Savory Living

What Savory Living does

Savory Living LLC is a privately held, bootstrapped digital health and wellness company founded in 2011 by behavior change expert Sue Levy and domiciled in Massachusetts. The company operates a single core product — the "Savory Living – Eat Right For You" program — which is a 12-session, roughly six-month online curriculum focused on anti-inflammatory nutrition principles, cooking and flavoring skills, and personal coaching for individuals with inflammation-linked conditions such as digestive disorders, diabetes, arthritis, migraines, and weight concerns. The underlying platform is a web-based application accessible on any device, combining 25-minute video classes, food and mood logging, recipes, and a coach-messaging interface staffed by board-certified behavior change wellness coaches and nutritionists.

The business model is a hybrid direct-to-consumer and B2B2C structure. Consumers pay $215 for the full 12-session program with 12 months of access (plus a 30-day money-back guarantee), optionally continuing on a monthly support subscription after graduation. A no-credit-card free trial of Session 1 drives acquisition on the website. The company simultaneously distributes through employer wellness benefits at enterprises including Microsoft, McKesson, Medtronic, Amica, and Giant, and through health insurer and association relationships with Harvard Pilgrim Health Care, Blue Cross Blue Shield, and the American Nurses Association. FSA/HSA eligibility — gated by a doctor's prescription — is a core payment mechanism that positions the product closer to a medical benefit than a discretionary consumer subscription.

Operations are small, with 11–50 employees and no disclosed funding, institutional investors, or M&A activity. The company is founder-owned and self-funded, and has served thousands of customers since inception against a stated mission of "making 1 million lives better." Geographic footprint is entirely United States, and the offering is concentrated in a single product line with content marketing, SEO, and employer-channel partnerships as the principal demand-generation mechanisms.

Name

Savory Living

Legal name

Savory Living LLC

Website

https://savoryliving.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Savory Living is a US-based digital wellness company offering an online 12-session anti-inflammatory eating and cooking program with personal coaching, sold direct-to-consumer at $215 and distributed through employer wellness benefits and health insurer partnerships to individuals with inflammation-related health conditions.

Ownership category

akta.pro rank

Product category

Online Wellness Coaching

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro industry

PRIMARYHSADAGAB

Lifestyle & Habit Change Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAFAA

General Nutrition Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAGAH

Chronic Condition Lifestyle Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAFAO

Corporate/Workplace Nutrition & Weight Management Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

Keywords

• Online nutrition coaching
• Anti-inflammatory diet program
• Healthy eating curriculum
• Behavior change wellness
• Digital wellness coaching

Headquarters

HQ city

Brookline

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Full Program Subscription: One-time payment of $215 for the complete 12-session program with 12 months of access and support included. After completing the 12 sessions, graduates can sign up for monthly support continuation.
2. Monthly Support (Post-Program): Monthly support subscription available for program graduates who want to continue receiving coaching and accountability after completing the initial 12 sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Savory Living sells a 12-session online anti-inflammatory eating and lifestyle-change program that teaches evidence-based nutrition principles, cooking skills, and flavoring techniques through video classes, recipes, action items, and personal coaching. Participants progress through one session every two weeks, logging meals and receiving accountability from board-certified wellness coaches, with a $215 one-time payment covering 12 months of access. A free first-session trial and an optional monthly post-program coaching subscription are also offered.

Product overview

Savory Living is a single unified online healthy eating lifestyle program centered on its 12-session Eat Right For You curriculum. The core offering combines video-based nutrition education classes (25 minutes each), personal coaching support, and practical cooking and flavoring skills instruction. Users access the program through a web application available on any device. The program is priced at $215 for the full 12-session experience with 12 months of access and includes a 30-day money-back guarantee. A free first session trial (14 days) serves as the entry point for new users. An optional monthly support subscription is available for graduates seeking continued coaching. The company also offers FSA/HSA reimbursement facilitation for eligible participants. Savory Living distinguishes itself from traditional diet programs by focusing on inflammation reduction through evidence-based nutrition principles rather than calorie counting, points systems, or restrictive food lists.

Differentiator

Problem solved

Functional benefit

Products and services

• Savory Living – Eat Right For You Program A 12-session online anti-inflammatory diet and lifestyle change program that teaches evidence-based nutrition principles, cooking skills, and flavoring techniques through 25-minute video classes, recipes, action items, and personal coaching to help users reduce inflammation, identify food sensitivities, and build sustainable healthy eating habits. Priced at $215 for 12 months of access, FSA/HSA eligible, with a 30-day money-back guarantee.
• Free Trial (Session 1)

Quantifiable outcome

• 95% of participants report getting what they needed to create a sustainable healthy eating lifestyle
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Harvard Pilgrim Health CarecoreGTM or Marketing PartnerHarvard Pilgrim Health Care logo is displayed on the Savory Living website as a partner where the program is offered as part of employee health benefits.
• Blue Cross Blue ShieldcoreGTM or Marketing PartnerBlue Cross Blue Shield logo is displayed on the Savory Living website as a partner where the program is offered as part of employee health benefits.
• American Nurses Association (ANA)coreGTM or Marketing PartnerANA logo is displayed on the Savory Living website as a partner where the program is offered as an employee benefit. The program is HSA eligible as shown on the ANA partnership page.
• MicrosoftcoreGTM or Marketing PartnerMicrosoft logo is displayed on the Savory Living website as an employer partner where the program is offered as an employee wellness benefit.
• McKessoncoreGTM or Marketing PartnerMcKesson logo is displayed on the Savory Living website as an employer partner where the program is offered as an employee wellness benefit.
• MedtroniccoreGTM or Marketing PartnerMedtronic logo is displayed on the Savory Living website as an employer partner where the program is offered as an employee wellness benefit.
• AmicacoreGTM or Marketing PartnerAmica logo is displayed on the Savory Living website as an employer partner where the program is offered as an employee wellness benefit.
• GiantminorGTM or Marketing PartnerGiant (grocery store chain) logo is displayed on the Savory Living website as a partner where the program is offered as an employee benefit.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Whole30: Branded dietary protocol with companion books, meal plans, and coaching programs. Comparable consumer mindshare (people wanting structured elimination/reintroduction eating) and a comparable anti-restriction-of-calories positioning vs. WW/Noom, though delivered more via content than live coaching.
• Precision Nutrition: Online certification and coaching program for nutrition and habit change, including a consumer-facing lifestyle coaching track. Comparable model of curriculum + coaching + cohort progression; positioned similarly on evidence-based behavior change vs. fad dieting.
• Lifesum: Subscription nutrition and habit-change app with meal plans, tracking, and coaching tiers. Similar self-serve + optional coaching motion and similar consumer target, but a more app-first, tracking-heavy UX compared with Savory Living's web + human-coach model.
• Weight Watchers (WW): Long-established subscription diet program with digital curriculum, coaching, and food-tracking. Directly comparable target customer (adults wanting structured weight management), and explicitly named by Savory Living as a program it competes against on philosophy (points/calories vs. anti-inflammatory).
• Noom: Online behavior-change program pairing curriculum with human coaching for weight and metabolic health. Closest direct competitor: overlapping digital delivery, self-serve + coach model, similar price band, but calorie/points based vs. Savory Living's anti-inflammatory food-as-medicine framing.

Emerging players

• Virta Health: Clinically validated "food as medicine" program for type 2 diabetes reversal via nutrition and remote coaching. Closest peer on philosophical positioning and chronic-condition coaching, but anchored in clinical/employer/payer contracts rather than D2C.
• Calibrate: Metabolic health program combining telehealth GLP-1 prescribing with lifestyle coaching. Competes for the same GLP-1 user cohort referenced in Savory Living testimonials, and overlaps on coaching + curriculum + outcomes tracking.
• PlateJoy: Personalized meal-planning platform with optional health coaching add-ons. Overlaps on the cooking/meal-prep and personalization angle and on D2C subscription pricing, but lighter on structured 12-session curriculum and anti-inflammatory specialization.

Others

• HelloFresh: Meal kit subscription emphasizing home cooking convenience. Tangentially comparable because customers often cite cooking skill-building as a barrier Savory Living addresses; an adjacent ecosystem player rather than a direct coaching competitor.

Broad incumbents

• MyFitnessPal: Mass-market calorie and food-tracking platform with adjacent coaching/content products. Overlaps as a default destination for nutrition-interested consumers, but does not offer structured 12-session curriculum or anti-inflammatory specialization like Savory Living.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/savoryliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savory Living