rapidmail
- Company typePrivate
- Founded2008
- HeadquartersFreiburg Im Breisgau, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What rapidmail does
rapidmail, operated by Positive Group Deutschland GmbH, is a German cloud-based SaaS email marketing platform founded in 2008 and headquartered in Freiburg im Breisgau. The platform is built around a drag-and-drop newsletter editor with a 1-Klick-Design feature that auto-generates brand-aligned templates from a website URL, complemented by modules for email delivery, reporting, GDPR-compliant contact management with double opt-in, signup forms, and multi-step email automation. A transactional email (SMTP) service, over 250 free responsive templates, and native plugins for seven e-commerce platforms (Shopify, Shopware 6, WooCommerce, Magento, Plentymarkets, OXID eSales, PrestaShop) round out the product surface. All servers reside in Germany, and the company maintains 100% GDPR compliance with Keyed GmbH serving as external Data Protection Officer.
The business operates a freemium-led, self-serve GTM targeted at the DACH region (Germany, Austria, Switzerland), with the first newsletter to 2,000 contacts offered free and no credit card required. Monetization is primarily SaaS subscription (entry plans from €15/month, with monthly or annual billing and tiered pricing by recipient count), supplemented by pay-as-you-go billing for occasional senders and optional professional services billed by person-days. The product is offered exclusively in German with a German-speaking support team reachable by phone, email, and ticket across all plans, with average support resolution time of 9 minutes. The company is bootstrapped, with no disclosed external funding, no parent company, and ownership concentrated with Managing Directors Sven Kummer and Steffen Müllers.
Customer-facing AI is limited to a single OpenAI-powered subject line generator, and no API, SDK, or MCP integration is documented. The customer base spans over 250,000 companies — predominantly SMBs, e-commerce shops, agencies, clubs/associations, self-employed professionals, hotels, and fitness studios — with selected enterprise logos (Volkswagen, CHECK24, Hanse Merkur, Katjes, Deutsche Umweltstiftung) used as testimonials. The company has been recognized as an OMR Top 100 Tool, OMR Reviews Leader and Top Rated in Email Marketing, and holds a 4.5/5 Trustpilot score across 2,336 reviews with 97% reported customer satisfaction.
rapidmail firmographics
Firmographics- Name
- rapidmail
- Legal name
- Positive Group Deutschland GmbH
- Website
- https://rapidmail.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
rapidmail industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
Keywords
Where rapidmail is headquartered
LocationHeadquarters
- HQ city
- Freiburg Im Breisgau
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
rapidmail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Software provided as subscription model (Mietsache) for the duration of the contract. Monthly or annual billing cycles. Multiple pricing tiers based on recipient count. Also offers Pay-as-you-go model for occasional senders.
- Professional Services: Optional consulting services for software implementation and customized support. Billed by person-days or hourly rates.
- Pay-as-you-go: For occasional senders, pay only when actually sending newsletters. Billed per use/demand basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier - up to 2,000 contacts |
| Subscription | Monthly | Entry-level paid plans starting from 15 EUR/month |
| Subscription | Monthly | Flexible monthly packages based on recipient count |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
rapidmail product offering
Product offeringCore offering
rapidmail provides a cloud-based SaaS newsletter and email marketing platform that enables businesses to create, send, and analyze email campaigns without prior marketing or design expertise. The platform includes a drag-and-drop editor with AI-powered design generation, automated email workflows, GDPR-compliant contact management, and transactional email delivery, all hosted on servers in Germany. It serves over 250,000 customers primarily in the DACH region.
Product overview
rapidmail is a unified, SaaS-based newsletter and email marketing platform offered by Positive Group Deutschland GmbH. The core product consists of an integrated suite of modules: a drag-and-drop Newsletter-Editor for intuitive newsletter design (with a 1-click AI-powered design feature), a Newsletter-Versand engine for reliable email delivery, Newsletter-Reporting for campaign analytics, E-Mail-Automation for automated multi-step workflows, and Kontakte-Verwaltung for GDPR-compliant contact management and segmentation. Supporting products include Transaktionsmails (SMTP-based transactional emails), over 250 free Newsletter-Vorlagen, and Shop-Integrationen (native plugins for Shopify, Shopware, WooCommerce, Magento, Plentymarkets, OXID eSales, and PrestaShop). The platform is entirely GDPR-compliant with servers in Germany and positions itself for users without prior marketing experience.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 42 EUR average return for every 1 EUR spent on email marketing
- +2 more outcomes
Companies that use rapidmail
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
rapidmail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature7 records
rapidmail partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- OpenAI Ireland Ltd.coreOpenAI provides AI services integrated into rapidmail for generating subject line suggestions. The AI analyzes the user's website URL and newsletter text to generate creative, personalized subject line options. Privacy policy and terms of use governed by OpenAI Ireland Ltd.
- Keyed GmbHcoreKeyed GmbH serves as rapidmail's external data protection officer (Datenschutzbeauftragter), ensuring ongoing GDPR compliance. Located in Altenberge, Germany. Rapidmail's data protection practices are audited and certified through this partnership.
- ShopifycoreOfficial Shopify plugin/integration allowing online shops to connect their store with rapidmail for synchronized email marketing, including abandoned cart emails and product announcements.
- ShopwarecoreShopware 6 plugin integration for German e-commerce platform enabling seamless connection between Shopware stores and rapidmail newsletter software.
- Getreditus MarketplaceminorAffiliate partnership through Getreditus marketplace, allowing partners to refer rapidmail services and earn commissions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
rapidmail competitors and assessment
Company assessmentDirect peers
- Mailchimp: Global email marketing and automation platform from Intuit. Direct competitor to rapidmail across SMB and mid-market segments, with broader feature set and brand recognition.
- Brevo (formerly Sendinblue): European email marketing, marketing automation, and CRM platform headquartered in Paris. Competes directly with rapidmail in DACH and EU markets, often positioning on GDPR-friendly data residency.
- CleverReach: German-headquartered email marketing SaaS based in Rastede. Closest direct competitor in the DACH market, with similar GDPR positioning, German-language support, and SMB focus.
- GetResponse: Polish-founded email marketing and automation platform with strong European presence. Competes with rapidmail on email automation, landing pages, and SMB/mid-market pricing tiers.
- MailerLite: Affordable email marketing platform known for simplicity and a strong free tier. Directly competes with rapidmail on ease of use, freemium pricing, and SMB segment.
- ActiveCampaign: Email marketing and customer experience automation platform with strong automation and CRM capabilities. Competes with rapidmail across SMB and mid-market, particularly on automation depth.
- Klaviyo: E-commerce-focused email and SMS marketing platform with deep Shopify, WooCommerce, and Magento integrations. Competes with rapidmail specifically in the shop-integration use case that is core to rapidmail's e-commerce segment.
Broad incumbents
- HubSpot Marketing Hub: Broad CRM and marketing platform with email marketing as one module. Competes with rapidmail by bundling email into a wider suite, particularly attractive to enterprises already using HubSpot.
Emerging players
- Moosend: Email marketing and automation platform targeting SMBs with AI-powered features and competitive pricing. Direct SMB-segment competitor with growing feature parity to rapidmail.
Regional players
- Newsletter2Go (now EASY2): German email marketing SaaS focused on the DACH market with comparable GDPR positioning. Direct regional competitor to rapidmail in the SMB and mid-market newsletter segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
rapidmail social profiles
Digital presencerapidmail compliance and trust
Trust signalCompliance1 record
rapidmail financial estimates
Financial estimateRevenue estimate
Valuation estimate
rapidmail leadership team
Management profileNumber of profiles
Profiles2 records
rapidmail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rapidmail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rapidmail
What does rapidmail do?
rapidmail provides a cloud-based SaaS newsletter and email marketing platform that enables businesses to create, send, and analyze email campaigns without prior marketing or design expertise. The platform includes a drag-and-drop editor with AI-powered design generation, automated email workflows, GDPR-compliant contact management, and transactional email delivery, all hosted on servers in Germany. It serves over 250,000 customers primarily in the DACH region.
Is rapidmail a public or private company?
rapidmail is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was rapidmail founded?
rapidmail was founded in 2008. It employs 11 to 50 people.
Where is rapidmail based?
rapidmail is headquartered in Freiburg Im Breisgau, Germany, in the Europe region.
How does rapidmail make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services and pay-as-you-go.
Who are rapidmail's main competitors?
Direct peers on record are Mailchimp, Brevo (formerly Sendinblue), CleverReach, GetResponse, MailerLite, ActiveCampaign and Klaviyo. HubSpot Marketing Hub is listed as a broad incumbent. Moosend is listed as an emerging player. Newsletter2Go (now EASY2) is listed as a regional player.
Does rapidmail have an API?
No public API is recorded for rapidmail.
What industry is rapidmail in?
rapidmail's product category is Email Marketing Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 5182 and its SIC code is 7372.