What Löwenstark Digital does

Löwenstark Digital (legal entity Löwenstark Online Marketing GmbH) is a full-service digital marketing agency founded in 2001 and headquartered in Braunschweig, Germany, with regional offices in Leipzig, Berlin, and Hamburg. The agency serves primarily small and mid-sized enterprises (KMU/SMB) in the German-speaking DACH region, alongside international brands, e-commerce businesses, and public institutions. It has completed over 3,200 client projects and employs more than 100 staff across its four locations. Named clients include Europcar, American Express, Globus, Europa-Park, Berlitz, Janssen, Cemex, Funke Medien, and CEWE Fotobuch.

The company delivers an integrated portfolio spanning Performance Marketing (SEO, SEA, affiliate marketing, social media ads, email, data analytics), Brand Marketing (display, retargeting, reputation management, online PR), Content Marketing (video, UGC, graphic/UX-UI design, copywriting), Website and Shop Development (WordPress, Typo3, Shopware, Magento), and Digital Consulting. It operates as a services organization rather than a software platform, building on established third-party tools including Google Analytics, Hotjar, Microsoft Advertising, Meta/Facebook Custom Audiences, YouTube, XQueue Maileon for email, and Usercentrics for consent management; no proprietary technology platform is claimed. Newer offerings include GEO (Generative Engine Optimization) for AI-search visibility, ChatGPT Shopping enablement, Instagram-SEO, and digital accessibility (BFSG) compliance services.

Revenue is generated through professional services—project-based consulting, retainer arrangements, and managed services—and is largely quote-based. The limited publicly disclosed pricing includes a one-time €600 Instagram-SEO audit and a €720/month SEO content-plan subscription (3-month minimum), and a €500 one-time accessibility widget implementation. Go-to-market is a direct, consultative inside-sales model run by dedicated account managers (free consultation → analysis → proposal → onboarding), supplemented by inbound content/SEO, event participation (OMR, ibusiness), and a network of certified platform partnerships (Google, Amazon Ads, Meta, Awin, Shopware, Channable, Criteo, Webgains). The company is privately held and operates under the Löwenstark Digital Group GmbH umbrella, led by Managing Directors Nikolai Knabner and Hendrik Faasch, with no evidence of external institutional or PE backing.

Name

Löwenstark Digital

Legal name

Löwenstark Online Marketing GmbH

Website

https://loewenstark.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Löwenstark Digital is a full-service digital marketing agency founded in 2001 and based in Braunschweig, Germany, offering SEO, SEA, social media, content, web/e-commerce development, and AI-search (GEO) services primarily to SMBs and brands across the DACH region.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

• Digital marketing services
• Search engine optimization
• Performance marketing
• Social media advertising
• E-commerce development

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Consulting & Agency Services: Löwenstark generates revenue through project-based consulting engagements, retainer arrangements, and managed services across its full portfolio of digital marketing disciplines including SEO, SEA, social media, content marketing, web development, and e-commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Löwenstark Digital is a full-service digital marketing agency that plans, executes, and manages integrated online marketing campaigns for SMBs and enterprises. Its core services span performance marketing (SEO, SEA, affiliate, social media ads, email, analytics), brand marketing (display, retargeting, reputation), content production (video, design, copywriting), website and e-commerce development (WordPress, Shopware, Magento), and digital consulting including AI/GEO optimization. Services are delivered as project-based, retainer, or managed-service engagements rather than as licensed software products.

Product overview

Löwenstark Digital is a Full-Service Online-Marketing Agentur (digital marketing agency) founded in 2001, operating as a unified service offering rather than a software platform. The company combines Performance Marketing (SEO, SEA, Affiliate, Social Media Ads, Email, Analytics), Brand Marketing (Display, Retargeting, Reputation), Content Marketing (Video, Design, Copywriting), Website & Shop Development (WordPress, Typo3, Shopware, Magento), and Digital Consulting (Strategy, AI, Workshops) into an integrated marketing-mix. Key differentiated products include GEO (Generative Engine Optimization) for AI visibility, ChatGPT Shopping for AI commerce enablement, Instagram-SEO for website-alternative optimization, and a Barrierefreiheits-Widget for accessibility compliance. The agency serves SMEs in the DACH region across E-commerce, Industry, Finance, Healthcare, Education, and Services sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO)

Quantifiable outcome

• Double-digit revenue growth for clients such as Tischideen & Ambiente, achieved through omnichannel strategy over multiple years of partnership.

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationLöwenstark holds official Google Partner status and Google Ads certified expertise. The partnership enables the agency to access Google's advertising platforms, receive platform support and early access to beta features, and leverage Google's partner certification for client credibility. The agency is also certified in Google's broader advertising ecosystem including YouTube advertising.
• Amazon AdscoreTechnology or IntegrationLöwenstark is an Amazon Ads Verified Partner, enabling the agency to offer specialized Amazon marketplace marketing, product listing ads, and Amazon advertising services. This certification positions the agency as an authority in marketplace marketing.
• Meta (Facebook/Instagram)coreTechnology or IntegrationAs a Meta Business Partner, Löwenstark provides Facebook and Instagram advertising services with platform-validated expertise. The partnership supports the agency's social media ads and Instagram-SEO offerings.
• AwincoreTechnology or IntegrationAwin Certified Agency status for affiliate marketing services. The partnership enables Löwenstark to run and optimize affiliate campaigns through the Awin network, a leading affiliate marketing platform.
• ShopwarecoreTechnology or IntegrationOfficial Shopware Business Partner for e-commerce development. Löwenstark builds and maintains online shops using the Shopware platform, offering e-commerce strategy, design, development, hosting, and integration services.
• Leipzig University / HZ-Görlitz (OMC Program)minorStrategic or Co-development PartnerLöwenstark partners with Leipzig University and Zittau/Görlitz University of Applied Sciences for the OMC (Online Marketing Campus) program. The agency delivers workshops to international students on social media strategy and campaigns for startups and SMEs, combining community engagement with talent pipeline development.

Scale indicators5 records

Broad incumbents

• Dept: Global digital agency network with DACH presence delivering marketing, engineering and creative services to enterprise clients — competes in the same end markets with broader geographic reach and larger headcount.
• Jellyfish (Brandtech Group): Global digital marketing agency with significant German operations, integrated into Brandtech Group — overlaps with Löwenstark in performance media, SEO and analytics at enterprise scale.
• GroupM Germany (WPP): WPP-owned media agency group operating in Germany with full-service paid media, SEO, and analytics practices serving major advertisers — broader portfolio than Löwenstark but overlapping in the same disciplines.

Direct peers

• TWT: German digital agency combining creative, marketing technology, and platform services for enterprise clients — directly comparable in the integration of development and marketing execution.
• Claneo: Berlin-based SEO and content marketing agency with strong SEO, link-building and content practices serving SMB and enterprise clients across DACH — directly comparable in service mix and target customers.
• Performance Media (Publicis): DACH performance marketing agency within Publicis dedicated to search, social and analytics execution for enterprise clients — directly competes in the SEA/SEO/social disciplines Löwenstark offers.
• Peak Ace: Berlin-based full-service performance marketing agency offering SEO, SEA, Amazon marketing, and content services to German and international brands — directly competitive with Löwenstark in the DACH market.
• diva-e: Stuttgart-based German full-service digital agency delivering digital strategy, platform engineering, e-commerce and marketing services — directly comparable in DACH end markets and broad service portfolio.
• Heuer Dialog: German full-service digital marketing agency focused on mid-market and enterprise clients with comparable consulting-led sales motion and multi-channel capabilities.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/loewenstark
• YouTubeyoutube.com/@loewenstark
• Facebookfacebook.com/loewenstark
• LinkedInlinkedin.com/company/loewenstark-online-marketing-gmbh
• Instagraminstagram.com/loewenstark
• Pinterestpinterest.de/loewenstark

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Löwenstark Digital