Words&Pictures

What Words&Pictures does

Words&Pictures is a full-service marketing strategy and graphic design communications agency headquartered in Leeds, United Kingdom, founded in 1982. Its recent operating identity, "Definition," positions the firm as an integrated B2B PR and communications agency, with the underlying firmographic record still anchored under the Words&Pictures entity. The agency combines traditional PR and media relations with adjacent specialisms in B2B SEO, AI visibility, social media (with a strong LinkedIn focus), content marketing, internal communications, and public affairs. Its service portfolio is structured around seven core product lines and sub-products including thought leadership, crisis communications, executive profiling, media training, and reputation management, as well as AI visibility audits. The team is described as including former national print and broadcast journalists, big-brand communications experts, and B2B SEO strategists.

The agency's business model is professional-services retainer and project-based engagement. It targets enterprise and mid-market B2B buyers across four verticals: technology (including SaaS, fintech, edtech, cleantech, healthtech, proptech), industrial (energy, engineering, maritime, logistics, transport, science), professional services (accounting, legal, business services), and the third sector (charities, healthcare, education). Pricing is not publicly disclosed and is described as quote-based, consistent with UK B2B agency norms. Go-to-market is sales-led via direct client engagement, the firm website, sector-specific landing pages, and case study showcases; distribution is global in claim but operationally UK-centric.

The client roster includes Amazon, Xero, BNP Paribas, British Land, Honda, Winston & Strawn, Bullhorn, Checkout.com, Clio, Equals Money, Soldo, Innovate Finance, and Saft, alongside third-sector clients such as Social Enterprise UK and Dementia Forward. Documented client outcomes include 255% branded-search growth for Checkout.com, 506% social follower growth for Alchemy, 75% share of voice for Bullhorn, 300+ earned media hits for Equals Money, and 100+ ready-to-buy leads for TLC Live. The firm has accumulated close to 100 national and international awards and is ranked in PRWeek's Top 10 B2B PR agencies for 2026. Operating headcount is in the 11-50 band, and the entity is privately held with no disclosed ownership, funding, or financial data.

Name

Words&Pictures

Legal name

Definition

Website

https://wandp.co.uk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Words&Pictures (operating as Definition) is a UK-based, full-service integrated B2B PR and communications agency founded in 1982, serving enterprise and mid-market buyers across technology, industrial, professional services, and third-sector verticals. It combines PR, SEO, AI visibility, social media, and content marketing on a retainer and project-based model.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Communications Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• B2B public relations
• Communications agency
• Media relations
• Search engine optimisation
• Content marketing

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Professional services revenue from B2B PR, SEO, social media, content marketing, internal communications, and public affairs retainer and project-based engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Words&Pictures is an integrated B2B communications agency that delivers public relations, media relations, B2B SEO (including AI visibility), social media (especially LinkedIn), content marketing, internal communications, and public affairs services to enterprise and mid-market B2B clients. The agency operates a tightly integrated, digital-first approach combining earned media with SEO, social, and content to drive measurable growth for B2B brands across technology, professional services, industrial, and third-sector verticals.

Product overview

Definition is an integrated B2B PR agency offering a unified service portfolio combining PR and media relations, B2B SEO, AI visibility services, B2B social media, content marketing, internal communications, and public affairs. The core offering is the tightly integrated combination of these services—PR works alongside SEO and social media to deliver digital-first growth strategies for B2B clients. Key product modules include B2B PR Services (media relations, crisis comms, executive profiling), B2B SEO Services (including AI visibility), B2B Social Media Services (LinkedIn-focused), and Content Marketing. The agency also offers specialized sub-products like thought leadership campaigns, AI visibility audits, and media training.

Differentiator

Problem solved

Functional benefit

Brands

• B2B: B2B-focused communications services subdomain at b2b.thisisdefinition.com
• Video

Products and services

• B2B PR Services

Quantifiable outcome

• 255% increase in branded searches for Checkout.com
• +5 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Brands2Life: UK-headquartered B2B tech and consumer PR agency of comparable size, serving technology, fintech and enterprise brands with integrated PR, social and content services. Directly comparable as a UK B2B PR specialist competing for similar mid-market and enterprise accounts.
• Hotwire: Global B2B technology PR and integrated marketing agency with strong UK presence, focused on technology and innovation clients. Closely comparable in service mix (PR, content, social) and B2B tech positioning.
• Kaizo: London-based B2B PR and communications agency specializing in technology, fintech and professional services clients. Directly comparable as a UK B2B PR specialist with similar integrated digital-first service offering.
• TopLine Communications: UK B2B technology PR agency focused on SaaS, fintech and enterprise IT vendors. Directly comparable in B2B tech PR positioning, vertical specialization and client segment overlap with Definition's technology sector work.
• The Midnight Club: UK integrated B2B communications agency offering PR, content, social and creative services to technology and B2B brands. Comparable in service breadth, integrated digital model and UK-based mid-market B2B client focus.
• Threepipe: UK integrated digital marketing and PR agency with SEO, content, paid media and earned media capabilities. Comparable as a similarly sized UK integrated communications firm competing for the same B2B buyer.
• Milk & Honey PR: UK-based B2B public relations and content agency serving technology and professional services clients. Comparable as a similarly sized specialist B2B PR firm with overlapping service mix (PR, content, social).

Broad incumbents

• FleishmanHillard UK: Global public relations network with significant UK B2B practice serving technology, healthcare and industrial clients. Comparable in B2B PR capability but operates at much larger scale with broader geographic reach and portfolio offering.
• Weber Shandwick: One of the world's largest PR networks with extensive B2B technology and corporate communications practice. Comparable in serving enterprise B2B clients across similar verticals but as part of a global, multi-discipline portfolio rather than a UK-focused specialist.
• Ketchum: Global communications consultancy with a sizeable UK B2B technology and corporate practice. Comparable in B2B PR and integrated communications capability but offers a broader portfolio across consumer, healthcare and public affairs.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WandP
• YouTubeyoutube.com/@thisisdefinition
• LinkedInlinkedin.com/company/thisisdefinition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Words&Pictures