What Deluxe Vanity & Kitchen does

Deluxe Vanity & Kitchen is a family-owned kitchen, bath, and door/cabinet hardware showroom headquartered at 13545 Sherman Way, Van Nuys, CA. The business operates a single physical showroom complemented by a full e-commerce storefront, offering a curated catalog of more than 150 decorative plumbing and hardware brands including Watermark, Waterstone, Graff, Brizo, Kohler, TOTO, Rohl, California Faucets, and Blanco. Product breadth spans kitchen faucets, kitchen sinks, bathroom faucets, bathroom sinks, toilets, intelligent toilets, bidets, showers, bathtubs, tub fillers, vanities, door hardware, cabinet hardware, and drains, with prices ranging from under $100 for basic items to over $3,960 for premium fixtures.

The company serves two primary customer segments: individual homeowners undertaking kitchen or bathroom renovation projects, and home professionals (designers, contractors, and trade installers) sourcing products for client work. Its go-to-market combines direct showroom sales with online ordering, supported by dedicated sales representatives (Carolina Arze, Ben Laniado, and others) who provide in-person design consultations. Differentiators include the physical showroom experience, the breadth of premium and mid-market brands in one location, a Lowest Price Guarantee, volume discounts for larger purchases, and an organic social presence on Facebook, Instagram, Pinterest, and Houzz.

The revenue model is one-time unit-based product sales with no subscription or recurring components. Deluxe Vanity & Kitchen is privately held with no institutional funding, no parent company, and no disclosed revenue figures. The business is actively operating but small in scale, with approximately 7–8 named staff visible on its website and operations confined to the Southern California market.

Name

Deluxe Vanity & Kitchen

Legal name

Deluxe Vanity & Kitchen

Website

https://deluxevanity.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Deluxe Vanity & Kitchen is a family-owned kitchen, bath, and hardware showroom in Van Nuys, CA, selling plumbing fixtures, vanities, and hardware from over 150 brands to homeowners and trade professionals in Southern California via in-store and e-commerce channels.

Ownership category

akta.pro rank

Product category

Kitchen & Bath Plumbing Fixtures Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industries

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Kitchen plumbing fixtures
• Bathroom fixtures showroom
• Decorative hardware retail
• Vanity and bath design
• Kitchen bath showroom

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Plumbing Fixtures Sales: One-time product sales of kitchen and bathroom plumbing fixtures including faucets, sinks, showers, toilets, bathtubs, and vanities. Revenue generated through direct consumer purchases in-store and online.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Family-owned kitchen, bath, and door/cabinet hardware showroom in Van Nuys, CA that sells plumbing fixtures (kitchen and bathroom faucets, sinks, toilets, showers, bathtubs, vanities) and decorative hardware (door and cabinet) from more than 150 brands. Products are sold both via the in-person showroom and the company's e-commerce website, supported by expert staff offering design consultations and a lowest-price guarantee.

Product overview

Deluxe Vanity & Kitchen is a family-owned kitchen, bath, and door/cabinet hardware showroom in Van Nuys, CA, offering a comprehensive portfolio of plumbing fixtures and hardware products. The core offering spans two main categories: Kitchen Products (including kitchen faucets, kitchen sinks, kitchen accessories, pot filler faucets, bar sinks, bar faucets, garbage disposals, and water dispensers) and Bathroom Products (including bathroom faucets, bathroom sinks, toilets, intelligent toilets, bidets, showers, bathtubs, tub fillers, bathroom accessories, and vanities). The company also provides Hardware Products for doors (interior/exterior door hardware, deadbolts) and cabinets (knobs, pulls, backplates, appliance pulls), as well as Drains Products (shower drains, drain channels, linear drains, kitchen sink drains, basket strainers). With over 150 featured brand partnerships including premium manufacturers like Watermark, Waterstone, Graff, Brizo, and Kohler, the company serves both homeowners and professionals seeking high-end decorative plumbing and hardware for all design styles and price points.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Faucets Pull-down, pull-out, bridge, deck mount, wall mount, touchless, and bar sink faucets in various finishes and styles for residential kitchens.
• Kitchen Sinks Undermount, drop-in, farmhouse, dual mount, and workstation kitchen sinks in stainless steel, fireclay, granite, and Silgranit materials.
• Pot Filler Faucets Wall-mount and deck-mount pot filler faucets designed to fill pots directly on the stovetop, offered in multiple finishes.
• Bar Sinks and Bar Faucets Bar and prep sinks in undermount, drop-in, and top-mount configurations paired with compact pull-down and pull-out bar faucets for wet bars and secondary kitchen areas.
• Kitchen Accessories Kitchen sink and countertop accessories including bottom grids, cutting boards, soap dispensers, strainers, towel accessories, trash cans, rolling mats, sink colanders, and sink mats.
• Garbage Disposals Food waste disposers and accessories, including household disposers, commercial disposer parts, and disposer trim kits.
• Water Dispensers Instant hot water dispensers, cold water faucets, and filtration systems for kitchen use.
• Bathroom Faucets Bathroom sink faucets in single-hole, widespread, vessel, and wall-mounted configurations across multiple brands and finishes.
• Bathroom Sinks Drop-in, vessel, wall-mount, and undermount bathroom sinks in a range of sizes, materials, and styles.
• Toilets, Intelligent Toilets, and Bidets One-piece and two-piece toilets, intelligent/smart toilets with bidet functions, heated seats, and automatic flushing, plus standalone bidet fixtures and seats.
• Showers Shower systems including shower heads, tub and shower faucets, hand showers, steam shower generators, shower valves, and complete shower kits.
• Bathtubs and Tub Fillers Bathtubs in soaking, alcove, whirlpool, freestanding, corner, and drop-in configurations, with matching floor-mount, deck-mount, and wall-mount tub filler faucets.
• Bathroom Accessories Bathroom hardware and accessories such as towel bars, robe hooks, toilet paper holders, and soap dispensers.
• Vanities, Vanity Tops, Linen Cabinets, and Mirrors Bathroom vanity sets and bases, vanity tops, linen cabinets, and mirrors offered as coordinate storage and decor for bathroom installations.
• Door Hardware Interior and exterior door hardware including handles, locks, deadbolts, and decorative plates.
• Cabinet Hardware Cabinet knobs, pulls, backplates, and appliance pulls for kitchen and bathroom cabinetry.
• Drains Shower drains (complete kits, drain channels, and linear drains) and kitchen sink drains, including basket strainers and disposal flanges.
• Featured Decorative Plumbing and Hardware Brand Portfolio More than 150 decorative plumbing and hardware brands carried by the showroom, including Watermark, Waterstone, Graff, Brizo, Delta Faucet, Grohe, Kohler, TOTO, California Faucets, Newport Brass, Rohl, Blanco, Franke, and Dornbracht.
• Free Design Consultation Service Complimentary in-person design consultations at the Van Nuys showroom in which product experts assist customers with selecting and coordinating plumbing fixtures and hardware for kitchen and bath projects.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• WatermarkminorOthersFeatured brand carried by Deluxe Vanity & Kitchen. Watermark Designs is a manufacturer of decorative plumbing fixtures, hardware, and accessories. Products available include pot fillers, bar faucets, and kitchen faucets in multiple finish options.
• WaterstoneminorOthersFeatured brand - American manufacturer of kitchen and bath faucets. Waterstone offers handcrafted faucets with multiple finish options including 32 custom finishes. Products include bar faucets, prep faucets, and kitchen faucets.
• California FaucetsminorOthersFeatured brand - manufacturer known for kitchen faucets, bar faucets, and pot fillers with over 26 finish options per product. Products available through the showroom and website.
• BrizominorOthersFeatured luxury brand - part of the Delta family. Brizo offers decorative kitchen and bath faucets with smart touch technology and multiple finish options.
• BlancominorOthersFeatured brand - manufacturer of kitchen sinks in various materials including Silgranit, stainless steel, and fireclay. Products include farmhouse sinks, undermount sinks, and bar/prep sinks.
• RohlminorOthersFeatured brand - manufacturer of kitchen sinks, faucets, and accessories. Rohl offers farmhouse fireclay sinks, bridge faucets, and various kitchen products.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Rejuvenation: Rejuvenation is a Williams-Sonoma-owned retailer specializing in premium lighting, hardware, and home fixtures including plumbing, with showrooms and a strong e-commerce presence — closely comparable in premium positioning and omnichannel model.
• Pirch: Pirch operates luxury kitchen and bath showrooms offering premium plumbing fixtures from brands like Brizo, Kohler, and Watermark with design consultation services — directly comparable omnichannel showroom model to Deluxe Vanity & Kitchen.
• Build.com (Ferguson): Build.com is a leading online retailer of plumbing, lighting, and home improvement products acquired by Ferguson, carrying many of the same brands as Deluxe Vanity & Kitchen with a focus on professional and homeowner e-commerce.
• Waterworks: Waterworks is a luxury kitchen and bath retailer offering premium plumbing fixtures, fittings, and hardware through showrooms and online — a directly comparable high-end showroom model targeting designers and premium homeowners.
• Kohler Signature Stores: Kohler Signature Stores are brand-owned kitchen and bath showrooms offering immersive product experiences with Kohler and complementary premium brands — a directly comparable luxury showroom model though single-brand anchored.

Broad incumbents

• Lowe's: Lowe's is the second-largest U.S. home improvement retailer offering plumbing fixtures, vanities, and bath hardware from overlapping brand portfolios, competing with Deluxe Vanity & Kitchen on price, assortment, and national footprint.
• RH (Restoration Hardware): RH operates luxury home furnishing galleries carrying premium bath hardware, vanities, and fixtures with a similar high-end showroom-and-consultation model, though spanning broader home categories beyond kitchen and bath plumbing.
• The Home Depot: The Home Depot is the largest U.S. home improvement retailer carrying many of the same plumbing fixture brands (Kohler, Moen, Delta, Brizo) plus broad building materials, competing with Deluxe Vanity & Kitchen on selection, price, and convenience at massive scale.
• Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, HVAC, and waterworks products operating Ferguson Home showrooms carrying many of the same premium brands as Deluxe Vanity & Kitchen, but at significantly larger scale and broader geographic reach.
• Wayfair: Wayfair is the largest U.S. online home goods retailer carrying plumbing fixtures, vanities, and bathroom hardware from many of the same brands as Deluxe Vanity & Kitchen, competing primarily on online selection and fulfillment rather than showroom experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/deluxevanity
• Instagraminstagram.com/deluxevanitykitchen/?hl=en
• Pinterestpinterest.com/deluxevanity
• Xx.com/deluxe_vanity

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deluxe Vanity & Kitchen