HARDI Electronics AB
HARDI Electronics AB (HARDI INTERNATIONAL A/S) is a Denmark-based manufacturer of agricultural crop protection sprayers, founded in 1957 and wholly owned by Exel Industries S.A., serving professional farmers globally through a dealer network and proprietary precision-farming technologies.
- Company typePrivate
- Founded1957
- HeadquartersLund, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What HARDI Electronics AB does
HARDI Electronics AB, operating under the HARDI INTERNATIONAL A/S legal entity, is a Denmark-headquartered manufacturer of agricultural crop protection sprayers, founded in 1957 and wholly owned by the French publicly traded industrial group Exel Industries S.A. The company's product portfolio spans self-propelled (ALPHA TITANIUM, SARITOR, RUBICON, AREX), trailed (AEON, NAVIGATOR, COMMANDER), lift-mounted (MEGA, MASTER), and mistblower sprayers, supplemented by boom families (DELTA FORCE, TWIN FORCE, PRO FORCE, ALU, HYS), fluid regulation systems (DynamicFluid4, Diaphragm Pumps), and electronic controllers (HC 5500/8700/9700, SmartCom platform). Proprietary precision-farming technologies include AutoTerrain boom management with ultrasonic sensors, AutoNozzleControl for 50 cm section control, PulseSystem drift reduction, GeoSelect spot spraying, and H-Select droplet control; the SmartCom electronic platform is ISOBUS-compatible and supports cloud connectivity and remote diagnostics.
HARDI generates revenue primarily through hardware sales of sprayers and spare parts, with secondary revenue from financing and used-equipment resale. Pricing is quote-based rather than publicly listed, consistent with a B2B enterprise channel model. The company reaches customers through an extensive authorized dealer network across at least 12 country markets, supplemented by wholly-owned regional affiliates in Australia and New Zealand that manufacture and distribute locally. End-customers are professional arable and specialty-crop farmers, with documented outcomes including up to 80% drift reduction, up to 30% reduction in plant protection product use, up to 10% chemical savings, and 45 additional spraying days per year on TWIN FORCE-equipped units. Post-sale service is delivered via HARDI ACADEMY training, RemoteEye digital remote support, and a 10-year minimum spare parts commitment.
HARDI Electronics AB firmographics
Firmographics- Name
- HARDI Electronics AB
- Legal name
- HARDI INTERNATIONAL A/S
- Website
- https://hardi.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- HARDI Electronics AB (HARDI INTERNATIONAL A/S) is a Denmark-based manufacturer of agricultural crop protection sprayers, founded in 1957 and wholly owned by Exel Industries S.A., serving professional farmers globally through a dealer network and proprietary precision-farming technologies.
- Ownership category
- akta.pro rank
HARDI Electronics AB industry classification
Industry- Product category
- Agricultural Crop Protection Sprayers
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
- akta.pro secondary industries
- Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA), Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF), Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI), Tank Mixing, Transfer & Chemical Handling Systems (Induction Hoppers, Loaders) (AFAAADAG)
Keywords
Where HARDI Electronics AB is headquartered
LocationHeadquarters
- HQ city
- Lund
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
HARDI Electronics AB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Sprayer Equipment Sales: HARDI generates primary revenue from the sale of agricultural crop protection sprayers including self-propelled (ALPHA TITANIUM line, SARITOR, RUBICON, AREX), trailed (AEON, NAVIGATOR, COMMANDER, RANGER), mounted (MEGA, MASTER), mistblowers (ZENIT, ZATURN), and hand-operated sprayers.
- Spare Parts and OEM Components: Sales of original spare parts and kits, OEM components. Company commits to minimum 10 years parts availability after product phase-out.
- Financing and Used Equipment: Agricultural financing services and resale of used equipment.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
HARDI Electronics AB product offering
Product offeringCore offering
HARDI designs, manufactures and sells agricultural crop protection sprayers including self-propelled (ALPHA TITANIUM, SARITOR, RUBICON, AREX), trailed (AEON, NAVIGATOR, COMMANDER, RANGER), lift-mounted (MEGA, MASTER) and mistblower/hand-operated sprayers. The portfolio is complemented by precision farming technologies (PulseSystem, AutoNozzleControl, GeoSelect, H-Select), booms (DELTA FORCE, TWIN FORCE, PRO FORCE), fluid regulation systems (DynamicFluid4, Diaphragm Pumps, TurboFiller), electronics (SmartCom, HC controllers), and a global spare parts/service offering.
Product overview
HARDI offers a comprehensive portfolio of agricultural crop protection equipment organized around self-propelled, trailed, lift-mounted, and mistblower sprayers, complemented by precision farming technologies and fluid management systems. The core product lines include the ALPHA TITANIUM line (self-propelled), AEON and NAVIGATOR (trailed), MEGA and MASTER (lift-mounted), and various boom solutions (DELTA FORCE, TWIN FORCE, PRO FORCE, ALU, HYS). These sprayers integrate with precision farming technologies including AutoTerrain/AutoTerrainPro boom management, AutoNozzleControl, PulseSystem for drift reduction, GeoSelect spot spraying, and SmartCom electronics platform. The product ecosystem is supported by fluid systems (DynamicFluid4, TurboFiller, Diaphragm Pumps, Filters), controllers (HC 9700, HC 8700, HC 5500), and services (RemoteEye, MyHARDI App, HARDI ACADEMY). HARDI is part of Exel Industries S.A. and operates globally with affiliates in Australia, New Zealand, and North America.
Differentiator
Problem solved
Functional benefit
Products and services
- ALPHA TITANIUM line Self-propelled sprayer optimized for capacity and advanced performance with automatic height control, track width adjustment, FloatRide air suspension, and EvoCab operator comfort. Tank sizes 4200/5100 l with Deutz engines up to 245 hp.
- SARITOR Self-propelled sprayer with integrated intelligence and precision tip-to-tip control, designed for comfort, convenience and efficiency.
- RUBICON Self-propelled sprayer known for hectare-eating performance with excellent visibility.
- AEON High-tech trailed sprayer guided by lean farming principles with advanced automation for precision farming. Features tank sizes 4200-7000 l, ComfortTrack wheel steering, and SmartCom connectivity.
- NAVIGATOR Advanced trailed sprayer featuring DynamicFluid4 for precise application, IntelliTrack for tight turning radius, and DELTA FORCE boom. Tank sizes 3000-6000 l.
- COMMANDER High-capacity trailed sprayer designed for maximum capacity operations.
- MEGA Lift-mounted sprayer with PRO FORCE booms ranging 15-28 metres, featuring DynamicFluid4, AirRide suspension, and SmartCom ISOBUS. Tank sizes 1200-2200 l.
- MASTER Economic lift-mounted sprayer suitable for farms with smaller or irregularly shaped fields. Features integrated QuickHitch and available with air-assistance boom system.
- TWIN FORCE Air-Assisted Boom Air-assisted boom employing adjustable air curtain to entrain and direct spray. Reduces drift by up to 80%, increases capacity by 100%, and saves plant protection products by up to 30%.
- DELTA FORCE Boom Conventional boom family ranging 18-39 m with three-dimensional design for perfect boom control at high speed. Features pendulum suspension, hydraulic AntiYaw damping, and AutoTerrain compatibility.
- SmartCom Electronics Platform Intelligent electronic control unit providing responsive and accurate liquid regulation, fast steering precision, ISOBUS compatibility, and cloud connectivity for field mapping and remote diagnostics.
- GeoSelect Spot Spraying Platform Spot spraying platform for selective spraying application of pesticides and herbicides with precision to minimize waste and reduce environmental impact. Retrofitting capability available.
- PulseSystem Innovative drift reduction system using pulsation to maintain droplet size while varying flow rate. Works with single nozzle on/off and CurveControl for curved field application.
- AutoNozzleControl Automatic single nozzle control system enabling section control as small as 50 cm. Can achieve potential savings of up to 10% on chemicals.
- Original Spare Parts and OEM Components Genuine spare parts and kits available since 1957, with 10-year minimum availability after product phase-out. Includes OEM components for integration.
Quantifiable outcome
- Reduce drift by up to 80%
- +6 more outcomes
Companies that use HARDI Electronics AB
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
HARDI Electronics AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature10 records
HARDI Electronics AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Exel Industries S.A.flagshipHARDI is a subsidiary of Exel Industries S.A., a publicly traded French industrial group. Exel Industries is the parent company that owns HARDI INTERNATIONAL A/S and its global affiliates including HARDI Australia and HARDI New Zealand.
Scale indicators3 records
Recent moves6 records
HARDI Electronics AB competitors and assessment
Company assessmentDirect peers
- Horsch: German family-owned manufacturer of crop protection sprayers, seed drills, and tillage equipment. Horsch is a direct peer in the European high-end trailed and self-propelled sprayer market with comparable precision-ag technology investments.
- Lemken: German family-owned manufacturer of crop protection sprayers, tillage implements, and seeding equipment. Lemken competes directly with HARDI in European professional arable markets and has expanded its precision spraying portfolio.
- Kverneland: Norwegian-origin manufacturer of crop protection sprayers and tillage/seeding implements, now part of Kubota. Kverneland competes directly with HARDI's trailed and mounted sprayer lines across European markets.
- Kuhn Group: French agricultural machinery manufacturer (part of Bucher Industries) producing trailed, mounted, and self-propelled sprayers alongside tillage and hay tools. Comparable to HARDI across European professional farming channels and precision-ag positioning.
- Amazone: German family-owned manufacturer of agricultural crop protection sprayers, tillage equipment, and fertilizer spreaders. Amazone is HARDI's closest European direct peer with overlapping precision spraying portfolios and dealer-based distribution.
- Berthoud: French manufacturer of agricultural crop protection sprayers (self-propelled, trailed, mounted) and orchard/vineyard sprayers. Also part of the Exel Industries group alongside HARDI and Tecnoma, with overlapping customer segments.
- Tecnoma: French manufacturer of crop protection sprayers, mistblowers, and orchard/vineyard equipment. Tecnoma is a sister company under Exel Industries S.A., making it an internal peer with overlapping product categories and shared parent-level strategy.
Broad incumbents
- John Deere: Global agricultural equipment incumbent offering self-propelled sprayers (e.g., 400/600 series) and integrated precision-ag platforms (ExactApply, See & Spray). Competes with HARDI via bundled tractor-implement ecosystems and unmatched dealer financing scale.
- CNH Industrial: Global agricultural and construction equipment manufacturer (Case IH, New Holland) producing self-propelled Patriot sprayers and trailed sprayer lines. Competes with HARDI across multiple regions, often through dealer networks shared with tractor sales.
- AGCO: Global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra, Hagie) producing self-propelled and trailed sprayers as part of broader tractor and implement portfolios. Overlaps with HARDI at the high end of trailed and self-propelled sprayers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HARDI Electronics AB social profiles
Digital presenceHARDI Electronics AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
HARDI Electronics AB leadership team
Management profileNumber of profiles
HARDI Electronics AB subsidiaries and ownership
Company hierarchySubsidiaries2 records
HARDI Electronics AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HARDI Electronics AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HARDI Electronics AB
What does HARDI Electronics AB do?
HARDI designs, manufactures and sells agricultural crop protection sprayers including self-propelled (ALPHA TITANIUM, SARITOR, RUBICON, AREX), trailed (AEON, NAVIGATOR, COMMANDER, RANGER), lift-mounted (MEGA, MASTER) and mistblower/hand-operated sprayers. The portfolio is complemented by precision farming technologies (PulseSystem, AutoNozzleControl, GeoSelect, H-Select), booms (DELTA FORCE, TWIN FORCE, PRO FORCE), fluid regulation systems (DynamicFluid4, Diaphragm Pumps, TurboFiller), electronics (SmartCom, HC controllers), and a global spare parts/service offering.
Is HARDI Electronics AB a public or private company?
HARDI Electronics AB is a private company. It is classified as corporate owned and is currently operating.
When was HARDI Electronics AB founded?
HARDI Electronics AB was founded in 1957. It employs 501 to 1,000 people.
Where is HARDI Electronics AB based?
HARDI Electronics AB is headquartered in Lund, Sweden, in the Europe region.
How does HARDI Electronics AB make money?
Three revenue lines are on record. Agricultural Sprayer Equipment Sales are the primary driver. The others are spare Parts and OEM Components and financing and Used Equipment.
Who are HARDI Electronics AB's main competitors?
Direct peers on record are Horsch, Lemken, Kverneland, Kuhn Group, Amazone, Berthoud and Tecnoma. Broad incumbents are John Deere, CNH Industrial and AGCO.
Does HARDI Electronics AB have an API?
No public API is recorded for HARDI Electronics AB.
What industry is HARDI Electronics AB in?
HARDI Electronics AB's product category is Agricultural Crop Protection Sprayers. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders), with a secondary code of AFAAADAA, Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers). Its NAICS code is 333111 and its SIC code is 3523.