Name

Schmidt & Hoffmann Mobility

Legal name

Schmidt & Hoffmann GmbH

Website

https://schmidt-hoffmann.de

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Retail (Multi-Brand Dealership)

NAICS

New Car Dealers (44111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Automotive dealership services
• New and used vehicle sales
• Vehicle financing and leasing
• Automotive aftersales service
• Commercial fleet management

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Vehicle Sales (New & Used): Sale of new and used vehicles across Volkswagen, Audi, Škoda, CUPRA/Seat, and Volkswagen Commercial Vehicles brands. Revenue generated per vehicle transaction, either at listed prices or through negotiated sales.
2. Vehicle Financing & Leasing: Arrangement of vehicle financing and leasing through partner banks including Volkswagen Bank GmbH, Audi Bank, Škoda Bank, and Volkswagen Leasing GmbH. Commission or margin earned on arranged financing and leasing contracts.
3. Aftersales Service & Parts: Workshop services, maintenance, and sale of original spare parts (NORA PartnerService). Revenue from service labor and parts sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Schmidt & Hoffmann Mobility is an authorized multi-brand automotive dealership group selling new and used vehicles from the Volkswagen Group portfolio (Volkswagen, Audi, Škoda, CUPRA, SEAT, Volkswagen Commercial Vehicles) across seven showrooms in Schleswig-Holstein, Germany. The core offering is complemented by arranged vehicle financing and leasing through partner banks, certified workshop maintenance, original parts supply, fleet management services for corporate customers, and advisory on electric vehicle government subsidies.

Product overview

Schmidt & Hoffmann Mobility operates a multi-location car dealership network across Kiel, Neumünster, and Eckernförde in northern Germany. The company functions as an authorized contract dealer for the Volkswagen Group brands (Volkswagen, Audi, Škoda, Cupra, Seat, and Volkswagen Nutzfahrzeuge). The product portfolio centers on vehicle sales across the represented brands—offering both new vehicles (Neuwagen) and used vehicles (Gebrauchtwagen)—alongside complementary service offerings including workshop maintenance, original parts supply through NORA PartnerService, fleet management via S&H FleetService, and electric vehicle subsidy advisory. The dealerships operate under distinct sub-brands for each manufacturer: Volkswagen Zentrum Kiel, Audi Zentrum Kiel, Škoda Zentrum Kiel, Nutzfahrzeugzentrum Kiel, Schmidt & Hoffmann Neumünster, CUPRA | SEAT Garage Neumünster, Škoda Neumünster (Baltic), and Autohaus Eckernförde. The company also provides vehicle financing and leasing options through partner banks (Volkswagen Bank, Audi Bank, Škoda Bank) and offers short-term vehicle rentals via Euromobil.

Differentiator

Problem solved

Functional benefit

Brands

• S&H FleetService: Fleet management and corporate vehicle services for large commercial customers
• NORA PartnerService

Products and services

• Neuwagen (New Vehicle Sales) Sale of new vehicles across Volkswagen, Audi, Škoda, CUPRA, SEAT, and Volkswagen Commercial Vehicles brands, including immediately available stock and order vehicles, for retail and commercial customers.
• Gebrauchtwagen (Used Vehicle Sales) Sale of pre-owned vehicles across multiple brands, conditions, and price ranges, available through the dealership group's online inventory and showroom locations.
• Vehicle Financing and Leasing Arrangement of vehicle financing and leasing through brand-aligned partner banks for retail and business customers, with example rates such as €189/month for VW ID.3 financing at 1.49% effective annual rate and €156/month leasing for Škoda Fabia Essence.
• Werkstatt/Service (Workshop and Maintenance) Certified workshop services providing vehicle repair, inspection, and regular maintenance appointments across all brand locations for retail and commercial customers.
• Teile & Zubehör (Parts and Accessories) Sale of original automotive parts and accessories for vehicle maintenance and customization, available through parts counters at the dealership locations.
• NORA PartnerService (Original Parts Distribution) Original spare parts (Kfz Original-Ersatzteile) supply service for professional workshop customers in northern Germany, operated as a NORA (NORD Original R(A)teile) partner within the regional parts distribution network.
• S&H FleetService (Corporate Fleet Management) Dedicated fleet management and bulk purchasing service providing comprehensive fleet vehicle solutions for corporate customers from a single source, including centralized account management, volume procurement, and tailored service agreements.
• Euromobil Mietwagen (Vehicle Rental) Short-term vehicle rental service offered through the Euromobil partnership at the dealership locations, providing temporary transportation solutions to customers.
• E-Auto-Förderung (Electric Vehicle Subsidy Advisory) Information and advisory service covering government electric vehicle subsidies, family bonuses, and application preparation support for electric and hybrid vehicles, targeted at retail and fleet buyers in Germany.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• NORA PartnerServiceminorChannel Partner/ Reseller/ DistributorNORA (NORD Original R(A)teile) PartnerService is a regional parts distribution network for automotive original spare parts in northern Germany. Schmidt & Hoffmann distributes Kfz (motor vehicle) original spare parts through this partnership, serving professional workshop customers in the north of Germany.
• Volkswagen Bank GmbHcoreOthersVolkswagen Bank GmbH provides financing and leasing products to Schmidt & Hoffmann customers. Examples include VW ID.3 financing at 1.49% effective annual interest rate and VW Tiguan eHybrid leasing through Volkswagen Leasing GmbH.
• Audi Bank / Audi LeasingcoreOthersAudi Bank and Audi Leasing provide financing and leasing solutions for Audi vehicles sold through the Audi Zentrum Kiel location. Example: Audi A3 Sportback leasing from €299/month.
• Škoda Bank / Škoda LeasingcoreOthersŠkoda Bank provides financing products for Škoda vehicles. The Skoda Scala financing example shows terms through Škoda Bank, a division of Volkswagen Bank GmbH.
• sopea GmbHminorOtherssopea GmbH (Fellbacher Straße 115, 70736 Fellbach) provides the applicant management tool used by Schmidt & Hoffmann for processing job applications. Applicant data is processed through this system upon receipt of applications.
• Golf- & LandClub Gut UhlenhorstminorGTM or Marketing PartnerMarketing partnership announced June 2026. Schmidt & Hoffmann provides enhanced support for golfers through the brand diversity of its vehicle offerings.
• Baltic Wave Surf & Summer LoungeminorGTM or Marketing PartnerEvent sponsorship at Timmendorfer Strand, combining sports, leisure, and business networking. Schmidt & Hoffmann participates as a partner in this lifestyle event.
• rapidmailminorOthersrapidmail is the email marketing platform used by Schmidt & Hoffmann for newsletter distribution. Subscriber data is transferred to rapidmail for sending promotional emails, subject to GDPR compliance.
• EuromobilminorChannel Partner/ Reseller/ DistributorEuromobil rental cars are offered as part of Schmidt & Hoffmann's mobility services, allowing customers to rent vehicles from the dealership locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Senger Gruppe: Senger Gruppe is a large, family-owned German automotive retail group operating multiple authorized showrooms primarily for Volkswagen Group brands (VW, Audi, Škoda, Porsche, etc.) across northern and western Germany. Highly comparable multi-brand VW Group franchise model, similar regional density strategy, and family-owned governance.
• Gottfried Schultz Gruppe: Gottfried Schultz is one of the largest VW Group dealer groups in Germany, operating multiple full-service dealerships for Volkswagen, Audi, Škoda, SEAT, and commercial vehicles across North Rhine-Westphalia. Same brand portfolio, same dealership-services-plus-fleet model, same regional concentration pattern as Schmidt & Hoffmann but at larger scale.
• Brust Automobile: Brust Automobile is a family-owned German VW Group dealer group operating multiple authorized dealerships for Volkswagen, Audi, Škoda, and VW Commercial Vehicles in southern Germany. Closely comparable multi-brand VW Group authorized structure at similar regional scale.
• Feser-Graf Gruppe: Feser-Graf is a family-owned German automotive dealer group with a strong VW/Audi/Škoda authorized dealership portfolio concentrated in the Nuremberg/Bavaria region. Same multi-brand VW Group model, same service-plus-sales-plus-fleet offering, and same family-ownership governance profile.
• Auto Eder Group: Auto Eder is a German multi-brand automotive dealership group with Volkswagen Group brand authorizations (VW, Audi, Škoda, VW Nutzfahrzeuge) concentrated in southern Bavaria. Directly comparable authorized VW Group franchise structure, full-service operations, and fleet offerings.
• Tölke+Fritsch Gruppe: Tölke+Fritsch is a mid-sized German automotive dealership group with multiple authorized showrooms for Volkswagen Group brands (VW, Audi, Škoda) in the greater Hamburg/Schleswig-Holstein area. Comparable regional northern-Germany footprint and same multi-brand VW Group franchise structure.
• AVAG Holding: AVAG Holding is a major German automotive retail group operating numerous authorized dealerships — primarily for Volkswagen Group brands — across southern and eastern Germany. Comparable multi-brand VW Group authorized dealer structure with combined sales, service, and parts operations; substantially larger scale.
• Auto Wichert: Auto Wichert is one of Hamburg's largest automotive dealer groups, operating authorized dealerships primarily for Volkswagen Group brands (VW, Audi, Škoda, Porsche) in the Hamburg/northern Germany metropolitan area. Same VW Group franchise focus, same multi-location strategy, and adjacent Schleswig-Holstein/Hamburg geography.

Emerging players

• Auto1 Group: Auto1 Group is a leading European digital used-car platform operating across Germany with proprietary online retail and dealer-to-dealer channels. Not a direct dealer competitor, but represents the digital auto-retail disruption that traditional VW Group dealers like Schmidt & Hoffmann must defend against in used-car and finance commission economics.

Broad incumbents

• Emil Frey Group: Emil Frey is one of Europe's largest automotive retail groups, operating hundreds of dealerships across multiple brands including extensive VW Group representation in Germany and Switzerland. Broader incumbent than Schmidt & Hoffmann — significantly larger, multi-country, multi-brand beyond VW — but operates the same dealership-services business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmidt & Hoffmann Mobility