Shoreline Fruit
Shoreline Fruit is a vertically integrated, grower-owned Michigan cooperative and the largest tart cherry producer in North America. It supplies bulk dried fruit, juice, concentrate, CherryPURE powder, and frozen cherries to food, beverage, and nutraceutical manufacturers, alongside consumer retail products sold under its Cherry Bay Orchards brand.
- Company typePrivate
- Founded1968
- HeadquartersTraverse City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Shoreline Fruit does
Shoreline Fruit, LLC is a vertically integrated, grower-owned fruit processing company headquartered in Traverse City, Michigan. Founded in the late 1960s by two sets of brothers who met at Michigan State University, it has grown to become the largest tart cherry producer in North America, operating nearly 7,000 acres of Michigan orchards and processing over 40 million pounds of cherries annually through facilities in Williamsburg and Empire, MI. The company is structured as an LLC and remains privately held, with no disclosed institutional investors or parent company. Its operations span a cooperative of growers, dryers, pitters, packers, freezers, and storage facilities co-located with its orchards.
The company sells a broad portfolio of Michigan-grown fruit products across bulk and retail channels. Commercial offerings include dried Montmorency tart cherries, blueberries, cranberries, and apples; 100% Montmorency tart cherry juice (NFC) and concentrate; CherryPURE® nutraceutical powder; IQF frozen Montmorency or Balaton tart cherries; cherry essence; and maraschino cherries and cherry pits. Proprietary processing capabilities include a hydro-cooling system that brings harvested fruit to 35°F within an hour using recycled water, a natural slow sugar infusion process for sweetened dried fruit, and cherry essence extraction that captures aromatic compounds during concentrate production. CherryPURE® is clinically tested in collaboration with Texas A&M University for muscle recovery benefits. Finished consumer products — including dried tart cherries, organic and no-added-sugar variants, juice, concentrate, chocolate-covered cherries, dried blends, and tart cherry dietary supplement capsules — are sold under the Cherry Bay Orchards retail brand.
Revenue is generated through a hybrid go-to-market model: enterprise field sales to food, beverage, and nutraceutical ingredient customers; private-label and co-manufacturing custom processing; wholesale distribution to retailers and specialty food marketers; and direct-to-consumer e-commerce via an owned Cherry Bay Orchards storefront and Amazon marketplace. The company serves customers across food and beverage manufacturing, food service, retail, healthcare/wellness (via research collaborations), and consumer segments, supported by Oregon Tilth Organic, Star-K Kosher, and food-safety audit certifications. Pricing is not publicly disclosed; commercial sales are handled through direct sales contacts, while consumer retail products carry variable Amazon pricing.
Shoreline Fruit firmographics
Firmographics- Name
- Shoreline Fruit
- Legal name
- Shoreline Fruit, LLC
- Website
- https://shorelinefruit.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shoreline Fruit is a vertically integrated, grower-owned Michigan cooperative and the largest tart cherry producer in North America. It supplies bulk dried fruit, juice, concentrate, CherryPURE powder, and frozen cherries to food, beverage, and nutraceutical manufacturers, alongside consumer retail products sold under its Cherry Bay Orchards brand.
- Ownership category
- akta.pro rank
Shoreline Fruit industry classification
Industry- Product category
- Fruit Processing and Dried Fruit Manufacturing
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Tree Nut Farming (1113)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Agricultural Production-Crops (100), Food And Kindred Products (2000)
- akta.pro primary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
- akta.pro secondary industries
- Fruit Snacks & Dried Fruit (CRADABAJ), Juice Concentrates & Fruit Bases (AFAFAGAB)
Keywords
Where Shoreline Fruit is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Shoreline Fruit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Dried Fruit Products: Sale of dried cherries, blueberries, cranberries, and apples. Products include conventional, organic, and no-added-sugar varieties. Sold in bulk to food service/ingredient customers and under Cherry Bay Orchards retail brand.
- Cherry Juice & Concentrate: Pure 100% Montmorency tart cherry juice (NFC) and concentrate. Sold in various sizes for retail and bulk commercial applications. Cherry juice in 12oz, 32oz, 64oz bottles; concentrate in 16oz and 32oz bottles.
- Nutraceutical Powder & Supplements: CherryPURE® powder for ingredient/supplier applications and finished Tart Cherry Dietary Supplement capsules (90 count) for retail sale under Cherry Bay Orchards brand.
- Frozen Fruit: IQF (Individually Quick Frozen) Montmorency or Balaton tart cherries, washed, pitted, sorted, and frozen. Sold to food service and ingredient customers.
- Custom Processing Services: Private-label, co-manufacturing, and specialized processing including precision blending, ingredient specification, and packaging solutions tailored to customer requirements.
- Chocolate Covered Products: Milk and dark chocolate covered dried tart cherries sold under Cherry Bay Orchards brand through retail channels.
- Cherry Essence: Natural aromatic ingredient derived from tart cherries for use in food and beverage manufacturing, including beverages, dairy, confections, and bakery applications.
Go-to-market motion4 records
Distribution channels5 records
Marketing channels4 records
Shoreline Fruit product offering
Product offeringCore offering
Shoreline Fruit is a vertically integrated grower-owned fruit processor that grows, harvests, and processes Michigan Montmorency and Balaton tart cherries into a portfolio of dried fruit, juice, concentrate, frozen fruit, nutraceutical powder, and dietary supplements. Products are sold in bulk to food, beverage, and nutraceutical manufacturers, food service operators, and distributors, while finished consumer goods are marketed under the Cherry Bay Orchards retail brand through e-commerce, Amazon, and physical retail.
Product overview
Shoreline Fruit is a vertically integrated fruit processing company operating as the largest tart cherry producer in North America. The company offers a diverse portfolio of fruit products across two main channels: commercial/ingredient products (bulk dried fruit, cherry juice/concentrate, nutraceutical powder, frozen cherries, and cherry essence) and a consumer retail brand called Cherry Bay Orchards. The Cherry Bay Orchards sub-brand markets finished consumer products including tart cherry juice, concentrate, dried tart cherries, dried blueberries, chocolate-covered cherries, and dietary supplements directly to consumers through retail and Amazon. All products are derived from Michigan-grown Montmorency and Balaton tart cherries, with select items also featuring blueberries and cranberries. The company also provides custom processing and private-label services for food manufacturers and co-manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- Cherry Bay Orchards: Retail brand offering dried fruit, cherry juice and concentrate, dietary supplements, and chocolate-covered dried cherries directly to consumers through Amazon, online store, and retail locations.
Products and services
- Dried Cherries
Quantifiable outcome
- 35% lower risk of gout attacks with Montmorency tart cherry consumption
- +3 more outcomes
Companies that use Shoreline Fruit
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Shoreline Fruit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shoreline Fruit partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Shoreline Fruit competitors and assessment
Company assessmentRegional players
- King Orchards: Family-owned Michigan orchard and processor producing tart cherries, dried cherries, and related fruit products primarily for regional and DTC channels. Comparable Michigan-origin, cherry-focused product line but at a smaller, regionally focused scale.
Direct peers
- Decas Cranberry Products: Specialty cranberry processor and supplier of dried cranberries, concentrate, and sweetened dried fruit to food manufacturers. Comparable in B2B dried-fruit/specialty-ingredient focus, custom processing capabilities, and customer overlap in CPG ingredient channels.
- Cherry Central Cooperative: Cooperative of Michigan cherry growers producing tart cherries, dried fruit, juice, and concentrate for retail and ingredient customers. Directly comparable grower-cooperative model and tart cherry product overlap with Shoreline Fruit.
- Fruit d'Or: Canadian cranberry and dried fruit processor supplying bulk fruit ingredients, concentrate, and powders to food, beverage, and nutraceutical manufacturers. Comparable B2B ingredient focus, processing capabilities, and overlap in dried-fruit and powder categories.
- Graceland Fruit: Michigan-based dried fruit producer specializing in dried cherries, blueberries, cranberries, and apples with B2B ingredient and consumer offerings. Closely comparable to Shoreline Fruit in product mix, customer base, and Michigan operating footprint.
Broad incumbents
- Ocean Spray Cranberries: Farmer-owned cooperative producing cranberry juice, dried cranberries, and fruit snacks globally. Comparable cooperative ownership model and overlap in juice, concentrate, and dried-fruit categories where Shoreline competes for shelf and ingredient slots.
- Mariani Packing Company: Large, multi-generational U.S. dried fruit company producing dried cranberries, raisins, cherries, and other fruits for ingredient and consumer customers. Larger scale and broader SKU portfolio than Shoreline, but directly overlapping product categories and customer types.
- Sun-Maid Growers of California: Iconic grower-owned cooperative producing dried fruit (raisins, cranberries, cherries) and snacks under the Sun-Maid brand. Similar cooperative structure and dried fruit portfolio, with much broader consumer brand recognition than Shoreline's Cherry Bay Orchards.
- J.M. Smucker Co. Large packaged food company with significant dried fruit and juice brands including fruit snacks, dried fruit, and beverage adjacencies. Larger and broader CPG competitor competing for the same ingredient slots and consumer shelves.
- Welch's: National grape cooperative producing juices, jams, and fruit-based products. Comparable grower-owned cooperative model and adjacent product categories (juice, concentrate, fruit-based) where Shoreline competes for shelf and ingredient customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shoreline Fruit compliance and trust
Trust signalCompliance3 records
Shoreline Fruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoreline Fruit leadership team
Management profileNumber of profiles
Profiles4 records
Shoreline Fruit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoreline Fruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoreline Fruit
What does Shoreline Fruit do?
Shoreline Fruit is a vertically integrated grower-owned fruit processor that grows, harvests, and processes Michigan Montmorency and Balaton tart cherries into a portfolio of dried fruit, juice, concentrate, frozen fruit, nutraceutical powder, and dietary supplements. Products are sold in bulk to food, beverage, and nutraceutical manufacturers, food service operators, and distributors, while finished consumer goods are marketed under the Cherry Bay Orchards retail brand through e-commerce, Amazon, and physical retail.
Is Shoreline Fruit a public or private company?
Shoreline Fruit is a private company. It is classified as management employee owned and is currently operating.
When was Shoreline Fruit founded?
Shoreline Fruit was founded in 1968. It employs 101 to 250 people.
Where is Shoreline Fruit based?
Shoreline Fruit is headquartered in Traverse City, United States, in the North America region.
How does Shoreline Fruit make money?
Seven revenue lines are on record. Dried Fruit Products are the primary driver. The others are cherry Juice & Concentrate, nutraceutical Powder & Supplements, frozen Fruit, custom Processing Services, chocolate Covered Products and cherry Essence.
Who are Shoreline Fruit's main competitors?
King Orchards is listed as a regional player. Direct peers are Decas Cranberry Products, Cherry Central Cooperative, Fruit d'Or and Graceland Fruit. Broad incumbents are Ocean Spray Cranberries, Mariani Packing Company, Sun-Maid Growers of California, J.M. Smucker Co. and Welch's.
Does Shoreline Fruit have an API?
No public API is recorded for Shoreline Fruit.
What industry is Shoreline Fruit in?
Shoreline Fruit's product category is Fruit Processing and Dried Fruit Manufacturing. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing, with a secondary code of CRADABAJ, Fruit Snacks & Dried Fruit. Its NAICS code is 3114 and its SIC code is 2030.