Peterson Plumbing Supply

What Peterson Plumbing Supply does

Peterson Plumbing Supply is a family-owned wholesale plumbing distributor founded in 1975 by Don Peterson in Richfield, Utah. The company supplies plumbing parts, fixtures, pipe, valves, fittings, waterworks materials, hydronic heating components, and specialty equipment to licensed plumbers, plumbing contractors, builders, excavators, municipalities, and homeowners across Utah from six fully stocked warehouses (Logan, Ogden, Salt Lake City, Orem, Richfield, and Cedar City). A connected inventory system spans all six locations, enabling cross-warehouse stock visibility and coordinated fulfillment, and over 60% of orders are delivered directly to job sites via the company's own delivery fleet.

The business operates five interconnected service lines: wholesale plumbing supply, waterworks and municipal supply, outside sales support (8+ territory sales reps covering defined regions), a custom showroom in Orem for premium fixtures from brands such as Toto, Brizo, Delta, Moen, Victoria + Albert, and Maax, and statewide delivery services with real-time order tracking. Customer segments span licensed plumbing contractors and builders (primary), municipalities and utility contractors on underground infrastructure, excavation teams, and a smaller consumer/designer base served through the Orem showroom. Pricing is quote-based and not publicly disclosed; trade accounts are offered to professional customers while walk-in and one-time buyers are supported, particularly in the showroom.

The company carries an extensive portfolio of 50+ supplier brands and uses a relatively traditional sales-led, relationship-driven go-to-market motion executed through face-to-face territory sales, inside sales, and Google-driven word-of-mouth (226+ reviews). It has remained privately held under family ownership throughout its nearly 50-year history, with no institutional investors, acquisitions, funding rounds, or M&A activity disclosed.

Name

Peterson Plumbing Supply

Legal name

Peterson Plumbing Supply

Website

https://petersonplumbingsupply.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Peterson Plumbing Supply is a family-owned wholesale plumbing distributor founded in 1975, operating six warehouses across Utah. It supplies plumbing parts, fixtures, and waterworks materials to contractors, builders, municipalities, and homeowners, with a delivery-first model and dedicated territory sales reps.

Ownership category

akta.pro rank

Product category

Plumbing Supply Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Pumps & Pumping Equipment (3561), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Irrigation & Outdoor Plumbing Products (IMADALAI)

akta.pro secondary industry

Water Heating Accessories & Plumbing Connection Kits (Connectors, Hoses, Traps) (IMADALAG)

Keywords

• Wholesale plumbing supply
• Waterworks distribution
• Plumbing fixtures wholesale
• HVAC hydronic heating supply
• Irrigation supply wholesale

Headquarters

HQ city

Richfield

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Plumbing Supply Sales: Sale of plumbing parts, fixtures, materials, and equipment to professional contractors, builders, plumbers, municipalities, and excavators at wholesale/trade pricing. Products include fittings, valves, pipe, fixtures, waterworks materials, and specialty parts from brand-name manufacturers.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Peterson Plumbing Supply is a wholesale distributor of plumbing parts, fixtures, waterworks, irrigation, and hydronic heating supplies operating from six warehouse locations across Utah. The company serves plumbing contractors, excavators, municipalities, and builders with wholesale pricing, job site delivery, outside sales support, and a custom showroom for premium residential fixtures. Founded in 1975 by Don Peterson, the business remains family-owned and operates a connected multi-warehouse inventory system enabling statewide fulfillment.

Product overview

Peterson Plumbing Supply operates as a wholesale plumbing distributor offering a unified platform of five interconnected service offerings: Wholesale Plumbing Supply (core inventory and parts distribution), Waterworks & Municipal Supply (infrastructure materials), Outside Sales Support (territory-based sales representatives), Custom Showroom (premium fixture selection), and Delivery Services (logistics to job sites). The company distributes products from 50+ supplier brands including Toto, Brizo, Moen, Delta, and Victoria + Albert. With six warehouse locations across Utah sharing connected inventory, customers can access products through in-person visits, sales rep consultations, or an online ordering portal for account holders.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Plumbing Supply Distribution of top-quality plumbing parts, fixtures, fittings, valves, pipe, and materials at wholesale prices for plumbing contractors, builders, excavators, and municipalities across Utah, supported by six fully stocked warehouses and job-site delivery.
• Waterworks & Municipal Supply

Quantifiable outcome

• Over 60% of orders delivered directly to job sites
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• BrizocoreTechnology or IntegrationPremium faucet and fixture brand featured in the Orem showroom. Supplies luxury bathroom and kitchen faucets for custom homes, remodels, and designer builds.
• MoencoreTechnology or IntegrationMajor faucet and fixture brand carried across all locations and featured in the showroom. Provides residential and commercial plumbing products.
• TotocoreTechnology or IntegrationPremium bathroom fixtures brand featured in the Orem showroom. Specializes in luxury toilets, bathtubs, and bathroom fixtures for custom builds.
• DeltacoreTechnology or IntegrationMajor faucet and fixture brand carried in the showroom. Provides residential and commercial plumbing products including faucets, showerheads, and accessories.
• Victoria + AlbertcoreTechnology or IntegrationLuxury bath brand featured in the Orem showroom for high-end freestanding tubs and bathroom fixtures.
• MaaxcoreTechnology or IntegrationBath and shower product brand featured in the showroom. Provides bathtubs, showers, and shower enclosures for residential and commercial projects.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ferguson Enterprises: The largest U.S. wholesale distributor of plumbing, HVAC, waterworks, and industrial supplies with national reach and public-market scale. Directly comparable to Peterson in core plumbing distribution but with vastly greater scale, e-commerce sophistication, and acquisition history.
• Winsupply: Major U.S. distributor of plumbing, HVAC, electrical, and industrial supplies operating through a decentralized model of local operating companies. Comparable in that it serves trade contractors with similar product categories, but is far larger, PE-backed, and operates across many geographies.
• Reece Limited: Australia-based global plumbing, bathroom, and HVAC products distributor that expanded into the U.S. via its acquisition of MORSCO in 2021. Closest analog in business model to a regional trade-focused plumbing wholesaler, with the MORSCO footprint directly comparable to Peterson's Utah territory.
• Hughes Supply (HD Supply): Now part of HD Supply, a large distributor serving infrastructure, maintenance, and construction customers including plumbing, waterworks, and municipal end markets. Comparable product and customer overlap with Peterson's waterworks and municipal supply business, but with national scale.

Direct peers

• MORSCO (Reece US): U.S. plumbing, HVAC, and industrial distributor operating in the Sun Belt, now part of Reece. Direct peer: regional multi-branch plumbing wholesaler serving trade contractors, builders, and municipalities with showrooms, outside sales, and delivery — the same playbook Peterson runs in Utah.
• Plumbmaster: National wholesale plumbing distributor supplying independent plumbing wholesalers, service contractors, and home center customers. Peer because it sells the same brands and SKU categories to trade plumbing buyers, and competes indirectly for contractor spend that flows through Peterson.
• Keller Supply Company: Family-owned regional plumbing and piping distributor in the Western U.S. with multiple branches and showrooms. Direct peer: family-operated trade plumbing wholesaler serving contractors, builders, and homeowners with similar product portfolio and outside-sales-driven GTM.
• Morrison Supply Company: Regional plumbing, heating, and cooling wholesaler serving the South-Central U.S. with multiple branch locations and showrooms. Direct peer: family-/independently-run multi-branch trade plumbing distributor with the same product mix, contractor focus, and showroom-led premium fixture strategy.

Regional players

• Apex Supply Company: Pacific Northwest-focused plumbing and waterworks wholesale distributor serving contractors and municipalities. Comparable business model and product categories; operates in a different geography than Peterson but at a similar mid-sized regional scale.

Others

• Reliance Worldwide Corporation: Manufacturer of plumbing and water management products (brands like SharkBite, Cash Acme, WaterHeater). Supplier-side peer whose brands Peterson distributes; comparable in that they participate in the same value chain, though RWC is a manufacturer rather than a distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pps.utah
• LinkedInlinkedin.com/company/peterson-plumbing-supply/about
• Instagraminstagram.com/petersonplumbingsupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson Plumbing Supply