Family Tree Home Loans

Name

Family Tree Home Loans

Legal name

Family Tree Produce

Website

https://familytreeproduce.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

SIC

Agricultural Services (700)

akta.pro primary industry

Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Fresh produce distribution
• B2B food service supply
• Wholesale fruits vegetables
• Restaurant produce procurement
• Southern California produce distributor

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales: Direct B2B sales of fresh fruits and vegetables to food service customers including restaurants, institutional food service, and retail. Products sourced from farms around the world and distributed to customers in Southern California.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Family Tree Produce is a B2B fresh produce distributor that sources fruits and vegetables from farms worldwide and delivers them to food service customers — including restaurants, theme parks, institutional food service, and warehouse clubs — across Southern California. The company operates from a single Anaheim distribution facility and emphasizes food safety through a quality assurance process that monitors produce from the fields and orchards through to the customer's table.

Product overview

Family Tree Produce is a minority and family-owned fresh produce company that has been operating in southern California since 1975. The company operates as a single unified product offering - fresh produce distribution - serving food service customers such as Disneyland and Costco. They are a member of a nationwide buying group called ProAct that enables family businesses to compete with large corporations. The company emphasizes food safety through a multifaceted quality assurance process.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruits and Vegetables Sourced from farms around the world and delivered to food service customers including restaurants, institutional food service, theme parks, and warehouse clubs in Southern California. Includes quality assurance monitoring from fields and orchards through to the customer's table with an emphasis on food safety.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ProActcoreStrategic or Co-development PartnerNationwide buying group that allows family businesses like Family Tree Produce to compete with large corporations through collective purchasing power and negotiated pricing with suppliers.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• US Foods: Major broadline foodservice distributor competing with Sysco for restaurant and institutional accounts in California. Comparable as a broadliner incumbent that FTP positions against.
• Sysco Corporation: Largest broadline foodservice distributor in North America, explicitly named in FTP's value proposition as the type of 'broadliner' competitor FTP displaces. Comparable as a same-end-customer, different-positioning competitor.
• Gordon Food Service: Family-led broadline foodservice distributor serving restaurants, schools, and healthcare across North America. Comparable as a family-operated foodservice distributor with regional distribution models.

Direct peers

• FreshPoint: Specialty fresh produce distributor serving food service operators across multiple US regions. Like FTP, FreshPoint focuses on fresh produce rather than broadline distribution, competing in the same produce-only category for restaurant and institutional customers.
• Markon Cooperative: Cooperative of independently-owned fresh produce distributors serving foodservice. As a fellow ProAct-affiliated cooperative member, Markon is structurally and operationally comparable to Family Tree Produce.
• Piazza Produce: Specialty fresh produce distributor serving Midwest foodservice customers with quality-focused positioning. Comparable as a produce-specialist distributor targeting quality-sensitive food service operators.

Regional players

• Shamrock Foods Company: Regional food distributor serving the Southwest US including Southern California with a broad mix of fresh and center-of-plate products. Comparable as a regional distributor competing against broadliners in FTP's core SoCal territory.
• Ben E. Keith Foods: Regional broadline foodservice distributor serving the Southwest and other US regions with fresh produce and broadline offerings. Comparable as a regional foodservice distributor active in California.
• Coosemans LA: Specialty produce wholesaler based in the Los Angeles area serving foodservice and retail customers. Comparable as a Southern California specialty produce distributor with similar end-customers to FTP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/familytreepro
• Facebookfacebook.com/FamilyTreeProduce
• LinkedInlinkedin.com/company/family-produce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Tree Home Loans