as a larger incumbent in the same distribution space.
- Ingram Micro: Ingram Micro is a global IT distribution and supply chain services company, operating in the Nordics through regional offices. It is a broad incumbent competitor to Descom, particularly for hardware distribution and lifecycle services to enterprise and SMB customers.
- SHI International: SHI is a large global IT solutions provider offering hardware, software, cloud, and managed services to enterprise and public-sector customers. It exemplifies the larger-scale end-to-end IT solutions model that Descom is pursuing in the Nordic mid-market.
- Insight Enterprises: Insight is a global IT solutions integrator offering hardware, software, services, and cloud solutions to enterprise clients. It represents a comparable go-to-market model combining distribution with higher-margin services and managed offerings, similar to Descom's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Descom social profiles
Digital presenceDescom compliance and trust
Trust signalCompliance3 records
Descom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Descom leadership team
Management profileNumber of profiles
Profiles3 records
Descom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Descom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Descom
What does Descom do?
Descom is a full-service B2B IT infrastructure provider based in Denmark that distributes and supports IT hardware (computers, servers, storage, networking, printers, peripherals), software licenses, managed IT services, PRO AV and meeting-room solutions, ergonomic workplace equipment, and certified refurbished ("Green IT") devices. The company operates an e-commerce webshop with more than 800,000 products, a direct enterprise sales force, leasing partnerships, and SKI public-sector framework access, bundling hardware, software, services and supplies into a one-stop IT partner for Danish and Swedish businesses.
Is Descom a public or private company?
Descom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Descom founded?
Descom was founded in 2002. It employs 11 to 50 people.
Where is Descom based?
Descom is headquartered in Ballerup, Denmark, in the Europe region.
How does Descom make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software and Licensing, IT Services and Outsourcing and IT Leasing.
Who are Descom's main competitors?
Direct peers on record are Atea, Bechtle AG and ALSO Group. Dustin is listed as a regional player. Broad incumbents are CDW Corporation, TD SYNNEX, Arrow Electronics, Ingram Micro, SHI International and Insight Enterprises.
Does Descom have an API?
No public API is recorded for Descom.
What industry is Descom in?
Descom's product category is IT Infrastructure Distribution and Managed IT Services. Its primary akta.pro industry code is BPAEAIAB, End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet), with a secondary code of BPAEAMAE, End-User Computing Outsourcing (EUC / Desktop Services). Its NAICS code is 54151 and its SIC code is 5045.