HEXA IOT

What HEXA IOT does

HEXA IoT Sdn. Bhd. is a privately held Malaysian IoT and AIoT company founded in 2018 in Shah Alam, Selangor, focused on improving operational efficiency for small and medium enterprises in manufacturing, agriculture, and aquaculture. The company builds a vertically integrated stack consisting of the Pandora Software platform, six proprietary wireless/battery-powered IoT devices (Georgia for soil, Rival for environment, Varos for weighing, Thermikos for thermal mapping, Revma for power, Thalassa for water quality), and an AI layer anchored by Luxio AI (visual quality inspection), an AI chatbot, RAG-enabled retrieval, and the Project A3 semi-autonomous all-terrain vehicle. Solutions are retrofittable to legacy equipment via APIs for multi-brand and multi-protocol integration, and target markets span Malaysia, Singapore, and Thailand.

The business combines hardware sales with AI and integration services under a sales-led, event-driven go-to-market that exploits Malaysian government programs. Pricing is quote-based and not publicly disclosed; the company actively channels customers into MIDA Smart Automation Grant (SAG MADANI, up to RM1M at 70:30 matching), the MIDA Automation Capital Allowance (200% tax deduction on first RM10M of qualifying spend), and the SIRIM Smart Tech Up Grant (up to 50% of project costs, capped at RM500k). Distribution blends direct field and inside sales with implementation partners such as Tec D Malaysia and channel relationships with Celcomdigi for connectivity.

Strategic positioning is reinforced by partnerships with Microsoft, Huawei, Celcomdigi, MDEC, MRANTI, SIRIM, MIDA, and MTDC, alongside co-marketing at industry events (WCIT, MTCE, Smart Nation Expo, Gulfood Dubai, SEMICON SEA, Thaifex Anuga Asia). The named customer base comprises small food manufacturers (Hexa Food), plantations (Gaharu Tea Valley), aquaculture operators (Reef Check Malaysia, a sturgeon breeder), and a crane manufacturer, with reported case-study outcomes of ~15% reduction in wastage/maintenance costs and ~90% improvement in data accuracy. The firm remains small (1–10 employees), privately funded with no disclosed institutional capital, and is currently establishing a Singapore branch.

Name

HEXA IOT

Legal name

Hexa Iot Sdn. Bhd.

Website

https://hexaiot.com.my

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

HEXA IoT is a Malaysian AIoT company that builds the Pandora platform with proprietary wireless IoT sensors and Luxio AI visual inspection, targeting SMEs in manufacturing, agriculture, and aquaculture across Malaysia, Singapore, and Thailand.

Ownership category

akta.pro rank

Product category

Industrial IoT Platform

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Communications Equipment Manufacturing (3342)

akta.pro primary industry

Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet) (IMAIAMAH)

akta.pro secondary industries

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ)

Keywords

• Industrial IoT platform
• AIoT solutions development
• Smart agriculture sensors
• Manufacturing monitoring systems
• AI visual quality inspection

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. IoT Hardware and Software Solutions: Sale of proprietary IoT devices (sensors, monitoring equipment) integrated with Pandora software platform. Solutions designed for SMEs with focus on manufacturing, agriculture, and aquaculture sectors. Hardware includes soil sensors, environmental monitors, weighing systems, thermal imagers, power monitors, and water quality sensors. Software provides data visualization, analytics, alerts, and automation capabilities.
2. AI Solutions and Integration Services: AI-powered solutions including visual quality inspection (Luxio AI), AI chatbots, RAG-enabled AI systems, and company data restructuring services. Edge AI deployment for local processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HEXA IoT designs, develops, and sells IoT and AIoT solutions for SMEs in manufacturing, agriculture, and aquaculture. Its core is the in-house Pandora Software platform, a cloud-based multi-protocol integration and monitoring hub, paired with a family of wireless, battery/solar-powered IoT sensor devices (soil, environmental, weighing, thermal, power, and water-quality monitors) and AI products such as Luxio AI for visual quality inspection, AI Chatbot, and RAG-enabled AI agents.

Product overview

HEXA IOT offers a platform-plus-modules IoT and AI solution architecture anchored by the Pandora Software platform. The Pandora platform serves as the central IoT hub connecting various wireless, battery-powered sensor devices for environmental, agricultural, power, and process monitoring. The product portfolio includes: Pandora Georgia (soil monitoring), Pandora Rival (environmental monitoring), Pandora Varos (wireless weighing), Pandora Thermikos (thermal mapping), Pandora Revma (power monitoring), and Pandora Thalassa (water/aquaculture monitoring); AI solutions including Luxio AI (visual quality inspection), AI Chatbot, and HEXA AI agent development; Project A3 (AI-powered semi-autonomous agricultural vehicle); and Komis Smart Counter. All devices integrate with the Pandora Software platform for data visualization, automated alerting, and analytics. The company targets SMEs in manufacturing, agriculture, and aquaculture sectors in Malaysia and Southeast Asia since 2018.

Differentiator

Problem solved

Functional benefit

Brands

• Pandora: Proprietary IoT software platform that connects, monitors, and controls industrial processes for SMEs in manufacturing and agriculture.
• Luxio AI
• Pandora Thalassa
• Pandora Revma
• Pandora Thermikos
• Pandora Varos
• Pandora Rival
• Pandora Georgia
• Project A3

Products and services

• Pandora Software In-house IoT platform that connects, controls, and monitors equipment and work processes for SMEs. It retrofits legacy devices using latest battery technology, centralizes data collection and interpretation wirelessly via the cloud, exposes APIs for multi-brand and multi-protocol integration, and combines Battery + Wireless + Cloud + AI to predict and prevent point of failure.
• Pandora Georgia Smart agriculture IoT device that measures soil pH, temperature, moisture, and NPK (nitrogen, phosphorus, potassium) values. Solar-powered with GSM connectivity and corrosion-resistant probes for long service life, designed for plantations, crop producers, and livestock farms.
• Pandora Rival Compact palm-sized smart environmental sensor for temperature, humidity, sound, and CO2 monitoring with alert automation. Wireless, battery-powered, with indoor and outdoor variants for factory environments and weather monitoring.
• Pandora Varos Smart wireless weighing device with QR scan and RFID function providing real-time weight monitoring and automated weighing process documentation. Retrofittable into existing weighing stations, conveyors, and pallet trucks.
• Pandora Thermikos Smart thermal imager sensor that monitors heat profiles across whole areas and displays real-time heat maps in the Pandora web app. Used for ingredient roasting process quality and safety monitoring in food and beverage manufacturing.
• Pandora Revma Smart power monitoring IoT solution that measures operating voltage, ampere, power frequency, active power, power factor, and energy status in real time. Supports OEE calculation and predictive maintenance for manufacturing equipment.
• Pandora Thalassa Smart aquaculture IoT solution for water quality monitoring, measuring water temperature, pH, dissolved oxygen, salinity, conductivity, turbidity, and ammonia levels. Solar-powered with GSM connectivity for fish farms and conservation deployments.
• Luxio AI AI-powered visual quality inspection system with auto-triggering capabilities. Performs defect detection, anomaly detection, classification, and recognition on captured images. Fully customizable object detection and rejection systems, integrated with the Pandora platform for manufacturers.
• Project A3 Semi-autonomous electric all-terrain vehicle with AI vision for agriculture, designed for oil palm and durian industry. Features 5G/EDGE connectivity, fruit harvest readiness detection, heat map compilation, 150-200kg load capacity, and following-the-user capability.
• HEXA AI Agent Solutions Comprehensive AI agent development solutions including Vision (object detection, image recognition, video analytics), Chatbot for intelligent customer service, RAG (retrieval augmented generation) connecting AI with internal documents and SOPs, and Data Analytics for operational intelligence.
• Komis Smart Counter Smart counter system for automating product counting in labeling and packaging lines. Integrated with flow sensors and real-time dashboards, eliminating manual counting errors and boosting production line productivity for manufacturers.
• AI Chatbot AI-powered conversational tool providing instant responses to customer inquiries. Quickly accesses and delivers company-related information, product details, policies, and FAQs, and interacts with collected data to provide insights for improving services or products.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature9 records

Partnerships

13 partnerships are on record, tiered core and minor.

• MicrosoftcoreStrategic or Co-development Partner · 1 January 2023HEXA IoT partnered with Microsoft to advance into the open AI era. Microsoft APAC and Tec D Malaysia facilitated the partnership for AI solution development. HEXA IoT showcased AI solutions at Microsoft Cloud Summit events.
• HuaweicoreTechnology or IntegrationPartnership with Huawei for cloud solutions. HEXA IoT's PANDORA Ai Eikona (chili sorting machine) was powered by HuaweiCloud ModelArts. Presented solutions at Huawei events and participated in Huawei Spark Malaysia program.
• CelcomdigicoreChannel Partner/ Reseller/ DistributorCelcomdigi partnership for Smart Nation Expo 2023 and connectivity solutions. Celcomdigi provides cellular connectivity (4G/5G) for HEXA IoT devices. Joint exhibitions at industry events.
• MDECcoreGTM or Marketing PartnerMDEC member company. HEXA IoT participates in MDEC programs and grants including Industry4WRD Intervention Fund. Collaborative marketing through Malaysia's digital economy initiatives.
• MRANTIcoreStrategic or Co-development PartnerMalaysian Research Accelerator for Technology and Innovation. HEXA IoT participated in MRANTI 5G Experience Centre and GAP (Global Acceleration Program) events. Collaboration on 4IR workshops and technology showcases.
• Tec D MalaysiacoreImplementation/ SI/ Consulting PartnerStrategic partner for IoT solution implementation and Microsoft partnership coordination. Co-organized events including ACCCIM Industry 4.0 Conference and Digital Workplace Acceleration workshops.
• MIDAcoreGTM or Marketing PartnerMalaysian Investment Development Authority. HEXA IoT solutions qualify for MIDA Automation Capital Allowance (ACA) and Smart Automation Grant (SAG). MIDA site visits conducted at customer facilities.
• SIRIMcoreGTM or Marketing PartnerSIRIM Smart Tech Up Grant partnership. HEXA IoT solutions qualify for SIRIM verification and grant support. Joint webinar participation and technical evaluation collaboration.
• SIRIM BerhadminorGTM or Marketing PartnerInvited by SIRIM Berhad to share IoT usage in manufacturing at Smart Manufacturing Connecting Business webinar.
• ACCCIMminorGTM or Marketing PartnerAssociated Chinese Chambers of Commerce of Malaysia. Collaborated on ACCCIM Industry 4.0 Conference 2022 and 4IR workshops.
• MyIoTAminorGTM or Marketing PartnerMalaysia IoT Association. HEXA IoT presented solutions at IoT for You series events covering smart agriculture, smart weighing, and smart manufacturing topics.
• MTDCminorGTM or Marketing PartnerMalaysian Technology Development Corporation. MTDC site visit to Gaharu Tea Valley showcasing first sandbox project for smart agriculture.
• MPOBminorGTM or Marketing PartnerMalaysia Palm Oil Board. MPOB site visit to aquaculture farm to explore digital farming with HEXA IoT technology.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Particle.io: Particle provides IoT hardware modules plus a cloud platform with cellular/Wi-Fi connectivity and management APIs - the same architecture HEXA IoT uses for Pandora devices and multi-brand/protocol integration.
• Samsara: Samsara provides IoT sensors and a cloud platform for industrial operations, fleet and asset monitoring, offering wireless battery-powered devices with analytics - directly comparable to HEXA IoT's Pandora platform and sensor bundle for operational visibility.
• Dragino Technology: Dragino designs LoRaWAN IoT sensors and gateways and is active across Southeast Asia including Malaysia - comparable wireless, battery-powered, cloud-connected sensor products targeting agriculture, environment, and industrial use cases.

Broad incumbents

• Bosch IoT: Bosch offers industrial IoT sensors, gateways and cloud platform solutions globally and increasingly in Southeast Asia - a broad incumbent peer whose portfolio overlaps with HEXA IoT's environmental and power monitoring devices.
• Advantech: Advantech manufactures industrial IoT gateways, edge controllers and wireless sensors with cloud platforms (WISE-PaaS) - HEXA IoT already partners with Axiomtek in this space and competes with these products for IIoT integration budgets in ASEAN factories.
• PTC (ThingWorx): PTC ThingWorx is a leading industrial IoT platform for connecting equipment, ingesting sensor data, and enabling analytics - representing the larger incumbent category HEXA IoT competes against for manufacturers evaluating IIoT platforms.

Emerging players

• Braincube: Braincube is an IIoT and AI platform specialized for manufacturers, with predictive maintenance, OEE and quality analytics - overlapping closely with HEXA IoT's Pandora Revma + Luxio AI predictive maintenance and quality inspection use cases.
• Litmus Automation: Litmus Automation offers an edge-to-cloud IIoT platform for connecting industrial assets, real-time monitoring, and AI analytics - a comparable platform-and-AI model to HEXA IoT's Pandora + Luxio AI offering.
• Ubidots: Ubidots provides a low-code IoT platform and white-label option targeted at SMEs and developers to connect sensors and visualize data - a similar SMB-focused, vertically-pricing-friendly play to HEXA IoT's grant-subsidized IoT bundles.

Regional players

• Teltonika Networks: Teltonika Networks is a European-headquartered supplier of industrial cellular routers, gateways and IoT connectivity hardware with strong Southeast Asia distribution - HEXA IoT explicitly lists Teltonika as a partner, making it an adjacent hardware peer in IoT connectivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWgt1sHKj9R82jScxhzpYVg
• Facebookfacebook.com/HEXAIoT
• LinkedInlinkedin.com/company/hexaiot?trk=similar-pages_result-card_full-click
• Xx.com/HEXAiotad

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEXA IOT