AVL
AVL Systems Design is a privately held AVL (audio, video, lighting) design-build contractor serving commercial and institutional clients with new construction, remodel, and systems replacement projects across Oklahoma and the broader US Midwest.
- Company typePrivate
- Founded2001
- HeadquartersEdmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AVL does
AVL Systems Design is a privately held, design-build-integrate-service contractor specializing in commercial and institutional audio, video, and lighting (AVL) systems. Founded in 2001 and headquartered in Edmond, Oklahoma, the firm employs 11–50 people under President Marc Pierce and operates primarily across Oklahoma, the Midwest, and the South-Central United States, having completed over 3,850 projects across its history.
The company's technical offering centers on turnkey AVL integration: direct-view LED (dvLED) video walls, line-array speaker systems, theatrical lighting, and comprehensive control platforms spanning products from certified dealer relationships with 200+ brands including Meyer Sound, QSC, JBL Professional, Bose Professional, Shure, Sennheiser, Yamaha, ETC, Martin, Vari-Lite, Chauvet, Robe, Samsung, Barco, Sony Professional, Panasonic, Blackmagic Design, Extron, and Q-SYS. AVL positions specialized line-array expertise — claimed to be held by fewer than 50 US contractors — and novel installation methodologies, such as helicopter-deployed cardioid subwoofer arrays for stadium applications, as core technical differentiators. The firm has won 53 industry awards spanning design, contracting excellence, project scope, innovation, and technical expertise.
AVL generates revenue through a project-based, bid-driven model combining systems design services, turnkey equipment installation, equipment resale through certified dealer partnerships, and ongoing service/maintenance contracts. Projects are sourced via construction bidding and direct enterprise engagement across verticals including performing arts centers, stadiums and arenas, K-12 and higher education, government facilities, houses of worship, museums, theme parks, casinos, and marine vessels. Anchor relationships include long-tenure engagements with Oklahoma State University and the University of Oklahoma across multiple venues.
AVL firmographics
Firmographics- Name
- AVL
- Legal name
- AVL Systems Design
- Website
- https://avl1.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AVL Systems Design is a privately held AVL (audio, video, lighting) design-build contractor serving commercial and institutional clients with new construction, remodel, and systems replacement projects across Oklahoma and the broader US Midwest.
- Ownership category
- akta.pro rank
Where AVL is headquartered
LocationHeadquarters
- HQ city
- Edmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AVL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Systems Design Services: Comprehensive design services for integrated audio, video, and lighting systems including construction document review, scope clarifications, and integration needs identification.
- Equipment Installation: Turn-key installation services for audio, video, and lighting systems in new construction and renovation projects. Revenue derived from labor and installation services.
- Equipment Sales: Sales of professional audio, video, and lighting equipment through certified dealer partnerships with leading manufacturers. Provides competitive pricing on box sales and single-unit purchases.
- Service and Maintenance: Ongoing servicing and maintenance for installed AVL systems, including training and technical support.
- Construction Bidding: New construction bidding services for commercial and institutional projects, providing fully scoped proposals for integrated AVL systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
AVL product offering
Product offeringCore offering
AVL Systems Design is a comprehensive Design-Install-Service contractor that delivers integrated Audio, Video, and Lighting (AVL) systems for commercial and institutional environments. The firm provides turn-key solutions spanning system design, equipment procurement through certified dealer partnerships, professional installation, and ongoing service and maintenance. Core offering specialties include dvLED video walls, line array speaker systems for arenas and large venues, theatrical lighting, and full integrated control systems.
Product overview
AVL Systems Design is a commercial Design-Build-Install-Service organization specializing in Audio, Video, and Lighting (AVL) systems for professional and institutional environments. The company operates as a turn-key solutions provider offering comprehensive services from design through installation and ongoing maintenance. Their core product portfolio includes Line Array Speakers (including curve linear arrays for large venues), LED Video Walls using Direct View LED (dvLED) technology, and Theatrical Lighting solutions. These hardware offerings are complemented by integrated service offerings including Audio Systems, Video Systems, Control Systems, Acoustics Systems, Digital Signage, Video Broadcast Infrastructure, and Theatrical Curtains & Rigging. AVL also provides Meyer 1100-LFC Subwoofers as part of their audio solutions. The company leverages relationships with over 200 equipment brands across audio, video, and lighting categories to deliver tailored solutions for theaters, performing arts centers, sports stadiums, convention centers, educational campuses, houses of worship, corporate spaces, theme parks, casinos, and marine vessels.
Differentiator
Problem solved
Functional benefit
Products and services
- dvLED (Direct View LED) Video Walls Comprehensive dvLED wall systems using individual light-emitting diodes to create high-resolution, seamless video walls with vibrant visuals, color accuracy, modular construction, and no visible bezels, delivered with design, installation, training, and ongoing servicing for commercial and institutional venues.
- Line Array Speaker Systems Line array speaker systems engineered to minimize vertical sound dispersion and achieve extensive coverage across wide and large spaces, including curve linear arrays optimized for arenas, stadiums, and outdoor venues.
- Theatrical Lighting Systems Strategic illumination solutions for stage performances, including ellipsoidal reflector spotlights (ERS), Fresnel fixtures, PAR cans, and moving head fixtures with dynamic effects and color mixing capabilities for theaters and performance venues.
- AVL Systems Design and Integration Services Comprehensive professional design services for integrated Audio, Video, and Lighting systems for commercial and institutional clients, including construction document review, scope clarifications, integration needs identification, and engineering consultation through project completion.
- Turn-Key Installation and Construction Bid Services Turn-key installation labor for audio, video, and lighting systems in new construction and renovation projects, including construction bidding services that deliver precise, fully scoped proposals for commercial and institutional clients with proactive scope clarification and integration planning.
- Service and Maintenance Contracts Ongoing managed-service support for installed AVL systems, including training, technical support, and maintenance delivered on a multi-year contract basis to commercial and institutional clients.
Quantifiable outcome
- Over 3,800 projects completed since 2001 with only one rear module replacement needed across hundreds of LED walls
Companies that use AVL
Customer profileNamed customers12 records
Segments11 records
Ideal customer profiles1 record
AVL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AVL partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- QSCcoreCertified, trained, and authorized dealer for QSC professional audio products including speakers, amplifiers, and audio processing equipment.
- Meyer SoundcoreCertified dealer for Meyer Sound professional audio products. AVL uses Meyer 1100-LFC subwoofers for stadium installations and Meyer Galileo DSP platforms.
- ACT LightingcoreCertified dealer for ACT Lighting professional lighting products and solutions.
- ETC (Electronic Theatre Controls)coreCertified dealer for ETC theatrical lighting control systems and fixtures.
- Martin LightingcoreCertified dealer for Martin professional lighting products including moving head fixtures and LED solutions.
- Vari-LitecoreCertified dealer for Vari-Lite architectural and entertainment lighting systems.
- Chauvet ProfessionalcoreCertified dealer for Chauvet professional lighting equipment.
- Robe LightingcoreCertified dealer for Robe moving head fixtures and lighting systems.
- SamsungcoreCertified dealer for Samsung commercial display products including LED video walls.
- BarcocoreCertified dealer for Barco professional video and display solutions.
- Sony ProfessionalcoreCertified dealer for Sony professional video and audio equipment.
- PanasoniccoreCertified dealer for Panasonic professional AV solutions including projectors and displays.
- Blackmagic DesigncoreCertified dealer for Blackmagic Design broadcast and video production equipment.
- ExtroncoreCertified dealer for Extron professional AV switching, control, and distribution systems.
- Q-SYScoreCertified dealer for Q-SYS audio, video, and control platform. Used for DSP processing in stadium installations.
- JBL ProfessionalcoreCertified dealer for JBL Professional audio products including speakers and amplifiers.
- Bose ProfessionalcoreCertified dealer for Bose Professional audio solutions.
- ShurecoreCertified dealer for Shure professional microphones and wireless systems.
- SennheisercoreCertified dealer for Sennheiser professional audio products including microphones and headphones.
- YamahacoreCertified dealer for Yamaha professional audio products including mixing consoles and speakers.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
AVL competitors and assessment
Company assessmentBroad incumbents
- AVI-SPL: One of the largest global AV systems integrators offering design, deployment, and managed services for unified communications, collaboration, and digital workplace environments. Overlaps with AVL in commercial AV integration, though AVI-SPL operates at much greater scale across enterprise, higher education, and government clients nationwide.
- Diversified: National AV/IT systems integrator delivering design-build and managed services across corporate, higher education, sports venues, and government. Comparable to AVL in stadiums/arenas and higher-ed work but operates across the full US and abroad with significantly larger engineering and installation teams.
- Solotech: Large-scale AV and entertainment technology integrator serving live events, venues, sports, and broadcast. Highly comparable to AVL in large-venue audio (including line array deployments) and stadium/theater integration, though Solotech operates at a much larger global scale.
Direct peers
- HB Communications: Regional-to-national AV systems integrator providing design, installation, and managed services for corporate, education, and government clients. Comparable to AVL in design-build commercial AVL services, with similar mix of higher-ed, corporate, and government customers.
- CCS Presentation Systems: Mid-sized AV integrator with offices across multiple US states, focused on commercial AV, higher-ed, K-12, and corporate collaboration spaces. Directly comparable to AVL in vertical mix and project-based design-build delivery, though broader geographic reach.
- Whitlock: AV integration and collaboration services firm serving enterprise, government, and education customers across the eastern US. Comparable to AVL in design-build AV services with similar reliance on manufacturer partnerships and project-based revenue.
- Spinitar: Commercial AV integrator headquartered in the western US, providing design, installation, and managed services for corporate, education, and government clients. Comparable to AVL in design-build AV integration and vertical mix, with similar reliance on dealer partnerships with major AV manufacturers.
- IMS Technology Services: Mid-Atlantic AV integrator specializing in corporate, higher-ed, healthcare, and government AV/IT environments with design-build delivery. Comparable to AVL in turnkey AVL integration services and project-based commercial work, though IMS serves a different primary geography.
- Sayers (formerly Sayers Technology Group): Commercial AV and IT integration firm serving corporate, education, and government customers across multiple US regions. Comparable to AVL in design-build AV systems integration, project-based revenue, and reliance on certified dealer partnerships with major AV brands.
- Pro AV Systems: Design-build AV integrator specializing in higher education, corporate, and government projects with a similar turnkey, vendor-agnostic approach. Comparable to AVL in vertical focus (especially higher-ed), project-based delivery model, and emphasis on certified manufacturer partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AVL social profiles
Digital presenceAVL financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVL leadership team
Management profileNumber of profiles
Profiles1 record
AVL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVL
What does AVL do?
AVL Systems Design is a comprehensive Design-Install-Service contractor that delivers integrated Audio, Video, and Lighting (AVL) systems for commercial and institutional environments. The firm provides turn-key solutions spanning system design, equipment procurement through certified dealer partnerships, professional installation, and ongoing service and maintenance. Core offering specialties include dvLED video walls, line array speaker systems for arenas and large venues, theatrical lighting, and full integrated control systems.
Is AVL a public or private company?
AVL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AVL founded?
AVL was founded in 2001. It employs 11 to 50 people.
Where is AVL based?
AVL is headquartered in Edmond, United States, in the North America region.
How does AVL make money?
Five revenue lines are on record. Systems Design Services are the primary driver. The others are equipment Installation, equipment Sales, service and Maintenance and construction Bidding.
Who are AVL's main competitors?
Broad incumbents on record are AVI-SPL, Diversified and Solotech. Direct peers are HB Communications, CCS Presentation Systems, Whitlock, Spinitar, IMS Technology Services, Sayers (formerly Sayers Technology Group) and Pro AV Systems.
Does AVL have an API?
No public API is recorded for AVL.