PinSeeker
PinSeeker operates a mobile-first tournament platform running closest-to-the-pin cash and merchandise golf competitions on compatible indoor simulators (E6 Connect, Full Swing, FSX Play), paying out $24,000 weekly to 9,000+ players across 46 US states. It was acquired by Revelyst Inc. in March 2024.
- Company typePrivate
- Founded-
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What PinSeeker does
PinSeeker operates a mobile-first tournament platform that runs closest-to-the-pin golf competitions on compatible indoor simulators. The product surface consists of a consumer mobile app (iOS, Android/Samsung, Amazon Appstore) that handles tournament discovery, entry, QR-code session linking with partner simulator software, real-time leaderboards, and an integrated eWallet; a tournament engine that runs hundreds of cash and free events monthly plus an annual slate of branded Majors (PS Open Championship, The Edge Championship, Links Open, PinSeeker Jacket Series); and a Shopify-powered ProShop for merchandise fulfillment. Core technology is conventional: QR-code-based session linking, real-time leaderboard updates, and a regulated cash-payments stack (Dwolla eWallet, Plaid bank/card processing, Persona identity verification) hosted on Heroku/AWS. Distribution runs through three pre-installed OEM integrations (E6 Connect via TruGolf, Full Swing Golf Pro/Pro 2.0, and FSX Play via Foresight Sports/Bushnell Launch Pro) and through a venue partnership program for commercial indoor golf facilities.
PinSeeker's business model is a take-rate on cash tournament entry fees ($3-$10 per swing, with most entry fees returned as prizes), supplemented by free tournaments that drive acquisition, ProShop merchandise sales, and partner-sponsored events. Pricing is purely transaction-based / pay-as-you-go — there are no disclosed subscription tiers. The customer base splits between individual golfers (B2C, 9,000+ weekly active players across 46 US states for cash play) and indoor golf venues (B2B channel partners, with thousands of locations globally accessible), plus a secondary residential simulator segment. PinSeeker is positioned as a 'Game of Skill' rather than gambling, which is the regulatory basis for operating cash competitions across most US jurisdictions. The company was acquired by Revelyst Inc. in March 2024 and continues to operate from Louisville, Kentucky as PinSeeker, LLC with 11-50 employees; no public revenue, ARR, or post-acquisition funding is disclosed in the available sources.
PinSeeker firmographics
Firmographics- Name
- PinSeeker
- Legal name
- PinSeeker, LLC
- Website
- https://pinseekergame.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PinSeeker operates a mobile-first tournament platform running closest-to-the-pin cash and merchandise golf competitions on compatible indoor simulators (E6 Connect, Full Swing, FSX Play), paying out $24,000 weekly to 9,000+ players across 46 US states. It was acquired by Revelyst Inc. in March 2024.
- Ownership category
- akta.pro rank
PinSeeker industry classification
Industry- Product category
- Skill-based Golf Gaming Platform
- NAICS
- Gambling Industries (7132), Amusement Arcades (71312)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
- akta.pro secondary industry
- Poker Payments, Wallets & Cashier Services (MPAEAEAJ)
Keywords
Where PinSeeker is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PinSeeker business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Tournament Entry Fees: Players pay entry fees to participate in cash tournaments. Fees vary by tournament format, ranging from $3-$10 per entry. The company retains a portion of entry fees as revenue while distributing the rest as prize payouts.
- Free Tournament Engagement: Free tournaments drive user acquisition and engagement, building the player base that participates in cash games. These tournaments offer merchandise prizes (swag from the ProShop) rather than cash.
- ProShop Merchandise Sales: The company operates a ProShop (shop.pinseekergame.com) selling golf merchandise, likely through Shopify integration, as an additional revenue stream alongside tournament operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cash Tournaments - Variable entry fees with leaderboard payouts |
| Freemium | Pay-as-you-go | Free Tournaments - No-cost entry for merchandise prizes |
| Transaction based/ take rate | Pay-as-you-go | eWallet Deposits |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
PinSeeker product offering
Product offeringCore offering
PinSeeker runs a mobile app and tournament platform that organizes closest-to-the-pin golf competitions played on partner golf simulators, paying out approximately $24,000 weekly in cash and merchandise prizes. The platform integrates directly with E6 Connect, Full Swing Golf, and FSX Play simulator software via QR code linking, and includes an integrated eWallet for deposits, entry fees, and prize withdrawals. Free tournaments and cash tournaments are offered, alongside branded Major Championship events and a merchandise Pro Shop.
Product overview
PinSeeker is a skill-based golf tournament platform comprising a mobile app (iOS/Android), a network of partner golf simulators (Full Swing Golf, E6 Connect, FSX Play), and an integrated eWallet payment system (Dwolla). The core product is closest-to-the-pin tournament competition with real cash prizes ($24,000 weekly), differentiated by tournament tiers: free tournaments (merchandise prizes), cash tournaments (entry fees funding prize pools), and major championship events (The Edge Championship, PS Open Championship, Links Open, PinSeeker Jacket Series). The platform operates as a 'Game of Skill' product regulated state-by-state across the US, with an eWallet (Dwolla/Plaid) for deposits and payouts, identity verification (Persona) for compliance, and Shopify-powered merchandise (Pro Shop) for non-cash rewards. PinSeeker was acquired by Revelyst Inc. in March 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- PinSeeker Mobile App Primary PinSeeker mobile application for iOS and Android that enables golfers to discover and enter closest-to-the-pin tournaments, scan QR codes on compatible simulators, track real-time leaderboard positions, and manage eWallet deposits and withdrawals for cash tournament play.
- PinSeeker Cash Tournaments Entry-fee-based closest-to-the-pin golf tournaments that pay out real cash prizes across deep leaderboards. Tournaments run weekly with varying entry fees and prize pool sizes, paying $24,000 weekly across the network and classified as 'Games of Skill' to comply with US state-by-state regulations.
- PinSeeker Free Tournaments Free-to-enter tournaments awarding merchandise (swag) and leaderboard points to participants, serving as a no-stakes entry path that lets players win PinSeeker-branded merchandise and climb monthly leaderboards.
- PinSeeker Major Championship Series Branded premium tournament series consisting of flagship Major events (PS Open Championship, The Edge Championship, Links Open) and the annual PinSeeker Jacket Series Invitational, with flighted qualifiers feeding into exclusive championship rounds featuring trophies, custom prizes, and cash purses.
- PinSeeker Pro Shop Online merchandise store where free tournament winners claim PinSeeker-branded swag and apparel, also offering products from partner brands including Peter Millar, FootJoy, Nike, G/FORE, Cutter & Buck, Rhone, Winston Collective, Stitch, Oakley, GOLFTEC, and Linksoul.
Quantifiable outcome
- 9,000+ golfers winning cash weekly
- +2 more outcomes
Companies that use PinSeeker
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
PinSeeker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
PinSeeker partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- E6 Connect (TruGolf Inc.)coreE6 Connect is a major golf simulation software platform. PinSeeker has official partnership making it pre-installed inside E6 Connect, allowing users to access PinSeeker tournaments directly through the E6 Connect interface. Available on many simulators and launch monitors compatible with E6 Connect.
- Full Swing GolfcoreFull Swing Golf is a leading golf simulator manufacturer. PinSeeker is integrated into Full Swing Golf software, available on Full Swing Pro and Pro 2.0 simulators running version 1.30.23 and above. Users can access PinSeeker tournaments from iconic courses like Pebble Beach and TPC Sawgrass.
- FSX Play (Foresight Sports)coreFSX Play is Foresight Sports' golf simulation software. PinSeeker has official partnership to be pre-packaged inside FSX Play, accessible on current-gen Foresight and Bushnell Launch Pro simulators running FSX Play version 1.8 and above.
- DwollacoreDwolla provides the eWallet solution for PinSeeker users in the US, enabling secure fund transfers, deposits, and withdrawals. Dwolla's financial institution partners handle the actual fund transfers. Users must be at least 18 years old to create a Dwolla Account.
- PlaidcorePlaid is the payment processor used in connection with the PinSeeker Apps for account management and fund transfers. Plaid enables secure connection between user bank accounts and the PinSeeker platform.
- PersonacorePersona provides identity verification services for PinSeeker, verifying the identity of participants in competitions in compliance with Anti-Money Laundering regulations and other legal requirements.
- ShopifyminorShopify is used to facilitate the distribution of coupons for PinSeeker merchandise in connection with certain competitions conducted through the PinSeeker Apps.
- National Council on Problem Gambling (NCPG)minorPinSeeker supports the NCPG's efforts dedicated to reducing problem and underage gambling through responsible gaming initiatives.
- International Center for Responsible Gambling (ICRG)minorPinSeeker supports the ICRG's activities focused on responsible gambling research and prevention programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PinSeeker competitors and assessment
Company assessmentBroad incumbents
- Toptracer (Topgolf Callaway): Ball-tracking technology that powers competitive closest-to-the-pin experiences at Topgolf venues and ranges globally. Operates a similar competitive shot-tracking stack and reaches overlapping golf enthusiast audiences.
- DraftKings: Large US skill-based sports-contest operator with deep compliance infrastructure, geofencing, and identity-verification stacks across all eligible US states. Comparable in regulated skill-gaming operational model, though broader sports portfolio.
- Topgolf Entertainment: Golf entertainment venue operator using Toptracer shot tracking for closest-to-the-pin and other in-venue competitions. Comparable in monetization of competitive golf experiences and adjacent audience, though anchored in physical venues rather than simulators.
Regional players
- WGT Golf (by Topgolf): Online/virtual golf tournament platform historically used on PC and mobile, now affiliated with Topgolf. Comparable as an online virtual-golf competition destination, though PC/web-first rather than simulator-tied.
Emerging players
- Foresight Sports (FSX Play): Premium launch-monitor and simulator-software maker (FSX Play) pre-installing PinSeeker. Represents both a current integration partner and a potential direct competitor in paid-entry simulator competitions.
- TruGolf (E6 Connect): Golf simulation software provider whose E6 Connect platform is currently a PinSeeker pre-installation partner. A peer because they could expand their own competitive/paid tournament features and disintermediate PinSeeker's distribution.
- Betr: Skill-based pick'em and micro-betting platform that shares PinSeeker's regulatory positioning (skill, not gambling) and target audience of recreational sports participants seeking small-stakes competitive play.
- Full Swing Golf: Golf simulator manufacturer and current PinSeeker pre-installation partner. Compares on simulator-software integration and audience overlap, and could become a competitor if they expand native tournament functionality.
Direct peers
- Skillz: Mobile skill-based gaming tournament platform (e.g., trivia, word games) that takes a take-rate from player entry fees. Closest direct comparable to PinSeeker in paid-entry, skill-based tournament mechanics with weekly cash prizes.
- Splash Sports: Skill-based sports fantasy/gaming platform with paid-entry contests and cash prizes. Operates a similar 'skill, not gambling' positioning across US states with a comparable compliance/payments stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PinSeeker social profiles
Digital presencePinSeeker compliance and trust
Trust signalCompliance3 records
PinSeeker financial estimates
Financial estimateRevenue estimate
Valuation estimate
PinSeeker leadership team
Management profileNumber of profiles
PinSeeker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PinSeeker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PinSeeker
What does PinSeeker do?
PinSeeker runs a mobile app and tournament platform that organizes closest-to-the-pin golf competitions played on partner golf simulators, paying out approximately $24,000 weekly in cash and merchandise prizes. The platform integrates directly with E6 Connect, Full Swing Golf, and FSX Play simulator software via QR code linking, and includes an integrated eWallet for deposits, entry fees, and prize withdrawals. Free tournaments and cash tournaments are offered, alongside branded Major Championship events and a merchandise Pro Shop.
Is PinSeeker a public or private company?
PinSeeker is a private company. It is classified as corporate owned and is currently operating.
When was PinSeeker founded?
PinSeeker was founded in -1. It employs 11 to 50 people.
Where is PinSeeker based?
PinSeeker is headquartered in Louisville, United States, in the North America region.
How does PinSeeker make money?
Three revenue lines are on record. Tournament Entry Fees are the primary driver. The others are free Tournament Engagement and proShop Merchandise Sales.
Who are PinSeeker's main competitors?
Broad incumbents on record are Toptracer (Topgolf Callaway), DraftKings and Topgolf Entertainment. WGT Golf (by Topgolf) is listed as a regional player. Emerging players are Foresight Sports (FSX Play), TruGolf (E6 Connect), Betr and Full Swing Golf. Direct peers are Skillz and Splash Sports.
Does PinSeeker have an API?
No public API is recorded for PinSeeker.
What industry is PinSeeker in?
PinSeeker's product category is Skill-based Golf Gaming Platform. Its primary akta.pro industry code is CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail, with a secondary code of MPAEAEAJ, Poker Payments, Wallets & Cashier Services. Its NAICS code is 7132 and its SIC code is 5945.