iProperties

What iProperties does

iProperties Ltd is an independent estate and letting agency incorporated and operating in England, UK, headquartered at 53 High Street, Acton, London, W3 6ND. Founded in 1990, the firm provides residential and commercial property sales, lettings, tenant management, property auction services, property insurance, and conveyancing referrals. Its core service offering comprises sales brokerage with free valuations under a 'no sale no fee' policy, lettings with ongoing property management under a parallel 'no let no fee' policy, and auction sales conducted through a long-standing partnership with Pattinson Auction spanning three fee structures (unconditional, conditional, and reservation-fee). Ancillary revenue streams include property insurance through Touch 10 and conveyancing referrals via Deal Hub.

The company runs a sales-led GTM motion combining a single physical office in Acton with listings distributed across the four major UK property portals (Rightmove, Zoopla, OnTheMarket, Primelocation). Underlying technology is a standard third-party estate-agency stack: Acquaint CRM powers the website, client login portal, and operational systems; digital self-service includes a tenant maintenance request portal and basic mortgage/stamp-duty calculators. There are no disclosed proprietary technology platforms, APIs, or mobile applications. The firm is privately held, with no parent company, no institutional investment, no subsidiaries, no patents, and no public awards evidenced.

Customer segments are segmented vertically across four use-cases: buyers/sellers, landlords, tenants, and auction participants, all weighted toward residential activity in West London boroughs (Acton, Chiswick, Shepherds Bush, Hounslow, Ealing, Hammersmith). Operating compliance is evidenced through Property Redress Scheme membership and UKALA Total Loss Client Money Protection certification. Revenue is generated on a transactional commission basis for sales, recurring fees for lettings/management, transaction fees for auction lots, and referral/affiliate commissions for insurance and conveyancing; specific commercial terms are not publicly disclosed.

Name

iProperties

Legal name

iProperties Ltd

Website

https://ipropertiesltd.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

iProperties Ltd is an independent, single-office estate and letting agency founded in 1990 in Acton, West London, providing residential and commercial property sales, lettings, management, and auction services to buyers, sellers, landlords, and tenants across West London boroughs.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees earned on successful property sales transactions. The company operates on a 'no sale no fee' basis for sales.
2. Lettings/Property Management: Fees earned from property lettings and ongoing property management services including maintenance requests and tenant management.
3. Auction Services: Partnership with Pattinson Auction providing property auction services with various fee structures including unconditional, conditional, and reservation fee options.
4. Insurance Services: Property insurance offered to clients at competitive rates.
5. Conveyancing Referrals: Referral fees from conveyancing services through Deal Hub partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

iProperties is an independent estate and letting agency that sells and lets residential and commercial property on behalf of clients in West London, manages tenanted properties for landlords, and offers property auctions through its Pattinson Auction partnership. It operates from its Acton headquarters on a no-let no-sale no-fee basis with free valuations, and bundles in insurance, conveyancing referrals and tenant maintenance services as supplementary offerings.

Product overview

iProperties is an independent estate and letting agency operating since 1990, providing a unified suite of property services. The core offering consists of residential and commercial property sales, lettings and tenant management, and auction property sales through a Pattinson Auction partnership. Additional services include property insurance, mortgage and stamp duty calculators, conveyancing referrals, a tenant maintenance request portal, and a client self-service portal. The agency operates on a no-let no-sale no-fee policy for valuations.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and Commercial Property Sales Full-service property sales brokerage assisting buyers and sellers with residential and commercial transactions, including free sales valuations and a no-sale no-fee policy.
• Lettings and Tenant Management Property letting services for landlords including tenant sourcing, free rental valuations, ongoing property management, and a no-let no-fee policy.
• Auction Property Sales Property auction services delivered through the Pattinson Auction partnership, offering unconditional sales, conditional sales, and reservation fee options with national marketing exposure.
• Property Insurance Services Property insurance products offered at competitive rates to complement the sales and lettings services, delivered via the Touch 10 insurance partnership.
• Conveyancing Referrals Referral service connecting clients with conveyancing solicitors through the Deal Hub partner platform for property transaction legal work.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Pattinson AuctioncoreChannel Partner/ Reseller/ DistributorLong-standing partnership with Pattinson Auction for property auction services. Provides sellers with access to national auction platform with options for unconditional sales, conditional sales, and reservation fee routes. The partnership enables properties to be advertised through extensive partner agent networks spanning most regions of the country.
• Acquaint CRMcoreTechnology or IntegrationWebsite and CRM technology provider powering the company's property listings, client management, and operational systems. Also provides client login portal functionality.
• Deal HubminorChannel Partner/ Reseller/ DistributorConveyancing services referral partnership providing clients with access to legal services for property transactions.
• Touch 10minorChannel Partner/ Reseller/ DistributorInsurance services partnership providing property insurance at competitive rates to landlords and property owners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belvoir: UK-wide lettings-focused franchise agency group with strong presence in London. Highly comparable to iProperties' lettings and property management revenue stream, addressing the same landlord and tenant customer segments.
• Foxtons: London-headquartered estate and lettings agency with a strong West London / Acton presence. Directly comparable as a London-focused residential sales and lettings firm with similar product mix (sales, lettings, property management) and overlapping geographic coverage in the boroughs where iProperties operates.
• Winkworth: UK franchise-based estate and lettings agency with a heavy London footprint including offices in Acton, Chiswick, Ealing, and Shepherds Bush. Highly comparable in offering (residential sales, lettings, property management) and direct geographic overlap with iProperties' core patch.
• Chestertons: Long-established London estate and lettings agency covering West London postcodes with sales, lettings, and property management services. Directly overlaps iProperties' service mix and geography, with shared target customers and competing for the same vendor and landlord instructions.

Emerging players

• Purplebricks: Hybrid/online estate agency offering a flat-fee sales proposition that competes head-on for the same vendor instructions in Greater London and beyond. Relevant because it represents the digital-native model pressing on fee economics for traditional independents like iProperties.
• Strike: Online-first estate agency that has built scaled London exposure with a flat-fee sales model. Comparable threat profile to Purplebricks for traditional agents and reflects the structural shift toward hybrid/hybrid-online vendors that iProperties must counter.

Broad incumbents

• Hunters: National UK estate agency network with a franchise model and broad residential sales/lettings offering. Overlaps iProperties on product (sales, lettings, management) while operating at larger scale and broader geographic footprint.
• Savills: Global real estate services firm with significant London residential sales, lettings, and property management operations. Competes for higher-end West London vendor and landlord instructions and represents the upper-end of iProperties' competitive set.
• Knight Frank: International residential and commercial property firm with established London offices covering West London postcodes. Comparable as a broader-services incumbent competing for the same West London residential instruction flow.

Others

• Pattinson Auction: National UK property auction house and iProperties' strategic channel partner. Relevant as a peer/ecosystem participant because it provides iProperties with auction distribution and a parallel sales channel, while also competing indirectly for vendors who prefer auction over private-treaty sale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ipropertiesltd
• LinkedInlinkedin.com/company/ipropertiesltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iProperties