assurdeal
assurdeal operates a French-leading digital marketplace that helps independent insurance brokers buy, sell, and transfer client portfolios, providing matching algorithms, valuation tools, escrow, and expert human guidance to SMB brokerage firms in France and Belgium.
- Company typePrivate
- Founded2012
- HeadquartersTunbridge Wells, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What assurdeal does
assurdeal is a privately held French digital marketplace, founded in 2012 and headquartered in Tunbridge Wells while serving primarily French-speaking markets, that enables the buying, selling, and transfer of independent insurance brokerage client portfolios. The platform addresses a workflow in which more than 60% of portfolio transactions historically conclude outside of any intermediary, exposing brokers to counterparty risk, valuation uncertainty, and regulatory complexity. assurdeal connects two sides of this market: seller-brokers (cédants) seeking to monetize or exit client books, and buyer-brokers (acquéreurs) seeking inorganic growth or succession.
The core product is a self-serve web platform (assurdeal.fr / assurdeal.be) combined with a named human intermediary function led by founder Guillaume Rovère. Underlying technology includes matching algorithms that process structured portfolio descriptions and broker profiles for buyer-seller correspondence, plus integration with Stripe and Trustap for payments and escrow, YouSign for electronic signature, and Ondorse for KYB/KYC verification. A suite of analytical tools (Probability of Finding a Portfolio, How Much Should I Receive, How Much Should I Invest, Cost of a Purchase, How to Choose a Network) supplements the core transaction flow. The firm reports 6,500+ registered broker profiles, 10,000+ portfolio evaluations, 2,700+ completed transactions, a 95% success rate, and €34,000 average portfolio value.
The business is bootstrapped with no institutional funding disclosed. Revenue is generated through three streams: (1) subscriptions (Gratuit free tier and Croissance at €250/year with reduced 13.5% commission and unlimited dossiers), (2) transaction-based fees on completed deals (6% on Pack Complet/Contract Kit capped at €3,990; 2% on Matchmaking capped at €750; 2% Escrow; €89 Transfer Certificate), and (3) per-listing advertising fees (€69 free tier / €29 Croissance). Customers are exclusively independent SMB insurance brokers, with deal flow sourced and amplified through channel partnerships with APRIL Courtage, 360 Courtage, EC GROUP, and VotrAsso (an ACPR-approved broker self-regulatory association). The firm was recognized as an Insurtech 100 winner by Fintech Global in 2023.
assurdeal firmographics
Firmographics- Name
- assurdeal
- Legal name
- assurdeal
- Website
- https://assurdeal.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- assurdeal operates a French-leading digital marketplace that helps independent insurance brokers buy, sell, and transfer client portfolios, providing matching algorithms, valuation tools, escrow, and expert human guidance to SMB brokerage firms in France and Belgium.
- Ownership category
- akta.pro rank
assurdeal industry classification
Industry- Product category
- Insurance Brokerage Marketplace
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
Keywords
Where assurdeal is headquartered
LocationHeadquarters
- HQ city
- Tunbridge Wells
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
assurdeal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscriptions: Annual subscription plans (Gratuit and Croissance) providing tiered access to platform features including commission rate reductions and priority visibility. Croissance plan at €250/year offers 13.50% commission rate vs 15% for free tier.
- Transaction Services: Percentage-based fees on portfolio transaction values. Pack Complet (6% max €3,990 + 2% escrow), Matchmaking (2% max €750), Contract Kit (6% max €3,990), Escrow Account (2%), Transfer Certificate (€89). Fees charged upon successful service completion.
- Listing Fees: Purchase advertisements charged at €69.00 HT (excl. VAT) for free tier users. Croissance plan offers reduced rate of €29.00 HT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free tier - 0 €/year with basic features |
| Subscription | Annual | Growth tier - 250 €/year with premium features |
| Transaction based/ take rate | Pay-as-you-go | Pack Complet - all-in-one transaction solution |
| Transaction based/ take rate | Pay-as-you-go | Matchmaking service |
| Transaction based/ take rate | Pay-as-you-go | Contract Kit - legal documentation |
| Transaction based/ take rate | Pay-as-you-go | Escrow Account - secure payment holding |
| Unit Pricing | Pay-as-you-go | Transfer Certificate - ownership documentation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
assurdeal product offering
Product offeringCore offering
assurdeal is a digital marketplace platform that connects independent insurance brokers to buy, sell, and transfer client portfolios. It combines proprietary matching algorithms with end-to-end transaction services — including portfolio valuation tools, KYB/KYC verification, legal documentation, and escrow — to formalize over-the-counter and marketplace-mediated brokerage portfolio transactions primarily in France and Belgium.
Product overview
assurdeal is the No. 1 insurance brokerage platform in France, offering a digital marketplace for buying and selling insurance brokerage portfolios. The core platform is supplemented by a suite of portfolio valuation and analysis tools (Probability of Finding a Portfolio, How Much Should I Receive, How Much Should I Invest, Cost of a Purchase, How to Choose a Network), transaction services (Pack Complet, Contract Kit, Matchmaking, Escrow Account, Transfer Certificate, Formalize), and subscription tiers (Gratuit free tier and Croissance paid tier). The platform leverages matching algorithms to connect buyers and sellers, and integrates with payment providers (Stripe, Trustap), e-signature (Yousign), CRM (LYA PROTECT), compliance tools (Box Conformité courtage, BROKIN), and recruitment services (ASSUR EMPLOI, RELAIS ASSUR).
Differentiator
Problem solved
Functional benefit
Products and services
- assurdeal Marketplace Platform Core two-sided digital marketplace where independent insurance brokers in France and Belgium can list, browse, and transact client portfolios. Provides matching algorithms, valuation tools, KYB/KYC verification, escrow, and legal documentation. Targets SMB insurance brokerage owner-operators (cédants and acquéreurs).
- Pack Complet
Quantifiable outcome
- 95% transaction success rate
- +3 more outcomes
Companies that use assurdeal
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
assurdeal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature3 records
assurdeal partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, key and minor.
- StripecorePayment processing infrastructure powering secure transactions on the assurdeal platform. Enables secure payment collection for subscription plans and transaction services.
- TrustapcoreEscrow and payment security partner providing transaction guarantee and secure fund holding services for portfolio transactions.
- YouSigncoreElectronic signature solution integrated into the platform for executing sale agreements, transfer deeds, and legal documentation.
- OndorsecoreCompliance verification partner providing KYB/KYC verification services for buyer and seller qualification on the platform.
- APRIL CourtagekeyLeading insurance brokerage network developing services to support local brokerage. Refers affiliated brokers to assurdeal platform for portfolio transactions.
- ASSUR EMPLOIminorInsurance employment platform enabling job posting and candidate selection. Partners with assurdeal for recruitment solutions for insurance brokers.
- NETVOXminorWholesale broker in personal property and casualty insurance. Trusted industry partner featured on assurdeal platform.
- 360 COURTAGEkeyNetwork of insurance brokers specializing in social protection. Strategic partner referring brokers to assurdeal platform.
- RELAIS ASSURminorExpert in recruiting local insurance professionals. Referral partner for insurance broker staffing solutions.
- VotrAssokeyIndependent professional self-regulatory association, approved by ACPR (French insurance regulator), created by brokers. Strategic partner providing regulatory legitimacy and professional standards alignment.
- EC GROUPkeyThe 1st Growth Ecosystem for Independent Brokers. Strategic partner positioning assurdeal as the preferred transaction platform for their broker network.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
assurdeal competitors and assessment
Company assessmentEmerging players
- BizBuySell: Largest online marketplace for buying and selling small businesses in the US, with insurance brokerages as a listed category; comparable marketplace model but without assurdeal's deep vertical specialization in insurance.
Broad incumbents
- Sunbelt Business Brokers: Major US business brokerage network handling main-street M&A including insurance agencies; comparable in intermediating small business sales but serves a broader set of industries.
- Murphy Business & Financial Corporation: US business brokerage franchise with insurance agency M&A as a notable vertical; comparable intermediation and valuation services for small business transactions, including brokerages.
- VR Business Brokers: US business brokerage franchise network that handles M&A for SMBs including insurance agencies; similar intermediation role but operates via a regional-broker franchise rather than a digital-first platform.
- Transworld Business Advisors: Largest US business brokerage franchise with a dedicated insurance agency division, facilitating business sales broadly including insurance brokerages; comparable in intermediating SMB transactions but at much larger scale.
Direct peers
- Generational Group: US-based M&A advisory firm specializing in insurance brokerage and wealth management firm transactions, providing valuation, buyer matching, and deal execution — closely analogous to assurdeal's insurance brokerage portfolio transaction model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
assurdeal social profiles
Digital presenceassurdeal financial estimates
Financial estimateRevenue estimate
Valuation estimate
assurdeal leadership team
Management profileNumber of profiles
Profiles1 record
assurdeal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
assurdeal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about assurdeal
What does assurdeal do?
assurdeal is a digital marketplace platform that connects independent insurance brokers to buy, sell, and transfer client portfolios. It combines proprietary matching algorithms with end-to-end transaction services — including portfolio valuation tools, KYB/KYC verification, legal documentation, and escrow — to formalize over-the-counter and marketplace-mediated brokerage portfolio transactions primarily in France and Belgium.
Is assurdeal a public or private company?
assurdeal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was assurdeal founded?
assurdeal was founded in 2012. It employs 11 to 50 people.
Where is assurdeal based?
assurdeal is headquartered in Tunbridge Wells, United Kingdom, in the Europe region.
How does assurdeal make money?
Three revenue lines are on record. Platform Subscriptions are the primary driver. The others are transaction Services and listing Fees.
Who are assurdeal's main competitors?
BizBuySell is listed as an emerging player. Broad incumbents are Sunbelt Business Brokers, Murphy Business & Financial Corporation, VR Business Brokers and Transworld Business Advisors. Generational Group is listed as a direct peer.
Does assurdeal have an API?
No public API is recorded for assurdeal.
What industry is assurdeal in?
assurdeal's product category is Insurance Brokerage Marketplace. Its primary akta.pro industry code is FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces). Its NAICS code is 5242 and its SIC code is 6411.