Exus Agencia Web

What Exus Agencia Web does

Exus Agencia Web, legally constituted as Exusmultimedia SAS, is a Colombian digital agency founded in 2006 and headquartered in Pereira, with additional offices in Bogotá, Silicon Valley (USA), and Guadalajara (Mexico). The company operates a platform-plus-services model built around its proprietary PageGear Cloud CMS, a SaaS platform hosted on Amazon AWS infrastructure that bundles website building, cPanel-based hosting, e-commerce, email marketing (PageGear Mailer), bulk SMS (SMS Masivo), CRM, omnichannel chat (LiveConnect — integrating WhatsApp, Telegram, Instagram, Facebook, and website chats), and event management (CloudEvents) into a single integrated stack.

The company monetizes through a hybrid revenue model: recurring subscriptions for PageGear Cloud, LiveConnect, CRM, and CloudEvents; usage-based credits for SMS (~7 COP per message) and email campaigns; project-based fees for custom web and mobile development; and resale of Google Workspace at approximately $3.50 USD/user/month. Distribution combines a sales-led direct motion (contact forms, WhatsApp, sales team) with self-serve sign-up for transactional products (SMS, email) and a white-label/reseller channel for agencies.

Exus serves hundreds of clients across Colombia and Latin America, primarily mid-market and enterprise customers, with notable engagements including Chambers of Commerce (Pereira, Aburrá Sur), government entities (Personería de Pereira), automotive dealers (Chevrolet Caminos, Coltolima), logistics firms (InterAndina, Corensy), and education (Fondo Universidad de los Andes). The company is bootstrapped and founder-led, with Herduin Rivera Alzate serving as Founder & CEO; no institutional funding, acquisitions, or external investors are disclosed.

Name

Exus Agencia Web

Legal name

Exusmultimedia SAS

Website

https://exus.com.co

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Exus Agencia Web is a Colombian digital agency operating the proprietary PageGear Cloud SaaS platform, offering website building, omnichannel chat (LiveConnect), bulk SMS/email, CRM, e-commerce, and event management tools for mid-market and enterprise businesses across Latin America.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Platform Software

NAICS

Advertising Agencies (541810), Information (51)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industry

E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

Keywords

• Cloud website builder
• Omnichannel chat platform
• Bulk SMS marketing
• Email marketing software
• Custom web development

Headquarters

HQ city

Pereira

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. PageGear Cloud SaaS Subscriptions: Monthly and annual subscription fees for the PageGear Cloud platform, which includes website hosting, the CMS/website builder, and access to various modular applications. Tiered plans likely exist (PageGear Plus, Pro, Deluxe, etc.) based on feature access.
2. Email Marketing (PageGear Mailer): Credit-based system for email campaigns. Users purchase message credits to send mass email campaigns; credits are consumed per message sent.
3. SMS Masivo: Pay-per-SMS model. Messages priced at approximately $7 Colombian pesos per SMS with no long-term contracts required.
4. Google Workspace / G Suite Resale: Resale of Google Workspace (formerly G Suite) plans, with pricing starting at $3.5 USD per user per month for business email and collaborative tools.
5. LiveConnect Subscription: Omnichannel chat platform subscription, potentially tiered by number of agents, channels, or message volume. Platform is offered under a 'start free' model.
6. Website Design and Development Services: Custom web design and development services, including bespoke platforms and app development for mobile (Android/iOS). These are project-based, one-time fees.
7. Cloud Events Platform: Event management platform covering event promotion, registration, check-in, ticketing, online payments, and certificates.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Exus Agencia Web is a Colombian digital agency that sells a proprietary cloud-based SaaS suite (PageGear Cloud) covering website building, e-commerce, email marketing (PageGear Mailer), bulk SMS, omnichannel chat (LiveConnect), CRM, appointment scheduling, and event management (CloudEvents), hosted on Amazon AWS. The company also delivers custom cloud, web, and mobile application development services, web hosting, and resale of Google Workspace corporate email. All products are targeted at Latin American and select North American businesses seeking an integrated digital operations platform.

Product overview

Exus Agencia Web is a digital agency that operates a platform-plus-services model built around its proprietary PageGear cloud CMS. The core product is PageGear, a website building and management platform that includes integrated sub-products: LiveConnect for omnichannel chat (WhatsApp, Telegram, Instagram, Facebook, web), SMS Masivo for bulk SMS, Correo Masivo (PageGear Mailer) for email marketing, and a CRM for sales and after-sales management. Additional services include CloudEvents for event management, eCommerce/online store capabilities, web hosting, appointment scheduling (Agendamiento Web), custom cloud software development, and corporate email reselling of Google Workspace. The product ecosystem is designed so that all platforms interconnect — chat, messaging, email, CRM, and website management feed into a unified digital operations stack for businesses in Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• PageGear®: Cloud-based CMS and website building platform offered as SaaS
• LiveConnect
• PageGear Mailer
• SMS Masivo
• CloudEvents
• CRM.net.co

Products and services

• PageGear Cloud Platform Proprietary cloud-based CMS and website building platform that enables businesses to create and manage websites with full control, including web hosting, cPanel tools, FTP, email accounts, and website analytics. Sold as a subscription SaaS to businesses in Latin America.
• LiveConnect Omnichannel Chat Omnichannel chat platform that centralizes WhatsApp, Telegram, Instagram, Facebook, and website chats into a single multi-agent inbox, supporting WhatsApp multi-agent communication and bulk WhatsApp messaging for businesses. Offered as a subscription SaaS with a free trial.
• SMS Masivo Bulk SMS messaging platform enabling mass and instant text message delivery starting at approximately 7 Colombian pesos per SMS, with no long-term contracts or permanence clauses. Self-serve pay-as-you-go credit model.
• Correo Masivo (PageGear Mailer) Bulk email marketing platform offering affordable, easy-to-use email campaign management with reporting, mailing list administration, campaign automation (automated robots), credit reporting, and database cleaning tools. Sold on a credit-based / usage model.
• CRM de Ventas y Posventa Sales and after-sales CRM platform that allows commercial teams to manage customer relationships before, during, and after the sale. Described as easy to implement, affordable and powerful. Offered as a subscription SaaS product.
• CloudEvents Event management platform supporting online, in-person and hybrid events with tools for promotion, registration, check-in, ticketing, online payments, and attendance certificates.
• Tiendas en Línea (eCommerce) Online store platform enabling 24/7 business operations with product catalogs, user registration systems, shopping carts, and online payment gateway integrations. Sold as part of the PageGear Cloud offering for businesses seeking an integrated online storefront.
• Desarrollo de Software Cloud (Custom Development) Custom cloud, web, and mobile application development services for businesses that have ideas but lack in-house coding capacity. Includes Android and iOS app development. Sold as project-based, one-time engagements.
• Hosting Web Web hosting services including shared hosting, FTP access, email accounts, and cPanel tools. Sold as a standalone hosting offering bundled with the PageGear platform.
• Agendamiento Web (Appointment Scheduling) Web-based appointment scheduling system that allows customers to self-book visits, meetings, services or appointments directly from a business website, with 24/7 availability, customizable calendars, automated email and SMS reminders, and multi-location/multi-agent support.
• Correo Corporativo (Google Workspace Resale) Resale of Google Workspace (formerly G Suite) corporate email and collaboration suite, including Gmail for business, collaborative documents, Drive storage, video conferencing, calendars, and mobile access. Starting at approximately $3.5-$6 USD per user per month, billed monthly.
• WhatsApp Masivos Bulk WhatsApp messaging service integrated within the LiveConnect platform, enabling mass WhatsApp message campaigns for businesses reaching customers through the WhatsApp Business API.

Quantifiable outcome

• 30% reduction in query response time for businesses integrating SEO data with LiveConnect omnichannel chat
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google (Google Workspace / G Suite)coreTechnology or IntegrationExus Agency resells and implements Google Workspace (formerly G Suite) as a bundled offering for their web platform customers. They configure Google Workspace for clients, handle domain setup (MX records, DNS), and offer migration services from legacy email systems. This partnership enables Exus to offer complete business productivity solutions alongside their web and marketing platform.
• Amazon AWScoreTechnology or IntegrationExus hosts their PageGear Cloud platform infrastructure on Amazon AWS. The company made a strategic IP address change to improve services on AWS infrastructure, indicating a direct cloud hosting relationship.
• WhatsApp / Facebook (Meta)coreTechnology or IntegrationExus's LiveConnect platform integrates with WhatsApp Business API, Facebook Messenger, and Instagram Direct, serving as an official or authorized implementation partner for Meta's business messaging platforms in Colombia and Latin America.
• Connect Americas (Inter-American Development Bank)minorGTM or Marketing PartnerExus is listed on Connect Americas, a digital business platform operated by the Inter-American Development Bank (IDB) that connects Latin American companies with international partners and markets.
• Google Play Store / Apple App StoreminorChannel Partner/ Reseller/ DistributorExus distributes mobile applications they develop through Google Play Store and Apple App Store, making custom business apps available to end customers through official app marketplace channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot: Global all-in-one marketing, sales, and CRM platform whose bundled-suite philosophy closely mirrors PageGear Cloud's integrated approach. Comparable across CRM, email marketing, landing pages, and chat, but operates at global enterprise scale rather than LATAM SMB focus.
• Zoho: Broad business application suite spanning CRM, email marketing, campaigns, and chat. Directly comparable in offering a multi-module integrated stack at SMB-friendly pricing, but globally positioned versus Exus's regional LATAM focus.
• Wix: Global website builder with integrated marketing, ecommerce, scheduling, and CRM features. Broadly comparable to PageGear Cloud's website-building and management capabilities, though Wix leads globally with stronger brand and templates for non-technical users.

Direct peers

• RD Station: Brazilian digital marketing automation platform serving LATAM SMBs with email, landing pages, lead scoring, and CRM. Closely comparable in target customer (LATAM SMBs/mid-market) and bundled marketing tooling analogous to PageGear Mailer and PageGear CRM.
• VTEX: LATAM-headquartered ecommerce and omnichannel commerce platform serving regional SMBs and enterprise brands. Directly comparable to Exus's Tiendas en Línea ecommerce offering in addressing LATAM digital commerce needs, though VTEX focuses purely on commerce.
• Zenvia: Brazilian CPaaS/messaging company specializing in WhatsApp Business API, SMS, and omnichannel communications for LATAM businesses. Closely comparable to LiveConnect's omnichannel chat and SMS Masivo capabilities and overlapping target customer.
• Tiendanube (Nuvemshop): LATAM-focused ecommerce platform enabling SMBs across Spanish- and Portuguese-speaking markets to launch online stores. Comparable to Exus's Tiendas en Línea product and shared SMB/mid-market segment in LATAM.
• Tidio: Live chat and conversational AI platform with omnichannel inbox features (web, Messenger, WhatsApp). Directly comparable to LiveConnect on omnichannel chat with overlapping use case (SMB customer support and sales).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Exusmultimedia
• YouTubeyoutube.com/channel/UCMT7Zj4pz1CGWwmtRqsTwxg
• Facebookweb.facebook.com/Exus.com.co
• LinkedInlinkedin.com/company/exusmultimedia
• Instagraminstagram.com/exusmultimedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exus Agencia Web