e21 Solutions

What e21 Solutions does

e21 Solutions Oy is a privately held Finnish software and services company founded in 2000 that builds B2B digital commerce solutions for industrial and technical-trade companies. Its core offering is SOLU Intelligent Commerce Platform (SOLU ICP), a modular platform combining B2B eCommerce, Product Information Management (PIM), data management, and CMS, with native integrations to major ERP systems (SAP, Microsoft Dynamics, Odoo, Visma, Digia Enterprise, IScala, DevPro, Jeeves), CRM platforms (SalesForce, PipeDrive, Dynamics CRM, Lime CRM), and payment providers (Paytrail, Visma Pay, Klarna). The platform is deployed in over 100 web business solutions in Finland and nearby markets, and is extended with customer-specific modules such as product configurators, mobile ordering apps, dynamic PDF/web-to-print, contract pricing tools, and digital customer portals.

The company targets mid-to-large B2B manufacturers, wholesalers, and distributors — including construction materials (Rudus, Fescon, Knauf Finland, Mesvac/Hörmann), industrial supplies (Meconet, YTM-Industrial, TECA/Indutrade), water treatment (Lining/Indutrade), packaging (Mercamer/OptiGroup), and electronics cooling (Adwatec/Helkama Emotor) — where complex product catalogs, contract pricing, and ERP-driven order workflows require more than a generic B2C storefront.

e21 generates revenue through a mix of SOLU platform licensing/subscription, implementation and custom development services, and ongoing support and maintenance, typically sold under multi-year enterprise contracts via a direct, consultative field-sales motion. The company has begun productizing AI capabilities through its 'Tukiäly' (Support Intelligence) conversational retrieval tool and an active AI-in-B2B-sales webinar program, but remains a Finland-centric, founder-led, self-funded business with 11–50 employees and no disclosed external funding.

Name

e21 Solutions

Legal name

e21 Solutions Oy

Website

https://e21.fi

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

e21 Solutions is a Finnish software firm that builds the SOLU Intelligent Commerce Platform, a B2B eCommerce, PIM, and integration suite deployed in 100+ web solutions for industrial and technical-trade companies across Finland and nearby Nordic markets.

Ownership category

akta.pro rank

Product category

B2B eCommerce Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

B2B/EDI & Partner Integration (BPAMAOAJ)

Keywords

• B2B eCommerce platform
• Product information management
• Digital commerce solutions
• Customer portal software
• ERP integration solutions

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SOLU Platform Licensing/Subscription: SOLU Intelligent Commerce Platform serves as the core product with licensing or subscription model for platform access, hosting, and support.
2. Implementation Services: Custom implementation projects for B2B eCommerce, PIM, integration, and digital commerce solutions. Project-based professional services for solution deployment.
3. Custom Development: Custom development and configuration services for specific customer requirements, feature development, and integration work.
4. Support and Maintenance: Ongoing support, maintenance, and potentially hosting services for deployed solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

e21 Solutions provides digital commerce software and implementation services for B2B industrial and technical trade companies. Its core offering is the SOLU Intelligent Commerce Platform (SOLU ICP), a B2B eCommerce, PIM, CMS and data management platform with deep ERP/CRM/WMS integrations. The platform is complemented by custom implementation, integration and support services delivered as enterprise projects to industrial customers in Finland and nearby markets.

Product overview

e21 Solutions offers SOLU Intelligent Commerce Platform (SOLU ICP) as its core product, which is a comprehensive B2B e-commerce and digital commerce platform combining product database management (PIM), quote and order systems, sales tools, and websites/online stores. SOLU ICP is designed for medium-sized companies and includes modular components: eCommerce (B2B-optimized online sales), Data Management (business data assembly and enrichment), PIM (centralized product information management), and CMS (content management). The platform integrates with numerous ERP systems (Odoo, Visma, SAP, Microsoft Dynamics, etc.), CRM solutions (PipeDrive, SalesForce, etc.), and payment systems (Paytrail, Visma Pay, Klarna). e21 also delivers customer-specific solutions built on the platform, including B2B web stores, product configurators, pricing and quotation tools, and digital services. The platform is used in over 100 different web commerce solutions in Finland and nearby markets.

Differentiator

Problem solved

Functional benefit

Brands

• SOLU: SOLU Intelligent Commerce Platform - comprehensive B2B e-commerce platform covering sales, delivery, customer relationship management, data management, PIM, and CMS capabilities.

Products and services

• SOLU Intelligent Commerce Platform (SOLU ICP) Comprehensive B2B e-commerce and digital commerce platform covering product database, quote and order system, sales tools and websites/online stores. Designed for mid-sized B2B industrial and technical trade companies and integrates with major ERP, CRM, WMS, payment and email systems.

Quantifiable outcome

• Order processing time reduced by 15-30 minutes per order through automation
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OdoocoreTechnology or IntegrationERP system integration partner. e21's SOLU platform integrates with Odoo ERP for seamless data flow between commerce and business systems.
• VismacoreTechnology or IntegrationERP system integration partner. Solutions integrate with Visma ERP and payment systems (Visma Pay).
• SAPcoreTechnology or IntegrationMajor ERP integration. SOLU platform integrates with SAP enterprise ERP systems.
• Microsoft DynamicscoreTechnology or IntegrationERP and CRM integration partner. Integration with Microsoft Dynamics ERP and Dynamics CRM systems.
• SalesForcecoreTechnology or IntegrationCRM integration partner. Solutions integrate with SalesForce CRM for customer data management.
• OptiGroupminorStrategic or Co-development PartnerParent company of customer Mercamer. OptiGroup is Europe's largest distribution group, providing context for Mercamer's scale and resources.
• IndutrademinorStrategic or Co-development PartnerParent company of customers TECA and Lining. Indutrade operates in 13 European countries, providing international context.
• Helkama EmotorminorStrategic or Co-development PartnerParent company of customer Adwatec. Employs 400 professionals worldwide.
• Hörmann GroupminorStrategic or Co-development PartnerParent company of customer Mesvac (German group), providing context for Mesvac's international backing.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spryker: Enterprise B2B/B2C commerce platform targeting complex commerce scenarios — configurators, custom pricing, ERP integration — used by manufacturers and distributors. Closely comparable in 'complex B2B commerce for industrial customers' positioning.
• Sana Commerce: B2B eCommerce platform built natively on Microsoft Dynamics and SAP — the same ERP anchors e21 targets — serving manufacturers and distributors with customer-specific pricing and PIM. Directly comparable in product scope and ERP-anchored positioning.

Emerging players

• Mirakl: Marketplace and B2B commerce platform for manufacturers and distributors expanding into third-party selling. Adjacent in target market (industrial B2B) with overlap on PIM/data integration needs.
• Pimcore: Open-source PIM/MDM and digital commerce platform used by manufacturers for centralized product data, customer portals and eCommerce — directly comparable to e21's PIM and CMS module capabilities.
• WooCommerce / WordPress + B2B plugins: Open-source commerce stack that small/medium Nordic industrial sellers sometimes assemble instead of a purpose-built B2B platform like e21. Lower cost alternative in e21's SMB segment.

Broad incumbents

• Salesforce Commerce Cloud (B2B): Enterprise commerce platform from Salesforce — explicitly integrated with Salesforce CRM, an integration e21 also supports. Competes for the same B2B commerce + CRM integration requirement at large enterprises.
• BigCommerce (B2B Edition): Open SaaS commerce platform with a B2B Edition targeting manufacturers and wholesalers with features such as customer groups, price lists and quote management. A widely adopted alternative for mid-market B2B customers e21 also serves.
• Shopify (B2B): Global commerce platform that launched a dedicated B2B edition (Shopify B2B) targeting wholesale and manufacturing customers with customer-specific pricing. Competes for the same B2B commerce budget as e21, though Shopify lacks the deep industrial PIM and complex contract-pricing specialization.
• Aptean (Industrial ERP + Commerce): Vertical ERP and commerce vendor with industrial/manufacturing depth (including ERP brands e21 integrates with). Competes indirectly by bundling commerce with ERP for industrial customers.

Regional players

• Centiro: Nordic/Swedish-headquartered platform provider for commerce, delivery and returns focused on large enterprise shippers and retailers. Comparable as a Nordic-region B2B commerce/integration platform, though more logistics-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/e21SolutionsOy
• LinkedInlinkedin.com/company/e21-solutions
• Xx.com/e21Solutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e21 Solutions