Gambyt
Gambyt is a privately-held Ann Arbor-based digital solutions provider founded in 2016 that builds native mobile apps, websites, loyalty platforms, and financial systems exclusively for U.S. and Canadian state and provincial lottery operators.
- Company typePrivate
- Founded2016
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gambyt does
Gambyt is a privately-held, founder-owned digital solutions provider founded in 2016 and headquartered in Ann Arbor, Michigan, focused exclusively on the regulated state and provincial lottery industry. The company builds native mobile applications (Swift/Kotlin), responsive cloud-hosted websites, loyalty and promotions platforms, financial systems (mobile cashing, annuity and claim payments with tax compliance and anti-fraud controls), and digital game content for lottery operators. Its core architectural assets are the Gambyt Foundation platform — a flexible, API-driven backbone with a loosely coupled CMS layer (Contentful) — and the recently launched Portal Plugins suite, which packages configurable features such as Keno to Go, Mobile Playslips, Ticket Scanner, Spin to Win, Coupon Cloud, Global Search, and Claim Center Appointments so they can be deployed on top of any incumbent lottery platform.
Gambyt serves a small set of government lottery customers through enterprise field sales and competitive RFPs, including the Massachusetts Lottery (long-standing digital partner behind a NASPL 2024 award-winning mobile app and a mobile cashing program that has paid out over $150M in prizes), New Hampshire Lottery (website, mobile apps with iLottery sales, and a unified loyalty program co-powered with Aristocrat Interactive), Michigan Lottery, Wyoming Lottery (WyoLotto, multi-year Digital Services contract), and Western Canada Lottery Corporation (financial modeling engagement). Revenue is generated through a mix of custom software development, platform and Portal Plugins licensing (recurring), consulting and staff augmentation, and one-time financial system licenses; pricing is quote-based and not publicly disclosed. The company operates with 11–50 employees, is bootstrapped with no disclosed external funding, and has explicitly identified casino and sportsbook operators as a future vertical expansion target.
Gambyt firmographics
Firmographics- Name
- Gambyt
- Legal name
- Gambyt
- Website
- https://gambyt.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gambyt is a privately-held Ann Arbor-based digital solutions provider founded in 2016 that builds native mobile apps, websites, loyalty platforms, and financial systems exclusively for U.S. and Canadian state and provincial lottery operators.
- Ownership category
- akta.pro rank
Gambyt industry classification
Industry- Product category
- Lottery Gaming Software
- NAICS
- Gambling Industries (7132), Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Finance Services (6199), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industries
- Lottery Payments, Wallets & Cashing Solutions (MPAEAFAH), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)
Keywords
Where Gambyt is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gambyt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Custom Software Development: Custom development services for mobile apps, websites, and backend systems tailored to lottery operator requirements
- Platform Licensing: Licensing of Gambyt Foundation platform and Portal Plugins to lottery operators for website and mobile app deployment
- Consulting Services: Strategic consulting, analytics, design services, and staff augmentation for gaming organizations
- Financial Systems: Custom financial system projects including annuities, payment systems, and mobile cashing solutions
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Gambyt product offering
Product offeringCore offering
Gambyt develops and licenses digital software solutions for the lottery industry, including the Gambyt Foundation platform (responsive websites and native mobile apps), Portal Plugins (configurable features such as Keno to Go, Mobile Playslips, Ticket Scanner, Spin to Win, Coupon Cloud, Global Search, and Claim Center Appointments), Financial Systems (mobile cashing, annuity payments, claim processing), Loyalty Solutions, and Game Content. The company also provides custom software development and consulting services for state lotteries and is planning future expansion into casino and sportsbook markets.
Product overview
Gambyt offers a platform-plus-modules architecture centered on Gambyt Foundation, a modern digital backbone for lottery websites and mobile apps. This core platform is complemented by a collection of Portal Plugins (including Keno to Go, Mobile Playslips, Ticket Scanner, Spin to Win, Coupon Cloud, Global Search, and Claim Center Appointments) that function as configurable, ready-to-deploy features which can be added regardless of the underlying platform. The portfolio also includes Financial Systems (mobile cashing, annuity systems, claim payments), Loyalty Solutions (Spin-to-Win rewards, digital coupons, promotions), Game Content (To-Go Games, LottoSquares), and Consulting Services. The platform is built with native development (Swift/Kotlin for mobile), leverages Contentful CMS for unified content management, and integrates with lottery central gaming systems for both retail and iLottery operations.
Differentiator
Problem solved
Functional benefit
Brands
- Gambyt Foundation: A modern digital platform providing a proven digital backbone for lottery websites and mobile apps, combining flexibility of custom development with speed and efficiency of pre-built solutions.
- Portal Plugins
- LottoSquares
Products and services
- Gambyt Foundation
Quantifiable outcome
- Massachusetts Lottery mobile app won NASPL 2024 Best Website, Microsite, or App award
- +3 more outcomes
Companies that use Gambyt
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Gambyt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Gambyt partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and flagship.
- Aristocrat InteractivecoreStrategic partnership combining Aristocrat Interactive's NeoEngage loyalty platform with Gambyt's ticket scanner, rewards catalog, coupon system, and Spin to Win game to power the New Hampshire Lottery's unified loyalty program for retail and iLottery play. Deep integration work enables seamless cross-channel player experiences.
- NASPLminorProud Associate Member of the North American Association of State and Provincial Lotteries (NASPL), the industry association for lotteries in North America
- Mass LotteryflagshipLong-standing software, design, and consulting partnership with Massachusetts Lottery. Gambyt serves as digital partner for their industry-leading mobile app featuring scan-to-enter promotions and mobile cashing up to $5,000.
- New Hampshire LotteryflagshipMulti-phase digital modernization partnership including rebuilt website delivered 5 months ahead of deadline, new mobile apps with iLottery sales, and unified loyalty program powered by integration with Aristocrat Interactive.
- Wyoming Lottery (WyoLotto)coreMulti-year contract following successful bid for Digital Services RFP. Initial work included seamless internalization of WyoLotto's existing mobile applications codebase in less than a month.
- Michigan LotterycorePartnership for mobile app development delivering award-winning digital experiences for Michigan Lottery players.
- GYK AntlerminorAdvertising agency of record for New Hampshire Lottery. Gambyt partnered with GYK Antler to conduct website strategy assessment and user experience design services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Gambyt competitors and assessment
Company assessmentDirect peers
- NeoGames / Aristocrat Interactive: Aristocrat Interactive (including NeoGames) provides turnkey iLottery platforms, player account management, and content for state lotteries globally. It is both a strategic partner (NH loyalty co-development) and the most direct competitor to Gambyt in lottery digital platforms and player engagement tooling.
Broad incumbents
- IGT (International Game Technology): IGT is the dominant global supplier of lottery gaming systems, retail terminals, and digital platforms to U.S. state lotteries. It competes with Gambyt indirectly as the incumbent core-systems vendor that Portal Plugins are designed to layer on top of, and directly on lottery website/mobile app RFPs.
- Light & Wonder (formerly Scientific Games): Light & Wonder's lottery division supplies instant tickets, gaming systems, and digital platforms to state lotteries. As one of the two largest incumbents alongside IGT, it competes with Gambyt on digital-front-end work and controls many of the core gaming system contracts that limit RFP availability for boutique vendors.
- Pollard Banknote: Pollard Banknote is a major supplier of instant lottery tickets and increasingly offers digital and iLottery solutions to state and provincial lotteries, including a JV with NeoGames. It competes with Gambyt on digital channels and loyalty engagement for lottery customers.
- Intralot:
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gambyt social profiles
Digital presenceGambyt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gambyt leadership team
Management profileNumber of profiles
Profiles1 record
Gambyt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gambyt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gambyt
What does Gambyt do?
Gambyt develops and licenses digital software solutions for the lottery industry, including the Gambyt Foundation platform (responsive websites and native mobile apps), Portal Plugins (configurable features such as Keno to Go, Mobile Playslips, Ticket Scanner, Spin to Win, Coupon Cloud, Global Search, and Claim Center Appointments), Financial Systems (mobile cashing, annuity payments, claim processing), Loyalty Solutions, and Game Content. The company also provides custom software development and consulting services for state lotteries and is planning future expansion into casino and sportsbook markets.
Is Gambyt a public or private company?
Gambyt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gambyt founded?
Gambyt was founded in 2016. It employs 11 to 50 people.
Where is Gambyt based?
Gambyt is headquartered in Detroit, United States, in the North America region.
How does Gambyt make money?
Four revenue lines are on record. Custom Software Development is the primary driver. The others are platform Licensing, consulting Services and financial Systems.
Who are Gambyt's main competitors?
NeoGames / Aristocrat Interactive is listed as a direct peer. Broad incumbents are IGT (International Game Technology), Light & Wonder (formerly Scientific Games), Pollard Banknote and Intralot.
Does Gambyt have an API?
No public API is recorded for Gambyt.
What industry is Gambyt in?
Gambyt's product category is Lottery Gaming Software. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEAFAH, Lottery Payments, Wallets & Cashing Solutions. Its NAICS code is 7132 and its SIC code is 6199.