Territoires & Marketing
- Company typePrivate
- Founded1998
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Territoires & Marketing firmographics
Firmographics- Name
- Territoires & Marketing
- Legal name
- Ciril GROUP SAS
- Website
- https://territoires-marketing.fr
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Territoires & Marketing is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Territoires & Marketing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions (EasyRetail): Annual subscription-based software licensing for EasyRetail platform across four tiers (Essentiel, Plus, Optimum, Business). Includes data updates (semi-annual, annual, or bi-annual depending on contract), software configuration to client brand guidelines, and user training. Tiered pricing from €3,000/year for Essentiel, with higher tiers (Plus, Optimum, Business) requiring consultation for pricing.
- Data Subscriptions and Premium Data Packs: GEO Business generates revenue through tiered data subscriptions. Free tier provides basic data; premium tiers unlock advanced collections and exclusive R&D-derived data. Add-on data packs by vertical (Commerce, Competition, Sociodemographic, Real Estate, Consumption, Transport, Flux) provide incremental revenue.
- Geomarketing Studies and Consulting: Custom geomarketing studies including market studies, local and general market reports (ELM/EGM), qualitative and quantitative studies, international implantation studies, and strategic consulting for retail and franchise network development.
- Cloud Sovereign Hosting Services: Ciril GROUP Cloud provides managed hosting services with ISO 27001:2022 and 27701:2019 certifications and HDS (health data) compliance. Data hosting services for clients requiring sovereign cloud infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | EasyRetail Essentiel - 'Just the tool' - core geomarketing software |
| Subscription | Annual | EasyRetail Plus - Essentiel + Commerce Data Pack (exclusive to Ciril GROUP) |
| Subscription | Annual | EasyRetail Optimum - Plus + Geomarketing Study |
| Subscription | Annual | EasyRetail Business - Optimum + Revenue Forecasting |
| Freemium | Pay-as-you-go | GEO Business Free Tier - Starter data access |
| Subscription | Annual | GEO Business Data Packs (optional add-ons) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Territoires & Marketing product offering
Product offeringCore offering
Territoires & Marketing, operating as part of Ciril GROUP, provides geomarketing software platforms (EasyRetail and GEO Business) and consulting services for franchise networks, retail chains, and commercial real estate. The EasyRetail SaaS platform supports zone chalandise analysis, franchise territory definition, market local/general statements (ELM/EGM), and predictive revenue forecasting, while GEO Business offers a freemium self-serve territorial analysis platform. Service offerings include custom geomarketing studies and strategic consulting for network development.
Product overview
Territoires & Marketing operates as part of Ciril GROUP, offering a comprehensive geomarketing and geographic intelligence platform. The core product portfolio consists of GEO Business (free online geomarketing assistant) and EasyRetail (a tiered geomarketing solution with four levels: Essentiel, Plus, Optimum, and Business). These are complemented by SIG/GEO Solutions including GEO Key and Géoclip for decision support, AnalySDIS for civil security, and geomarketing studies and consulting services. All products are built on Ciril GROUP's sovereign cloud infrastructure certified ISO 27001:2022 and 27701:2019. The platform integrates big data, CRM, geofencing, reporting, and geolocation capabilities with over 18 data collections and 300+ indicators for analyzing territories, consumer zones, and commercial networks.
Differentiator
Problem solved
Functional benefit
Brands
- EasyRetail: Online geomarketing solution for network development and commercial animation of sales points. Designed for franchise, commerce, distribution, retail, commercial real estate, and territorial collectivities.
- GEO Business
Products and services
- EasyRetail
- GEO Business
- Geomarketing Studies Service
- Consulting Services
- Ciril GROUP Cloud
Quantifiable outcome
- 2,000+ study files completed annually for 350+ companies, chains, and brands
- +3 more outcomes
Companies that use Territoires & Marketing
Customer profileNamed customers5 records
Ideal customer profiles3 records
Territoires & Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
Territoires & Marketing partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Territoires & Marketing competitors and assessment
Company assessmentBroad incumbents
- Capgemini Invent (Geospatial Services): Global consulting firm with geomarketing and location intelligence practices serving large retail and franchise networks. Competes primarily in the consulting/studies segment rather than SaaS, but addresses the same enterprise customers.
- Pitney Bowes (MapInfo): Global incumbent in location intelligence, data, and mailing solutions with MapInfo Pro GIS software. Competes with T&M in commercial data, geomarketing analytics, and franchise/retail site selection, particularly for multinational clients.
- ChapsVision: French data and geospatial intelligence platform serving enterprise and public sector clients. Competes in geographic analytics and customer data enrichment, with adjacent offerings in retail and territorial intelligence.
- ESRI France: French subsidiary of ESRI, the global GIS platform incumbent. Provides ArcGIS-based spatial analytics that overlap with EasyRetail's GIS capabilities, though positioned as a broader enterprise platform rather than a retail-franchise-specialized tool.
Direct peers
- Geoconcept: French GIS and geomarketing platform vendor serving retail, franchise, and territory management use cases. Direct competitor to Ciril GROUP's EasyRetail and GEO Business in the French market with similar GIS-based location analytics offerings.
- Business Geografic (Geodis Group): French geomarketing subsidiary of Geodis specialized in location intelligence for retail networks and franchise development. Offers comparable consulting and software services for chalandise analysis and commercial implantation in France.
- Articque: French geomarketing and cartographic decision-support software vendor targeting retail, franchise, and territorial development. Competes with EasyRetail on franchise territory mapping, zone chalandise analysis, and commercial network optimization.
- Galigeo: French software vendor providing location intelligence and geomarketing integration with CRM/BI platforms. Competes in the same franchise/retail customer segment with similar territory analysis and predictive analytics capabilities.
Emerging players
- Here Technologies: Global location data and technology platform with growing retail and mobility analytics offerings. Provides location data and APIs that overlap with T&M's spatial analytics, particularly for foot traffic, geofencing, and commercial environment analysis.
Regional players
- Tactis: French consulting firm specialized in geomarketing, retail network strategy, and franchise development. Direct competitor in geomarketing studies and consulting services for franchise and retail clients in France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Territoires & Marketing social profiles
Digital presenceTerritoires & Marketing compliance and trust
Trust signalCompliance4 records
Territoires & Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Territoires & Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Territoires & Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Territoires & Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Territoires & Marketing
What does Territoires & Marketing do?
Territoires & Marketing, operating as part of Ciril GROUP, provides geomarketing software platforms (EasyRetail and GEO Business) and consulting services for franchise networks, retail chains, and commercial real estate. The EasyRetail SaaS platform supports zone chalandise analysis, franchise territory definition, market local/general statements (ELM/EGM), and predictive revenue forecasting, while GEO Business offers a freemium self-serve territorial analysis platform. Service offerings include custom geomarketing studies and strategic consulting for network development.
Is Territoires & Marketing a public or private company?
Territoires & Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Territoires & Marketing founded?
Territoires & Marketing was founded in 1998. It employs 101 to 250 people.
Where is Territoires & Marketing based?
Territoires & Marketing is headquartered in Paris, France, in the Europe region.
How does Territoires & Marketing make money?
Four revenue lines are on record. Software Subscriptions (EasyRetail) is the primary driver. The others are data Subscriptions and Premium Data Packs, geomarketing Studies and Consulting and cloud Sovereign Hosting Services.
Who are Territoires & Marketing's main competitors?
Broad incumbents on record are Capgemini Invent (Geospatial Services), Pitney Bowes (MapInfo), ChapsVision and ESRI France. Direct peers are Geoconcept, Business Geografic (Geodis Group), Articque and Galigeo. Here Technologies is listed as an emerging player. Tactis is listed as a regional player.
Does Territoires & Marketing have an API?
No public API is recorded for Territoires & Marketing.