Magnets USAå¨

What Magnets USAå¨ does

Magnets USA® is a US-based promotional products manufacturer founded in 1990 and headquartered in Vinton, Virginia. The company designs, manufactures, and sells custom magnetic marketing products — primarily magnetic calendars (tear-off, mid-year, peel 'n stick, jumbo, Econo-Lite, year-at-a-glance, desk, and poster formats), sports schedule magnets across football, baseball, basketball, hockey, soccer, racing, and golf, magnetic notepads, fridge magnets, and QR/NFC-enabled smart marketing items — under proprietary sub-brands including QuikMag, Plush™, and GiftNotes™. All products are sourced and assembled in Virginia.

The company operates two product pillars: (1) core magnetic marketing materials sold predominantly through a direct-to-consumer e-commerce storefront at magnetsusa.com supplemented by phone-based inside sales (800.869.7562), and (2) the LifeLong Gifts™ premium appreciation gift line covering cutting boards, cutlery, drinkware, home essentials, and wine accessories. Integrated direct mail, Every Door Direct Mail (EDDM), and full-color envelope printing services extend the offering to end-to-end campaign fulfillment. Proprietary technical differentiators include QuikMag hard-card-stock construction, peel 'n stick adhesive-backed formats, foil-enhanced cover options, and Action Mags/QR/NFC digital-link integration.

Revenue is generated on a per-unit pricing model with volume discounts, promotional markdowns of 20–30% on featured SKUs, and a Star Rewards loyalty program for repeat buyers. Customer mix is heavily weighted toward SMB real estate professionals (individual realtors and brokerages) and includes approved-supplier relationships with REMAX, Keller Williams, and Berkshire Hathaway HomeServices, sports teams and schools, home service businesses (HVAC, roofing, plumbing, electrical, landscaping), and insurance/financial/community organizations. Geographic operations are United States-only with no disclosed international footprint.

Name

Magnets USAå¨

Legal name

Magnets USA

Website

https://magnetsusa.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Magnets USA® is a Virginia-based promotional products manufacturer founded in 1990 that designs, makes, and sells custom magnetic calendars, sports schedule magnets, custom magnets, and LifeLong Gifts™ premium appreciation items, primarily to SMB real estate agents, sports teams, and home service businesses via its e-commerce storefront.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Direct Mail Advertising (541860)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro industry

PRIMARYBPAFAMAA

Branded Merchandise & Corporate Gifts

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYCRAOADAI

Branded Merchandise & Promotional Apparel Wholesale

Consumer Products & Retail/Wholesale, Distribution & Category Management/Apparel, Footwear & Accessories Wholesale

Keywords

• Promotional magnets
• Custom magnetic calendars
• Sports schedule magnets
• Premium appreciation gifts
• Direct mail marketing

Headquarters

HQ city

Vinton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Magnetic Products: Manufacture and sale of custom magnetic calendars, sports schedules, and promotional magnets. Products are sold in various formats including business card shaped magnets, house-shaped magnets, and standard formats. Revenue is generated through per-unit pricing with volume discounts available.
2. Premium Appreciation Gifts: Sale of premium gift items including cutting boards, knives, drinkware, home essentials, and wine accessories. These complement the magnetic marketing products as cross-sell and upsell opportunities for existing customer base.
3. Mailing Services: Full-service mailing capabilities including direct mail campaigns, Every Door Direct Mail (EDDM) options, and full-color envelope printing. Completes the customer campaign offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Magnets USA® designs, manufactures, and sells custom magnetic marketing products including magnetic calendars, sports schedule magnets, fridge magnets, and business card magnets, along with premium appreciation gifts such as cutting boards, cutlery, and drinkware. The company also provides direct mail campaign services including Every Door Direct Mail (EDDM), envelope printing, and complete campaign fulfillment. Products are sourced and assembled in Virginia, USA, with hundreds of shape, size, and theme variations available for B2B promotional use.

Product overview

Magnets USA® is a promotional products company founded in 1990, headquartered in Vinton, Virginia, specializing in magnetic marketing materials and personalized gift solutions. The company operates two main product lines: (1) Marketing Materials featuring magnetic calendars (Tear-Off, Mid-Year, Peel 'n Stick, Jumbo, Econo-Lite, Year-at-a-Glance, Desk, and Poster formats), sports schedule magnets (football, baseball, basketball, hockey, soccer, racing, golf), magnetic notepads, custom magnets, fridge magnets, QR/smart marketing products (QR codes, NFC), mailers, business essentials, outdoor magnets, and upgrades like GiftNotes; and (2) Premium Appreciation Gifts under the LifeLong Gifts™ brand featuring boards and blocks, cutlery, home essentials, drinkware, and wine accessories. The company serves various industries including real estate, healthcare, finance, schools, and service businesses, offering customization options and mailing services. Products are sourced and assembled in the USA, primarily in Virginia.

Differentiator

Problem solved

Functional benefit

Brands

• QuikMag: Brand name for magnetic calendar products featuring business card shapes and house shapes with durable hard card stock covers
• GiftNotes™
• Plush™ Desk Calendars
• Action Mags

Products and services

• Magnetic Calendars Custom magnetic calendars for year-round brand visibility, available in Tear-Off, Mid-Year, Peel 'n Stick, Jumbo, Econo-Lite, Year-at-a-Glance, Desk, and Poster formats with Real Estate, General Business, Holiday, Beach, and Recipe themes. Designed for businesses and professionals seeking year-round client-facing promotional products.
• Sports Schedule Magnets Custom magnetic sports schedules for football, baseball, basketball, hockey, soccer, racing, and golf. Available in multiple layouts and shapes including House, Standard, Bump, Jersey, Helmet, and Football. Used by sports teams, schools, and leagues for sponsorship campaigns and fan engagement.
• Magnetic Notepads Magnetic notepads in Short (3.5" x 6") and Long (3.5" x 8.8") formats featuring professionally designed themes and customizable branding for promotional distribution.
• Custom Magnets Custom magnets in 93+ variations, multiple sizes (1.5" x 8.25" to 12" x 18"), shapes (Standard, House, Bump, Wave, Arc, Square, Circle, Oval, Heart, Hexagon, Key, Paw, Truck, Van), and material types including 18 mil, 25 mil, 38 mil, Car Magnet, and Plastic.
• Fridge Magnets Custom refrigerator magnets in 84+ variations with themes including General Use, Home & Real Estate, Restaurant, Medical/Dental/Veterinarian, Quotes, QR Code, and Custom Design across multiple shapes and sizes.
• QR + Smart Marketing Products QR Code Displays, NFC Business Cards, and Action Mags that enable interactive customer engagement by linking physical promotional products to online content via mobile scanning technology.
• Mailers Mailing campaign products including Promotional Seed Packets, Postcards, Jumbo Postcards, Magnetic Mailers (Self-Mailers), and Inspirational Contact Cards for direct mail campaigns.
• Business Essentials Stationery and business card products including Bookmarks, Business Cards, Personalized Notecards, Mailing Envelopes, Envelope Seals & Stickers, Return Address Labels, Personalized Ink Pens, and Pocket Folders.
• Outdoor Magnets Vehicle and outdoor signage magnets including Sports and Shapes car magnets, Car Door Magnets, and Sign Rider Magnets for mobile advertising.
• Premium Appreciation Gifts (LifeLong Gifts™) Premium gift products under the LifeLong Gifts™ brand including Gift Sets, Magnetic Gift Boxes, Boards & Blocks (Acacia, Bamboo, Cherry cutting/serving boards), Cutlery (single knives and sets), Home Essentials (kitchen tools, bottle openers, power banks), Drinkware (tumblers, water bottles), Wine accessories, and Gift Wrapping Paper.
• Upgrades (GiftNotes™ and Door Hangers) Enhancement products including GiftNotes™ (personalized inserts), Door Hanger Bags, Door Hanger Cards, and Open House Registers to complement calendar and magnet products.
• Direct Mail and Mailing Services Full-service mailing capabilities including direct mail campaigns, Every Door Direct Mail (EDDM) options, and full-color envelope printing for complete campaign fulfillment.

Quantifiable outcome

• 25+ years of customer relationships with testimonials citing best ROI on real estate investment

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• REMAXcoreChannel Partner/ Reseller/ DistributorREMAX Approved Supplier. Magnets USA provides custom magnetic calendars and promotional products to REMAX real estate agents. The partnership allows REMAX agents to access discounted pricing on marketing materials through the approved supplier program.
• Keller WilliamscoreChannel Partner/ Reseller/ DistributorKeller Williams National Supplier. Magnets USA serves as a national supplier for Keller Williams real estate agents, providing magnetic calendars and marketing products through the KW supplier network.
• Berkshire Hathaway HomeServicescoreChannel Partner/ Reseller/ DistributorBerkshire Hathaway HomeServices Approved Supplier. Magnets USA provides promotional products to BHHS franchise agents and offices.
• Frist WeberminorChannel Partner/ Reseller/ DistributorFrist Weber Approved Supplier for promotional magnetic products.
• Stark Real EstateminorChannel Partner/ Reseller/ DistributorStark Real Estate Approved Supplier for promotional products.
• RealtySouthminorChannel Partner/ Reseller/ DistributorRealtySouth Approved Supplier for magnetic marketing products.
• SynovusminorChannel Partner/ Reseller/ DistributorSynovus Approved Supplier for promotional materials.
• ShoreWestminorChannel Partner/ Reseller/ DistributorShoreWest Approved Supplier for magnetic promotional products.
• Toys for TotsminorStrategic or Co-development PartnerToys for Tots Contributor and Partner. Magnets USA supports the Marine Toys for Tots Foundation through charitable contributions and partnership programs.
• Roanoke Railyard DogsminorStrategic or Co-development PartnerOfficial Printer of the Roanoke Railyard Dogs (professional hockey team). Provides game schedules and promotional magnets for the ECHL hockey team.
• RidgeYaksminorChannel Partner/ Reseller/ DistributorRidgeYaks Approved Partner. RidgeYaks is a real estate marketing platform serving agents in various markets.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 4imprint: 4imprint is one of the largest promotional product distributors in North America, offering tens of thousands of customizable SKUs including magnets, calendars, and drinkware directly to businesses. It is the most comparable broad incumbent to Magnets USA, with a much larger catalog and enterprise sales force.
• HALO Branded Solutions: HALO is one of the largest promotional product distributors in the U.S., providing branded merchandise, apparel, and recognition programs to enterprise customers. It competes with Magnets USA for enterprise promotional product spend and operates a broader portfolio including recognition and incentives.
• PCNA (Polyconcept): PCNA is a leading supplier of promotional products and decorated apparel, carrying multiple owned brands across drinkware, bags, and writing instruments. It competes with Magnets USA in the broader promotional products supply chain and serves enterprise distributors and decorators.

Direct peers

• Quality Logo Products: Quality Logo Products is a direct-to-consumer promotional products retailer offering custom magnets, calendars, drinkware, and apparel with online design tools. It mirrors Magnets USA's e-commerce-led GTM and similar product breadth targeting SMB and enterprise buyers.
• Discount Mugs: Discount Mugs sells custom promotional products including magnets, drinkware, bags, and apparel with volume pricing and online personalization. Its product mix, vertical targeting, and DTC e-commerce model closely parallel Magnets USA's core business.
• ePromos Promotional Products: ePromos is a full-service promotional products distributor offering custom-branded merchandise with in-house art support and kitting. It competes with Magnets USA across calendars, magnets, and drinkware for both SMB and enterprise customers.
• Branders: Branders is an online retailer of custom promotional products including drinkware, bags, and office items, with a focus on volume pricing and corporate buyers. It is a direct peer in the custom-branded merchandise space served by Magnets USA.
• Totally Promotional: Totally Promotional offers custom-imprinted promotional products including magnets, calendars, stationery, and drinkware, with a particular emphasis on personalized stationery and magnets. Its catalog and customer base overlap directly with Magnets USA's product lines.
• National Pen: National Pen is a custom-branded promotional products company specializing in pens, drinkware, bags, and gifts sold primarily to SMBs through inside sales. It competes with Magnets USA for SMB marketing budgets and uses a similar sales-led, catalog-driven model.
• Crestline Promotional Products: Crestline is a custom promotional products company offering drinkware, apparel, bags, and accessories with online personalization and enterprise sales support. Its product mix and direct-to-buyer model make it a close peer to Magnets USA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/magnetsusa
• Facebookfacebook.com/magnetsusa
• LinkedInlinkedin.com/company/357526

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnets USAå¨