Concept Property Management

Name

Concept Property Management

Legal name

Concept Property Management, Inc.

Website

https://conceptproperty.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Residential Lease Administration & Tenant Services (BPAJAFAL), Owner Services, Reporting & Portfolio Administration (THAMAKAI), Mixed-Use Property Management (BPAJAGAE)

Keywords

• Residential property management
• Rental property services
• Tenant screening services
• Property maintenance services
• Rental listing platform

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Property management fees charged to property owners for full-service management including maintenance, tenant placement, financial reporting, and compliance. Services include income maximization, professional market analysis, capital improvement planning, personalized accounting, monthly financial statements, weekly reporting, payroll management, legal protection, fair housing compliance, and advanced marketing.
2. Tenant Rental Income Management: Company collects rent from tenants on behalf of property owners, deducts management fees, and remits remainder to owners via Owner Portal payment system.
3. Application Fees: Charges tenants application fees to apply for rental properties. Fees range from $60-$65 per application depending on property.
4. Community/Utility Packages: Bundled monthly packages included with rent covering utilities, internet, water/sewer/trash, parking, liability insurance, pest control, and other services. Prices range from approximately $122-$242 per month depending on property.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Concept Property Management provides full-service property management for residential and commercial property owners across Utah's Wasatch Front, including tenant placement, credit/criminal screening, online rent collection, in-house maintenance, capital improvement planning, financial reporting, and legal/fair housing compliance. Property owners use the AppFolio-powered Owner Portal for statements and document access, while tenants use the Tenant Portal (web and mobile) to pay rent, submit maintenance requests, and communicate with management. The company manages 196 mid-to-upscale rental listings across cities including Salt Lake City, Ogden, Bountiful, Layton, Orem, Park City, and West Jordan.

Product overview

Concept Property Management operates as a property management company offering a unified platform combining tenant services, owner services, and property operations. The core offering consists of an Online Tenant Portal powered by AppFolio for rent collection and maintenance management, an Owner Portal for financial oversight, and in-house maintenance and screening services. The product portfolio centers on residential property management across Utah's Wasatch Front region, managing mid to upscale apartment communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Property Management End-to-end property management for residential and commercial owners: tenant placement, screening, rent collection, maintenance coordination, financial reporting, capital improvement planning, legal/fair housing compliance, and weekly reporting to owners.
• Online Tenant Portal
• Online Tenant Portal
• Owner Portal Web portal for property owners to view financial statements, monthly summaries, year-end tax statements, shared documents, and manage online payment options for owner distributions.
• Tenant Portal Mobile App Native iOS and Android applications enabling tenants to access tenant portal functionality (rent payments, maintenance requests, account management) on smartphones and tablets.
• Virtual Property Tours Matterport 3D virtual tours integrated into property listings enabling prospective tenants to take self-guided remote tours of available units.
• Property Maintenance Services In-house maintenance team plus general contractor network providing repairs, regular property inspections, biannual tenant unit inspections, and 24-hour emergency maintenance across the managed portfolio.
• Tenant Screening Services Credit and criminal background screening for prospective tenants, including income verification (3x monthly rent requirement) and rental history verification, to qualify applicants for managed units.
• Property Listings Platform Website-based rental property listing platform displaying 196 available residential and commercial units across Utah's Wasatch Front with search filters for location, price, beds, baths, pet policies, and move-in date.
• Community/Utility Packages Bundled monthly subscription packages included with rent covering utilities, internet (including Google Fiber or SenaWave at select properties), water/sewer/trash, parking, liability insurance, pest control, and billing fees. Priced $122-$242/month depending on property.

Quantifiable outcome

• 24/7 emergency maintenance availability for resident peace of mind
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AppFoliocoreTechnology or IntegrationAppFolio Property Manager is the core technology platform powering Concept Property Management's operations. Provides tenant/owner portals, rent collection, maintenance tracking, financial reporting, and listing management. Mobile apps available for iOS and Android.
• 7-Eleven Pay StationminorChannel Partner/ Reseller/ DistributorPartnership allowing tenants to pay rent at 7-Eleven locations using personalized barcode with $3.99 service fee per transaction.
• General ContractorsminorOthersNetwork of general contractors available for maintenance and repair services across managed properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Greystar Real Estate Partners: The largest global apartment property manager and operator, managing over 800,000 units. Competes for institutional owners in the same residential property management category as Concept, but at massive scale and with broader geographic reach.
• Lincoln Property Company: Top-tier national residential and commercial property manager with a significant multifamily portfolio. Comparable to Concept in core service offering (full-service residential management) but with national reach and institutional client base.
• Cushman & Wakefield: Global real estate services firm with a multifamily property management practice. Competes for larger owners while offering overlapping capabilities in leasing, asset services, and owner reporting.

Direct peers

• RPM Living: Tech-enabled multifamily property manager operating across multiple U.S. metros. Closely comparable to Concept in service mix (full-service residential PM with digital portals) while serving a similar mid-market owner segment.
• Apartment Management Consultants (AMC): Mid-sized multifamily property manager serving owners in the western U.S. Directly comparable to Concept's full-service residential management model and target customer base of small-to-mid private property owners.
• Wasatch Property Management: Local Salt Lake City / Utah residential property management firm operating in the same Wasatch Front geography and serving the same mid-market owner and tenant segments as Concept.
• iProperties: Utah-based residential property management company serving Salt Lake City landlords and tenants. Directly comparable in geography, target customer (small-to-mid landlords), and service offering.

Others

• AppFolio: Core technology platform provider powering Concept's tenant and owner portals, listings, and screening. Concept is effectively a customer/partner rather than direct competitor, but AppFolio increasingly offers adjacent services and powers competing PM firms.
• RealPage: Property management software and services platform serving similar owners and operators as Concept. Adjacent rather than directly competitive, but its AI-enabled tools increasingly encroach on the operational layer that mid-market PM firms provide.

Regional players

• Coldwell Banker Premier Realty (Utah): Utah-focused real estate brokerage with property management arms. Overlaps with Concept's Salt Lake City tenant placement and owner management services, particularly in residential leasing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tr?id=1479812576245637
• Xx.com/conceptpropmgmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Property Management