Franken Brunnen

What Franken Brunnen does

Franken Brunnen is a German mineral water and beverage manufacturer headquartered in Neustadt an der Aisch, Bavaria, operating as FRANKEN BRUNNEN GmbH & Co. KG, a private limited partnership founded in 1932. The company operates seven production sites across Germany and employs more than 700 people, producing up to one billion fillings annually and positioning itself as the leading mineral water brand in Bavaria. Its product portfolio spans natural mineral waters (Spritzig/Sparkling, Medium, Sanft/Gentle, Naturelle/Still) sourced from the Hochstein and Silvana springs; St. Anna Heilwasser, a healing water classified as a natural remedy under the German Arzneimittelgesetz; flavored mineral water extensions under the Medium+ sub-brand; the sugar-free LIMIT Zero sparkling line; fruit-mix drinks under fruit2go; isotonic, iced tea, cola, and lemonade SKUs; AQUA PLUS low-calorie flavored water with real juice; and the EXQUISIT premium glass line for gastronomy and hospitality. Several regional mineral water brands (RESIDENZ QUELLE, Theresien Quelle, Bad Kissinger, SACHSEN QUELLE) and bottling subsidiaries (Romina Mineralbrunnen, Sinziger Mineralbrunnen, Oberselters Mineralbrunnen Vertriebs) sit under the corporate umbrella.

Name

Franken Brunnen

Legal name

FRANKEN BRUNNEN GmbH & Co. KG

Website

https://frankenbrunnen.de

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Franken Brunnen is a privately held Bavarian mineral water and beverage manufacturer founded in 1932, operating seven production sites, 700+ employees, and up to one billion annual fillings under multiple regional brands serving retail, wholesale, and gastronomy customers across Germany.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water and Non-Alcoholic Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Mineral water production
• Bottled beverages
• Flavored water
• Non-alcoholic beverages
• Healing water

Headquarters

HQ city

Neustadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beverage Product Sales: Sale of packaged mineral water, flavored waters, juices, carbonated drinks, and specialty beverages to retailers, wholesalers, and hospitality businesses through traditional distribution channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Franken Brunnen manufactures and sells packaged natural mineral water (still, medium, sparkling, lightly carbonated variants) sourced from recognized springs in Neustadt an der Aisch, along with healing water (St. Anna Heilwasser), flavored waters (Medium+), sugar-free soft drinks (LIMIT ZERO), fruit spritzers (fruit2go, Apfelschorle, Raspa), traditional lemonades, and a premium EXQUISIT glass bottle gastronomy line. The portfolio is sold through food retail, beverage wholesale, and gastronomy channels across Germany, with the company operating seven production sites and up to one billion fillings per year.

Product overview

FRANKEN BRUNNEN is a mineral water and beverage company offering a diversified portfolio of still and sparkling natural mineral waters, flavored waters, fruit spritzers, and soft drinks. The core product lines include: (1) Natural mineral waters (Spritzig/Sparkling, Medium, Sanft/Gentle, Naturelle/Still) sourced from springs in Neustadt an der Aisch and Bad Windsheim; (2) Mineralwasser Medium+ flavored water extensions (Lemon, Orange, Brombeere, Himbeere) — zero-calorie, zero-sugar flavored sparkling waters; (3) St. Anna Heilwasser, a pharmaceutical-grade healing water; (4) Limit ZERO line of sugar-free, zero-calorie sparkling drinks in various flavors (Orange, Grapefruit, Zitro-klar, Cola-Mix, Pink Grapefruit-Himbeere, Tropic); (5) fruit2go carbonated fruit mix drinks; (6) traditional lemonades and soft drinks (Cola, Gold, Mexi, IsoSport, TEE OLÉ); (7) EXQUISIT premium glass bottles for gastronomy; (8) AQUA PLUS low-calorie flavored water with real fruit juice. Products are available in PET (single-use and reusable/multi-way) and glass bottle formats across various sizes (0.25l to 1.5l).

Differentiator

Problem solved

Functional benefit

Brands

• LIMIT / LIMIT ZERO: Sugar-free, low-calorie refreshment beverages available in multiple flavors including Orange, Cola-Mix, Grapefruit, Zitro-klar, Pink Grapefruit-Himbeere, and Tropic.
• fruit2go
• Medium+
• Exquisit
• AQUA PLUS
• St. Anna Heilwasser
• Frankenbrunnen Stiftung

Products and services

• Mineralwasser Spritzig Natural mineral water with high carbonation. A sparkling thirst-quencher bottled at the source in Neustadt an der Aisch, sold through food retail, beverage wholesale, and gastronomy channels.
• Mineralwasser Medium Natural mineral water with moderate carbonation, sourced from Hochstein-Quelle in Neustadt an der Aisch. Rich in calcium (285 mg/l) and sulfate (650 mg/l).
• Mineralwasser Sanft Natural mineral water with slightly reduced carbonation. Suitable for low-sodium diet (sodium content under 20 mg/l). Bottled at source in Neustadt an der Aisch.
• Mineralwasser Naturelle Still natural mineral water without carbonation. Source: Silvana-Quelle, Neustadt an der Aisch. Suitable for low-sodium diet (16.8 mg/l sodium).
• Medium+ Flavored Mineral Water Range (Lemon, Orange, Brombeere, Himbeere) Flavored mineral water range with zero sugar and zero calories, available in Lemon, Orange, Brombeere (blackberry), and Himbeere (raspberry) flavors. Part of the Medium+ sub-brand.
• St. Anna Heilwasser Healing water (Naturheilmittel) from Bad Windsheim, classified as a natural remedy under the German Arzneimittelgesetz. Each batch verified by a pharmacist before release.
• Apfelschorle and Raspa Fruit Spritzers Apfelschorle is an apple juice spritzer made from natural mineral water and apple juice. Raspa is a fruit spritzer available in 0.25l, 0.5l, and 0.75l formats.
• LIMIT ZERO Sugar-Free Soft Drink Line Sugar-free, low-calorie sparkling soft drink line available in multiple flavors: Orange, Grapefruit, Zitro-klar (lemon), Cola-Mix, Pink Grapefruit-Himbeere, and Tropic. Sweetened with Cyclamate, Aspartame, Acesulfame K, and Saccharin. Contains vitamin E in some variants.
• fruit2go Fruit Mix Drinks Carbonated and non-carbonated fruit mix refreshment drinks available in flavors: Grapefruit Himbeere, Maracuja Limette, Citrus Pomelo, Schwarze Johannisbeere Kirsche, and Orange Mango. Nationwide distribution.
• EXQUISIT Gastronomy Premium Glass Bottle Line Premium glass bottle line designed for the gastronomy, hotel, and catering sector, available in Spritzig, Medium, and Naturelle mineral water varieties. Winner of the German Design Award 2019.
• AQUA PLUS Low-Calorie Flavored Water Low-calorie flavored water beverage with 2-4% real fruit juice content (10 kcal per 100ml), launched in three flavors: Limette-Apfel, Pfirsich-Mango, and Kirsche. Packaged in 0.75l 100% recycled PET single-use bottles.
• Traditional Lemonades and Soft Drinks (Cola, Gold, Mexi, IsoSport, TEE OLÉ) Portfolio of traditional carbonated soft drinks and lemonades including Cola, Gold lemonade, Mexi Mexican-style lemonade, IsoSport isotonic sports drink, and TEE OLÉ iced tea.

Quantifiable outcome

• fruit2go achieved 22.2% sales growth in 2018 and ranked #3 nationally in the Mineralwasser Plus segment.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FC Ingolstadt 04coreGTM or Marketing Partner · 20 May 2026Official water and premium partner of FC Ingolstadt 04 since 2020/21 season. Supplies professional team, women's team (Schanzerinnen), youth department (Jungschanzer), and Audi Schanzer Football School with mineral water. Partnership extended until at least summer 2029 with stadium and digital channel presence.
• FC AugsburgcoreGTM or Marketing Partner · 29 July 2025Sports sponsorship partnership where FRANKEN BRUNNEN remains exclusive mineral water partner of FC Augsburg. Supplies professional team, youth academy, and FCA football school with beverages. Includes stadium band advertising, promotional activations, autograph sessions, and social media actions. Partnership extended for three years.
• 1. FC NürnbergcoreGTM or Marketing Partner · 22 July 2021Long-standing official club partner and exclusive mineral water supplier for 1. FC Nürnberg. Partnership extended for three years covering professional team and all youth squads. Includes product and logo presence at Max-Morlock Stadion, digital advertising rights, press conference visibility, and stadium supply rights for public and VIP areas.
• SpVgg UnterhachingminorGTM or Marketing Partner · 30 September 2020Water sponsor partnership with SpVgg Unterhaching starting from the 2020/2021 season.
• FC Würzburger KickersminorGTM or Marketing Partner · 1 August 2019Official water partner of FC Würzburger Kickers starting from 2019/2020 season.
• Ratisbona Compliance GmbHcoreImplementation/ SI/ Consulting PartnerLegal compliance partner operating the whistleblowing system (RC-Whistle) for FRANKEN BRUNNEN. Provides anonymous reporting platform, legally sound initial assessment, and case management for compliance issues. Ensures whistleblower protection and supports internal investigations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adelholzener Alpenquellen GmbH: Bavarian mineral water bottler producing still and sparkling waters plus flavored waters and soft drinks from Alpine sources. Direct geographic and product overlap with Franken Brunnen within Bavaria, comparable mid-market scale and retail/wholesale channel mix.
• Gerolsteiner Brunnen GmbH & Co. KG: Germany's leading mineral water brand by national share, also producing sparkling mineral water and flavored extensions. Closest direct competitor on product format, premium positioning, and German retail channel coverage.
• Teinacher Mineralbrunnen GmbH: Regional German mineral water brand (Baden-Württemberg) with a diversified portfolio across still, sparkling, flavored waters, and lemonades. Comparable mid-market bottled water and soft drink producer selling through German food retail and gastronomy.
• RhönSprudel Mineralbrunnen: Hessian regional mineral water bottler with a multi-SKU portfolio including sparkling, still, flavored waters, and soft drinks. Comparable mid-size German mineral water producer with similar retail and wholesale channel structure.
• Sächsische Brunnen- und Mineralwasser GmbH (Sachsenquelle): Eastern German regional mineral water brand. Peer on product (regional mineral water) and Eastern German distribution, where Franken Brunnen also competes through its Sachsen Quelle subsidiary.
• Mineralbrunnen Überkingen: Swabian regional mineral water brand owned by a private German brewing family. Comparable regional German mineral water bottler with similar product diversification into flavored waters and soft drinks.
• Bad Pyrmonter Mineralbrunnen: Lower Saxony mineral water and soft drinks producer offering still, sparkling, flavored, and Heilwasser SKUs. Direct peer on product breadth and German regional bottling footprint.
• Höllen Sprudel: Rhineland-Palatinate regional mineral water producer with a multi-format portfolio including sparkling, still, flavored waters, and Heilwasser. Direct peer on regional German mineral water with Heilwasser classification comparable to St. Anna Heilwasser.

Broad incumbents

• Apollinaris GmbH: Established German premium mineral water brand within the Coca-Cola HBC group's portfolio. Comparable on core product (sparkling mineral water) but operates as part of a much larger multinational bottler with national distribution scale Franken Brunnen does not match.
• Volvic (Danone Waters): Large multinational bottled water brand competing nationally in Germany through modern retail. Operates at a significantly larger scale than Franken Brunnen but competes directly in the same sparkling/still mineral water category in German retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/franken.brunnen
• LinkedInlinkedin.com/company/franken-brunnen-gmbhco-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franken Brunnen