Baidyanath

What Baidyanath does

Baidyanath, legally Shree Baidyanath Ayurved Bhawan Pvt Ltd, is a privately held Indian Ayurvedic company founded in 1917 and headquartered in Jhansi, Uttar Pradesh, with a sales office in New Delhi and a manufacturing footprint in Nagpur. The company offers a multi-category wellness portfolio built around classical Ayurvedic formulations: prescriptive medicines (Asava Arishta, Bati, Bhasma, Ras Rasayan, Guggulu, Gold Products, Medicinal Oils), health supplements under the Ayurvedant sub-brand (herbal juices, Shilajit, protein bars), Ayurvedic personal care under the Mantra sub-brand (body washes, face washes, moisturizers, serums, hair care), and food products (cow ghee, honey, thandai sharbat). In 2025 it launched Siddhayu, a premium nutraceutical line of 27 scientifically-backed botanical products targeting men's health, women's health, healthy ageing, and children's nutrition, with a planned rollout across 10-12 countries.

Name

Baidyanath

Legal name

Shree Baidyanath Ayurved Bhawan Pvt Ltd

Website

https://baidyanath.co.in

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Baidyanath is a heritage Indian Ayurvedic company (founded 1917) offering prescriptive Ayurvedic medicines, wellness supplements (Ayurvedant), personal care (Mantra), nutraceuticals (Siddhayu), and food products to health-conscious Indian consumers via DTC e-commerce, marketplaces, and pharmacy channels.

Ownership category

akta.pro rank

Product category

Ayurvedic Medicines and Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Health Food & Supplement Stores (CRAHAEAC), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH), Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)

Keywords

• Ayurvedic medicines
• Herbal supplements
• Traditional ayurveda
• Nutraceutical products
• Personal care ayurvedic

Headquarters

HQ city

Jhansi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ayurvedic Medicines and Prescriptive Products: Core revenue stream from traditional Ayurvedic medicines including Asava Arishta, Bati (tablets), Bhasma, Ras Rasayan, Guggulu, Churna, and proprietary Ayurvedic formulations sold through e-commerce, pharmacies, and Ayurvedic practitioners.
2. Nutraceuticals and Supplements: New Siddhayu brand offering scientifically-backed botanical nutraceutical products for men's health, women's health, healthy ageing, and children's nutrition. Revenue from international markets through distributor and pharmacy channels.
3. Personal Care Products: Mantra Herbal and Ayurvedant personal care lines including shampoos, body washes, face washes, moisturizers, serums, scrubs, facial kits, and hair care products sold via direct e-commerce and marketplace channels.
4. Food and Beverage Products: Herbal juices (Amla, Giloy, Karela Jamun, Wheat Grass, Triphala, Ladakh Berry, Aloe Vera), sharbats (Thandai, Cooler, Fruits), honey, and cow ghee sold as food products through e-commerce and retail channels.
5. Biofuels (Subsidiary): Baidyanath Biofuels produces ethanol from grain-based feedstock at its plant in Butibori Industrial Area, Nagpur, serving India's Ethanol Blending Petrol programme goals.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Baidyanath manufactures and sells a comprehensive portfolio of Ayurvedic prescription medicines (Asava Arishta, Bati/Tablets, Bhasma, Ras Rasayan, Guggulu, Churna, Gold Products, Medicinal Oils), wellness supplements and herbal juices under the Ayurvedant brand, Ayurvedic personal care products under the Mantra Herbal brand, scientifically-backed botanical nutraceuticals under the Siddhayu brand, and food products such as cow ghee and herbal tea. Offerings are sold directly to consumers through a proprietary e-commerce site, major marketplaces, and pharmacy/Ayurvedic practitioner channels in India and internationally.

Product overview

Baidyanath is an Indian Ayurvedic company founded in 1917 offering a comprehensive portfolio of traditional Ayurvedic medicines and modern wellness products. The core offerings include prescriptive Ayurvedic formulations (Asava Arishta, Bati/Tablets, Bhasma, Guggulu, Gold Products, Medicinal Oils) alongside consumer wellness brands. The Ayurvedant sub-brand provides health supplements including herbal juices (Amla, Giloy, Wheat Grass, Triphala), Shilajit products, and protein bars. The Mantra Herbal sub-brand offers Ayurvedic personal care including body washes, face washes, moisturizers, scrubs, hair care, and facial kits. Siddhayu, launched in 2025, represents premium scientifically-backed nutraceuticals targeting men's health, women's health, healthy ageing, and children's nutrition. The company also produces food products like Cow Ghee and herbal teas, operating through direct-to-consumer e-commerce and marketplaces like Amazon and Flipkart.

Differentiator

Problem solved

Functional benefit

Brands

• Siddhayu: Nutraceutical brand launched in 2025 offering 27 botanical-based products for men's and women's health, healthy ageing, and children's nutrition.
• Ayurvedant
• Mantra

Products and services

• Baidyanath Ayurvedic Prescription Medicines Traditional Ayurvedic prescription formulations including Parpati, Asava Arishta, Gold Products, Medicinal Oils, Guggulu, Lauh & Mandoor (Iron Compounds), Bati (Pills), Pravahi Kwath (Kadha), Syrups & Ark, Bhasma, Ras Rasayan, Churna, Kupipakwa Rasayans, Ghrit, Avleh/Modak/Pak and Proprietary Medicines for therapeutic use, with several categories requiring prescription from a certified Ayurvedic practitioner.
• Ayurvedant Wellness Supplements Ayurvedant-branded health supplements and ready-to-drink wellness beverages under Baidyanath, including herbal juices (Amla, Giloy, Wheat Grass, Triphala, Karela Jamun, Ladakh Berry, Kokkum), protein bars (Blueberry, Dates & Coffee, Choco Nuts), Shilajit resin with 72% fulvic acid, and functional wellness drinks for daily nutrition.
• Mantra Herbal Personal Care Ayurvedic personal care and skincare sub-brand including body washes (Ashwagandha & Cinnamon, Indian Rose, Khus & Manjistha), face washes (Indian Rose with Vitamin C), moisturizers (Rose & Hibiscus, Nutmeg Almond & Bamboo), scrubs (De Tan Pack, Walnut & Wheat Germ, Jasmine Triphala), hair care (Hair Growth Tonic, Hair Treatment Mask, Hair Conditioner), facial kits (Anti Acne, Herbal Radiance) and the Soundaryam Kumkumadi Serum (MRP ₹2,295).
• Siddhayu Premium Nutraceuticals Premium scientifically-validated botanical nutraceutical brand for men's health, women's health, healthy ageing and children's nutrition; 27 products launched using ingredients sourced from third parties including Arjuna Natural and BLIS Technologies, planned for international rollout across 10-12 countries via distributors and pharmacy channels.
• Baidyanath Herbal Juices Range of single-ingredient and blended herbal juices including Amla Juice, Giloy Juice, Wheat Grass Juice, Aloe Vera Juice, Triphala Juice, Karela Jamun Juice, Ladakh Berry Juice and Kokkum Juice marketed for targeted health benefits such as immunity, digestion and vitality.
• Premium Cow Desi Ghee Premium cow ghee manufactured from milk of Indian-breed cows, positioned as a source of energy and vitamins A, D, E, Omega-3 and Omega-9 fatty acids; eligible for separate shipping charge of ₹75 as the only product not covered under the standard free-shipping policy.
• Baidyanath Sundari Sakhi Women's wellness combination pack containing an oral liquid supplement (450 ml) bundled with 45 Sundari Sakhi tablets for holistic women's health.
• Ayurvedant Shilajit Resin Pure Himalayan Shilajit Resin under the Ayurvedant brand, certified with 72% fulvic acid content and 100% natural positioning for vitality and energy benefits.
• Ayurvedant Blueberry Protein Bar Pack of 6 protein bars made with whey protein blend, soy crispies, blueberry, blackcurrant and Ashwagandha with no added sugar; marketed for post-workout recovery and strength building (MRP ₹729, sale price ₹583).
• Soundaryam Kumkumadi Serum 15 ml Ayurvedic luxury skincare serum under the Mantra range, crafted with 100% pure Kumkumadi Oil featuring saffron and enriched with wheat germ oil for nourishment and moisturisation (MRP ₹2,295, sale price ₹1,836).

Quantifiable outcome

• Company expanding to 10-12 countries within six months through Siddhayu nutraceutical brand
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Baidyanath Biofuels (internal entity)minorOthers · 19 March 2026Strategic partnership between Advanta Seeds and Baidyanath Biofuels to enhance local ethanol production. Baidyanath Biofuels operates an ethanol plant at Butibori Industrial Area in Nagpur.
• Indian Army / Himachal Pradesh State Government / Ministry of AyushminorStrategic or Co-development Partner · 19 January 2026A tripartite MoU involving the Army, the Himachal Pradesh state government, and Shree Baidyanath Ayurved, Jhansi to promote large-scale cultivation of medicinal and aromatic plants in selected border and remote villages. The Ayush department provides technical guidance, Baidyanath ensures procurement at fixed prices and supplies seeds, while the Army conducts training sessions for farmers.
• Naturedge Beverages (Baidyanath Group entity)minorStrategic or Co-development Partner · 18 August 2025Naturedge Beverages, a company backed by the Baidyanath Group, received a controlling stake acquisition by Reliance Consumer Products Limited (RCPL) as part of RCPL's entry into the herbal and functional beverage market. This enables Baidyanath Group to leverage Reliance's distribution and capital resources in the growing functional beverage segment.
• Advanta SeedsminorStrategic or Co-development Partner · 24 January 2025ADVANTA and Baidyanath Biofuels signed an MOU to use high-quality maize hybrids for bioethanol production in India, supporting India's goal of 20% ethanol blending with petrol by 2025-26. The partnership includes farmer training and advanced techniques to boost maize yields and ethanol output.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Himalaya Wellness: Himalaya Wellness is a privately held Indian company offering herbal healthcare, personal care, baby care and wellness products with global distribution. It is one of the top 10 Ayurvedic brands alongside Baidyanath and competes most directly on the scientifically-backed botanical nutraceutical and OTC wellness side.
• Patanjali Ayurved: Patanjali is one of India's largest Ayurvedic FMCG companies offering Ayurveda medicines, food products, personal care and cosmetics across both modern retail and its own chikitsalaya network. It is a direct competitor to Baidyanath's full spectrum of Ayurvedic medicines, juices, ghee and personal care lines.
• Kapiva: Kapiva is a digital-first Ayurvedic wellness brand offering juices (Amla, Aloe Vera, Karela Jamun), Shilajit, chyawanprash and protein bars. It directly overlaps with Baidyanath's Ayurvedant and Siddhayu ranges and competes for health-conscious online and quick-commerce consumers.
• Maharishi Ayurveda: Maharishi Ayurveda is a classic Ayurvedic medicines and wellness brand offering herbal formulations, teas, juices and supplements. It is a niche peer that directly competes with Baidyanath's classical medicines and Ayurvedant wellness range on authenticity and ayurvedic credentials.
• Sri Sri Tattva: Sri Sri Tattva is an Ayurvedic and wellness brand offering classical Ayurvedic medicines, herbal juices, personal care and food products. It is a direct peer to Baidyanath's traditional Ayurvedic medicines and Ayurvedant food and wellness range.
• Emami (Zandu): Emami operates the Zandu Ayurved and healthcare verticals with Ayurvedic medicines (Balm, Pancharishta, Nityam) and personal care products. It is a direct competitor to Baidyanath in the Ayurvedic prescription, health supplement and FMCG categories across both traditional and modern trade.

Broad incumbents

• Marico (Kaya): Marico is a large Indian FMCG company with Kaya Ayurvedics and personal care brands offering herbal and Ayurvedic hair care and skin care. Its branded presence competes with Baidyanath's Mantra Herbal personal care line and represents a broader incumbent with deeper modern trade reach.
• Dabur India: Dabur is India's largest Ayurvedic and natural health products company with FY24 revenue of INR 12,404 crore across Ayurvedic medicines, health supplements, oral care and foods. It is Baidyanath's closest heritage peer in the Ayurvedic category and competes directly in Asava Arishta, Chyawanprash and herbal personal care.
• ITC Limited (Aashirvaad Ayurveda): ITC has expanded into Ayurveda-based wellness products as part of its FMCG portfolio including personal care and food categories. As a large diversified FMCG incumbent with deep distribution, ITC represents a strategic threat across Baidyanath's Ayurvedic personal care and food lines.

Emerging players

• VLCC (Wellness, Ayurveda): VLCC is a wellness, beauty and Ayurveda services brand expanding into Ayurvedic products and personal care. It overlaps partially with Baidyanath's wellness and Mantra Herbal personal care portfolios through both salon's as service touchpoints and emerging product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Baidyanath
• Xx.com/baidyanathgroup
• LinkedInlinkedin.com/company/baidyanath

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baidyanath