Deco Products

What Deco Products does

Deco Products is a private, founder-owned U.S. manufacturer of water-based concrete sealers, waterproofing systems, and decorative sealers, headquartered in the Denver, Colorado area and operating since 1991 under owner Aaron Raymond. The company produces ICC-certified product lines spanning the Dec sealer family, Deco 20 Clear, the Concrete Protector line, and the F9 Restoration series — covering sealing, waterproofing, and restoration use cases across residential, commercial, and paver/flatwork surfaces. Technical positioning is built around water-based, low-VOC formulations and Made-in-USA manufacturing, targeting professional builders, architects, waterproofing contractors, paver-sealing specialists, and homeowners purchasing through trade channels.

The company operates a dual go-to-market: a Certified Applicator Network (CAN) for installed sales, and a network of authorized distributors (including J. Racenstein, Gorman Co., and Bravo International) that handle material sales alongside contractor training. Direct-to-consumer purchase is also available through the company's website for smaller residential projects. Pricing is structured around material cost per square foot (approximately $0.12–$0.40 per square foot depending on product), which implies a high-volume, specification-driven revenue model rather than a premium ASP hardware play. Industry engagement is reinforced through Platinum-level sponsorship of the Paver Washing & Sealing Network of America (PWNA) and recurring regional training events.

Deco Products bootstrapped its growth without external funding and remains founder-controlled, currently employing 11–50 people. The strategic focus observable in 2025–2026 is geographic (entry into Canada via Ontario training in November 2025) and ecosystem-deepening (broadening distributor-hosted training, scaling the F9 Restoration line, and maintaining PWNA sponsorship), with no announced M&A, leadership transition, or capital-raise activity. Revenue figures are not publicly disclosed, but the combination of headcount scale, national distribution, and 30+ years of continuous operation suggests an established specialty building-products manufacturer generating revenue in the $10M–$25M range, with the active Canadian build-out representing the most material near-term top-line lever.

Name

Deco Products

Legal name

Deco Products Inc.

Website

https://decoproducts.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Deco Products is a Denver-area, founder-owned U.S. manufacturer founded in 1991 that produces ICC-certified, water-based concrete sealers, waterproofing, and restoration products sold through authorized distributors and a Certified Applicator Network to builders, contractors, architects, and homeowners.

Ownership category

akta.pro rank

Product category

Concrete Sealers & Waterproofing Coatings

NAICS

Paint and Coating Manufacturing (32551), Adhesive Manufacturing (32552)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Concrete/Brick/Stone Sealing (Masonry Sealants) (HSAGADAH)

akta.pro secondary industries

Primers, Bonding Agents & Surface Preparation Products (IMADAOAK), Adhesive Removers, Paint Strippers & Graffiti Removers (CRAJAKAI)

Keywords

• Concrete sealers
• Waterproofing coatings
• Decorative sealants
• Concrete waterproofing
• Breathable sealers

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - Waterproofing Sealers: Sale of waterproofing and dampproofing coatings for new construction applications including Deco 20 Seal, Deco 20 Dampproof, Deco 20 Clear PCS, and Deco Tie Patch
2. Product Sales - Decorative Sealers: Sale of decorative sealers and strippers for residential and commercial applications including SilaCast BES, TravaCast, Shine-A-Cast, Bio Blacktop, Salt Shield 303, ColorCast, and Super StripaCast
3. Certified Applicator Program: Free training and certification program for applicators, providing them with product knowledge, application techniques, and business resources to sell and apply Deco Products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Deco Products manufactures concrete sealers, waterproofing sealers, and decorative sealing products. The company produces coatings designed to protect and enhance concrete, masonry, and stone surfaces. Its products are applied by certified applicators and sold through authorized distribution channels to commercial and residential construction customers.

Product overview

Deco Products is a manufacturer of waterproofing and decorative sealing solutions for concrete, brick, masonry, and paver surfaces. The company offers three primary product lines: (1) New Construction waterproofing and dampproofing products including Deco 20 Seal Waterproofing, Deco 20 Dampproof, Deco 20 Clear PCS, and Deco Tie Patch for foundation protection; (2) Existing Construction solutions including Deco Healthy Walls, Deco Foundation Guard, and Deco Tac for moisture remediation in existing basements and crawlspaces; and (3) Decorative Sealers including SilaCast BES, TravaCast, Shine-A-Cast, Deco 20 Clear Finish, Super StripaCast, Bio Blacktop, Salt Shield 303, ColorCast color additives, and the F9 cleaning system (Barc, Double Eagle, Efflo, Groundskeeper) for surface preparation. All products are water-based, environmentally friendly, and manufactured in Denver, Colorado. Deco Products sells through certified professional applicators and authorized distribution centers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Deco 20: Flagship line of penetrating concrete sealers, dampproof coatings, and waterproofing products including Deco 20 Seal, Deco 20 Dampproof, Deco 20 Clear PCS, and Deco 20 Clear Finish
• SilaCast BES
• TravaCast
• Bio Blacktop
• Salt Shield 303
• ColorCast
• Super StripaCast
• F9 Restoration
• Shine-A-Cast
• Deco Foundation Guard
• Deco Healthy Walls
• Deco Tac
• Deco Tie Patch

Products and services

• Concrete Sealers Sealants applied to concrete surfaces to protect against moisture, staining, and wear. Sold to certified applicators and authorized distributors for use on commercial and residential concrete projects.
• Waterproofing Sealers Waterproofing coatings formulated to prevent water penetration on concrete, masonry, and stone substrates. Designed for ICC-certified applications and sold through certified applicators and authorized distribution centers.
• Decorative Sealing Products Decorative sealants that enhance the appearance of concrete, masonry, and stone surfaces while providing protective coverage. Applied by certified applicators and sold via authorized distribution channels.

Quantifiable outcome

• Dramatically reduces the amount of time for mold and mildew to return after cleaning
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Gorman Co.minorGTM or Marketing Partner · 21 August 2026Gorman Co. in Fort Myers, FL partners with Deco Products to host free paver sealing classes and live product demonstrations.
• Landscape OntariocoreGTM or Marketing Partner · 1 November 2025Landscape Ontario Congress is an official partnership for Deco Products to introduce decorative sealer products to the Canadian market. Deco Products exhibited at the Toronto Congress Centre event with team members available to demonstrate products and answer questions.
• J. Racenstein CompanyminorGTM or Marketing Partner · 1 July 2025Deco Products is a major sponsor of J. Racenstein's Farm Fest 2025, an educational and networking picnic for the cleaning and restoration industry.
• Prairie Supply Inc.coreChannel Partner/ Reseller/ DistributorPrairie Supply Inc. is a major distribution partner hosting Deco Products at open house events across North Dakota locations including Bismarck, Fargo, and Minot. Aaron and Danny from Deco Products attend these events to demonstrate products and build relationships with contractors.
• Stan Houston Equipment CompanycoreChannel Partner/ Reseller/ DistributorStan Houston Equipment Company is a distribution partner in South Dakota hosting Deco Products at contractor shows in Sioux Falls and Rapid City.
• PWNA (Power Washers of North America)coreGTM or Marketing PartnerDeco Products is a platinum sponsor of the PWNA Annual Convention, participating in the trade show floor, exhibitor information, training and certifications, and outdoor demos. PWNA is a major industry organization for pressure washing professionals.
• Carroll SupplyminorChannel Partner/ Reseller/ DistributorCarroll Supply hosts Deco Products at open house events in New Ulm, MN with Aaron and Danny representing the brand.
• Macon SupplyminorChannel Partner/ Reseller/ DistributorMacon Supply is a distribution partner in Montana hosting Deco Products open house events in Missoula, Helena, and Billings locations.
• Billings Construction SupplyminorChannel Partner/ Reseller/ DistributorBillings Construction Supply in Montana hosts Deco Products open house events for local contractors.
• Massa Home CenterminorChannel Partner/ Reseller/ DistributorMassa Home Center in Hamilton, Montana hosts Deco Products open house events.
• Total Surface SolutionsminorChannel Partner/ Reseller/ DistributorTotal Surface Solutions hosts Deco Products sales training and live product demonstration events at their locations including Covington, LA.
• Hotsy OrlandominorGTM or Marketing PartnerHotsy Orlando hosts Deco Products sales and training events for contractors in the Florida area.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• PROSOCO: PROSOCO is a direct peer that manufactures concrete sealers, waterproofing, and masonry protection products, including the well-known Consolideck line and penetrating sealers. It is highly comparable because it targets the same builder, architect, and applicator channels for concrete and masonry protection.
• W. R. Meadows: W. R. Meadows is a direct peer that manufactures construction waterproofing, dampproofing, and concrete protection products, including foundation coatings and sealers. It is comparable because it serves the same new-construction and existing-foundation channels for residential and commercial buildings.
• Seal-n-Lock: Seal-n-Lock is a direct peer that manufactures paver and decorative concrete sealers sold through professional applicators. It is comparable because it targets the same hardscape and pressure-washing applicator channels with similar decorative sealer product lines.
• Foundation Armor: Foundation Armor is a direct peer that manufactures concrete and masonry sealers, including penetrating and decorative sealers for residential and commercial applications. It is comparable because it offers similar water-based sealer products for driveways, basements, and decorative concrete surfaces.
• Eagle Sealer: Eagle Sealer is a direct peer that manufactures concrete and paver sealers, including clear, color-enhancing, and waterproofing sealers. It is comparable because it sells through professional applicators in the hardscape and pressure-washing trade channels.
• ChemMasters: ChemMasters is a direct peer that manufactures specialty concrete coatings, sealers, and waterproofing products for construction and infrastructure. It is comparable because it serves similar new-construction, infrastructure, and concrete-protection use cases.

Broad incumbents

• Sherwin-Williams: Sherwin-Williams is a broad incumbent in paints, coatings, and sealers with industrial, architectural, and concrete-protection product lines. It is comparable because it operates in the same architectural and industrial coatings space with vastly greater scale and distribution reach than Deco.
• PPG Industries: PPG Industries is a broad incumbent in paints, coatings, and specialty materials, including protective and marine coatings for concrete and infrastructure. It is comparable because it competes across architectural and industrial coatings segments where Deco Products also participates.
• BASF (Master Builders Solutions): BASF's Master Builders Solutions division manufactures concrete admixtures, sealers, and waterproofing products for construction. It is comparable because it serves the same new-construction and infrastructure waterproofing segments, with much larger R&D and global reach than Deco.
• Behr (Masco subsidiary): Behr is a broad incumbent in architectural paints and specialty coatings sold through The Home Depot. It is comparable because it offers concrete and masonry sealers in the consumer/homeowner channel and represents a major potential competitor to Deco's decorative sealer line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/decoproductsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deco Products