Upseller
Upseller Finland Oy is a Helsinki-based AI company offering Voice AI agents that automate B2B sales, upselling, and customer service interactions 24/7 on a subscription basis, sold primarily to Finnish businesses via a demo-led direct sales motion.
- Company typePrivate
- Founded2014
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Upseller firmographics
Firmographics- Name
- Upseller
- Legal name
- Upseller Finland Oy
- Website
- https://upseller.fi
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Upseller Finland Oy is a Helsinki-based AI company offering Voice AI agents that automate B2B sales, upselling, and customer service interactions 24/7 on a subscription basis, sold primarily to Finnish businesses via a demo-led direct sales motion.
- Ownership category
- akta.pro rank
Upseller industry classification
Industry- Product category
- AI Customer Service Automation
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF), Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Upseller is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Upseller business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- AI Agent Services: Subscription-based AI agent services providing 24/7 automation for customer contacts, upselling, and routine tasks with measurable ROI
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Upseller product offering
Product offeringCore offering
Upseller provides AI agents — primarily Voice AI — that automate sales and customer service operations for businesses. The platform handles inbound and outbound customer contacts, upselling, and routine service tasks on a continuous basis, replacing or augmenting human call-center work.
Differentiator
Problem solved
Functional benefit
Products and services
- Voice AI
Quantifiable outcome
- 24/7 operational availability
Companies that use Upseller
Customer profileSegments1 record
Ideal customer profiles1 record
Upseller technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
Upseller partnerships and signals
Strategic signalScale indicators1 record
Upseller competitors and assessment
Company assessmentDirect peers
- Sierra AI: Enterprise AI agent platform purpose-built for customer service and sales automation. Closest direct peer to Upseller, focused on autonomous conversational agents and a similar outcome-driven value proposition for B2B customers.
- Decagon: AI agent platform for customer experience, providing autonomous, multi-modal (text + voice) agents for sales and support. Direct peer on product shape (AI agents for CX) and target market (B2B companies automating customer interactions).
- PolyAI: Voice-first conversational AI platform for enterprise customer service, automating phone-based customer interactions. Highly comparable to Upseller's Voice AI offering on modality, use case, and buyer profile.
- Cognigy: Conversational and agentic AI platform for customer service automation, with strong presence in European enterprise markets. Comparable on product (AI agents for CX), horizontal B2B go-to-market, and EMEA customer base.
- Cresta: Real-time generative AI platform for contact centers, augmenting and automating sales and service conversations. Direct peer on contact-center AI, voice/text modalities, and sales-upskilling/upselling outcomes.
- Forethought: AI platform for customer support, offering AI agents and assist tools that automate ticket resolution and customer interactions. Direct peer on product category (AI for CX) and SaaS subscription model.
- Ada: AI agent platform for customer service automation, enabling brands to resolve customer inquiries autonomously. Comparable on AI-agent product, CX use cases, and B2B subscription model.
- Kore.ai: Enterprise conversational and agentic AI platform for customer service, sales, and HR automation. Comparable on multimodal AI agents, horizontal B2B GTM, and integration with enterprise contact-center ecosystems.
Broad incumbents
- Intercom: Established customer service platform that has expanded into AI agents (Fin) for automated customer interactions. Broad incumbent with overlapping AI-agent capability, but operates a wider customer-communications suite rather than specializing only in voice/upselling.
- Yellow.ai: Enterprise-grade conversational and agentic AI platform for customer service, sales, and marketing automation. Broad incumbent with similar multimodal AI-agent capabilities, but a larger global footprint and broader portfolio beyond upselling.
Market position
Customer concentration
Upseller social profiles
Digital presenceUpseller financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upseller leadership team
Management profileNumber of profiles
Profiles2 records
Upseller funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upseller M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upseller
What does Upseller do?
Upseller provides AI agents — primarily Voice AI — that automate sales and customer service operations for businesses. The platform handles inbound and outbound customer contacts, upselling, and routine service tasks on a continuous basis, replacing or augmenting human call-center work.
Is Upseller a public or private company?
Upseller is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upseller founded?
Upseller was founded in 2014. It employs 11 to 50 people.
Where is Upseller based?
Upseller is headquartered in Helsinki, Finland, in the Europe region.
How does Upseller make money?
One revenue line is on record: AI Agent Services.
Who are Upseller's main competitors?
Direct peers on record are Sierra AI, Decagon, PolyAI, Cognigy, Cresta, Forethought, Ada and Kore.ai. Broad incumbents are Intercom and Yellow.ai.
Does Upseller have an API?
No public API is recorded for Upseller.
What industry is Upseller in?
Upseller's product category is AI Customer Service Automation. Its primary akta.pro industry code is EDABACAO, AI & Automation in Customer Service (Chatbots, Agent Assist), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 561422 and its SIC code is 7372.