HRCOFFEE

What HRCOFFEE does

HRCOFFEE SRL is an Italian HRTech startup founded in 2018 in Molfetta (Bari), operating as an innovative subsidiary within the Exprivia group. The company sells a unified HR platform and white-labeled mobile app built around three modules — HR ACTIVE (Traditional HR for attendance, leave, career path, and evaluation), HR SUGAR (performance, MBO, and salary review), and HRSPLASH (AI-powered People Analytics launched January 2024) — supplemented by consulting, training, and event-organization services. Underlying technology combines IBM Watson cognitive algorithms with ChatGPT and Microsoft Copilot for generative analytics and Power BI for visualization, with the platform distributed as customized branded apps on Android and Apple Business stores.

The business model is subscription-based with multi-year enterprise contracts priced on a quote basis, layered with recurring professional services revenue from consulting, training, and event management. Go-to-market is sales-led and consulting-driven, targeting large enterprises, SMEs, and Italian public administration (via MEPA registration), with named customers spanning Barilla, Lundbeck, ID Logistics Iberia, IEEE, Exprivia, Acquedotto Pugliese (~2,000 employees), and Cooperativa SoleLuna (~70 employees). The company operates from Italy with a regional presence in New York through the ERA accelerator and a single disclosed international deployment in Spain.

HRCOFFEE employs seven people across founding, engineering, and consulting roles and is led by three co-founders: CEO Giordano Maria Cesaria, CTO Pasquale Davide de Palma, and Software Development Manager Dario Nuccetelli. The company has positioned itself around ESG and people-centric credentials, including being the first Italian startup to obtain Family Audit certification and UNI/PdR 125:2022 Gender Equality certification, recognition from CeTIF and ANGI, and an IBM Partner Plus Silver Partner status that underpins its AI stack.

Name

HRCOFFEE

Legal name

HRCOFFEE SRL

Website

https://hrcoffee.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

HR Technology Software

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACAPAA

Core HR & HRIS

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYBPACAKAL

Compensation & Performance Administration Outsourcing (annual cycles, merit, reviews)

Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services

SECONDARYBPACAJAE

HR Service Delivery, Shared Services & HR Operating Model Advisory

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYBPAHAGAG

HR Technology (HRIS/HCM) Advisory & Implementation

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

Keywords

• HR management software
• People analytics platform
• Performance management system
• Employee engagement software
• HR consulting services

Headquarters

HQ city

Molfetta

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Platform and App Subscription: HRCOFFEE offers customizable HR platform and App solutions with subscription-based pricing. The platform is customized with client company logo and colors, published on Android and Apple Business stores, with ongoing support and maintenance.
2. Consulting Services: Structured consulting services including exploratory consulting, platform demonstration, configuration, launch support, user training, online assistance, and ongoing strategic consulting for internal communication plans, data analysis, and people strategy.
3. Training Services: Personalized training programs on HR topics combining theory and practice with experiential approach and focus on new technologies and operational application.
4. Event Organization: Organization of thematic events focused on HR, Cybersecurity, and Corporate Kick-offs including naming, concept development, speaker coordination, graphic design, branded merchandise, and logistics management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

HRCOFFEE provides a customizable HR platform and mobile app combining three modules—HR ACTIVE for traditional HR administration (e-badge, requests, career path, evaluation), HR SUGAR for performance management and salary review with MBO optimization, and HRSPLASH for AI-powered people analytics—delivered with implementation consulting, training, and ongoing strategic support to enterprises, SMEs, and Italian public administration.

Product overview

HRCOFFEE is a comprehensive HRTech platform consisting of a unified platform with three core modules and additional services. The main platform provides People Management and People Analytics capabilities across three product lines: HR ACTIVE (Traditional HR module for administrative processes, E-badge, leave management, career paths, and evaluations), HR SUGAR (Performance management module for salary reviews, MBO processes, and bonus management), and HR SPLASH (AI-powered People Analytics tool with ChatGPT integration that converts Excel data into visualized reports). The platform also includes Standard Functions (multi-user profiles, Wiki, cloud, chat, workflow, document management, security) and is supplemented by consulting, training, and event organization services. Built on IBM Watson AI technology, the platform targets SMEs, large enterprises, and public administration.

Differentiator

Problem solved

Functional benefit

Brands

• HR ACTIVE: Platform for traditional HR management including E-badge, requests management, career path, and evaluation.
• HR SUGAR
• HRSPLASH

Products and services

• HRCOFFEE Platform Comprehensive HR platform and mobile App integrating three modules—HR ACTIVE (Traditional HR), HR SUGAR (Performance Management), and HRSPLASH (People Analytics)—delivered as a customized, branded app published on Android and Apple Business stores for enterprise workforce management.
• HR ACTIVE

Quantifiable outcome

• Reduces work time by over 50%
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor, flagship and core.

• Exprivia Cybersecurity TeamminorStrategic or Co-development Partner · 29 October 2024HRCOFFEE supported Domenico Raguseo (Head of Cybersecurity at Exprivia) and his team in organizing the 5th Apulia Cybersecurity Forum 2024.
• Entrepreneurs Roundtable Accelerator (ERA) New YorkflagshipStrategic or Co-development Partner · 15 January 2024HRCOFFEE selected by ERA of New York for the Global Startup Program promoted by ICE (Istituto per il Commercio Estero), marking significant international expansion. Founder Pasquale Davide de Palma participated in the program starting January 15, 2024.
• Ecosistema CameraleminorStrategic or Co-development Partner · 1 March 2020Partnership with Ecosistema Camerale for the 'Work Smart Work' initiative during COVID-19 pandemic, providing free training modules on Google Classroom for remote work management.
• InfoCamereminorStrategic or Co-development Partner · 1 March 2020InfoCamere (in-house IT company of the Chamber System) joined the Work Smart Work initiative to support workers in managing smart working during the pandemic.
• IBMcoreTechnology or IntegrationIBM Partner Plus Silver Partner; integration of IBM Watson AI and cognitive intelligence algorithms into HRCOFFEE platform for HR management, competency analysis, performance prediction, reskilling, and employee retention. HRCOFFEE also uses IBM technology for Barilla's digital community project.
• ExpriviaflagshipStrategic or Co-development PartnerHRCOFFEE is a startup belonging to the Exprivia group. Exprivia is the parent company and primary strategic partner, collaborating on HR technology projects and co-developing solutions like 'Exprivia People' platform.
• AssintelminorStrategic or Co-development PartnerMember of Assintel (Italian Association of ICT Companies), providing networking and industry representation.
• ICE - Istituto per il Commercio EsterocoreGTM or Marketing PartnerICE (Italian Trade Agency) promotes HRCOFFEE internationally through the Global Startup Program in collaboration with ERA New York for market expansion.
• Regione PugliacoreStrategic or Co-development PartnerHRCOFFEE participates in Regione Puglia initiatives including Family Audit certification program, Gender Equality initiatives, and various smart working and welfare programs.
• Provincia Autonoma di TrentocoreStrategic or Co-development PartnerProvincia Autonoma di Trento is the certifying body for Family Audit standard, which HRCOFFEE was the first Italian startup to obtain.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Personio: European HR software for SMBs covering HR management, recruiting, and people analytics. Closely comparable on target customer (SMEs), European footprint, and HRIS-plus-analytics functionality.
• BambooHR: Cloud HR platform focused on SMB and mid-market HRIS, employee records, onboarding, performance, and analytics. Highly comparable to HRCOFFEE's HR ACTIVE/HR SUGAR modules and SME customer segment.
• Factorial: HR and people analytics platform for SMBs across Europe and Latin America. Comparable on SMB HRIS, people analytics, and module-based pricing aimed at digitalizing HR processes.
• HiBob: Modern HCM platform for mid-market companies combining core HR, people analytics, engagement, and culture features. Direct overlap with HRCOFFEE's three-module (Traditional HR / Social HR / People Analytics) approach and mid-market GTM.
• Cezanne HR: European cloud HR and talent management suite for mid-market and global organizations. Overlaps with HRCOFFEE on HRIS, performance/salary review (HR SUGAR), and people analytics (HR SPLASH).

Broad incumbents

• Sage HR: Cloud HR and people management software for SMBs and mid-market, part of Sage's broader accounting/HR portfolio. Comparable in targeting SMEs with core HR, leave, performance, and analytics.
• Workday: Global enterprise HCM and People Analytics leader. Competes with HRCOFFEE for large enterprise HR digitization deals (e.g., Barilla, Lundbeck tier) but offers a much broader finance-and-HR suite.
• Oracle HCM Cloud: Tier-1 HCM cloud platform covering HR, talent, workforce management, and people analytics. Same competitive frame as Workday/SuccessFactors for large enterprise HRTech deals.
• SAP SuccessFactors: Enterprise HCM suite as part of SAP's broader ERP/HCM portfolio. Comparable on global enterprise HR, performance, and analytics; competes for the same multinational logos HRCOFFEE targets.

Regional players

• Zucchetti: Italy's largest domestic HR and payroll software provider with a strong footprint among Italian SMEs and large enterprises. The most directly comparable Italian competitor for HRCOFFEE's domestic PMI and PA business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hrcoffee
• LinkedInlinkedin.com/company/hrcoffee
• Instagraminstagram.com/hrcoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRCOFFEE