Adao Imoveis
Adão Imóveis is a Goiânia-based, privately held Brazilian real estate brokerage operating a direct-to-consumer listing platform and five physical offices, intermediating residential transactions under a 5% commission model across multiple sub-brands serving the Goiás state market.
- Company typePrivate
- Founded1984
- HeadquartersGoiânia, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Adao Imoveis firmographics
Firmographics- Name
- Adao Imoveis
- Legal name
- Adão Imóveis Ltda.
- Website
- https://adaoimoveis.com.br
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Adão Imóveis is a Goiânia-based, privately held Brazilian real estate brokerage operating a direct-to-consumer listing platform and five physical offices, intermediating residential transactions under a 5% commission model across multiple sub-brands serving the Goiás state market.
- Ownership category
- akta.pro rank
Adao Imoveis industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)
- akta.pro secondary industry
- Multifamily Brokerage (BPAJABAD)
Keywords
Where Adao Imoveis is headquartered
LocationHeadquarters
- HQ city
- Goiânia
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Adao Imoveis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Real Estate Commission: 5% commission on completed real estate transactions, collected upon signing of purchase agreement. This is the primary revenue stream for the platform.
- Professional Photography Services: Optional photography and video service for property listings, performed by partner photographers contracted through the platform
- Cashback Program: Reimbursement of a portion of transaction value to buyers via vouchers at partner stores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 5% commission on real estate transaction value |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Adao Imoveis product offering
Product offeringCore offering
Adão Imóveis operates a real estate brokerage platform intermediating residential property transactions in the Goiânia metropolitan area under a 5% commission model. The platform aggregates listings spanning pre-sale developments, ready-to-move-in apartments and houses, gated-condominium residences, commercial rooms, and land subdivisions, and supports buyers and sellers with virtual tours, professional photography, mortgage simulation, and a cashback program delivered via partner-store vouchers. Multiple sub-brands of Grupo Adão Imóveis segment offerings by property type and price tier.
Product overview
Adão Imóveis is a real estate platform operating as part of the Adão Group (Grupo Adão Imóveis) in the state of Goiás, Brazil. The platform operates across multiple sub-brands including Adão Imóveis, Adão Solo, Adão Talent, Adão Unique, Adão Vida Nova, Adão X, Adão On, and Adão Virto. The platform offers a comprehensive real estate marketplace featuring properties across multiple categories: pre-sale developments (Imóveis na planta), ready properties (Imóveis prontos), houses in condominiums (Casas em condomínios), and land developments (Loteamentos). Core services include property listings with detailed search and filtering capabilities, professional photography services, virtual tours, property transaction mediation, and mortgage financing simulation. The platform facilitates buyer-broker communication through WhatsApp integration and maintains properties across various neighborhoods in the Goiânia metropolitan area including Setor Marista, Setor Bueno, Setor Oeste, Jardins Bolonha, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Brokerage and Transaction Intermediation Full-service intermediation of residential property transactions in the Goiânia metropolitan area, covering pre-sale (na planta) developments, ready-to-move-in apartments and houses, gated-condominium residences, commercial rooms, and land subdivisions. Includes property search, broker-assisted visits via WhatsApp, and transaction support through closing. Commission-based model paid by the seller side at signing.
- Professional Photography and Video Service Optional photography and video production for property listings on the Adão Imóveis platform, executed by partner photographers contracted through the company to enhance listing presentation and marketing reach for sellers.
Companies that use Adao Imoveis
Customer profileSegments3 records
Ideal customer profiles3 records
Adao Imoveis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Adao Imoveis partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Adão SolocoreSubsidiary brand of Grupo Adão Imóveis, specializing in land and lot development listings. Contact: (62) 3240-2300, [email protected]
- Adão TalentcoreConsulting brand of Grupo Adão focused on talent and human resources in real estate. Located at Edifício New Business Style. Contact: (62) 3926-8200
- Adão UniquecoreSpecialized brand of Grupo Adão Imóveis for unique and exclusive property listings. Contact: (62) 3240-2300
- Adão Vida NovacoreBrand of Grupo Adão Imóveis focused on new life and new property developments. Located at Av. T-1, St. Bueno. Contact: (62) 3920-3000
- Adão XcoreSpecialized brand for premium and executive property listings. Located at Alameda Ricardo Paranhos, St. Marista. Contact: (62) 99921-3222
- Adão OncoreDigital-focused brand of Grupo Adão Imóveis. Contact: (62) 3920-3000
- Adão VirtocoreBrand of Grupo Adão focused on virtual and technology-driven property services. Located at R. 139, St. Marista. Contact: (62) 99986-7725
- Opus and Partini (Joint Venture)majorStrategic partnership with Opus and Partini developers for exclusive listings of the Opus Altana project on GO-020, a luxury condominium development. This is a premium branded development partnership.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Adao Imoveis competitors and assessment
Company assessmentDirect peers
- Lopes Premium: One of Brazil's largest traditional real estate brokerages with multi-brand strategy and strong presence in luxury and high-end segments. Directly comparable business model of commission-based intermediation with developer partnerships across multiple price tiers.
- Habitação Decoração: Portuguese-origin Brazilian real estate brokerage with multi-brand regional presence. Comparable as a traditional multi-brand intermediation platform targeting residential real estate across price tiers.
Broad incumbents
- QuintoAndar: Brazil's largest proptech offering rental management, brokerage, and mortgages. Operates a tech-enabled brokerage model that competes for the same residential transaction flow, though at much greater national scale and with deep VC backing.
- ZAP Imóveis: Brazil's leading real estate listing portal owned by Grupo OLX. Functions as a top-of-funnel lead generation platform feeding brokerages like Adão, but increasingly expanding into broker-led services and direct listings.
- Viva Real: Major Brazilian real estate marketplace owned by QuintoAndar/Group, providing listing and lead-generation services. Comparable as a parallel channel for property discovery and intermediation across Brazil.
- OLX Brasil (Imóveis): Major Brazilian classifieds platform with a dedicated real estate vertical that drives lead flow for brokerages. Comparable as a parallel channel through which buyers in Goiânia may search for properties.
- Chaves na Mão: Established Brazilian real estate listing portal serving lead generation for brokerages. Comparable digital channel for property discovery and broker intermediation across regional Brazilian markets.
Emerging players
- Loft: Brazilian proptech that buys, renovates, and resells apartments with a digital brokerage layer. Represents the tech-enabled brokerage model that could compete for sellers preferring direct purchase over traditional intermediation.
Regional players
- Tecnocasa: Italian-origin franchise operating in Brazil with branch-based real estate brokerage and mortgage services. Comparable multi-office franchise-style intermediation model, particularly relevant for Brazilian regional markets.
- Auxiliadora Predial: Traditional Rio Grande do Sul-based brokerage group with multi-brand and multi-city presence. Comparable multi-brand brokerage strategy and developer partnership model in a Brazilian regional market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Adao Imoveis social profiles
Digital presenceAdao Imoveis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adao Imoveis leadership team
Management profileNumber of profiles
Adao Imoveis subsidiaries and ownership
Company hierarchySubsidiaries7 records
Adao Imoveis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adao Imoveis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adao Imoveis
What does Adao Imoveis do?
Adão Imóveis operates a real estate brokerage platform intermediating residential property transactions in the Goiânia metropolitan area under a 5% commission model. The platform aggregates listings spanning pre-sale developments, ready-to-move-in apartments and houses, gated-condominium residences, commercial rooms, and land subdivisions, and supports buyers and sellers with virtual tours, professional photography, mortgage simulation, and a cashback program delivered via partner-store vouchers. Multiple sub-brands of Grupo Adão Imóveis segment offerings by property type and price tier.
Is Adao Imoveis a public or private company?
Adao Imoveis is a private company. It is classified as family owned and is currently operating.
When was Adao Imoveis founded?
Adao Imoveis was founded in 1984. It employs 501 to 1,000 people.
Where is Adao Imoveis based?
Adao Imoveis is headquartered in Goiânia, Brazil, in the Latin America region.
How does Adao Imoveis make money?
Three revenue lines are on record. Real Estate Commission is the primary driver. The others are professional Photography Services and cashback Program.
Who are Adao Imoveis's main competitors?
Direct peers on record are Lopes Premium and Habitação Decoração. Broad incumbents are QuintoAndar, ZAP Imóveis, Viva Real, OLX Brasil (Imóveis) and Chaves na Mão. Loft is listed as an emerging player. Regional players are Tecnocasa and Auxiliadora Predial.
Does Adao Imoveis have an API?
No public API is recorded for Adao Imoveis.
What industry is Adao Imoveis in?
Adao Imoveis's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence, with a secondary code of BPAJABAD, Multifamily Brokerage. Its NAICS code is 531210 and its SIC code is 6531.