Seniors Home Care

What Seniors Home Care does

Seniors Home Care (SHC) is a privately held, Missouri-licensed LLC founded in 1987 by Kit Whittington, RN, BSN, providing private-pay in-home care services to elderly and disabled individuals and their families across the St. Louis metropolitan area. The company's service portfolio spans personal care (bathing, dressing, mobility, incontinence), companionship and homemaker support, transportation, nutrition, skilled nursing care management, medication management via the MedSet program, couples care, and 24/7 around-the-clock care, with a specialized sub-brand called SAGE focused on long-term in-home dementia care delivered by Certified Dementia Practitioners. Services are priced based on level of care required and can be mixed and matched across three-hour to 24-hour engagements, with a complimentary assessment for all new clients; the company also operates a Peace of Mind Monthly Membership that introduces a recurring subscription layer with a six-month minimum commitment.

The business is structured as a direct-to-consumer, referral-driven operation with no Medicare billing, instead relying on private pay, long-term care insurance coordination, and veterans' Aid and Attendance benefits. Underlying technology is operational rather than transformative: a MedSet medication management program, a Telephony-based time-keeping system for caregiver tracking, and a skill-based caregiver-to-client matching system supporting a roster of 100+ caregivers, all overseen by registered nurses available 24/7. Leadership transitioned from founder Kit Whittington to CEO Ryan Whittington (C.D.P.), maintaining family ownership with no disclosed external investors, parent company, or funding rounds.

Customer acquisition relies on community presence (Chamber of Commerce, Rotary, Lions Club, Susan G. Komen participation), local business awards (Inc. 5000 in 2012 and 2013; St. Louis Business Journal Top 25), content marketing through an active blog and email newsletter archive, and a referral program offering $100 credit after 50 hours of service. The company employs between 101 and 250 people based at 504 Marshall Avenue in St. Louis, with historical scale showing growth from 12 employees in 1987 to 160+ by 2012-2013, alongside a 2013 office expansion that added dedicated training space.

Name

Seniors Home Care

Legal name

Seniors Home Care LLC

Website

https://seniorshomecare.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Seniors Home Care is a private-pay, family-owned in-home care provider serving seniors and disabled individuals across the St. Louis metro, delivering personal care, dementia care (SAGE), skilled nursing, and 24/7 support through 100+ matched caregivers.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Dementia Personal Care (ADLs) Support (HSABAEAB)

akta.pro secondary industries

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Dementia Companion & Engagement Care (HSABAEAA), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

• Private duty home care
• In-home personal care
• Dementia care services
• Skilled nursing care
• Elderly care assistance

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Duty In-Home Care Services: Private pay home care services not covered by Medicare. Services include personal care, companionship, transportation, nutrition, skilled nursing, and more. Pricing based on level of care needed with mix-and-match services.
2. Care Management Services: Care Management Services ensure the best care at home through assessment, coordination and delivery of care services.
3. Peace of Mind Monthly Membership: Membership designed for independent individuals who need additional engagement from a professional. Includes initial consultation, monthly check-ins, access to case management, and priority scheduling. 6-month minimum commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Seniors Home Care delivers private-duty, in-home non-medical and skilled nursing care to seniors and disabled individuals across the St. Louis metropolitan area. Services span personal care, companionship/homemaker support, transportation, nutrition, medication management, care management, 24/7 live-in care, couples care, and the specialized SAGE long-term in-home dementia care program, all overseen by registered nurses and delivered by a matched network of 100+ trained, bonded, and insured caregivers.

Product overview

Seniors Home Care offers a comprehensive suite of home care services delivered through a network of 100+ trained, bonded, and insured caregivers, supported by registered nurses and care managers. The service portfolio is organized as a collection of individual offerings rather than a unified platform. The flagship specialized service is SAGE for long-term in-home dementia care, which operates as a distinct sub-brand with its own trained staff. Core services include Personal Care Services (bathing, dressing, mobility, incontinence care), Companionship/Homemaker Services, Transportation Services, Nutrition Services, Care Management with Skilled Nursing, and 24/7 Care. Additional specialized offerings include Couples Care, the MedSet Medication Management program, and various add-on services such as In-Home Tech Support, Housing Placement Consultation, Home Organizing, Personal Training, and a Peace of Mind Monthly Membership. Services are priced based on care level needed and can be mixed and matched. The company completes complimentary assessments for all new clients and matches caregivers to clients based on skills and preferences.

Differentiator

Problem solved

Functional benefit

Brands

• SAGE: Long-term in-home dementia care program with person-centered activity based approach, trained professionals certified in dementia care.

Products and services

• SAGE Long-term In-home Dementia Care A specialized long-term in-home dementia care program using a person-centered, activity-based approach. SAGE team members are trained and certified to deliver sustainable quality of life for seniors with dementia, respecting cultural values and family traditions.
• Personal Care Services Intimate personal care services delivered in the client's home, including bathing (bed bath, tub, and shower), dressing, mobility assistance, incontinence care, hair and skin care, vital sign monitoring, and AM wake-up/PM tuck-in routines. All caregivers are trained, bonded, and insured.
• Care Management (Skilled Nursing) Care management and skilled nursing services that assess, coordinate, and deliver care at home. Includes skilled nursing visits, medication setup and management, doctor visit accompaniment, and advocate services overseen by registered nurses.
• Companionship / Homemaker Services In-home companionship and household assistance that enables seniors to remain independent. Includes conversation, mental stimulation activities, light housework, laundry, errand assistance, appointment arranging, and pet care.
• Transportation Services One-on-one transportation services for medical appointments, errands, grocery shopping, prescription pickup, social activities, and nursing home or hospital visits, using the client's or caregiver's vehicle.
• Nutrition Services Nutrition support including grocery list preparation, meal preparation and cleanup, Meals on Wheels coordination, diet monitoring, and disease-specific diet assistance to prevent weight loss and related complications.
• 24/7 Care Around-the-clock in-home care available 24 hours a day, 365 days a year, providing continuous supervision and assistance for individuals at risk when left unattended, including recently discharged hospital patients and families needing respite.
• Couples Care Specialized care for couples in which one or both partners require assistance, allowing both to remain together in their home with appropriate support.
• MedSet Medication Management Medication management program assisting with setting up and reordering medicine, ensuring timely medication intake, and monitoring vital signs for side effects.
• Peace of Mind Monthly Membership Monthly membership designed for independent individuals who need additional engagement from a professional. Includes an initial in-home consultation, monthly one-hour check-in consultations, ongoing access to case management, and priority access to personal care services. Requires a 6-month minimum commitment.
• Professional Personal Assistant Executive-level support for active retirees including mail sorting, calendar organization, special event planning, trip planning, meal ordering and delivery, and grocery shopping assistance.
• In-Home Tech Support Technology assistance helping seniors stay connected, including Wi-Fi setup, email account configuration, streaming services support, new product recommendations, home and cell phone troubleshooting, and password management.
• Housing Placement Consultation Professional consultation for seniors considering a move from their home, including assisted living and memory care recommendations, community tours, and planning for in-home care prior to a move.
• Home Organizing, Downsizing and Decluttering Coaching service to improve living spaces through organizing, identifying heirlooms for family, donation and recycling decisions, and planning for downsizing while improving home safety.
• In-Home Personal Training and Healthy Habits Coach One-on-one fitness training delivered in the client's home with low-impact exercises, along with healthy meal planning support.

Quantifiable outcome

• Clients able to remain in their homes through end of life with hospice support
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Aging Life Care AssociationcoreStrategic or Co-development PartnerAs a member of the Aging Life Care Association, Seniors Home Care is committed to personalized one-on-one care to support the dignity of each client. Care Managers assist clients and families with common care situations.
• Susan G. KomenminorGTM or Marketing PartnerSHC participates annually in the Susan G. Komen Race for the Cure, raising funds and awareness. In 2013, SHC raised $1,259 and in 2012 participated in the June 23rd race.
• Webster Groves/Shrewsbury/Rock Hill Area Chamber of CommercecoreGTM or Marketing PartnerActive member of the local chamber. Received 2014 Heart of the Community Outstanding Business Award. Participates in community events and business networking.
• Rotary ClubminorOthersListed as a community organization affiliation
• Lions ClubminorOthersListed as a community organization affiliation
• Home Care Association of AmericaminorOthersListed as an industry association membership

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Home Instead: Large franchise-based provider of personalized in-home care services for seniors, including personal care, companionship, dementia care, and 24/7 support. Operates with a private-pay model very similar to Seniors Home Care and serves as the closest direct comparable in the in-home elder care category.
• BrightStar Care: Franchise home care agency offering both medical and non-medical in-home care including skilled nursing, dementia care, personal care, and companionship. Overlaps directly with SHC's mixed personal care and skilled nursing service mix.
• Comfort Keepers: National franchise provider of in-home care services for seniors including personal care, companionship, transportation, and specialized dementia care (Interactive Caregiving). Direct overlap with SHC's ADL support, companionship, and transportation offerings.
• Visiting Angels: National franchise network providing non-medical in-home care for seniors such as personal care, companionship, dementia care, and respite. Operates under the same private-pay elder care model with customizable visit lengths similar to SHC.
• Right at Home: Franchise provider of in-home care and assistance for seniors and adults with disabilities, offering personal care, companionship, and specialized dementia and chronic disease support. Comparable to SHC both in service menu and target customer.
• Synergy HomeCare: Franchise network delivering non-medical home care including personal care, companionship, and specialty dementia programs. Closely aligned with SHC's personal care and dementia-focused service mix and private-pay model.
• Interim HealthCare: Franchise provider offering both home health (skilled nursing, therapy) and personal care services for seniors at home. Mirrors SHC's combination of skilled nursing/care management with personal care, though with broader geographic and payer mix.

Broad incumbents

• Help at Home: Large multi-state provider of in-home personal care services with a strong focus on Medicaid-funded populations and aging-in-place supports. Adjacent to SHC's in-home model but oriented to Medicaid funding rather than private pay.
• Amedisys: Public company providing home health, hospice, and high-acuity care across many states with mostly Medicare reimbursement. Broader and more clinically focused than SHC, but operates in the same in-home elder care category.
• BAYADA Home Health Care: Large multi-state home health services provider including adult and pediatric home health, hospice, and personal care. Overlaps with SHC's skilled nursing and personal care mix but operates at much greater scale across multiple states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SHC_Stl
• Facebookfacebook.com/SeniorsHomeCare
• LinkedInlinkedin.com/company/seniors-home-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seniors Home Care