Actrol Parts Holdings Pty Ltd.

What Actrol Parts Holdings Pty Ltd. does

Actrol Parts Holdings Pty Ltd. is an Australian specialist HVAC-R (Heating, Ventilation, Air Conditioning, and Refrigeration) wholesale distributor operating as a subsidiary of the Reece Group. The company distributes refrigeration, air conditioning, heating, and ventilation parts, equipment, refrigerants, and consumables through a network of over 100 company-owned branches nationwide, with supplementary availability through 130+ Reece HVAC and Metalflex stores under the parent group. Its catalog spans 14,254+ SKUs across refrigeration, tools, pipe and fittings, electrical, and hardware categories, serving licensed HVAC-R contractors and installers as its primary customer segment, with secondary reach into commercial refrigeration operators (supermarkets, convenience stores, restaurants, food processing facilities) and residential consumers.

The company's differentiated offering combines third-party brand distribution (Tecumseh, Cabero, Carel, Copeland, Midea, Daikin, Mitsubishi Heavy Industries, Hisense) with proprietary branded products. The flagship DC-3 Smart Refrigeration System is a co-developed plug-and-play cool room solution integrating components from Siam Compressor Industries, Carel, Tecumseh, and Cabero, claiming approximately 30% energy reduction and winner of the ARBS 2018 Product Excellence Award. Other proprietary brands include Kaden Heating & Cooling (split systems, ducted AC, gas heaters with 5-7 year warranties), Prime Refrigerant (HCFC, HFC, HFO, and HFO/HFC blends supporting industry HFC phase-down), and the Flexitrak cylinder management app.

Actrol's business model is primarily wholesale hardware sales to trade account holders, supplemented by digital services. Trade customers access pricing and ordering through the maX digital platform, with cylinder fleet management via Flexitrak and engineering support through a Virtual Engineer service. Revenue is generated through product distribution (hardware sales), own-brand product sales, and digital platform services (subscription-style tools for trade accounts). Pricing is not publicly disclosed and requires account login with postcode verification. The company operates exclusively within Australia with no stated international footprint.

Name

Actrol Parts Holdings Pty Ltd.

Legal name

Actrol Parts Holdings Pty Ltd.

Website

https://actrol.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Actrol is an Australian HVAC-R parts and equipment wholesale distributor operating 100+ branches as part of the Reece Group, distributing over 14,000 SKUs and proprietary brands (DC-3, Kaden, Prime) to trade contractors, commercial operators, and residential consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Blackburn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. HVAC-R Product Distribution: Revenue generated from distributing refrigeration, air conditioning, heating and ventilation parts, equipment, and consumables to trade professionals and contractors through a nationwide branch network and digital platform.
2. Proprietary Brand Products: Revenue from own brands including Prime Refrigerant, Kaden heating/cooling products, DC-3 smart refrigeration systems, and Actrol Value Added Products (VAP).
3. Digital Platform Services: Digital tools and services including maX online ordering platform and Flexitrak cylinder management application for account customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Actrol is an Australian wholesale distributor of HVAC-R (heating, ventilation, air conditioning, and refrigeration) components, parts, equipment, and consumables. The company distributes over 14,000 products through its own proprietary brands (DC-3, Prime Refrigerant, Kaden) alongside world-leading third-party brands (Tecumseh, Cabero, Carel, >B< MaxiPro), serving HVAC-R contractors, technicians, and end users via a national branch network and digital platform.

Product overview

Actrol Parts Holdings Pty Ltd. is a leading Australian HVAC-R (Heating, Ventilation, Air Conditioning, and Refrigeration) distributor operating as part of the Reece Group. The company's product portfolio is organized around its core brands and distributed products: **Proprietary Brands/Products:** DC-3 Smart Refrigeration System (revolutionary plug-and-play cool room solution with components from Tecumseh, Carel, Cabero, and Siam Compressor Industries), Prime Refrigerant (comprehensive refrigerant range including HCFC, HFC, HFO, and HFO/HFC blends at 100+ branches), and Kaden Heating & Cooling (split systems, ducted AC, gas heaters, evaporative coolers, and multi systems with 5-7 year warranties). **Partner Brand Distribution:** Tecumseh condensing units and compressors (EVO, AJ2, COMPAC), Acpac packaged condensing units, Cabero evaporators and heat exchangers (including Pro Series with EVD Ice), and >B< MaxiPro press fittings. **Digital Tools:** Flexitrak App for cylinder fleet management. The portfolio spans refrigeration components, refrigerants, air conditioning systems, tools, pipe & fittings, and electrical products across 14,254+ catalog items. The company serves trade professionals through physical branches and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Kaden: Heating and cooling brand combining innovative features with intelligent design, offering split systems, gas ducted heaters, evaporative coolers, ducted air conditioners, cassette air conditioners, and multi air conditioners. Backed by a 5-year warranty with select models offering a 7-year warranty.
• Prime Refrigerant
• DC-3
• Flexitrak
• The Gauge
• maX

Products and services

• DC-3 Smart Refrigeration System A revolutionary plug-and-play smart refrigeration system for walk-in/reach-in cool rooms combining components from Siam Compressor Industries (brushless DC scroll compressor), Carel (electronic controls), Tecumseh (condensing unit), and Cabero (evaporator with EVD Ice). Delivers approximately 30% less energy consumption and stable temperature control.
• Prime Refrigerant A comprehensive range of refrigerants including HCFC (R22), HFC (R32, R134a, R404A, R407C, R410A, etc.), HFO (R1234ZE, R1233ZD), and HFO/HFC blends (R448A, R452A, R454B, R455A) available at over 100 branches nationwide with Flexitrak cylinder tracking services.
• Kaden Heating & Cooling Heating and cooling products including split systems, gas ducted heaters, evaporative coolers, ducted air conditioners, cassette air conditioners, and multi air conditioning systems. Backed by 5-year warranty with select models offering 7-year warranty. Available through 130+ stores nationally.
• Kaden Multi Range Flexible multi-split climate solution allowing connection of up to 6 indoor units including wall mounted, cassettes, or ducted air conditioners. Features R32 refrigerant and up to 7-year warranty.
• Tecumseh EVO Condensing Units Hermetic and semi-hermetic condensing units from 1/2 to 6 1/2 horsepower in medium and low temperature models for R134a and R404A refrigerants. Fully fitted with liquid line, filter drier, moisture indicator, and copper tail for easy connection. Operates up to 43 degrees C ambient temperature.
• Acpac Packaged Condensing Units Fully optioned packaged condensing units with Tecumseh semi-hermetic reciprocating compressors. APS series from 4.6kW to 64.2kW capacity designed for commercial food and beverage cooling in supermarkets, convenience stores, restaurants, and food processing.
• Cabero Pro Series Evaporators German-engineered evaporators with Carel EVD Ice electronic expansion valve factory fitted for superheat control. Features blue-fin protection, parallel tube pattern, and fast clips for easy panel access. Reduced installed cost with faster commissioning and increased refrigeration efficiency.
• Cabero Heat Exchangers German-engineered evaporators and condensers with Ebm-papst and Ziehl Abegg fans. Available in copper and stainless steel tubes covering HFCs, CO2 and ammonia. Features blue-fin protective coating and inline tube pattern design.
• >B< MaxiPro Press Fitting System Innovative press fitting system from Conex Banninger providing secure, permanent and leak-proof joints for refrigeration and air conditioning applications. Features 3-point-press system, no nitrogen purge required, flame-free installation, and 15-year product guarantee.
• COMPAC Packaged Units Fully fitted packaged units with Tecumseh hermetically sealed reciprocating compressors featuring horizontal discharge condenser configuration for placement in carparks, roofs, on the side of building and on top of one another.
• EVO-AQUA Water Cooled Condensing Unit Water-cooled condensing units utilizing performance-proven Tecumseh reciprocating compressors and high quality coaxial condensers, suitable for installations where air cooled units are impractical due to excessively high ambient temperatures or excessive fan noise.

Quantifiable outcome

• Approximately 30% less energy consumption for cool room applications using DC-3 system
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Siam Compressor IndustriescoreTechnology or Integration · 1 January 2018Siam Compressor Industries supplies the brushless DC scroll compressor for the DC-3 smart refrigeration system. This partnership combines Siam's compressor technology with other partners' components to create an innovative plug-and-play cool room solution.
• CarelcoreTechnology or Integration · 1 January 2018Carel provides the electronic controls for the DC-3 system, enabling real-time communication between components and intelligent temperature management.
• TecumsehcoreTechnology or Integration · 1 January 2018Tecumseh manufactures the condensing unit for the DC-3 system, building on their 85+ years of refrigeration industry expertise.
• CaberocoreTechnology or Integration · 1 January 2018Cabero supplies the uniquely specified evaporator fitted with EVD Ice for the DC-3 system, providing accurate superheat control and optimised defrost termination.
• Reece GroupcoreStrategic or Co-development PartnerActrol is part of the Reece Group, Australia's largest supplier of bathroom, plumbing, HVAC-R and irrigation products. The Group provides logistics infrastructure, brand portfolio, and cross-selling opportunities through related businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reece Limited: Actrol's parent and Australia's largest plumbing/HVAC distributor with a national branch network; comparable product breadth and trade customer model.
• Gemaire Distributors: Pool Corporation subsidiary distributing HVAC-R parts and equipment to contractors in North America; comparable trade-focused wholesale model with exclusive brand partnerships.
• Tradelink: Australian wholesale distributor of plumbing, bathroom and HVAC-R products with a national branch network directly overlapping Actrol's trade customer base and product categories.
• Apex Supply: HVAC-R and plumbing distributor in the US Southwest; comparable trade-counter and exclusive-brand model targeting refrigeration and air conditioning contractors.
• Johnstone's Supply: US HVAC-R parts and equipment distributor serving contractors; comparable mix of exclusive and third-party brands with a multi-branch footprint.

Broad incumbents

• Bunnings Trade: Trade-focused arm of Australia's largest hardware retailer; competes with Actrol on a subset of HVAC-R consumables, fittings and tools for trade and prosumer buyers.
• Fujitsu General (Australia): HVAC manufacturer distributing split systems and ducted air conditioning in Australia through dealer networks that overlap Actrol's installer base.
• Rheem Australia: Major Australian HVAC and water heating manufacturer/distributor with national trade relationships; competes with Actrol on heating/cooling equipment while also selling direct.
• Mitsubishi Heavy Industries Air Conditioning: Global HVAC manufacturer with Australian distribution through dealers and contractors; overlaps Actrol's product mix and end-customer base.
• Daikin Australia: Global HVAC manufacturer with significant Australian presence distributing through dealer networks; Actrol carries Daikin parts, making it both partner and channel competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/actrol-pty-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actrol Parts Holdings Pty Ltd.